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VISUAL STANDARDS GUIDE
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First published in 2016 Š Louise Hsinhua Tsai All rights are reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission of MATCHBOX . www.transformingfun.net
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“
M ATC H B OX
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FUTURE GUIDELINE
There's no fear when you're having fun”
— WILL THOMAS Will Thomas, born 1958 in Bucks County, Pennsylvania, is a novelist who writes a Victorian mystery series featuring Cyrus Barker, a Scottish detective or "private enquiry agent," and his Welsh assistant, Thomas Llewelyn.
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Table of Contents
01: [ The Transformation ] P. 12 P. 14 P. 16 P. 18 P. 20 P. 22
001 : 1— THE NEW LOGO 001 : 2 — LOGO COMPONENTS 001 : 3— LOGO ANATOMY 001 : 4 — CLEAR SPACE 001 : 5— INCORRECT USAGE 001 : 6 — DIMENSION RESTRICTIONS
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02: [ New Look ] P. 26 P. 28 P. 30
002 : 1 — COLOR PALETTE 002 : 2— TYPOGRAPHY STANDARDS 002 : 3— CORPORATE BUSINESS SYSTEM
03: [ New Universe ] P. 40 P. 4 1
003 : 1 — THE LIST 003 : 2— THE CHART
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01: [ The Transformation ]
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[ 001 : 1 ]
THE NEW LOGO The new logo represents the rebirth of MATCHBOX. It's a mixture of various inspirations, including letter "M", a triangle, a symmetry structure, and an arrow. The letter M and the hidden arrow were the major source of inspiration and a large part of the mark. The leter singnifies MATCHBOX's name. It reflects flexible and accurate feels that perserve the soul of transformation.
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SYMMETRY
ARROW
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[ 001 : 2 ]
LOGO COMPONENTS The MATCHBOX logo consists of a symbol and a simple wordmark that features the company's name in an inspiring and engaging way. It shows the company's new vision and keeps the soul of its past. The two components can be divided into a symbol or a wordmark and will be used for distinct purposes depending on the design situations in order to more accurately reflect the values, ambitions, and distinct characteristcs of the company.
WORDMARK
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SIGNATURE
SYMBOL
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[ 001 : 3 ]
LOGO ANATOMY Considering the proportion and symmetry, the new logo has been meticulously calculated and crafted to be well balanced logo with consistent angles and arcs. The measurement of the signature logo is determined by the x-height of the circle in the component of symbol and is proportional regardless of logo size.
[ A CLOSER LOOK TO THE WORDMARK ]
[ A CLOSER LOOK TO THE SYMBOL ]
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[ 001 : 4 ]
CLEAR SPACE There must always be sufficient space surrounding the logo to avoid competition from other visual elements and maintain its visual impact. To create maximum impact, keep the space around the MATCHBOX logo free from other text and graphics. The clear space on each side of the mark should always be equal to the x-height of the logo.
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[ 001 : 5 ]
INCORRECT USAGE Inconsistent use of logo detracts from our brand equity and recognition. Altering or recreating our logo in any way negates the consistency we strive to achieve. The examples on the right illustrate some incorrect uses of our logo
[ 001 ] DROP SHADOW [ 002 ] STRETCH OR ALTER [ 003 ] ROTATE [ 004 ] TRANSPARENT [ 005 ] OUTLINE [ 006 ] CROPPING [ 007 ] UPSIDE DOWN [ 008 ] PLACE TYPE OF SIDE [ 009 ] COLOR SPLIT
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[ 001 ]
[ 002 ]
[ 003 ]
[ 004]
[ 005 ]
[ 006 ]
[ 007 ]
[ 008 ]
[ 009 ]
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[ 001 : 6 ]
MARK DIMENSION RESTRICTIONS We think ahead for the different uses of the mark. We follow the diagram to determine which mark to use in different mediums or different size of work depending on its width and length requirements.
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LARGER THAN 1 INCH
SMALLER THAN 1 INCH
SMALLER THAN A HALF INCH
SMALLER THAN A QUARTER INCH
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02: [ New Look ]
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[ 002 : 1 ]
COLOR PALETTE Consistent color usage ensures maximum brand recognition. The four colors are the foundation of the brand and should always be used properly to reinforce brand equity.
