Lash Inc Ireland - Issue 1 - 2018

ISSUE 1 > 2018

Lash Love Fall for some romantic lashes

Contents

Welcome 1 Letters from The Editors Lash Inc Ireland 2 Mastering Your Pricing 4 A Brand with A Cause Extending The Wear of E yelash 6 Extensions and What Factors Can Affect It?

10 12

Get a Grip of Y our Tweezers Featured Salon Lash Dolls, Ratoath

18

13 14 16 18

Lash & Brow Gadgets An I mpressive Body of Work Ms. D iva Says Online Lash Forums, Friend or Foe?

Lashes How to use C ancellation 24 Policies to protect your business 26 28 10

Dear L ash Lovers Meet The Editors Ireland and UK

30 32

How to Set Your Pricing as a Lash Artist

34

Enchanted's Hidden Treasure Lauren Smith

36

Christmas Fantasy Lash Art Competition

38

Top Tips for Male Lashes

40

How to Win Business Awards

40 44 45 46 48 44

49

Reader Gallery Reader Gallery Extra How to get Your Photos Featured in Lash Inc Lash Festival W inners Lashes Love Brows (and Brows Love Lashes) Are you Flirting with Retail?

50 52

Dream Big Dreams

56 58 60

Five steps to I nstagram Mastery

64 68

Interview with E mily Lee

52

Winners of the O nline Oscars Contest 2017

Meet your Mink Lashes Online Photographic Contest from Lash Events UK

Meet the King of Lashes

Business Breakdown: 74 PBusiness hotography for Success 77 80 81 83 46

Lash Inc Accredited Directory Events Calendar Training Directory Supplier Directory

Welcome Welcome to the first issue of 2018! 2017 was quite a year, the lash industry grew month on month with no sign of slowing down, great news for lash artists everywhere.

There were many world class conferences and contests, with some dedicated lash artists travelling across the globe to attend these events. This year you will see even more opportunities to be part of the greater lash community. Even if you live in a remote area you can still be involved in everything that is happening online. There has never been so much information available to learn from and a whole host of ways to network and be part of the community.

In this issue we are introducing a calendar of conferences and competitions. This will let you know what is happening in Lash Land and do not miss the opportunity to network and learn from these types of events.

LAI is the next largest event that you should consider looking at. It is held in Arizona (details in the Calendar section), received outstanding reviews last year and is an educational extravaganza with most of the Lash Inc editors in attendance. There will be opportunities to pitch your ideas for editorials or collaborations with Lash Inc and with all other attendees.

Letters from

The Editors

Hello and welcome to the first ever issue of Lash Inc Ireland 2018, and here’s to many more!

My plan for this magazine is to showcase the extremely talented lash technicians in Ireland, whether it is your amazing work or brilliant writing talents, providing informative and insightful articles from Ireland and around the world.

The lash industry is growing bigger and faster every year and the aim for this magazine is to keep you up to speed with everything that is going on in the industry and to keep you one step ahead!

I attend lots of conference around the world and will be attending lots more in 2018, many as a guest speaker or judge. Every piece I will personally be at the Hollywood Lash Conference with editors of information I take from these conferences will be passed on Jill Heijligers-Peloquin (Lash Inc USA/Canada), Kelly Storer (Lash and published in this magazine, each and every issue!

Inc Australasia), Miranda Tarpey (Lash Inc United Kingdom) and Together with my fellow editors – Louise, Jill, Kelly and Miranda, Leanne Harber (Lash Inc Ireland). This is one of the few events that we will strive to make every issue as insightful, informative and all the current editors will attend and we would love to network enjoyable as possible! with you, please come and say hi.

Should anyone wish to contribute to future issues please feel free Miranda Tarpey and I are running the 2nd Super-Yacht Lash to contact me directly.

Conference in London in May which is a smaller VIP event I really hope you enjoy our first issue! which attracts attendees globally and there is plenty of time for networking at our champagne after event reception.

Whatever conference or contest you attend this year, make sure you attend one at least. I can not stress enough how important it is for your business that you keep learning and networking. If you do not feel ready for live contests, why not enter an online contest where there is no time pressure and every skill level from beginners to masters are covered.

Leanne x

My very best wishes to all our readers for the forthcoming months.

Louise

If you need to get in touch remember you can chat from our website, email or schedule a call; www.lashinc.eu

Cover Image Lashes - Cindy Nicholls Welcome - 1

Mastering

Your Pricing

by Genevieve Hickin

When it comes to pricing our treatments and laying out our treatment menu it is important to get the costing accurate as you do not want to under-sell yourself, but in the same breath, making sure you do not over price is also essential.

By over pricing your treatments you will place yourself outside of the market and you will struggle to get trade. In order to do your market research, you need to look at all of your competitors, both immediate and some in the next town or city. By checking out the competition, this allows you to see what other people within the same industry and area as you are charging, along with also showing you how they lay out their services.

Checking out your competitor’s pricing is not the only factor that needs to be taken into consideration when laying out your own pricing structure.

Overheads are the next factor to work out. In order to calculate what to charge you need to first work out what your overheads are going to cost (what is it going to cost you to work?).

Overheads can include a number of things: GG Your rent GG Your business rates GG Utility bills GG Insurances GG Stock GG Fuel GG Staff wages GG Child care GG Card payment charges You need to work out how much it is going to cost you per hour to go to work so you are then able to calculate how much you need to take in order to turn over a healthy profit.

As an example of this, in order to work I have to pay childcare at a rate of £5.00 per hour not including my overheads. I personally work on a rough guideline of £30/£40 per hour and this gives me a comfortable profit and covers all of my costs. (Based in Hertfordshire, UK).

If you are VAT (value added tax, a UK type of sales tax) registered, then you also need to decide whether to hide the VAT within your pricing or to add it to the treatment cost (plus VAT).

Charging by time is a great option for us and it makes it very simple. So, you could charge say £30 per hour for lashes as an example and then if a client came for a 2hr set they would pay £60 or a 1.5hr set would be £45. Alternatively, you can charge for individual treatments.

Mobile therapists Some clients and therapists feel that if you are a mobile therapist then your overheads are less and therefore you should be ‘cheaper’ than that of a therapist in a salon environment. Yes, in some ways this is correct in that you do not have premises or rent as such however, instead you have fuel costs and a lot of time wastage. Most therapists that are mobile charge a fuel or a travel fee to cover the costs of their fuel or the wasted time when travelling between appointments and also the set-up time. Some therapists choose to charge a flat rate per mile for fuel but again, this is your decision and it all depends on your car running costs and the areas that you have set that you will travel to.

Charging by therapist’s level is another way we can set out our pricing in regard to if a therapist is classed as a junior or a senior. In general, a Time and time again I am seeing therapists lower junior lash technician would be newly qualified, their prices to obscenely low amounts in order so their charges would be slightly lower than that to compete. This is not how business works. Yes, of a senior’s. you need to be within the bracket of your local competition as that will be the ‘going rate’ for the Price increases are always a tricky time of treatments you are offering in your particular year as clients do get comfortable and do not area however, do not go to work for less that what like change, especially if its going to cost them it is going to cost you. more. Due to the cost of living and inflation it is

2 - Lash Inc Ireland

important to increase your pricing accordingly.

Some salons or therapists opt to have a yearly price increase, and some go for a two-yearly increase. How you work out your price increase, completely depends on your individual business and clientele. Personally, I have a £2 price increase every 2 years and I find this works fine.

I always make sure that my new pricing starts at the new financial or tax year so commencing from the 1st April. Whether you choose to do an increase over your whole menu or just on individual treatments is again, your decision.

When implementing a price increase the most important thing is to advertise the change prior to it happening. Popping a poster up in salon or a post on your social media is a good way to inform your clients, or sending out a mass email is another option. I would not advise to make your increase a large jump from your previous prices as this can scare some clients off.

A lot of therapists are trying to play the “lower my prices” game to get more clients through the door this time of year however, it is important NOT to fall into this trend. There’s nothing worse than putting in all the hard work and not having the profits to show for it. The trick is to keep your prices and standard of services high and to therefore attract clientele who value quality over lower costs.

Genevieve Hickin is the MD & Organiser of The Lash Social UK LTD, and the Owner, Trainer & Therapist at Beauty by Genevieve www.beautybygenevieve.co.uk

A Brand with

A Cause

by Nikki Huebner

About The Products EndureLash® Organic Eye Make-up Removal Cloth is designed to help remove eye shadow and eyeliner without snagging, pulling or shedding into your eyelash extensions. No more need for cotton rounds or make-up sponges that can harbour bacteria. The EndureLash® Organic Eye Makeup Removal Cloth is a hypoallergenic tool to help you safely cleanse your eyelash investment. The Organic Eye Make-up Removal Cloth can be used with warm water in most/all situations to remove eye make-up. However, the cloth will compliment any cleanser as well!

EndureLash® Organic Eyelash Drying Cloths are designed with a unique fabric weave and spin that provides minimal shedding, no snagging or pulling, and fewer lost lashes.

To learn more about the products, visit www.endurelash.com.

The Cause For founder Nikki Huebner, becoming an entrepreneur was a tug she has always felt in her heart. She quit her 16-year career in the dental/medical device field to fully dive into this endeavor. As soon as she established her product, she wanted to come up with a word that would mean to last. Using the word endure is in honor of her late daughter, Chyler, who died in a tragic accident. Chyler was a girly girl who loved playing with Mommy’s makeup. Nikki continues to endure for her and donates a portion of her proceeds to charitable organizations to keep Chyler’s memory alive.

EndureLash ® is committed to donating a portion of our end of year proceeds to the Ronald McDonald House Charities Family Room Projects, in memory of Chyler Nicole Huebner.

EndureLash® also proudly supports Kids and Cars.

Think Pink for the cause, to Endure…xx

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Ready to take your eye-care routine to the next level?

Protect your delicate eye area with EndureLash®’s soft, hypo-allergenic, organic fiber cloths.

EndureLash® makes healthy maintenance of your lash extensions an easy part of your overall beauty routine.

To learn more about EndureLash® contact, Endurelashuk@gmail.

www.EndureLash.com

Extending The Wear of

Eyelash Extensions

and What Factors Can Affect It?

by Kristina Dovbijenko Eyelash extensions are a huge commitment. They look good when done properly, but one wrong move could result in serious damage to the natural eyelashes, which we don’t want.

often but keep it fresh because of the interaction with the air and with use glue becomes thicker and changes its consistency, so do not use glue until the last drop. Usually lash extensions There is a question of the durability of eyelash should last 2-7 weeks. When you are extending extensions, which is very relevant and important eyelashes, the drying time of the glue needs to for clients. If we as lash masters can give a When choosing glue for your lash extensions, suit your working speed, the biggest mistake guarantee for a certain period, this emphasises it’s particularly important to choose high we make is when we take a quick drying glue professionalism and allows the client to plan quality products, as you do work around the (0,5 seconds) and simply do not keep up with it. their next visit to the salon in advance. For the most sensitive part of the human body. It’s very As an example, while we’re aiming for the lash period of durability there are several factors important to minimize the impact on the eyes. the other tweezer holds the extension dipped which affect the wear of the eyelash extensions Safe quality glue is important, but no matter how in glue. The polymerization has started in that and it’s very difficult to decide which is the main safe the manufacture claims the glue is, it is the case when it contacts with natural eyelash, factor. Usually we blame a client for having poor skill of the lash artist that ensures safety, quality the extension is not stable, which we call poor aftercare. Perhaps we can say that the client had and comfort. When eyelash masters choose the retention. As soon as you start brushing, it will poor aftercare, but I would like to assure you adhesive, they must take several factors into fall out and all the other lashes will never last that it’s not the main reason even though it’s very consideration: as long as the manufacture promised. Always important. There are a lot of factors to take in to choose the glue with a retention time which consideration, glue, lash type, length, technique, Drying speed, retention, density, plasticity, matches your working time. It is better to be sure incorrect applications, weather conditions, colour, fumes and bonding power. All this info that extended eyelashes will last up to 5 weeks eyelash cycle, age, allergies, poor diet and of you can usually request from the seller. The rather than 7 weeks as it said on the instructions. course experience of the eyelash master. average shelf life of most glue is 5-6 months So that’s why I would recommend you have at but once opened, glue should be used from 1-2 least 2 glues. Look after your glue once opened, months. I advise to buy 5ml glue, to change more store in a cool dry place, not in a fridge as the

Adhesive

6 - Lash Inc Ireland

humidity in the fridge is high. Unless the manufacturer has said to store in a fridge. Shake well before opening, keep tightly closed in an upright position, always wipe the nozzle in order not to break the tightness of the twist. Always observe the temperature and humidity at your work place.

Eyelash cycle

Eyelashes aren’t just a pretty feature on your body, they have a very important function.

Eyelashes are designed to prevent objects from getting into your eyes. The upper lid has about 90-150 lashes while the lower one has 70-80 lashes. Most lashes grow to be about 10 mm long.

