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VISUAL DEVELOPMENT GUIDE
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MATCHBOX 02 : VISUAL DEVELOPMENT GUIDELINE
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First published in 2016 Š Louise Hsinhua Tsai All rights are reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission of MATCHBOX . www.transformingfun.net
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TABLE OF CONTENTS
01: [ Visual Analysis ] P. 12 P. 14 P. 16
001 : 1— THE OLD MARK 001 : 2 — NEW CONCEPTS 001 : 3 — LOGO RESEARCH
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02: [ Identity Development ]
P. 20 P. 26
002 : 1 — LOGO SKETCHES 002 : 2— DIGITAL SKETCHES
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Even though you’re growing up, you should never stop having fun.” — NINA DOBREV Nina Dobrev is a Bulgarian-Canadian actress and model. She portrayed Mia Jones on the drama series Degrassi: The Next Generation (2006–09), and then played the role of Elena Gilbert/Katherine Pierce on The CW’s supernatural drama series The Vampire Diaries
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01: [ Visual Analysis ]
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THE OLD MARK “MATCHBOX” Before developing a new identity for MATCHBOX, we should examine and understand the design of the past look. The old MATCHBOX logo features the company’s name in a simple way, reflecting its mechanical, model making feels. The red and yellow of the wordmark makes it very eye-catching and energetic. The quotation marks deliver a nice emphasis on the achievement of company’s legend in producing miniature car toys.
WHAT WILL BE TRANSFORMED? The new MATCHBOX will expand beyond change of scale. The future will be transforming fun in all possible ways we could ever thought of.
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NEW CONCEPTS FORMING NEW FUN The next step of the visual development is research and brainstorming. There are three main ideas which highlight our future direction and help to explore new visual system that fit our mission. We intend to use the letter “M” as a symbol to represent MATCHBOX, and apply the three ideas to the letter as a combination to present a meaningful and provoking mark.
M
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CONCEPT
ELEMENTS
smart
box with surprise
playful
round shape
formula
math symbols
chemistry
science symbols
morphism
shape changes
identical
mirroring
likelihood
flip
IDEA 01
[ FUN ]
IDEA 02
[ TRANSFORMATION ]
IDEA 03
[ REFLECTION ]
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LOGO RESEARCH FUTURE COMPETITIVE LOGOS A brand’s mark should be unique and standout from the competitor’s designs in the world. Through logo research, we will visually understand the overall concept and visual language from the other brand and avoid similarity.
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SIMILAR LOGOS We intend to use letter “M” on the logo to represent MATCHBOX. We want to look into other design that help us bring inspiration and at the same time avoid any similarity to our future logo.
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LOGO SKETCHES
01 : FUN MATCHBOX’s former fun are from delicate research and calculation to be able to make live-like miniature replicate. It was from its intelligent effort to make the “fun” happened. The playfulness and importance of smart fun is lying in MATCHBOX’s history.
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02 : TRANSFORMATION Future matchbox will broaden the idea of transformation beyond scaling. The letter M starts to turn into something else, representing the state of changing.
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03 : REFLECTION Based on Matchbox’s history of making accurate car miniatures, the models can be taken as small scale reflections of the original automobile model. To execute this idea of reflection, I tried the representation of flipping the letter form M. Based on anatomy standpoint, M has natural symmetric structure. It has its potential to create mirroring effect as two equally divided parts flipping between sides.
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DIGITAL SKETCHES After trying many sketches to explore ideas for our mark, we focus on the concept of “flip” as a representation to connect the idea of transformation.
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© Louise Hsinhua Tsai louisetsai.hh@gmail.com www.louisetsai.com This book is a non-commercial project for education purposes and is not intend to represent the MATCHBOX brnad Design / Louise Hsinhua Tsai Class / Nature of Identity Instructor / Hunter Wimmer
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