[ 01 ]
[ 02 ]
[ 03 ]
YELLOW
BLACK
GRAY
CMYK
[ 0/ 5/ 70/0 ]
[ 0/0/0/ 1 0 0 ]
[ 0/0/0/ 3 0 ]
RGB
[ 2 5 5/ 2 3 3/ 1 07 ]
[ 0/0/0 ]
[ 1 8 8/ 1 9 0/ 1 9 2 ]
HEX
[ # FFE96 B ]
[ #000000 ]
[ # B C B EC0 ]
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[ 01 ]
[ 02 ]
[ 03 ]
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TYPOGRAPHIC STANDARDS TYPEFACE 01 [ METRIC ] The typography system for the rebranding of MATCHBOX is consists of using Metric font as the title text typeface and quotes. As a strongly modernist interpretation, stripped of the primary stylized attributes, Metric font family is highly readable in print and on screen. It help to create a mood and tone for MATCHBOX's energetic and bold stoaement.
Metric
Fits fun into our lives in ways we nev ever though possible. Ta fun, turns it around, and FUTURE GUIDELINE
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[ METRIC : BOLD ]
ABCĆČDĐEFGHIJK LMNOPQRSŠTUV WXYZŽABCČĆDĐE FGHIJKLMNOPQR SŠTUVWXYZŽ1234 567890‘?’“!”(%)[#] {@}/&<- +÷×=>
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[ METRIC : MEDIUM ]
ABCĆČDĐEFGHIJKLMNOPQR SŠTUVWXYZŽABCČĆDĐEFGH IJKLMNOPQRSŠTUVWXYZŽ12 34567890‘ ? ’“! ”(%)[#]{@}/&<-+ ÷×=> [ METRIC : REGULAR]
ABCĆČDĐEFGHIJKLMNOPQRS ŠTUVWXYZŽABCČĆDĐEFGHIJ KLMNOPQRSŠTUVWXYZŽ123 4567890‘ ? ’“!”(%)[#]{@}/&<-+÷ ×=> [ METRIC : LIGHT ]
ABCĆČDĐEFGHIJKLMNOPQRSŠ TUV W X Y Z Ž ABCČĆD ĐEFGHIJK LMNOPQRSŠTUVWXYZŽ12345 67890‘ ? ’ “!”(%)[#]{@}/&<-+÷×=>
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TYPEFACE 02 [ ROBOTO SLAB ] Roboto has a dual nature. It has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves. While some grotesks distort their letterforms to force a rigid rhythm, Roboto doesnâ&#x20AC;&#x2122;t compromise, allowing letters to be settled into their natural width. This makes for a more natural reading rhythm more commonly found in humanist and serif types.
ROBOTO SLAB
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Fits fun into our lives in ways we nev ever thought possible. Tak fun, turns it around, and
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[ ROBOTO SLAB : BOLD ]
AB C Ć Č D Đ E F G H I JKLMNOPQRSŠT U V W X Y Z Ž A B C Č Ć D Đ E F G H I J K L M NOPQRSŠTU VW X Y Z Ž 1 2 3 4 5 6 7 8 9 0 ‘ ? ’“!”(%)[#]{@}/&<- + ÷×=>
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[ ROBOTO SLAB : REGULAR ] AB C Ć Č D Đ E F G H I J K L M N O P Q R S Š T U V W X Y Z Ž A B C Č Ć D Đ E F G H I J K L M N O P Q R S Š T U V W X Y Z Ž 1 2 3 4 5 67 8 9 0 ‘ ? ’ “ ! ”(%)[#]{@}/& <-+ ÷×=>
[ ROBOTO SLAB : LIGHT] AB C Ć Č D Đ E F G H I J K L M N O P Q R S Š T U V W X Y Z Ž A B C Č Ć D Đ E F G H I J K L M N O P Q R S Š T U V W X Y Z Ž 1 2 3 4 5 6 7 8 9 0 ‘ ? ’ “ ! ”(%)[#]{@}/&<-+ ÷×=>
[ ROBOTO SLAB : THIN ] AB C Ć Č D Đ E F G H I J K L M N O P Q R S Š T U V W X Y Z Ž A B C Č Ć D Đ E F G H I J K L M N O P Q R S Š T U V W X Y Z Ž 1 2 3 4 5 6 7 8 9 0 ‘ ? ’ “ ! ”(%)[#]{@}/& <- + ÷×=>
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[ 002 : 3 ]
CORPORATE BUSINESS SYSTEM The business collateral for MATCHBOX is a meant to be on introduction to the brand's identity. Colors on the mark and logotype system will be changed depending on what section of the brand are representing. The design is integrated with our corporate visual that are the new MATCHBOX color scheme, typography style and transformation factors.