Natural eyelashes grow in and fall out in cycles, which occur every 60-90 days. Every hair on the human body follows a specific growth cycle, including our eyelashes. This is a three-phase When it comes to the decision of which eyelash growth cycle which you all know about (Anagen, extension to apply, it can get confusing. Always Cartagen and Telogen) people lose 1-5 natural think of your client’s natural lashes when eyelashes each day depending on their individual choosing appropriate diameters and lengths. growth cycle. Every lash artists nightmare is an Choose the length of the extensions based on eyelash shed season! the length of the natural lashes. The maximum possible lengthening is 20%-30% of the length of When you get a phone call from your client after the natural eyelashes. For the classic extension, a couple of days saying that she has lost a lot of I would recommend using 0.1, 0.12 and 0.15 lashes already, especially on the right eye. Which diameter. If the single lashes are too long, it usually we are a much better at, she swears will affect the durability of the attachment and she’s not been sleeping on her face, she’s not a may cause stress to the natural lash. Nowadays lash picker, she stayed away from humidity for the most popular look in my opinion is Russian 24 hrs. You know you cleansed lashes properly, volume eyelashes, which are made with ultra- you opened a new bottle of adhesive, shook for light eyelashes 0.05, 0.06, 0.07 and 0.1.

2 mins, you have done everything by the book.

“Yes, yes, yes it’s shed season” I didn’t believe it at Don’t be afraid of Volume lashes. The thinner first either but after a few years of experience I lashes you use, the less stress to the natural realised it’s really a thing. lashes you cause. If you use extensions larger in diameter than the natural lash there is an Usually there are autumn lash sheds and spring attachment area between the extension and the lash sheds. Usually the autumn lash sheds are natural lash causing poor retention and many heavier than spring, everyone is different when it unhappy clients. comes to the amount of hair they will lose during this season. Do not panic, this is a very natural process. It is very frustrating for both us and clients, but not to worry it will pass in about six A very important factor is your technique, weeks’ time. If you notice dramatic hair shedding nothing is more satisfying than a happy client. or thinning during this time, please advise your It is rewarding to help a woman look more client to seek professional medical advice. When beautiful. A goal of every lash artist, shall be your lashing, give yourself extra time for fills, as clients who come back for refills. maybe more lashes have gone. Make sure your clients are getting the full experience they pay for, adding in an extra 20 mins for each client shows your care about the quality of work.

Place the extension on the natural lash making sure to get a solid bond with the first 2-3 mm of the extension. It is necessary to achieve the longest and most dense attachment point, in other words ‘the longer your attachment point is, the more likely that lash extensions will last longer.’ Depending upon the growth cycle of the natural lashes.

How not to overload your natural lashes

Technique

Nuance

Happy clients are loyal clients!!!

Experience of an Eyelash Master Nowadays, most salons offer lash extension services. Demand is out there, big time. So, your job is to become a reputable stylist and make sure your knowledge is up to date. Your mission is to be highly successful. Make a serious decision before you invest in new training. Even if you have been lash stylist for last 10 years and you think you know it all, there’s always something new to take on board. At least once a year try to attend eyelash conferences, it keeps you motivated to become better. Always take time when you’re doing lashes, that correct application takes time. Lash application should take 2-3 1/2 Hours at least. Never allow your client to assume that you are in a rush. Any professional tasks make your job more interesting.

Be Clear About AfterCare When your treatment is complete you must give your client aftercare instructions. Make sure they are clear about it. Hygiene comes first!

Keep the eye area clean. This is very important.

Some ladies love their lashes so much that they don’t want to get them wet at all. Avoiding proper hygiene can result in an eye infection. Do not use make up removers which contains any type of oil or petroleum. The golden rule for wearing eyelash extensions is, the less you touch them the longer they will last! However, it is important to keep the eye area clean. Also remember one more important factor, people with oily skin and people who wear contact lenses lashes, won’t last as long. If you give your client a disposable eyelash brush to take home, make sure they know how to use it correctly. After your client has taken home a good after care system, offer an oil free chemical especially formulated for eyelash extensions which does not affect the bond life of adhesive. It can be an amazing retail product to compliment your treatment, it will give you assurance that your clients are using the right product to take care of their gorgeous new lashes.

I wish you all luck and professional growth, stay positive, work hard, make it happen. Best of luck to you all and many happy clients.

Have a fabulash day!!!

Lash Inc Ireland - 7

Get a Grip of

Your Tweezers

by Alina Cugunova

We all know that a pair of tweezers are our most important tool of the trade, and one that we cannot live without. A good pair of tweezers is a precious gem to any eyelash artist, they are very hard to find, and they can become so dear and close to an eyelash artist’s heart.

Regardless of the price, we end up heartbroken if we ever lose them.

We are constantly searching for a better one, a universal super-power tweezer that works on classic and volume application perfectly. It’s so easy to get lost in the world of tweezers, as there are hundreds of different models and shapes. I am going to compare some of the most popular shaped tweezers, isolating and picking tweezers. Basically, we are able to divide all tweezers into straight and curved tips (isolating and picking, or both!)

Straight or Curved Tweezers?

Using Straight Tweezers for Using Curved Tweezers for Pick-Up Classic Pick-Up

There are different methods of eyelash isolation and picking. The main difference is what type of tweezers we use for each purpose. Straight tweezers (like Vetus SS-SA) can be used for eyelash picking or isolation. There are special requirements for working with both such as how we hold different types of tweezers.

vv Easy to pick up from the strip.

If separating with straight tweezers you would hold them up above your hand. If separating with a curved tweezers, you hold it inside the palm of your hand.

vv Can get into inside corners easily. vv Sharp tips can help with isolation. ww Can’t follow eyelid direction as with curved tweezers. ww A different holding technique. ww Hard to use for volume pick-up, mostly works on classic pickups.

Using Straight Tweezers for Isolation

vv Easy pick-up for classic and volume. vv Easy fan creation from strip. vv Easy fan creation with hand method. ww Can be difficult to reach the inner corner. ww While applying classic eyelashes it can be obstruct your view (cannot see root of natural lash).

vv Sharp tip helps to separate the eyelashes. vv Easy to hold like a pencil.

Using Curved Tweezers for Isolation vv Hand doesn’t get as tired as it does with minimum movement.

ww Possibility to press on eye patch or pierce it. vv It can isolate sideways or just pull to the side. ww Different holding technique, hand can get tired easily. ww Best used on sidewise isolation, it's not very practical for pushing eyelashes to the side.

vv Less chance of pressing on the eyelash patch ww Harder to hold ww Unnatural for us to hold something touching the inside of your palm

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How to Choose the Perfect Tweezers Firstly, decide what technique you are going to employ. If you need an isolation or picking tweezers, for classic or volume, straight or curved.

1.

Pick the thinnest eyelashes in the shop and test picking (for classic and volume) and find CHP, the bigger CHP the better.

2.

Check if the tweezers feel comfortable in your hand. Is it perfect length / weight for your technique?

3.

Test the tweezers for isolation.

4.

Test the pressure, comfortability.

5.

Unfortunately, it is impossible to check all of the above when purchasing tweezers online, so we only get one option, the tweezers may be faulty or not unsuitable.

PLEASE LIVE FOREVER!

Do’s and Don’ts We all want our tweezers to live forever. Here is how to keep them in their best condition and extend their lifespan:

Do: vv Apply plastic cap when tweezers are not being used, this prevents them from scratching. vv Always sanitize and sterilize your tool between each client. vv If you are using a bead sterilizer, do not leave your tweezers in it for more than

30 seconds, the tweezers can become deformed and lose its sharpness.

important to find one on each pair of tweezers separately!

vv Keep your tweezers dry! vv Use different tweezers for classic and volume pick-up (if you use the same, the tweezer may become blunt and not perform as well on thinner lashes).

Tweezer Sharpening

With time even the best of tweezers will become blunt and lose their sharpness. If only this could be reversed! I believe there is a gap in the market vv If you are travelling with your tweezers for a new profession ‘Tweezer Sharpener’. Some always place them into a special pouch, eyelash artists use a nail file to reanimate their make sure that they are secure, not moving tweezers, but the results don’t last very long! or touching tips.

I went to a jeweller to sharpen some of my tweezers in a machine, they managed to sharpen a few to perfection, but it was too early to get excited as other broke and got damaged while ww Poke your glue bottle with your tweezers. experimenting. ww Touch micropore/sticky tape/wax.

Don’t:

ww Scratch any surface. ww Get any eyelash glue on it.

Most Popular Shapes

ww Drop your tweezers (it can die straight away!)

Ideally it would make our application perfect if we had the best isolating and picking tweezers.

ww Use it on face to remove hair/blackheads. ww Use to pick up anything other than lashes. ww Use mega volume tweezers on thicker lashes (reduces the grip of the tweezers with time).

Central Holding Point (CHP) Nearly every tweezer can be used if you find the best holding point. It can be in an area where the two sides are touching for the best grip, it can be an area from 0,01 mm to 8mm from the tip. Sometimes we give up on tweezers too early, after trying to pick up a few lashes with it and deciding if it is working for you or not. Maybe you are picking it up in the wrong place! Test your tweezers by picking lashes up from the very tip, moving to the inside for finding CHP. I have tested the following tweezers for CHP, but even the same brand/model tweezers can have different central holding points, that’s why it is

There are so many different tweezers available on the market that you may need to have try hundreds until you realise what actually works for you. There is no one tweezer that works best for everyone, because every eyelash artist has their own style and work in different techniques, prefer different weight/hold/pick-up/separation/ pressure/fanning technique. Every school has its own methods and most of them work, there is no right or wrong here, just different like we all are. If you were trained only one way you may become curious and perhaps discover something that works for you and no one else!

Alina Cugunova is the owner of Eyelina eyebrow and eyelash clinic, Cork. Alina also provides specialised training courses to beauty therapists in Cork who wish to upskill in eyelash and eyebrow treatments.

Lash Inc Ireland - 11

Featured Salon

Lash Dolls,

Ratoath

In October 2016 we opened our doors in Ratoath and haven’t looked back. In 2017 we were nominated for 2 prestige Beauty Industry Awards; ‘Weddings Online Beauty Supplier of the Year’ in which we were finalists, and 'The Irish Hair & Beauty Awards' in which we also reached finalist stage in 'Salon Brand of the Year'. Then, in 2017, we teamed up with Leanne Harber and the Ultimate team from ULTIMATE HQ and became Ultimate Trainers for Ireland.

After that I worked in a small room in my house, having several clients and developing my passion for beauty. On my way I met Karen who trained me in the techniques of eyelash extensions. She noticed in me a great determination to climb up. After a few years, we decided to open the Lash Dolls and Beauty Academy. Another person who showed me the secrets of eyelashes and her amazing techniques, was Leanne Harber. I have completed the eyelash extension training with volume and mega volume.

After a few more months, I finished the trainer-coaching course. And that's how I became an Ultimate trainer. I develop my passion for eyelashes and brows every day. I am proud that today I can share my knowledge with other people. I love what I do, and it gives me a lot of happiness. I was a participant in the online eyelash championships organized by well-known fantastic trainers, and In February I will take part in the championships in Amsterdam. I also finish training in Permanent make up with Purebeau Ireland Academy Agnieszka Orlowska- Kloda. This year I am going to take part in Permanent make up Championship Ireland 2018 organized

by Malwa Zieba. Brows are my second love. I couldn't be happier as I am doing what I love.

We provide the ultimate and in-depth training in all of our courses. We currently offer courses in Classic lashes, Volume Lashes, Lash Lift, HD Brow, 3D Sculpture Brow, and Threading.

Our salon is also a finalist at the Irish beauty Awards 2017. I have a lot of plans related to our Academy and developing our passion. And I will never stop it…as my passion is the key to happiness.

Our ethos is to provide our clients with a warm, friendly and professional experience. We always aim to not only meet but exceed the client’s expectations and this is borne out by our high referral rate.

Karen Grehan

Hi, my name is Karen and I began working in the Lash & Brow industry 7 years ago. I am extremely passionate about lashes & brows, which has driven me to succeed and build a business I am proud of. It has grown from 2018 is going to be an amazing year for us as very small beginnings and has succeeded through hard work and positive we will be bringing our ULTIMATE Training client experiences which has allowed me to grow so rapidly through Courses throughout Ireland referrals. In 2015 I qualified as a trainer and started a small training school for lashes & brows. It was through one of these courses that I met Kasia, my business partner. Kasia came to me to develop her skills as she had been working in the beauty industry for a number of years. I quickly My passion for Beauty began when I was a girl. spotted her talent, recognised that she had a mutual passion for lashes & I used to love nails, makeup, and fashion. I also brows and shared a drive to succeed, this was the beginning of Lash Dolls, knew that someday in the future I will do what I Eyelash Extensions & Brow Boutique. love. So, I started attending a beauty college and I received my first beautician's diploma there.

Kasia Glinka-Piecaba

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Gadgets

Lash & Brow Flirties

Ruthie Belle

If you are trying to achieve the "perfect brow" for your client it is very important to ensure that both brows are equal in proportion, shape, size and position and that they suit your clients face shape.

After all you are trying to enhance your client’s positive features and a good shaped brow can do wonders!

The caliper is the perfect tool for any brow artist in order to measure the brow parts, distance, length and ratio of the sections and to ensure both brows are even and match each other.

Amita Patel A 100% natural balm designed to encourage brow growth and naturally condition. BROW BALM combines the power of organic castor oil with bees wax and coconut oil to ensure brows are deeply nourished from root to tip.

Ideal for brows which are sparse and are in the process of a brow regrowth programme.

Apply at night to encourage brow growth, can also be combined with pigment and used to set and tame the brows.

Brow Balm by Amita is also suitable for use on the lashes, especially damaged or weak lashes.

To buy and find local salons/stockists please visit: www.amitapatel.co.uk

helps encourage growth for brows and lashes naturally

Directions for use: Apply a tiny amount using a clean eyebrow brush or a mascara wand directly over the brows.