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03: [ New Universe ]
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MATCHBOX ACADEMY—M SCHOOL
MA[S]
MATCHBOX LABS
ML
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MA[S]-01 SCIENCE ACADEMY
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ML-01 ARCHITECTURE PROJECT
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MA[S]-02 AI RESEARCH CENTER
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ML-02 AUTOMOBILE PROJECT
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MA[S]-03 ART + TECH STUDIO
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ML-03 VR CINEMA
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MA[S]-04 INNOVATOR PLUS
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ML-04 AUDIBLE RETRO
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MA[S]-05 MATCHBOX WORKSHOPS
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ML-05 TEXTILE PROJECT
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MA[S]-06 DIGITAL LIBRARY
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MA[S]-07 MUSEUM OF INNOVATION
MATCHBOX ACADEMY— M OUTREACH
MATCHBOX MEDIA
MA[S]
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MM-01 PANEL Q
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MM-02 THE SWITCH (PODCAST)
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MA[R]-01 MATCHBOX MATH
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MM-03 MATCHBOX TV
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MA[R]-02 SCHOLARSHIP M
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MM-04 CROWDFUNDING PLATFORM
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MA[R]-03 MATCHBOX KIT
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MM-05 THE GLOBAL COMMUNITY
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MA[R]-04 ENGAGEMENT PROGRAM
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MM-06 MENTOR TRAINING CAMP
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MA[R]-05 MATCHBOX FUND
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MA[R]-06 EDUCATION PARTNERSHIP
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MATCHBOX EVENTS
MA[R]-07 TECHNOLOGY PARTNERSHIP
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MEV-01 M-X MAKER'S FAIR
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MEV-02 M-X ROBOFEST
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MEV-03 M-X AWARDS
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MEV-04 M-X SCIENCE FAIR
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Matchbox Fun SOCIAL TRANSFORMATION
TECHNOLOGICAL TRANSFORMATION
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M L- 02
M EV- 01
MA[S]- 03
M M - 04
MA[S]- 02
M L- 03 MA[R ]- 07
M M - 02 M EV- 02
MM-05 M M - 06 M M - 01
M L- 01
M EV- 03 M M - 03 MA[S]- 01
M EV- 04 MA[R ]- 08
MA[S]- 06
MA[R ]- 03 MA[S]- 0 5
MA[R ]- 03
MA[S]- 04
MA[R ]- 01
MA[R ]- 0 5
MA[S]- 07
MA[R ]- 02
MA[R ]- 06
EDUCATIONAL TRANSFORMATION E
M L- 0 5
M L- 04
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[ MATCHBOX ACADEMY â&#x20AC;&#x201D; M SCHOOL ] MA[S]- 01
SCIENCE ACADEMY
ED / EV
MA[S]-06
DIGITAL LIBRARY
SR / ED
This academic institute will provide advanced facilities for scientists and educational organizations to research studies on Nano, AI, Robotics, all kinds of technology that play roles in transforming the future.
The different collections in the library include images, educational activities in digital formats, movies, steaming media, and audio files related to interactive exhibits and scientific phenomena.
MA[S]-02
MA[S]-07
AI RESEARCH CENTER
EN / SR
We are going to take the future innovation to the area of artificial intelligence. The research center is established to study artificial intelligence, aiming to help and support other MATCHBOX ongoing projects.
MA[S]-03
ART+TECH STUDIO
EN / EX
Art, design and technology are driving the force of transforming the world we live in. The studio will support artists to experiment with emerging technology. We provide facilities and spaces to let the potential projects come alive.
MA[S]-04
INNOVATOR PLUS
ED / SR
We provide flexible and available courses and keep everything as open resources for learners, who are excited to try out nuance technology and wanting to apply the skills into different disciplines in their lives.