Another great must-have for any serious brow artist is the right make up which is used during the appointment to create the desired shape and look. It can also be retailed to clients for use at home. This not only helps clients to maintain their brow during appointments, but it also helps you to increase your profit margin without having to add additional time to the treatment! Use the Brow Gel for a fuller and deeper look and your client won’t have to worry about the brows all day. Even after a day at work or a walk through the rain the brows will still look amazing.

Yarrashop Mobile Phone Camera Lens KitYarrashop iPhone Lens With Fish Eye Lens +Macro Lens + Wide Angle Lens for iPhone ,Samsung, iPad ,Sony, Huawei and Other Smart Phones (Customised Rose Gold) £8.49 from Amazon

The Ruthie Belle E r gonom ic i L a sh pillow offers support both to the client (by supporting their spine and keeping it aligned) and the technician.

The “wings” at the sides of the client's head offer enough space to place lash products so instead of hunching over every time to fan lashes you can keep your back straight and your hands in the correct position. The size of the pillow 61x24(wings)x11cm has been chosen specifically for lash artists to maximise comfort without having the client's head away from you “Lash Lift Superboost” is the most cutting edge profe ssiona l produc t l i ne to facilitate and hasten the lifting treatment work process. The lotions are packaged in unique 4,5 ml pens that come with an applicator brush, so you can apply lotions straight onto the lashes! Due to the new applicators the loss of material is minimized and thanks to this innovation, technicians are able to perform the treatment quicker.

For more information on prices and how it all work please contact Ruthie belle at: info@ruthiebelle.com or ruthiebelle.com

Ultimate New to Ultimate, our fabulous rounded rods and our f lat shields.

They will give you two different looks. The rods give nice, rounder, softer curls and the shields a more upright look, both are not thin at the ends so no kinking at the inner or the end lashes. These come in small, medium, and large. For more details please contact leanne@helloultimate.com

Lash Inc Ireland - 13

An

Impressive Body

of Work

Liz Bylett — master face & body painter, creative makeup artiste and trainer — has been body painting for many years; she loves her work and loves to create fabulous art work on living canvases.

This led her into the lash industry, where amazing works of art can be used alongside lashes to create beautiful works of art in Fantasy Lash Categories.

Liz was contacted by Miranda Tarpey from the UK Lash Institute to work with her on a look for the UK based Lash Wars Event at London’s Olympia; at this time Liz knew very little about the lash industry and was intrigued. Miranda If you want to enhance your publicity or images designed the idea behind the look for the event on your website it’s a great way to stand out and created the head piece and the fabric addfrom the crowd. With eye-catching Mermaids, on’s for the body paint. Liz then matched a Goddesses or glitter inspired fun festival looks, suitable body paint and make up look to work there is no end to the results you can achieve. alongside the lashes and the British theme.

Liz says that she is by no means a lash expert!

Although she does work with lashes, creating The makeup look was created using airbrush some from scratch and enhancing some strip make up by Kryolan called Nebula as it gives sets on occasion, depending upon the client brief. a really beautiful sheen finish and comes in an amazing range of colours. The sequins, gems, and leaf were all applied by hand on a sculpting product that is used for special effects work.

The jacket was created using glitters and a special body glue water alongside water based body paints. The back of the jacket shows Liz’s signature “Glitter” sections of art work styles in suitable colours in a Union Jack style design.

Liz loves sharing her knowledge and skills with others through teaching regular classes and has supported and inspired many in creating their own thriving and successful businesses.

Being a passionate face and body painter, creative makeup artiste and special effects expert, Liz has won many awards. Alongside her teaching degree this has enabled her to train hundreds of people in the art form, demonstrate all over the world, set a Guinness World Record, appear on radio and TV and worked with celebrities at prestigious events throughout the UK. Liz has recently written a book “The Face Painters Blueprint” which is a simple step by step guide for those wishing to start a career in face painting or as inspiration for those already

14 - Lash Inc Ireland

on their face painting journey! It is also a good starting point for learning how to use these products to expand and extend into makeup looks.

We look forward to sharing some fun make up , glitter, or body painting with you very soon.

The Living Art Show Body Painting Festival is a creative and visual extravaganza, an event that Liz is the creative director of a body painting combines a feast of magnificent body painted show that takes place annually. This year's models in a festival environment alongside show takes place in Suffolk in Thebarton on musicians and performance artistes. Open to Bank Holiday Weekend 24th to 26th August. professional face and body painters, students and The Living Art Show Body Painting Festival is body paint models or to those who wish to come a creative and visual extravaganza, an event along and have go at painting or modelling! that combines a feast of magnificent body painted models alongside musicians and This fun festival weekend is open to all, it is an performance artistes. Body painters, festival opportunity to get creative glitter artistes and makeup artistes gather, in GG Glitter, Body Painting, Face painting, a festival environment, from across the UK to Demonstrations, UV party, Competitions come together to paint and celebrate the art of and a fabulous Catwalk show! make up in all its forms.

GG 24th till 26th August come for all three days or just one The weekend includes; a body painting competition, a brand new Glitter and Bling GG Location the Maui Waui Festival in Suffolkcompetition category, a catwalk show, Free camping on site! face painting and body art tutorials and demonstrations, airbrush workshop, 'Have a For booking or more info see go' sessions, plus a UV paint party cavern on Liz's website Saturday night! The theme for this year's show www.follies.co.uk is Magic.

Lash Inc Ireland - 15

Diva Says

Ms.

For years, as long as Russian Volume has been around, manufacturers have been producing pre-made fans. For years, I've been silently trying different versions and have been extremely disappointed with the poor quality. Most had long stems which looked like a thick Classic Lash and were very narrow-fanned. Most fell apart immediately when peeled off the strip. Most had way too much glue holding them together.

In the early days, I continued to struggle to make the perfect Russian Volume fan myself and honestly, it took me approximately 2 years to feel confident with my technique before I began teaching others.

However, I still had off days where I personally couldn't fan for some reason and it was so frustrating!! I would have loved a decent premade fan for those times.

This year, I found a manufacturer who listened to me and sent me a sample of what I knew the perfect pre-made fan should be: 1.

teeniest, tiny bonded area (reducing bulk at base of lash line)

2.

super short base (no long stem for great retention)

3.

super wide fan (so that the weight distribution of the fan spreads outwards and not upwards, causing no stress on the lash)

4.

use superfine lashes in C and D curl (we chose 0.07 lashes)

A sample was sent and tested on my short but strong lashes. Normally, due to my oily skin and lashes, my retention is poor. These lashes lasted for a good three weeks on me, looking super full. My stylists had been able to put on a tiny bit more glue than you normally would for hand made fans without the fan closing back in. I fell in love with these pre-mades!

GG Did you train in Russian but are struggling to perfect the technique?

A few things to remember:

GG Are you working as part of a team who do Russian and each of you are creating different fans and refilling each other's clients and clients are getting different looks each time?

6D 0.07 pre-made fans are to be placed on super strong/mature natural lashes.

GG Are you able to do Russian but have off-days where you're struggling to fan?

** I was a bit frightened that the base of the 6D looked a little bulky on certain natural lashes and soon realised that this was for super strong lashes only‌ If I thought the natural lash was more suitable to a thinner 3D lash I simply peeled the 6D fan in half. I was frightened that these don't wrap around a natural lash, but I honestly experienced the best retention with them** Trays of 3D 0.07 pre-made fans are my ultimate favourite! These are to be placed on normal strength lashes and catagen/teenage natural lashes and the bases of 3D fans are not bulky at all!

Pick up from the strip with a tweezer that clamps tight, so you won't damage the fan.

Dip it in glue to about the top of its bonded area and place as you would a 1:1 Classic Lash.

I've found that approximately 40 x 3Dfans per eye creates medium volume. I have then finished off the sets using 1:1 Classic Lashes in between the pre-mades. (HYBRID SETS) These lashes are expensive so make sure you are charging a good price for your Volume Sets.

Don't undervalue or cheapen this technique. You may not have spent the time creating the fan you are using but someone else has lovingly made it and you have spent good money to buy them.

Ms. Diva says: "Fake It till you Make It!" GG Are you struggling to find time to go on a Russian Volume Course?

16 - Lash Inc Ireland

GG Are you under pressure because your clients are asking for Volume and you're not trained yet?

GG Are you sometimes under pressure timewise if a client is late and would love a few pre-fans to be placed into the set to ease the stress of rushing to fill it up?

GG Is your hand ever sore from consistent fanning?

GG Are your eyes strained from the intense concentration it takes to make a fan?

GG Would you like to half the time it takes to create a volumised set but still charge the same price?

GG Do you have clients who don't have time to lie down for the required time it would take you complete a full set but always want the fuller looks?

Then pre-made Volume Fans are for you!!

Just remember, you are always going to be at an advantage if you go on a Russian Volume Course and know how to do this technique. You will save money on buying 0.05 or 0.07 lashes and making them yourself (you'll get more sets done out of a tray of non-made Russian Lashes than you would out of pre-mades) However, time is money. You will probably save money in the long run using pre-mades and charging the same price but completing the sets in less time.

The answer is to use BOTH methods when you need to.

Online

Lash Forums,

Friend or Foe?

We live in a world of constant connection, with online communities ef fortlessly crossing international borders as part of our everyday life.

This digital reality is full of opportunities for support and connection, but equally it stands capable of doing harm; offering vast numbers of people across the world the opportunity to invade our online spaces and push their views where they might not be welcome.

So the question begs; are these online lash forums good, or bad?

Leanne Harber, Ultimate Lashes, Kent Social media can make or break you, fortunately it’s made my career so far. I’ve use social media, mostly Facebook for work for about 8 years, first to build up my clientele for my beauty business that I ran from home, then next I found the forums! As I wasn’t new to lashes I’d been doing them already for 7 years this was back in 2014 I found myself helping and advising others on the forums that were new or needed guidance as this is what they were for, and also showcasing my own work and my training company. I soon made some amazing friends though theses forums and gained respect from others and also myself admiring others work and respecting them back. I soon found my team of girls though theses forums, I watched them, and you could say stalked them to see how they conducted themselves and made sure they were right for me. So over all, the forums and groups have been very good for me and my business but it’s because I used them in the right way. It saddens me to say that not everyone does use them right and some people use them for their own enjoyment, to put people down and really be nasty.

Girls are too scared to show their own work on there now in case they get nasty comments. We are meant to be supportive and helpful to others, build people up not knock them down. People are allowed an option but please be respectful of their feelings to. There is such a thing as Cyber bulling and I can honestly say I’ve seen it on these forums and social media and I’ve have seen what it can do to a person career and self being , so what I wanted to say is think before you type anything and remember every one see everything on social media, be supportive and caring and don’t jump on a feed and comment if you don’t know the full content as there are two sides to every story! If you want to use the groups to help and guide and to make your own career a success, please think of others and they will think of and remembers you in the process.

Jilly Bourne, House of Lashes, Huddersfield

It gives me motivation to be a better tech and trainer. There is always room for improvement in technique and styling. I look up to a number of lash artists from all over the world and I hope to be of the same calibre Having been in the lash industry for nearly 5 years now, I have found in years to come. BUT… there are always two sides to the same coin. lash forums highly informative, supportive and inspiring. I am a Having Been on social media forums for a while now, it pains me to member of a number of lash forums on social media and the internet. admit that it isn't always positive. I have found that when writing a Seeing new lash techs overcome obstacles and build their confidence response, the person or persons reading it will not always perceive this to post their own work, the amount of support we all give to each other response in the same manner, nor will they take the time to read the is encouraging. In our industry, techniques are ever-changing and question properly. This causes confusion, upset and arguments. This products evolve at an alarming rate. Being able to trial new products results in a virtual argument against someone who may be entirely e.g. the lash box from Lash Inc. or to see the results from a new brand is innocent. Cliques are formed, and barriers are built, Opinions are extremely helpful, it enables myself to have confidence in purchasing a heard and not agreed with. Pictures of bad work are posted, with no new product to try. The support in the lash community is something to regard as to where that lash tech is within her or his career, or what that behold. I am very grateful to be a part of and included in such an artistic client has done to look after their lashes. Some techs may have received trade. Lash techs from all over the world give informative, constructive bad training and don't know any better. Sometimes our forums lack and supportive criticism and information. I on many of occasion have compassion and respect. To be a part of an online forum can be both asked for advice and have received exactly what I needed, which I am positive and negative. But there is a reason I am still apart of them all. very grateful for. To see our top lash artists work is nothing but inspiring. The good always outweigh the bad.

18 - Lash Inc Ireland

Carly Fitch, Beauty-Lashious Beauty and Training, Essex

Anastasia Marie Powell, Ultimate Lash Lounge and Training, Blackpool The good, the bad and the ugly! When I first joined varies lash groups and forums I was extremely impressed with the wealth of knowledge and information everyone shared. I am a firm believer in helping others and encouraging people to do well and supporting each other.

Then my opinion started to change, I started seeing more 'bashing' than actually offering advice and encouragement. No matter what we may think, we don't know the story behind 'those lashes'. Yes there are some lash techs that do poor work and those that cause severe damage but they need guidance. Several of my lash friends and students now feel afraid of what others in these groups will say and dare not post their work. Only by offering advice and positive critique can we help a lash tech on their journey to becoming a true lash artist.

Though I still believe these groups are helpful in many ways I have seen lots of grown up adults act like teenagers in a playground, swearing and calling names, bullying other Lash Artists, not only on these pages but across social media.

Social media is a very powerful platform that can make or break a person and where facts can be distorted, and people can jump on to these negative, nasty, bullying posts without any thought or consideration for the person they are attacking. Adults need to remember it is not just teenagers that can have panics and suicidal thoughts from these types of things. This kind of behaviour needs to change, Women should empower and encourage other women

With the ever growing use of social media, there are many avenues now available for support, networking, tutorials, buying & selling of lash supplies etc. One huge advantage now are the chat forums for lash artists for support & tips. They have a big selection of trainers worldwide who are on hand to advise on the best tried & tested products, equipment & courses. Plus, the many active members who can help support & guide you who have experience & knowledge.

BUT, there can be some dark places hidden in these forums, unfortunately these dark places are often popping up. Cyber bullying is becoming more obvious & can be a very sad thing to see. While these groups are set up to help & support members, it has also been a playground for internet bullies. Commenting nasty remarks, not thinking how their actions can hurt or affect the person they are aiming at. Where does it stop? Who is going to stop it? Who knows?

The admins of these forums can only do so much, but also ultimately, isn’t it down to each member to speak with constructive criticism, integrity & with respect? Many members sit in the shadows, frightened to post their work or make a comment or ask a question and I find this sad. The forums were started with all intention of making the lash world a better place. So, let’s keep it that way!

If we all gave a little bit more care and attention to how we behave, we could just have the safe haven us lash artists need from our daily, hectic lives. Some work on their own, some in a team. We all need somewhere to vent & relieve ourselves from the stresses of our jobs don’t we!? Without prejudice or judgement.

Going forward, remember where you started, where you wanted to go with your career and remember who was there to help you in one way or another and think to yourself “I could really help this person” if you see a post asking for help or just a few words of encouragement could make someone’s day if not career! Love thy lashes, love thy lash sister. Xx

Lash Inc Ireland - 19

Featured Lash Artist -

Liubov Chetvertinovskaya

Lashes

Lashes - 21

Jill Heijligers-Peloquin USA / Event Organizator

MARCH 16-17-18

2018 ARIZONA 72

ISSU E 3

Doug Schoon USA

Peter Pham USA

Ellie Malmin USA

Carmen Palmiste Estonia

Martina Krajinovic-Gulsun Croatia

Laura Kaminskiene Lithuania

Alisha Meadows USA

Kelly Storer Australia

Michelle Rath USA

Hanna Babanakava Canada

Levi Shephard Canada

Petr Lhotsky Czech Republic

Kei kim (Kyung-hwa) South Korea

Jolita Shishmanova United Kingdom

Inga Misiute United Kingdom

Leanne Harber United Kingdom

Miranda Tarpey United Kingdom

Elanas Liachovicius Ireland

Irina Ronite Latvia

LI V ESTR EA M AVA I L AB L E • • • bit .l y/L AI2 018L IVE

Mia Hauge Denmark

JUDGES | SPEAKERS | EDUCATORS

Erika Menanteaux & Shannon Fitzgerald USA

I SS UE 3

73

How to use

Cancellation Policies

to protect your business

by Genevieve Hickin (Harding)

Whether you are self-employed, a salon owner or an employed therapist that works on a commission basis we all need to protect our income. Time after time we see clients cancelling last minute or failing to attend appointments leaving us down on our daily takings.

So how can we prevent this? How can we enforce a policy? And how can we make sure the client pays for their missed appointments?

Here are some top tips to help you when implementing and enforcing a cancellation policy. The first things to remember when creating a policy are, to make it clear, visible and fair.

charge. If you are unable to, or are not confident enough to enforce the policy onto every client then don't put one in place.

card if any outstanding fees are owed so if they return in the future the fees still stand.

Exceptions

Now, there are exceptions to the policy and you, as a professional, have to use your discretion.

When it comes to enforcing the policy the most If the client has had a medical emergency or if important thing is to make the client aware of their child has been sent home; these incidents Write out your policy in black and white, for the fee straight away. As soon as you know the are out of your client’s hands and are something example: client is not attending you need to call them and they couldn’t have avoided. With these sorts of make them aware that there will be a fee charged scenarios we can choose to waive the fee as it’s ‘If you need or wish to cancel or alter your and that it is payable in full before they are able just life and sometimes unplanned or unwanted appointment please give at least 24 hours notice. to attend or make any further appointments. You events can happen. However, if someone’s excuse In accordance to our cancellation policy, if an need to also at this point make the client aware is ‘I’ve been held up in traffic’ or ‘I’m stuck in a appointment is cancelled or moved with less of how they are expected to make the payment. meeting’, then these are not valid reasons as they than 24 hours notice, a cancellation fee of 50% This could be taken over the phone if you have a should have allowed an adequate amount of time of the original treatment total will be charged. card machine, via a PayPal payment, in the form to get to their appointment on time, so the fee If no notice is given and you fail to attend your of a cheque, transfer or a cash payment. If you should still be enforced. appointment, then a fee of 100% of the original wish to you can also give them a date by which treatment will be charged. All fees are to be this fee needs to be paid, otherwise all of their paid prior to attending or booking your next future bookings will be removed. Remember appointment.’ to write or document any messages sent to the client, ideally email them so they have it in writing along with the copy of the cancellation There are a few things that we can do to help agreement they signed if possible, and be sure to prevent missed appointments and also to The policy should be clearly visible for all clients pop any notes on their record card. reinforce our policy. to see, so placing a print out on your salon walls, on the back of the toilet doors, in your Sending confirmation emails to clients when waiting area, writing the policy at the footer of they make a booking – This gives them a your reminder or confirmation emails or texts, reminder of the dates and times they booked, verbally making your clients aware or by getting and we can also pop our cancellation policy at them to sign a cancellation policy agreement at This is what most therapists are worried about, the footer of this email. the point of their consultation. Ensure the policy actually getting that cancellation fee. First of all, is also written on your website if you have one if the client wishes to return to you for treatments Sending reminder messages to clients 24/48hrs and on all your literature such as loyalty cards, then the fee has to be paid and secondly, if they prior to their appointments – Another way appointments cards or pricelists. do not wish to pay do you really want those sorts to remind clients of their appointments and of client on your books, who you know are going again another chance to remind them of our to repeatedly let you down when more respectful cancellation policy. clients could have those appointments. If the If you are going to implement a cancellation client refuses to pay, then you make them aware Remember to be fair, make your policy clear, policy, it is imperative that you treat everyone that they will no longer be able to come to you or visible and be consistent. If all of these are equally. This means that even if your longest your salon for any further treatments until the followed, then your cancellation policy should standing, most loyal and regular clients break fee has been paid in full and all future bookings work fine and run smoothly. the cancellation policy then they still get the will be cancelled. Be sure to write on their record

Enforcing the policy

Making your policy clear

Preventing missed appointments

Making your policy visible

What if the client refuses to pay the fee?

Making it fair

24 - Lashes

Lash Lovers

Dear

by Henrietta Orosz

My name is Henrietta Orosz. I’m a Hungarian, born in Budapest, and living in Luxembourg. I’m a makeup & lash artist, beauty advisor and soon to be economist. My passion for lashes started a long time ago, even before the boom of extensions started. I remember gluing those false lashes on myself every single day - oh gosh, now I could not do this anymore! I’m a very curious and hard-working person who is constantly seeking for knowledge. I guess that is what brought me to where I am now.

My first teacher, Edina Horkai (Horkai Lashes, Budapest) who made me fall in love with this profession, is the person who keeps inspiring me with all her motivation and hard work. I started lashing as a hobby, two and a half years ago, and here I am today; one of the most passionate lash lovers and the first multi award-winning lash artist of Luxembourg. In this article, I will share the secret of my success with you.

can never improve. You can also stay updated by using social media or reading professional journals, if you cannot participate in workshops or conferences (which should be mandatory for us every once in a while). As I mentioned at the beginning, it is also essential to go back to the basics from time to time. Have your ever evaluated your knowledge? By evaluating I don’t mean you should prepare huge files, it is enough if you just once think about your personal improvement. Where did you start? Are you happy with what you have and what you learnt? Is there something you still don’t know or do you want to improve something? You can also go into details by thinking about your professional knowledge. Do you know everything about the eyes (anatomy, diseases, facts)? Are you aware of the rules and regulations regarding the hygiene of your workplace? Just some simple questions that can help evaluate your current professional level. Noticing missing knowledge somewhere can motivate you to develop further.

Therefore, I would like to talk about the importance of education.

Education in the lash industry, and eventually in every aspect of your life.

Do you learn because you have to or because you want to? This question will determine the quality of your work in the future. In my opinion, the best ones in every field will be the ones who are passionate and are constantly willing to learn. Why do I say constantly? Well, as our industry is growing and improving all the time, it is essential to be always up-todate. But unfortunately, sometimes we tend to focus only on the ’new trends’ and forget about the basics. After reading Louise’s great book about the human eye, I started thinking about this topic, the importance of education (and being informed not only about the new techniques but Throughout your career you will definitely need dedication, commitment also about the basics). Learning is a decision, but you need motivation. and motivation to gain more or maintain your skills. Your level of education Your success and ’performance’ will depend on the level of your motivation. will also determine the opinion of your clients about you. I feel comfortable when I can answer all their questions, it increases the loyalty towards me I’ve heard so many times during my career, “Why did you go to another and my work. Let me share a recent story with you about how important course again? You already know everything”. This is definitely not true! I this basic knowledge is in our work. It is not the first time that someone am motivated to learn those things that can teach me something new, and (who is not my client) contacts me after getting a bad lash application. there will always be something new, believe me! Even if it is just one piece Exactly this has happened a few weeks ago when someone with horribly of information. You never know where you will use that knowledge later red eyes asked my opinion what it could be. Due to Louise’s great book and in your life. knowledge from other courses I was able to recognize the source of the problem, and advise her what to do to reduce the redness and pain until When I was younger, I always wanted to study law, and when life brought she could see a doctor or pharmacist. Of course we are not doctors, but I me to economics, I was quite disappointed. I tell you this, because only think all lash artists should be able to recognize an eye problem and give now I understand how this knowledge can help my career later and even advice. In some cases a ’home treatment’ might be enough but other times now as a lash artist. As an economist, I have met the method of Continual it is important to see a doctor. We are the first person who the client will Professional Development. This is a method that is used by a wide range contact, therefore it is also our job to identify the problem. This is the point of companies (no matter which industry). It is a process that helps ‘track’ where education matters. your knowledge, and focuses on lifelong learning. It is really important to be up-to-date in your professional career whatever you are doing. As To conclude, I never stop learning. This is the key factor of my success well as in business organisations, we -lash artists- are also being assessed that probably all my current and future clients know about me. The most on our professional knowledge and skills (by clients, by the fellow lash valuable asset you have is your knowledge. And yes, you will have to invest makers or even by yourself). If you want to be on top (and also stay there) money and mostly time in it. Each course you take, each conference you you should take all the opportunities to develop yourself. As our industry visit will cost money and time, but it will definitely be worth it. If you is constantly growing so are the possibilities. A really great platform to are hesitating about going to a workshop, always think about the fact get to know the newest information are conferences. My experience is that you can never be overeducated. Take all the opportunities that you that people are either shy, or the opposite (they think they already know can to increase your value; this value is determined by the level of your everything). Don’t be afraid to ask questions or advice, otherwise you knowledge.

26 - Lashes

Featured Lash Artist - M artyna Marciniak Lashes - 27

Meet

The Editors

Ireland and UK

by Louise Tierney

Leanne Harber Editor of Lash Inc Ireland Hi, my name is Leanne Harber and I am the creator and director of Hello Gorgeous training academy and my brand Ultimate which includes Ultimate lashes and brows.

I’ve been in this industry now for 16 years and have been teaching for 10 of them, and can say I still love my job and get massive satisfaction out of it. I started lashing 12 years ago when it all first started really and back then only had 0.15 and J curl!!! I have seen the lash world do a full circle in how we lash; we have returned to lash safety and what’s best for our lashes, not just what looks the best.

I set up my training academy in 2014 and Ultimate last year and have gone from strength to strength. I now have 14 trainers and still growing in England, Australia and now USA and Holland, all teaching my methods.

I pride myself on my knowledge of lashing and have come up with some unique techniques to help fellow lashers, anything to make our jobs easier!

I also work alongside cancer patients doing lash and brow reconstruction for them and have found a safe way to do this, without any damage, and the way it makes them feel is amazing. This makes everything worthwhile.

Leanne has been doing some great things in the lash industry. Her techniques and training have attracted invites globally to teach and present. I am excited to have Leanne as editor for Lash Inc Ireland, she is a dynamo and i’m sure will do a great job for Lash Artists in the Republic of Ireland. - Louise Tierney

Leanne Harber 28 - Lashes

Miranda Tarpey Editor of Lash Inc UK Miranda Tarpey, CEO and founder of The UK Lash Institute, a Research and Development Lash school in the UK, where new lash techniques and ideas are invented, tested and brought to the lash industry, many of the systems we use today all over the lash world have been invented by Miranda.

Miranda is the creator and pioneer of the Volumetric Calculator™ used globally for volume and mega volume lashes, the first ever creator of a Lash calculator application in the entire world. Miranda is also the creator of the Mirror Link™ and Bifold™ techniques used internationally for mega volume lashes.

Miranda has been a lash journalist for Lash Inc, writing lash articles and periodicals, and author of many lash programs. She has written educational and reference lash books; is a co-author of Lash Masters 3 & 4 and co-organiser for Lash Events UK.