MA[S]-05
MATCHBOX WORKSHOPS
ED
Our workshops all young adults to explore a wide variety of topics, from science to design. They can learn how to create different prototyping skills to bring the ideas alive.
MUSEUM OF INNOVATION
EN
The Museum of Innovation is a playful place to explore how the world works. Our exhibits, experiences, tools and projects will draw the curiosity and lead to profound learning.
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P PRODUCT SR SERVICE E EVENT
ED EDUCATION EV ENVIRONMENT
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[ MATCHBOX ACADEMY— M OUTREACH ] MA[R]-01
MATCHBOX MATH
P / ED
MA[R]-06 EDUCATION PARTNERSHIP
CB / EX
We offer practice exercises that establish personalized learning dashboard, which empowers learners and innovators to study math at their own pace wherever possible.
Our partnership with MIT Media Lab are focusing on interdisciplinary research that devoted to projects at the convergence of technology, multimedia, sciences, art and design.
MA[R]-02
MA[R]-07
SCHOLARSHIP M
EX / SR
TECHNOLOGY PARTNERSHIP
CB / EX
We support young minds and bring them into the limelight. Students in school who have demonstrated innovative thinking and be able to spread the fun can apply to be future change makers.
We’ve partnered with institutions like NASA, and The California Academy of Science, to offer specialized support and bring fun across different genres of researches
MA[R]-03 MATCHBOX KIT
MA[R]-08
P
MATCH KIT is an monthly send away kit that offers hands-on experiments, helping youngsters explore variety of broad concepts in science, design, and technology.
MA[R]-04
ENGAGEMENT PROGRAM
SR / EV
The program offers California Academy of Science and Exploratorium exhibit-based educational activities via ongoing partnerships with these institutes. The program staff will establish neighborhood visit on a regular basis as well as inviting participants to the Art + Tech Studio for field trips
MA[R]-05 MATCHBOX FUND
EX / SR
We provide entrepreneurs grants along with participation in a one year accelerator program to learn, connect and grow together with selected mentors from our Global Community.
MATCHBOX INITIATIVE
SR
MATCHBOX Initiative is a social enterprise that empowers women and girls to make their mark on technology and design industries. We believe that all genders should be represented equally. We accelerate innovation for those who need it most.
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[ MATCHBOX LAB ] ML-01
ARCHITECTURE PROJECT
P / EN
We will embrace the possibles of transformation and apply the spirit into the field of architecture The project will participate in architectural design commissions. We create spaces that transform peopleâ&#x20AC;&#x2122;s experience with the environment through having fun interactions with the design.
ML-02
AUTOMOBILE PROJECT
P / EX
The project is about designs that transform future public transportation. Concepts for transportation methods of the future involves energy-efficient technology. By leveraging works from our AI Research Center, driver-less feature is providing traffic jam free, bringing fun into daily commute.
ML-03
VR CINEMA
EX
Going to the movies gets a whole new dimension in The VR Cinema. The theater will provide virtual reality technology to transform peopleâ&#x20AC;&#x2122;s relax moments in cinema with the next level of fun.
ML-04
AUDIBLE RETRO
P / EX
The project is about research in transforming audio engineering. Our vision is to create nuance audible experience which evolves with virtual and immersive technology trends.
ML-05
TEXTILE PROJECT
P
The future fun way to explore possibles of how we design wearables. With the help of MATCHBOX Academy, the project will experiment with textile technology and use it to transform the way of how we imagine
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P PRODUCT SR SERVICE E EVENT
ED EDUCATION EV ENVIRONMENT
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EX EXPERIENCE CB CO -BRANDING
[ MATCHBOX MEDIA ] MM-01 PANEL Q
EV
MM-06
These events are designed to allow educators, entrepreneurs, leaders and innovators of all types to come together and share experiences and learn about solutions to many long-held questions.
MM-02 THE SWITCH (PODCAST)
SR
Weekly broadcast in order to cross borders, sustain dialogue and encourage innovation through art, technology and entertainment. Tracking local national and global topics through digital media, installations, and full productions. Every week we will invite guests to share their voice with our global community.
MM-03 MATCHBOX TV
SR / ED
MATCHBOX TV is an online streaming service offering sections of TV shows, clips, movies, and other streaming media which focus on topics of science and design with thousands of learning objects, and assessment activities.