Miranda Tarpey As a Lash Expert, she shares her wealth of knowledge and is often a speaker at conferences around the globe, serves as a judge for many major lash competitions – both national and international – and writes competition criteria for participants & judges.

Miranda is an educator and teaches all over the world, offering her unique brand of lash training to students across the globe who benefit from her expertise in this field. This attracts students of all levels who gain in-depth training and knowledge from her carefully researched study programs and materials.

I have worked with Miranda for several years on Lash Inc and with our events. When I was looking for an editor for Lash Inc United Kingdom I knew Miranda would be perfect for the role. Myself and the global team are excited to have her on board and can not wait to see her contribution to the next United Kingdom Magazine. Issue 1 is out 14th February 2018 and available from Amazon UK. – Louise Tierney

Lashes - 29

How to Win

Business Awards

by Louise Tierney

STEP 1: ACTION In the last issue of Lash Inc, we spoke about the benefits of winning awards and the meaning of the ACT SURE system. The first part of the award entry system is ‘A’ for Action. As we’ve already reminded you, just like any other competition you need to be in it to win it. The more awards you enter, the better the chances you have of winning. Therefore, carry out extensive research and enter all the relevant awards you can manage to have a better chance of winning. This is applicable for both business awards and for lash artist competitions.

For business awards, it’s important not to water down your enthusiasm. was difficult to stand out in my industry at the time but when my company For each entry you write, make sure you do it with the same zeal as the was up against a variety of different sectors it was easier to stand out as not first. This will always show through to the organisers as they get a feel for every sector performs as well. your company.

Most awards companies generally run like any other business and like other businesses, they are for profit. Even though some are not for making profit they will likely run at break even so they need to generate some There are thousands of awards to choose from so be sure to enter the income to cover costs. awards you feel you can be successful in. By this, I mean those you have the best chance of winning, based on your strengths. Make your goals Be aware that in the general award category some are not quite what they ambitious but realistic. seem. For example, everyone entering might win an award hence the ‘award’ itself is worthless and this in turn is worthless to you and your Choosing the right awards will increase your chances of winning before clients. These organisations make their money from the high entry fee or you even put pen to paper. It’s a bit like an athlete having the right mindset by selling you inflated-price trophies. If an awards agency doesn’t display and a winning ‘x-factor’ before they even begin the race. There are specific their entry criteria or criteria for judging on their website, ask them for it. awards for your sector. For example: Best Salon, Best Lash Educator, Lash If they don’t provide it don’t waste your time entering. If they don’t send Artist of the Year, Best Product. However there are many general awards you a timely response or you have doubts move on to the next company. in topics such as Customer Service, best business, high growth award, You must feel comfortable and happy with your own choices just like your Entrepreneur of the Year Award. customers. Everyone should be happy.

Choosing An Award To Enter

Years ago when I started entering awards I chose to focus on the general awards for business rather than my sector. The reason behind this was it

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Some companies may offer free entry and others may charge a fee. It’s quite usual for award companies to charge a fee for entering to cover their

expenses, so you may have to invest some money into entering awards. the experts it wasn’t humanly possible. Then along came a student called But this is not a cost it is an investment in your company and should be Roger Bannister. included in your marketing budget and treated as a business expense.

Prices can range from £10 to around £200.

Bannister did what nobody in the history of the world had ever done. He broke the four-minute mile barrier. The amazing thing is later the same Often the highest charging award companies will also include a ticket month several other athletes did it too. They’d studied his style and to attend the awards ceremony, meal and drinks reception. method obviously, but why couldn’t they do it before Roger Bannister did?

The Psychology of Winning!

It’s a natural fact of life that most people never attempt to do something they don’t really believe they can do… which brings me on to another important point.

Bannister was certainly an outstanding athlete with bags of courage – but he had one thing the others just didn’t possess – ultimate belief and the desire to prove everyone wrong.

Since 1954, over 20,000 people have run the mile in under four minutes.

You need to believe you are a worthy winner and develop a winning mindset; otherwise your chances of winning will become limited.

So what changed? The total belief changed. Athletes thought, “If Roger can do it, so can I”.

It’s better still to visualise you have already won and you are going through the motions of collecting your award – talking to the press – thanking people etc. I know it may seem silly if you are not used to it, but I am convinced visualization works. Your mindset will determine how successful you are at awards, business and life.

So if I can win awards, so can you! There’s no difference in the ethos whether it be athletics or business.

Write your entry with the belief that you are the best entrant and you are going to win. Don’t have any doubt in your entry but be careful not to be arrogant with your tone.

You need to believe you are a winner to give yourself the best possible chance of winning.

I’ve learned to visualise things I want to happen. I do this frequently and vividly and more often than not they do come to be reality. Self-belief can be a wonderful thing when done properly.

Before you even start your application, use the sports psychology tactics that got Kelly Holmes the gold in Athens. If you visualise your company as an award winning business before you pick up the pen, your application will be streets ahead of most of the competition.

Let’s look at another sporting example from 1954 when the common thought was, that no one could run the mile in less than four minutes. To

When researching for awards to enter, search on Google for ‘Small business awards (Your country / city) ’ or ‘Local business awards (your city)’. This will bring plenty of links up for you – spend some time just browsing and looking at the details.

An important consideration is this: make sure you are eligible to enter.

There’s nothing worse than beginning the award nomination process only to find you’re disqualified because your company or product doesn’t meet the entry guidelines. Check everything carefully.

It’s common for awards to focus on companies and products launched within a specific time frame, so ensure your company meets all the entry requirements when applying. ‘Fail to prepare’ and ‘prepare to fail’!

I hope you have found this article useful, next issue we will cover entry Criteria. But don’t wait until then, start entering today even if it is just one award. You can refine your entries each quarter with the tips I will give throughout the coming months.

Best of Luck!

Lashes - 31

How to Set

Your Pricing

as a Lash Artist

by Zach Falb from Novalash

Eyelash extensions is an intricate and highly skilled service to offer clients. Lash artists go through rigorous training and months of practice while constantly striving to apply extensions perfectly in a timely fashion. Charging the right price for your talent and services can be tricky. You don’t want to undervalue your services but you also do not want to price yourself out of the market.

So how do you set the right price for your highly skilled hands? Also, how do you raise your pricing while keeping your clients coming back for infills? Education and communication are the answer.

Knowing what your skills and talent is worth means little to an uneducated client. They don’t understand how much training, practice and skill building you went through to give them the lashes they’ve always dreamed of. So tell them! Give them an inside view to the world of lash education and practice. Show them your high quality tools and materials. If you are fully booked for a month, struggle to take new clients, haven’t changed your pricing in two years - maybe then they would appreciate your slight rise in pricing.

Also, when you have a new lash client, take the time to communicate with them the importance of lash hygiene, using the aftercare products properly and also a bit about lash health and safety. Giving clients the full picture in the beginning will smooth out any confusion in a few month and eliminate the question - do I need to purchase and use your aftercare?! Yes!

to share and communicate these details with clients. It is worth the time and effort.

If your clients ask why you charge double than the salon down the road - give them your reasons. Your choice of high quality lash products will give them superior results. Investing in education and always raising your skills and a lash artist will give clients the best results. Offering damagefree, long-term lash services take years of practice. Performing a two hour full set to perfection take years of work. Your price point should indicate your service standards.

New clients will be the first to sing your praise to friends and hopefully bring you even more customers but make sure they get the picture first.

Lash extensions need care - nightly cleansing with aftercare products, daily brushing, monthly infills and an understanding of lash health and safety. A fully educated client will be your best At the end of a long day lashing, there is nothing better than putting your client. You need feet up and hearing how much your clients love their lashes and how to take the time you’ve changed their lives. Clients think their lash artists are magicians, transforming them in a blink of a lash nap…but it’s not magic. It’s years of hard work, hours of education and high standards for health and safety. So start talking to your clients and adjust your prices according to the talent and quality of services they are receiving from you.

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Expert Lashers Expert Lashers is a website dedicated to the best lash artists in the industry.

As an applicant, you will have photographs of your lash work and qualifications reviewed before being accepted to be listed.

As a listed member you will have your own unique page which you can use for promotional purposes. Link it to your website, have a link in your email signature. Show your clients you are one of the lash elite.

Listings are just $4.99 USD per month!

To be listed visit www.expertlashers.com and click on ‘Get Listed’.

Enchanted's

Hidden Treasure

Lauren Smith

by Kelly Storer

What is your name and job title?

My name is Lauren Smith, I am an Eyelash Artist in Wagga Wagga, New South Wales, Australia.

How long have you been lashing?

I had my first classic lash workshop in September 2016. Just over a year ago.

Tell me about your lash journey My lash journey has taken me on a different path in life that I never thought was for me. Growing up I didn't have much interest in the beauty industry and come February 1st 2016 I was blessed with my first child. I was working, studying, and also being a mum! I was treating myself to getting eyelash extensions and that’s when I met my now-mentor, teacher, and close friend Sommer Deaves, the Owner of LPL Studio. She mentioned that she was looking for bright, enthusiastic girls to train and work for her new studio. I always loved a challenge; I thought to myself I would be able to fit it in somewhere with my busy life, weekends and late nights.

Before I knew it, 4 months after my classic workshop, Sommer felt I was ready for Russian Volume training. It was a lot harder than I expected it to be, but I didn't give up. I practised every single day, I wanted to be great at something, after I won a competition in Beginners Russian Volume, it only pushed me harder to become better. Being a sole contractor as an Eyelash Artist has changed my life dramatically, financially, emotionally and mentally. Knowing you're great at something, to the point that people know who you are when your name comes up in conversations within the community, is an amazing feeling.

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What tasks do you do on an average week?

Monday and Fridays, I’m a housewife and mother. I do our bills, grocery shopping, cleaning and prepping for the week ahead. My son Oliver and I get to spend time together, playing out the back with our dogs or at the park. We visit friends and family.

Tuesday, Wednesday, Thursday, and Saturday are my working days. I spend long hours at the studio and had been travelling to another town, 2 hours from Wagga, called Griffith every Thursday to do lashes. This has been for almost a year now. Unfortunately, family commitments on a Thursday are now more important and I will have to stop working in Griffith in February.

Sundays are my family and rest days! My mother has a roast dinner almost every Sunday night and in the hotter months it's a perfect opportunity to go swimming down at the river with friends.

What inspires you when lashing?

Seeing the people I look up to in this profession succeed, knowing that I can master what they have with determination and commitment. Seeing how people can become amazing at something when they start from the bottom, this profession has made me grow and change into a better person and that inspires me to keep moving forward every day.

Who inspires you?

Sommer, my mentor. Her advice, constructive feedback and encouragement has driven me to be where I am now. Seeing how much she wants me to succeed and knowing someone cares about your success is overwhelming.

Seeing all the other Lash artists out there that are well known with in the lash community inspire me to keep pushing forward. If they can do it, so can I.

Have you had to overcome anything with lashing?

Being in an uncomfortable and confrontational situation with unsatisfied clients when first beginning lashing was very disheartening, thinking you're failing makes you want to quit, but by practising you can overcome your own fear of failure.

Are your family supportive of the work that you do?

When I first came to them with the idea of completing my lash course, my parents disapproved of the idea which was difficult to deal with when your heart is set on it. They were worried it was going to be a “fad" and it would be a waste of money for the course. My fiancé has always told me to do what makes me happy, no matter what it is. He didn't understand the industry, but he now knows it has definitely paid off.

What advice can you give our readers?

No matter what people tell you, if your heart is set on completing a lash course, or if you're already in the industry, its about what makes you happy. I am so glad I made the decision to step out of my comfort zone to do something for myself, and as it turns out, I’m quite good at it. If you feel like you're failing, don’t worry, everyone at some point in their career feels this way. It's about pushing through your self-doubt and believing in yourself. It's such an amazing feeling when you surprise yourself. Keep practising; there’s only one way to go, which is up.

Step outside your comfort zone, exploring something new is an amazing part of life that shouldn't go unnoticed. Give yourself credit, you're doing the best you can.

scans and ultrasounds for them to find a health problem with my stomach.

That was very intense, unbelievable and amazing. I have had clients cry from laughing as by the end of the day, when I’m lashing, I’m a little bit “drunk from tiredness” so some of the things I say make my clients almost wee the bed! Turns out they love my talking and look forward to their lash nap so they can cry from laughing so hard.

Have you won any awards or entered any competitions?

I entered the Locks Lash competition earlier on in 2017, in the beginners Russian Volume category for Australia and New Zealand. I took first place which was overwhelming.

I started to cry and shake from being so excited.

I also entered a creative themed international competition in which I didn’t receive a place, but the fun and experience I gained in this new field was brilliant!

Anything else you think may be interesting or you think the world should know about you?

I am just a simple country girl of Wagga Wagga, NSW. But my dreams are to conquer the world one set of eyes at a time. I am someone who dreams big and I don't stop until I'm at the top. I am a very loyal person, and if you help me succeed, you can be sure I'll help you succeed. I'm very exciting to attend the Australia Lash Bash conference and meet some of the people I look up to.

Anything funny, embarrassing or interesting ever happen to you while lashing?

I have had a holistic healer tell me about my stomach problems from the energy she was picking up from me. I had recently undergone tests, CT

Lashes - 35

Christmas Fantasy

Lash Art

Competition

by Kelly Storer We ran this competition to give everyone a chance of getting creative, whether you have done fantasy lash art before or not.

I felt strongly about the rules so only raw images used and only the lash tech doing ALL the work and not having a team behind them, as not everyone can afford to hire a team and this sometimes puts people off entering as they think they have no chance, but for our competition it was open for all and being free to enter was also a great opportunity not to be missed.

Natalie Fella, Heavenly Glow Beauty. Based in Gloucestershire UK, was her first time doing a fantasy lash art. She is also a Flirties trainer.

The contest was organised by Jess Martin, Amy Dommett, and Danielle Crouch. The judges were reknowned lash masters Ruthie Belle, Michelle Ryan, and Kelly Storer.

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Justyna Wieczorek,

Charlene Bolton,

Lashes & Nails Justyna Wieczorek based in Poland. Trainer for Amazing Lashes

CBeauty based in Lowestoft,Suffolk UK. First time ever doing fantasy lash art.

W O R L D L A S H D A Y 23rd October 2018 What will you be doing to promote the Lash Industry?

#worldlashday

WO R L D L A S H DAY. CO M

Photo: Flawless Lashes by Loreta

Top Tips for

Male Lashes

by Loreta Jasilonyte

The nude lashes look is the latest trend, rapidly becoming popular amongst male clients, from businessmen to male models who seek to express their strong personality.

You can market this type of service to men in markets where the trend is not yet popular by promoting the fact that nude look lashes will compliment men’s face expression, for example if the client’s eyes are hooded it will give a softer look. Lashes on men are perfect for special occasions, gives the look that many women find attractive, and for those men working in TV lashes can give a perfect clean finish to male make up. Some men might not have very good strong natural lashes, this could be the solution to change their appearance dramatically, in a good way.

Photo: Lash Infinity

am sure you know some good photographers. Get your photos published in local magazines and trickle them out over time on social media, use hashtags; #malelashes, #malefashion, #guylashes, etc. Ask your model to It is important that you speak directly to the needs of your male clientele, repost and give you a credit, its only matter of time before more men jump marketing the service differently from the way you market to female clients. on this wagon.

To start building your marketing media, get a typically handsome male client and style their lashes. Get a professional involved to take photos. I

Best of luck!

My view by Zachary Falb, Global Master Trainer for NovaLash

Photo: Lash Infinity

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With more and more men booking spa and beauty treatments, it’s wise to offer lash extensions to the male market. I recommend listing lash extensions under ‘Male Services’ on the treatment menu to let them know this service is an option for them too, eliminating any embarrassment or hesitation in asking for them.

Some men desire a darker and/or thicker lash line; however, most still want to maintain a masculine appearance. To achieve this, eliminate longer extensions and focus on applying shorter lengths. It’s even okay to match their natural lash length. Select lengths from 6mm to 10mm while using natural curvatures such as a B curl. Stay away from dramatic curls such as D as they will lift the lash line and create a feminine appearance.

#LASHLOVE SERVING THE WORLD'S LASH ARTISTS IN YOUR OWN LANGUAGE AND CURRENCY

72

ISSUE 3

W W W . L A S H F X . C O M

Reader G allery Daria Popovic

40 - Lashes

Anamarija TeliĹĄman

Anna Badalewska

Lashes - 41

Jazmin Zayas

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Henrietta Orosz

Genevieve Hickin

Irena Samoilenko

Lashes - 43

Reader Gallery Extra

Agne Stucisnkaite

44 - Lashes

Your P hotos

How to get

Featured in Lash Inc

by Andi Ramsay

Here at Lash Inc we love seeing what you magnificent people are getting up to out there in the lash world. Even better than seeing you’re amazing work is the opportunity we have to share it with all our other readers!

So, hopefully you’re already thinking, “How can I get my photos to grace these pages?” and we are eager to let you know. More photos means more inspiration, which means everyone starts creating more exciting and interesting lash work.

And motivating the lash world is what we are all about around here.

The First Step The very beginning of this little journey doesn’t actually invovle doing any lash work (not yet, we will get to it in just a moment!) The first step is to look. Look at the photos we feature, look at the photos that appear on websites for lash suppliers, lash educators, and the lash superstars you admire. Really look hard at what they are showing off. Great images, that demonstrate great lash work. Every photo making them look like rockstars. Learn what gets you excited, and never settle for less than that level of quality in your own work and your own photos.

What’s next?

Plan, prepare, and then get lashing! Create amazing lashes for every client, take loads of really good photos (there’s some advice on that subject in this issue, and more to come in the future too!)

Be Selective Not every set of lashes is going to be a creative masterpiece, some clients just want simple looking, but even the most standard set of extensions can be a work of art.

When it comes to sharing your images (on social media, websites, and submitting to Lash Inc) select only the very best images, of the very best lashes.

The Right Stuff We do have certain minimum requirements for your work to be considered. It must be an image that shows good lash work, for a start. Photos should be clear, of good quality, and reflect a high standard overall.

For our reader gallery images must measure 2000px by 2000px or larger. Any smaller and we unfortunately cannot use them.

For featured artist pages we need an image that is 3500px tall by 2800px wide at the least.

Bigger is usually better. The things that most often lead to rejection are the image file being too small or not being a good enough quality.

Photos taken from social media sites (even if they are your onw) are not suitable as they will be too small, and will have been compressed which lowers the image quality.

Get sending!

We want your images, so once you’ve picked your very finest work, send them to us.

You can submit them through our website

https://www.lashinc.eu/submit-image

These images from this issue’s cover shoot are the perfect example of the sort of work we are looking to feature. Aim high, and really flex your creativity!

Photography - Alexandr Slinky, Make Up - Valery Star, Lashes - Inna Kharlamova, Model - Petr Lhotský

Lashes - 45

Lash Festival

Winners

In 2012 – with the idea to bring together lash technicians, showing their skills and creativity – Lash Festival was born. The first two competitions were small scale so, in 2014, it was time to ramp it up and encourage lash techs from all countries and walks of life to be involved.

2014’s contest exceeded all expectations with the interest it generated for eyelash extensions. People who had never considered getting their lashes done were able to see the fantastic work that’s being done in lash rooms around the world. Over a thousand entries were received for Lash Festival 2014 and with 60 countries taking part, it was by far the biggest competition of its kind in the world. For the first time, we included a

Volume category along with Individual Lashes and Students. The interest in this category was unbelievable and it shows just how far xD Russian Volume had come in a short space of time.

Fast forward to 2017 and the competition proved to be even bigger and blew us away with the styles that were able to be created. Not only did the technicians who entered showcase their skills, they inspired others to take up lashing and to one day become a Lash Festival winner! For this year we included Lash Lift, Individual, Volume and Fantasy categories, to bring it back to basics and allow technicians to show off their skills no matter what their experience. Year on year Lash Festival has grown and the standard of work keeps on impressing our judges.

We think that connecting the world’s lash artists and sharing their work will help to raise standards and spur us all on to be the best that we can be.

The host of Lash Festival is The Eyelash Emporium. festival.eyelashemporium.com/

Fantasy Category

Henrietta Orosz

Martyna Marciniak 46 - Lashes

Ingrida Zaiceviene

Individual Category

Natasha Porter

Amy Dommett

Charlotte Mann

Louise Higgins

Leanne Jeffies

Kamilė Kvestytė

Paulina Kuchciak

Lash Lift Category

Sally Heinjus

Volume Category

Jolita Kibišienė

Lashes - 47

Love Brows

Lashes

(and Brows Love Lashes)

by Marta Wiatr Are eyebrows and eyelashes really important to us or are they just aesthetic? Eyebrows and eyelashes are important because they have a function, they protect our eyes every single day. From the thick and thin of it, not only do they collect debris that otherwise might enter our eyes, but they also frame our face and help us feel good about ourselves. A professional pair of brows can make anyone look totally different, more defined, awake and sometimes younger! If you’ve ever checked out social media to see how celebrities look without their eyebrows it’s easy to see the dramatic way they can change your entire face. Perfectly chosen groomed brows and lashes can even have a lifting effect!

Why Lash Artists should consider becoming Brow Specialists.

For those of you who photograph your clients to advertise your skills, how many times have finished the most beautiful set of eyelash extensions and took pictures of them, only to have your photo bombed by uneven or over plucked brows? It can be very frustrating not to be able to advertise your work in this instance, so if you currently offer one service, think about the benefits of offering the full package. We all need pictures of our work out there to showcase our skills and help get the message to potential clients, so don’t waste your chance to get those pictures.

There are many different brow training courses available, from waxing, tinting, henna, 3D Sleek Brows to Semi-permanent or permanent and it takes time to decide what is right together. When styling clients eyes we must also take time to examine their face and brow shape in order to choose the right styling for them.

How Lash and Brow treatments work in harmony with each other.

To find the best brow for a face, first figure out what face shape your client has. Next decide the colours that will suit them best, this is definitely the time for a discussion to make sure you are sure of their expectations and desires, and finally consider a few key factors; length, arch and thickness.

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By the time you’ve added your perfect lashes, your client will be ready for that photo without cropping or touching up. A superb example of your work, ready for your Facebook page and website!

So, in summary, it’s time to get your clients to understand that brows shouldn’t be hidden away under a fringe because they are not good enough.

You can make your clients feel better about themselves with lashes and brows that complement each other, remembering of course that each person is unique, so some might want definition, others lift, and some to look more youthful. Your skill is helping them to see the benefit of finding the right combination for their desired look.

It’s seems almost standard nowadays for twentysomethings who grew up watching reality TV; TOWIE (The Only Way Is Essex) or Keeping Up with The Kardashians, to strive for the perfect look. Whilst we all consume an inordinate number of selfies and Instagram shots on a daily basis, there’s no arguing that brows are now a big part of the power play underlying many a perfect photo. Make your clients feel like the queen of the selfie with the perfect brow and lash package, and I promise you won’t regret it!

Flirting with Retail?

Are you

by Flirties

When you start your journey, and take your first beauty course you are obviously passionate about the treatment you want to offer your clients. If someone mentions SELLING, most therapists turn away and say NO. You hear a “no, I don’t want to sell things to my clients” BUT isn’t offering treatments the same?

You are effectively selling a treatment or service and there is absolutely nothing wrong with it.

So why do we feel shy when it comes to retail items? Don’t get me wrong there is selling and there is SELLING! We obviously don’t want to force products onto the client and the last thing we want is for the client to feel pressurised into buying or feeling obliged to do you a favour!

If you are a busy therapist you will find out very quickly that your day doesn’t stretch as far as you would like and there are only so many clients you can fit in. No matter how you try you will reach your threshold of how much you can earn in a day or week.

Retailing items gives you another level of income and if you do it right, it will not only boost your turnover and income, but it can also help your client!

Adding Value The items that sell best are those that complement the treatment you are offering, i.e. if you are doing nails, offer a hand cream or cuticle oil. If you are offering lash enhancements offer your clients an aftercare pack. If you are offering spray tans or wax, you can offer exfoliation products etc.

The items not only help you to earn pennies but if your client can look after their enhancements with products you suggest then you know the results will be good and your client will reap the rewards with the treatment outcome lasting longer. So, it’s a win-win situation for both sides!

With that in mind you might want to consider the following bestsellers:

Lash extension aftercare packs Offering oil free make up remover, lash cleanser, brush and wand for your clients to look after the lashes in between appointments. Regular cleansed lashes will result in better retention and the client will be happy to see that there are more lashes left when they come for their infill!

Make up retail If you have clients who are adamant to use eye liner, mascara or other make up? Wouldn’t it be better if you recommend the products you know will be safe to wear with eye lash extensions? That way you can help your client wear the products but in a safe way that does not affect the treatment outcome!

Brow Design retail items You can spend all your time on a perfect set of precision design brows and if you don’t retail any items your client won’t be able to maintain the look at home! Why not retail the brow gel, brow palette and brow pencil or even the brow fix so that it is easy for your client to maintain the appearance of perfect brows in between the appointments with you?

Lashes - 49

Dream

Big Dreams

By Inese Stepanova

My name is Inese Stepanova. Originally from Latvia. I am 31. I have lived in England for nearly 10 years. It’s been a colourful journey from working pretty basic jobs to becoming a mum and a business woman at the same time.

These 2 things have so far been the best things to happen to me from this journey, in 4 years I have found myself as a person and a character. Today I will share with you all the dreams that I have never stopped dreaming. They are just changing and becoming bigger and more vivid!

3 years ago I was excited to share my story with you. And today I am even more excited to be writing for Lash Inc again. In 2014 I launched my first eyelash extensions studio, specialising in this beautiful treatment. Since then, learning from top lash stylists and meeting so many inspirational eyelash stylists I got the bug. I’ve become an eyelash “addict” and I knew how much I wanted to share this passion with the world.

Being a single parent and running a business hasn’t been the easiest of the tasks as I knew progression and results were so important for me to bring the best to the salon. For all clients to leave my salon feeling more confident, feeling comfortable and happy with their lashes. Lashes change people’s lives! Yes, they do! In my experience ladies share their experiences, especially my clients now for many years. They wear less make up. Not just eye makeup. But make up in general.

Their sk in look s better. They feel more confident waking up in the morning even in a rush, knowing their eyes will look great with only a brush. And so many other things… like husbands falling in love with wife’s lashes. I know, it’s funny! But it’s a fact! Looked after ladies are happier ladies.

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I am very grateful for investing all the time I had and even time I didn’t have, to learning more, even though I thought I was great at lashing already.

Here are my pictures from the start of classic lashes. Then Volume lashes in 2014 and now! This might be my embarrassing spotlight, however I hope someone reading this will feel more confident in sharing their work too, if not in magazines, then social media.