MM-04 CROWDFUNDING PLATFORM
SR
The platform opens the door to everyone who want their ideas and inventions to be seen and put into production. With the help from general public, bringing creative projects to life can also spread the fun.
MM-05 THE GLOBAL COMMUNITY
SR / EX
Weekly broadcast in order to cross borders, sustain dialogue and encourage innovation through art, technology and entertainment. Tracking local national and global topics through digital media, installations, and full productions. Every week we will invite guests to share their voice with our global community.
MENTOR TRAINING CAMP
EV / ED
We want to let our passionate members from our Global Community know that they are not alone by creating an annual week long summer camp to groom them as mentors for helping the funded projects. They can expand their professional learning network and get in real connection with like-minded innovators who are making a difference.
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[ MATCHBOX EVENTS ] MEV-01 M-X MAKER'S FAIR
EV
This event will be including participants that show their manufacture products or solutions innovative ways to encourage people embrace the possibles of transformation
MEV-02 M-X ROBOFEST
EV / EX
Robofest is a festival of yearly events with autonomous and bio-inspired robots, that encourages teens and adults to have fun while learning the science.
MEV-03 M-X AWARDS
EV
The M-X Awards encourages innovation, entrepreneurship, and creativity in people from youngsters to adult who are working on inventions in different trajectories nationwide.
MEV-04 M-X SCIENCE FAIR
EV
This event will be asking participants to show their projects about their fun innovative ideas, and to promote the thinkings of embracing the possibles of transformation
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CHECK OUT OUR NEW UNIVERSE LIVE at www.transformingfun.net
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ART × TECH STUDIO ART × TECH Art, design and technology are driving the force of transforming the world we live in. The Lab will support artists to experiment with emerging technology. We provide facilities and spaces at the museum to let the projects come alive. The opportunities are opened for artists of all disciplines—from visual artists to sound designer, writers, and cinematographers, and collaborate with creatives around the world.
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ROBOFEST TRANSFORM × ROBOTICS The original MATCHBOX was born from designing a toy for Jack Odell’s daughter, that allowed her to bring it into school because of its tiny size. This one defining factor that later resulted in the description of the models’ scales being “1:box” We want to bring this legend forward: from adaptation to all kinds of transformation. We are going to reveal on technology and take the innovation to the area of robotics.
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MATCH TV FUN X MEDIA An online streaming service offering a section of TV shows, clips, movies, and other streaming media which focus on topics of science and design with thousands of learning objects, tools, and assessment activities.
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PARTNERSHIP FUN X CONNECTION Weâ&#x20AC;&#x2122;ve partnered with institutions like NASA, TED, MIT Media Lab, and The California Academy of Science, to offer specialized support.
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M-X INVENTION COMPETITION FUN X CONTEST The invention competition encourages innovation, entrepreneurship, and creativity in people from youngsters to adult who are working on inventions in different trajectories nationwide.
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TEXTILE PROJECT TRANSFORM X WEAR The future fun way to explore possibles of how we design wearables. With the help of MATCHBOX Academy, the project will experiment with the technology and use it to transform the way we think of textile can be.
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MATCH PANEL IDEA X SHARE These events are designed to allow educators, entrepreneurs, leaders and innovators of all types to come together and share experiences and learn about solutions to many long-held questions.
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M-X CINEMA TRANSFORM X ENTERTAINMENT Going to the movies gets a whole new dimension in The VR Cinema. The theater will provide virtual reality technology to transform peopleâ&#x20AC;&#x2122;s relax moments in cinema with the next level of fun.
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ARCHITECTURE PROJECT TRANSFORM X ARCHITECTURE We will embrace the possibles of transformation and apply the spirit into the field of architecture The project will participate in architectural design commissions. We create spaces that transform peopleâ&#x20AC;&#x2122;s experience with the environment through having fun interactions with the design.
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DIGITAL LIBRARAY TRANSFORM X ARCHIVE The different collections in the library include images, educational activities in digital formats, movies, steaming media, and audio files related to interactive exhibits and scientific phenomena.
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© Louise Hsinhua Tsai louisetsai.hh@gmail.com www.louisetsai.com This book is a non-commercial project for education purposes and is not intend to represent the MATCHBOX brnad Design / Louise Hsinhua Tsai Class / Nature of Identity Instructor / Hunter Wimmer
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