Social media power can change our careers. Use it for our advantage. Public progression is a wonderful thing. All eyelash stylists in the beginning were beginners!

One thing I have never forgotten to do, between ups and downs, was – dream! Achieving, business growing, never ending passion and determination. This is why I am excited to write for you all about DREAMS.

What is a dream?

Visions, Goals, Dreams at night, Self-growth, Pa s s i o n , Jo u r n e y, Energy, Attraction…

How often do we dream?

I could go on and on, however dreams are different for each one of us. Today I would like to remind everyone – dreaming is allowed and it is beautiful.

Dream big and as the time goes on even bigger. Learn from life experiences with a positive attitude and energy. Challenge yourself to achieve.

We are used to just saying, I have a dream and 1 day I will achieve it. One day is a very long time away; when will this one day be? Dream dreams and do things to achieve them.

Bring your mind to a place where it’s clear and focused. Write things down as they come into your head.

You Are Unique!

If your mind is too busy with every day “clutter”, find a way to release the pressure. Try mediation, exercise, running, dancing, singing, travelling, reading etc. All these things will help You to find yourself as you take a achieve your dreams in the lash world! That is my personal advice from my time out in this busy world. own experience. Cheap training is great for your bank account, however will it be great for the best results? I have spent around £12,000 minimum Inspire yourself by thinking of someone specific, who you have always on training and events in the last 3 years. Probably more like £15,000. looked up to. It could be even a friend. Or an idol. Or maybe Yourself? How Never looking back at this money and only looking forward, making new often do you talk to yourself? Say good morning, saying you will give your achievements, sharing my knowledge and passion with others. It’s an all today? It all sounds crazy. However I would love you to try it. Smiling investment in my career. and wishing yourself and others a good day will release an energy that will flow a long way. This is when attitude falls into place.

Now I am running a very busy salon and keep welcoming new clients over and over again, progression and dreaming is paying off. However, now I Attitude is a very big part of your dreams. Make this attitude positive, by am dreaming bigger and harder. thinking powerful thoughts and at the same time controlling the negative thoughts that jump into your mind. Fire the negative thoughts! Self doubts! Your turn! Believe anything is possible. Every dream is possible – Do to Nothing can change before You DO! achieve! The Future Belongs to those Who Prepare for it Today!

Dreams should have a result! The time is not ‘one day’. It’s NOW! Bad attitude will give you bad results!

Good attitude will give you good results!

Great attitude will give your great results!

With my passion and love for life and lashes!

@i_nova_studio /inovastudiomasters

Let’s put this into practice with world of lashes. Most stylists now have social media. We all like to shine. However this shine should be unique; Your own. I see people making profiles and copying someone else’s work claiming that it’s theirs. Well that’s not a good attitude. Or using inappropriate comments, making rude comments, or swearing publicly.

With this attitude you create a vision of yourself. Make it a good impression and vision! A positive one. Be kind, helpful and professional!

The Lash world is so beautiful for the growth it’s had in such a short time.

Learning skills from the best professional trainers is the way forward to

Lashes - 51

Winners of the

Online Oscars

Contest 2017

ONLINE LASH ARTIST OF THE YEAR 2017 RESULTS CLASSIC LOOK MASTERS

EXPERTS

1st place

Mihaela Costin

1st place

Magdalena Kubiak

2nd place

Żaneta Jankowska

2nd place

Britt Gerritsen

3rd place

Gulsah Ulgen

3rd place

Patrycja Pawłowska

by Marta Wiatr

NATURAL VOLUME 2D-3D

The inagural Online Oscars lash contest, organised

by Marta Wiatr and Glam Lashes by Marta was a roaring success. The competition attracted some incredibly talented lash artists and the submitted images were incredible.

MASTERS

EXPERTS

1st place

Simona Bruno

1st place

Janni Frederiksen

2nd place

Joanna Pudzianowska

2nd place

Patrycja Pawłowska

3rd place

Sylwia Kucharska

3rd place

Edyta Nabit

Congraulations to everyone who entered, all of the winners, and a special congratulations goes to Agne Stucinskaite who deservedly took the title of Online Lash Artist 2017 with her incredible Fantasy/Lash Art category entry which took maximum points from the judges.

MEGA VOLUME MASTERS

EXPERTS

1st place

Mihaela Gori

1st place

Edyta Nabit

2nd place

Simona Bruno

2nd place

Adrienn Fejes

3rd place

Lynn Su

3rd place

Marta Miazga

FANTASY/LASH ART MASTERS

EXPERTS

1st place

Agne Stucinskaite

1st place

Sonja Bogesch

2nd place

Sandra Kliokmaniene

2nd place

Tatyana Polovinkina

3rd place

Cindy Nicholls

3rd place

Jessica Griffith

Agne Stucinskaite Winner Fantasy/Lash Art Masters, the title of ONLINE LASH ARTIST 2017 and maximum score winner.

52 - Lashes

Sandra Kliokmaniene Fantasy/Lash Art Masters Category

Cindy Nicholls Fantasy/Lash Art Masters Category Lashes - 53

Sonja Bogesch Fantasy/Lash Art Experts Category 54 - Lashes

Tatyana Polovinkina Fantasy/Lash Art Experts Category

Jessica Griffith Fantasy/Lash Art Experts Category Lashes - 55

Five steps to

Instagram Mastery

By Hanna Putjato

Social media is an endlessly growing industry, and one which can help you grow your business! Effortlessly connect with potential customers and clients, and get to know what they want from their lash artist and suppliers! Instagram can be a minefield if you’re just getting started, with almost weekly adaptations and a huge number of ways to get your content seen, so I’ve put together my top 5 tips for a great Instagram account!

Tip 1: Great Content The content you post on social media is going to be the difference between whether someone follows you or not – posting photos of trees, sunsets and flowers is pretty, and will make your What constitutes great content is going to be a grid look nice but it offers very little else in terms little bit different for everyone. Are you a lash of making people want to follow you. artist hoping to appeal to new clients? Are you a trainer looking for students? A supply shop looking for professional lash artists to try your products?

So what is the great content which makes other people want to follow you?

In a simple way, great content is a number of posts, which your target audience finds interesting.

women aged 18-40, who want to feel beautiful as soon as they wake up and at every moment during the day. If you are posting photo after photo, close up of one eye with lashes, this isn’t really going to be interesting to all potential clients – this is good to do sometimes because it shows off your technical skills and everyone loves to know The first thing to focus on is to understand WHO that their lash artist is highly skilled and will your audience is. As soon as you understand keep their lashes safe, but the truth of the matter who your audience is, you need to think what is that clients want to look beautiful. They want they might be interested in. For a lash artist, to roll out of bed ten minutes before they need to your biggest target audience is more than likely leave the house and look like they spent an hour getting ready - show them pictures that will fill them with confidence that you can deliver this!

With this in mind, ask yourself what you would most like to see when deciding if and where to get your beauty treatment done? Certainly, the most informative will be photos of Before and After. Before and after shots show your potential clients how beautiful they’ll be when they leave your salon, how amazing they are going to feel!

Perhaps they’ll even meet the man of their dreams on the way home and their life will change forever.

Other examples of good quality content: GG Photos of your beautiful salon where they will come and feel like a princess,

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on your social media accounts that you lose sight of the fact that people love to support and buy from people they like because they trust them – a story takes you from a business to a nice, cool person with a business.

Instagram is always evolving and so are you! It’s important to try out new things until you find the thing that works, and even then, experiment with content and layout until you find what works for you - and use that poll feature in Instagram stories to see what kind of content your followers want from you!

@london_lash_pro GG Photos of your professional and friendly team who will make your client look like a supermodel,

main body of your caption as it looks a little tidier, our favourite way to do this is to put the hashtags in the first comment – they still work GG Posts about your personal and professional in exactly the same way, but keeps our caption achievements informative, with just as much information as we want to put in there!

GG Educational posts (how to look after lashes, difference between different types of extensions) GG Repost of your clients’ selfies which work great as it’s basically another way to review your work.

As well as posts – use your story to show that you are all approachable, friendly, professional and dedicated to your art, making them want to come to you over any other salon or lash artist!

Tip 2: Interaction Posting something cool is just the tip of the iceberg, and interaction goes both ways. When you then have people commenting and asking questions on that post, it is important to answer their questions, respond to their comments, or even just ‘like’ the comment, this shows them that their feedback or queries are of value to you on a deeper level than just being another statistic. It’s important that you don’t get lost in this ask and respond cycle however, so set aside a little time each day/every couple of days/once a week - whatever works for you - to respond to messages and comments the way you would respond to emails. The great thing about social media is that you can log in from a mobile device and respond on the go, just remember to give yourself some relaxation time too!

Tip 4: Hashtags!

You know you can add 30 hashtags to a post or comment but making them relevant is key to getting them seen by who you want to see them. If you are a lash artist looking for clients and you use hashtags such as ‘eyes’, ‘girl’ or ‘world’, you might get some likes but not from the people you need.

Make them specific to you – ‘eyelashextensions’, ‘lashlove’ ‘eyelashextensionslondon’ etc. – tailor them to your location and your work and the likes will follow! This is even more important now that Instagram has introduced a feature where you can follow hashtags – think how much further your post could go if people are following the ‘russianvolumelashes’ hashtag you put on your pictures. Of course, manually adding 30 hashtags to each post is time consuming – make this easier and save time by creating a list in your phone of all the hashtags you use on your posts.

Tip 5: Insta Story

Not only is the story function fun, every time you add something new to your story you go to the front of the story line on top of everyone’s feed.

Stories are similar to Snapchat but better, you can link to products in your online store, your YouTube videos, you online booking form if you have a business account. You can run polls and get you client’s opinions quickly and easily in a fun way – questions such as ‘do you want me to offer Russian Volume lashes?’ could help you decide how beneficial it could be for you to get So, you’ve posted something really great, well booked onto a new course simply by seeing how now it needs to be seen. On each Instagram post many of your existing client base would love the you can tag up to 20 other accounts. This almost service. In addition to this feature, you could guarantees you 20 likes on your post so goes a also show up in location stories and in hashtag little way to beat the Instagram algorithm. Next, searches. Stories are a fun way to show your you can add up to 30 hashtags to a post/comment clients, customers and followers who you are in a at a time. These are best separated from the more casual way – it is easy to be so professional

Tip 3: Tags and Hashtags

Lashes - 57

Photo: Peter Trimming

Mink Lashes

Meet your

by Miranda Tarpey

As I started to do this research, it sickened me to see such graphic images of how these creatures are being treated in fur farms, I’m going to spare you these gruesome images but explain a little, how the real mink lashes are sourced. Real fur lashes such as mink fur, have been around for many years and astonishingly they are still being used in the eyelash industry today but these farmers and distributors are using clever marketing slogans to disguise the truth! Do you know what type of lashes you’re using or wearing?

What are real mink Lashes?

They are real fur taken from the mink animals, these beautiful looking creatures are being farmed for their fur. They are often killed inhumanly in gas chambers where the gases fill up their lungs and they bleed internally before dying, or sometimes their fur is ripped from their bodies whilst still alive.

Mostly kept in tiny wire cages where they cannot move from the sheer volume of animals thrown in together and piled on top of each other, often losing limbs that get trapped under each other, they spend their entire life in brutal and barbaric conditions. Around 60 mink animals are killed to produce just one fur coat, there are no statistics on how many lashes are created from 1 mink animal.

Don’t be fooled by the label. Sometimes these lashes are sold as “cruelty Free” or “taken after gently brushing the animals” this is all nonsense to cover the barbaric torture of these animals and to make the idea of using fur acceptable and saleable to unsuspecting consumers, but there is no such thing as Cruelty Free when using real fur. The farmers do not gently brush the Mink to pick up the fur for lashes, this really does not happen in reality.

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So why are we still using real mink Lashes?

There is no excuse that can justify using real mink. Man-made faux Mink has come such a long way and manufacturers of lashes are producing some beautiful and super soft lashes that mimic real mink without harming any animals.

How can you spot a real mink lash tray?

Real mink trays will not be uniform in their curl; the tray will have inconsistent lengths and diameters through the lash strip. Another indicator is the price of the lash tray, these will be significantly more expensive.

Faux mink also known as vegan lashes have a consistent and perfect curl running through the whole tray, as this has been manufactured using curling rods as templates. Curls can vary between manufacturers.

www.uklashinstitute.com

Featured Lash Artist - Daria Popović Model: Marija Regina Krot, Lash artist: Daria Popović, Make up: Sofija Knez, Flora design: Hilari Grubina, Photo: Gordana Sermek

Lashes - 59

Online

P hotographic Contest

from Lash Events UK

An online photographic contest that anyone at any level can enter, winners will be announced at the Super Yacht Lash Conference 20th May in London.

If you win and are not attending your prize will be posted out. £25 per entry Beginner, Expert and Master Levels www.lashevents.co.uk Any questions to info@fantasylashweek.com

Criteria Male lashes

Rules & Information

We are looking for a great set of natural looking lashes suitable for males.

This can be either classic or volume.

GG Judges decision is final.

1.

GG You may enter All or One Category

Directions — Lashes should not criss-cross each other, they should lean in the correct direction and sit exactly on top of the natural lash.

(5 points) All photos must be your own original work 2. Coverage — We are looking for complete full sets, 100% of lashes High Res Images only should be covered (including inner and outer corners) this will show up in your photos, if we can see missing lashes you will lose points.

Photos must be clear and sharp images (10 points) No touch up on images are allowed 3. General Impression — Style, length and curl should complement No watermark or logos on photos are allowed your male model’s face shape and bone structure, lashes on both eyes should look even. (5 points) Maximum of 4 photos only 4. Adhesion — No lashes should be or look stuck together. (10 points) Competitors must specify the competition division they are entering 5. Clean Work — No glue excess should appear on the lashes. (5 points) when the registration form is filled out.

6. Length — Extensions length should be suitable for your male Once a competitor has registered they cannot change divisions. model’s natural lashes. (5 points) 7. Thickness/Weight — Lash extensions thickness/ volume of lashes Competitors must enter the highest division they qualify for. in a fan should be suitable for model’s natural lashes please use the If it’s found a competitor has registered in the wrong division, Volumetric Calculator™ to determine the correct lash thickness to use they will receive a 10-point deduction in their final score for each on your model. competition. »» For Classic Look, you can use eyelashes of a maximum 0.15mm All photos sent to us for the competition are the sole property of the thickness organiser, to be used in whatever fashion deemed appropriate by the »» For 2D Volume you can use eyelashes of a maximum 0.07mm organiser without compensation to the competitors. All photos sent thickness. will automatically allow us to use for any advertising, publication or »» For 3D-6D Mixed volume you can use: 0.05mm 0.06mm, social media without prior permission from entrant.

0.04mm, 0.03mm please use the correct diameter for your models natural lashes- check the volumetric calculator. (5 After registration, you will be sent a confirmation email. If you do not points) receive this please contact the organiser urgently as it means your 8. Distance — From the eyelid­should be the same for all extensions registration has NOT been processed. through the lash line. Recommended distance 0.5mm-0.6mm (classic extensions), 0.3mm-0.5mm (volume extensions). (5 points) 9. Effect — Chosen design is suitable for model’s eye shape, face and hair colour. (5 points) 10. Spread Span of the Fan — Only for volume nominations. Lashes should be fanned in the correct way, the distance between each extension of the fan must be even. Thickness of extensions chosen has to be suitable for the model’s natural lashes. (10 points)

GG No refunds are provided once registered GG GG GG GG GG GG GG GG GG GG

GG

GG

PLEASE SEND IN AT LEAST ONE PHOTO OF BOTH EYES.

60 - Lashes

2D - 3D Brown lashes

Directions — Lashes should not crisscross each other, they should lean in the correct direction and sit exactly on top of the natural lash. (5 points) Directions — Lashes should not criss- 2. Coverage — We are looking for complete cross each other, they should lean in the full sets, 100% of lashes should be covered correct direction and sit exactly on top of (including inner and outer corners) this the natural lash. (5 points) will show up in your photos, if we can see Coverage — We are looking for complete missing lashes you will lose points. (10 full sets, 100% of lashes should be covered points) (including inner and outer corners) this 3. General Impression — Style, length and will show up in your photos, if we can see curl should complement your male model’s missing lashes you will lose points. (10 face shape and bone structure, lashes on points) both eyes should look even. (5 points) General Impression — Style, length and 4. Adhesion — No lashes should be or look curl should complement your model’s face stuck together. (10 points) shape and bone structure, lashes on both 5. Clean Work — No glue excess should eyes should look even. (5 points) appear on the lashes. (5 points).

Adhesion — No lashes should be or look 6. Colour of Lashes — Black ONLY. stuck together. (10 points) 7. Length — Extensions length should be Clean Work — No glue excess should suitable for your model’s natural lashes (5 appear on the lashes. (5 points) points) Length — Extensions length should be 8. Thickness/Weight — Lash extensions suitable for your model’s natural lashes. (5 thickness/ volume of lashes in a fan should points) be suitable for model’s natural lashes Thickness/Weight — Lash extensions please use the Volumetric Calculator™ to thickness/ volume of lashes in a fan should determine the correct lash thickness to use be suitable for model’s natural lashes on your model. please use the Volumetric Calculator™ to »» For 2D Volume you can use eyelashes determine the correct lash thickness to use of a maximum 0.07mm thickness. on your model. »» For 3D-6D Mixed volume you can use: »» For 2D Volume you can use eyelashes 0.05mm 0.06mm, 0.04mm, 0.03mm of a maximum 0.07mm thickness. please use the correct diameter for »» For 3D-6D Mixed volume you can use: your models natural lashes- check the 0.05mm 0.06mm, 0.04mm, 0.03mm volumetric calculator. (5 points) please use the correct diameter for 9. Distance — From the eyelid­should be your models natural lashes- check the the same for all extensions through the volumetric calculator. (5 points) lash line. Recommended distance 0.5mmDistance — From the eyelid­should be 0.6mm (classic extensions), 0.3mm-0.5mm the same for all extensions through the (volume extensions). (5 points) lash line. Recommended distance 0.5mm- 10. Effect — Chosen design is suitable for 0.6mm (classic extensions), 0.3mm-0.5mm model’s eye shape, face and hair colour. (5 (volume extensions). (5 points) points) Spread Span of the Fan — Only for 11. Spread Span of the Fan — Only for volume nominations. Lashes should be volume nominations. Lashes should be fanned in the correct way, the distance fanned in the correct way, the distance between each extension of the fan must be between each extension of the fan must be even. Thickness of extensions chosen has even. Thickness of extensions chosen has to to be suitable for the model’s natural lashes be suitable for the model’s natural lashes.

(10 points) (10 points)

New category, this category is to show case your brown lashes, no black or other colours. You can use different shades of brown in a set.

1.

Classic Lashes Directions — Lashes should not crisscross each other, they should lean in the correct direction and sit exactly on top of the natural lash. (5 points) 2. Coverage — We are looking for complete full sets, 100% of lashes should be covered (including inner and outer corners) this will show up in your photos, if we can see missing lashes you will lose points. (10 points) 3. General Impression — Style, length and curl should complement model’s face shape and bone structure, lashes on both eyes should look even. (5 points) 4. Adhesion — No lashes should be or look stuck together. (10 points) 5. Clean Work — No glue excess should appear on the lashes. (5 points) 6. Length — Extensions length should be suitable for model’s natural lashes. (5 points) 7. Thickness/Weight — Lash extensions thickness/ volume of lashes in a fan should be suitable for model’s natural lashes please use the Volumetric Calculator™ to determine the correct lash thickness to use on your model. »» For Classic Look, you can use eyelashes of a maximum 0.15mm thickness. (5 points) 8. Distance — From the eyelid­should be the same for all extensions through the lash line. Recommended distance: 0.5mm0.6mm (classic extensions). (5 points) 9. Smooth transition — An invisible transition required through the lash line with no "steps". (5 points) 10. Effect — Chosen design is suitable for model’s eye shape, face and hair colour. (5 points)

2.

1.

3.

4.

5.

6.

7.

8.

9.

2D - 6D Mixed Volume 1.

PLEASE SEND IN AT LEAST ONE PHOTO PLEASE SEND IN AT LEAST ONE PHOTO PLEASE SEND IN AT LEAST ONE PHOTO OF BOTH EYES. OF BOTH EYES. OF BOTH EYES.

Lashes - 61

THE UK INSTITUTE LAS

Join us for this ground-breaking event in London’s most exclusive celebrity nightclub!

23rd September 2018 LONDON’S FIRST LIVE FANTASY LASH SHOW BUY TICKETS from

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COMPETE AT THE BIGGEST FANTASY LIVE SHOW Fantasy Lash Competition for ALL A Fantasy Lash Competiton with five different divisons to enter! Including LIVE and Photographic categories.

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Early Access, Champagne Reception, Mingle with the Judges, Photoshoots, Goody bags & FREE Fantasy Lash Magazine. Then party until 3am with Celebrity DJ!

Standard Tickets : £49 Entry to the live show at 6.30pm, Photoshoots, Goody bags & Party until 3am with Celebrity DJ!

BUY TICKETS at: www.fantasylashweek.com

Emily Lee

Interview with

by Louise Tierney

“I guess you can say I was born to do this.” Emily has always been fascinated with makeup and beauty, even as a child. “I remember coloring in the nails, eye shadow, and lipstick in my Archie Comic books; I still have some of them.” She chuckles as she reminisces.

Emily was born in Victoria, Canada, and was the youngest of four children. Her earliest memories of providing beauty services were from as young as eight years old, when she would carefully groom her great-grandmother’s nails.

“I remember one Christmas, one of my aunties bought me the Barbie mannequin head that you can put makeup on and style her hair, and it was the best thing ever! I didn’t put it down for weeks.”

entourage!” While her class mates struggled and stressed over making a career choice, Emily was already practicing by working on the hair and makeup team for the school play, and even doing her friends’ hair, nails, and makeup looks for graduation. Emily was in love with the beauty industry!

Shortly after high school, Emily moved to Vancouver, where she still lives, graduated from esthetics school with honors, and became Fast-forward a few years and Emily was a young a Licensed Esthetician. She then worked in teenager who sculpted her own acrylic nails from various spas, beauty distributors, and even a drug store liquid and powder kits. “It took me nail academy. It was during this time that Emily hours and hours to sculpt my own nails! I’d glop got her first taste of competitions. Emily has on the product and try to smooth it out as evenly participated in and even won a few industry as I could with the little brush, then spend the competitions, that vary from nail enhancement next several hours filing the thick monstrosities to spa pedicure, to eyelash extension. “I wanted to shape. They always ended up looking nice, but to learn everything I could from as many people took forever to do!” That is why in high school as I came into contact with. Learning is growing, when the guidance counselor asked Emily and a great way to grow is to compete!” The what career path she was choosing, it was a no- excellent quality of her artistry and attention brainer. “I was going to be Mariah Carey’s nail to detail boosted her reputation in the industry. girl and travel the world on tour as part of her Emily was passionate about her personal

64 - Lashes

development and desired to take her career to the next level. In 2005, she took control and founded her own studio, Queen Bee Spa, which celebrates its 12th year of success this year.

Emily’s love affair with eyelash extensions began in 2009 when she accompanied her sister to an eyelash extension appointment. Emily was instantly intrigued by what she saw, and by the gratuitous results. So much so, that she started researching companies to take training from that very day. “I suffer from what I like to call Wimpius Lashicus. No amount of mascara can help, and so I usually wore strip lashes, which are a pain to apply and uncomfortable to wear.

Eyelash extensions opened up a whole new world of possibility for me and people like me!”

Back then, there weren’t as many options for training and products as there are available today, so Emily chose two of the best-known lash companies at the time, and trained with them both. Then she took to the Internet to learn more. She came across a chat forum called Wake Up In Your Makeup (WUIYMU) where lash professionals from all over the world came to share their tips and techniques. “It was an amazing community of techs who were so generous with their knowledge. No one had any ulterior motives. We just wanted to freely share!

I met many of my current lash friends there.

Some days I really miss that place!”

job. You have to have really thick skin.” Since the very first Lash Wars, Emily has also had the honor of judging competitions overseas in England, Russia, and Ukraine, as well as continuing to direct Lash Wars every year. “I love to see how Lash Wars has evolved with my own standards. For example, I have very high infection control standards, and so it reflects in the rules that competitors must follow these standards or receive demerits. These are things I hope one day will become the industry norm, such as wearing gloves and masks.”

that looks like, whether it’s helping a client feel more confident in her own skin or helping a beauty pro choose the right class to take.”

When asked what she sees for herself in the future, Emily responded with “I don’t really know. All my life at my very core, I’ve only ever wanted to achieve one thing – change people’s lives. I don’t measure success by how many dollars I can make, but by how many lives I can touch. I want our industry to always move forward and set better, higher standards, and I believe that change can only come from within Continuing education also plays a large role in each of us. When we strive to better ourselves Emily’s life. Since the very first eyelash extension that is when we can better our industry as a It was in the WUIYMU community that Emily course in 2009, Emily has attended 13 eyelash whole. I will follow that path to wherever it leads first heard of the Russian Volume technique. extension classes, 7 permanent makeup classes, me.”

“Some of the women from Russia and Ukraine and several other beauty classes, with no plans were posting photos and at first, we all were to ever stop learning. “I am very passionate skeptical because no one here had ever seen about education, and I am also devoted to anything like it. We didn’t even have diameters helping people.” Recently, Emily launched that thin available to us yet!” Emily took her first her website, BEAUTYPRO MEDIA, which Russian Volume (RuVol) class in May of 2013 is a pro-to-pro resource where she provides Currently, Emily still has yet and was hooked! comprehensive, impartial reviews to help other to meet Mariah Carey but is beauty professionals better choose courses, optimistic.

One year later, North America had another events, and products. “It kind of naturally historical eyelash event – the first live progressed because people kept asking me about competition, LASH WARS, in which Emily was the courses I had taken or what products I would www.BeautyProMedia.com the Competition Director. Her prior experience recommend, so instead of constantly repeating in nail competitions helped her to define myself, I’ll just film it! I guess people trust my the rules and procedures for Lash Wars. “It opinion on it because I’m one of the very few can be challenging sometimes [organizing a who has absolutely no desire to teach or carry competition] because people expect you to be my own product line. It makes me unbiased, and warm and fuzzy, and they get mad when you therefore, more credible because I don’t gain give them demerits for being late, or they think anything from recommending a certain product something is unfair, but you’re just doing your or trainer. I just want to help people, whatever

Be real, be integrous, be the change!

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LASH EVENTS U

May 20th 2018 Day long conference with lunch onboard the Sunborn Superyacht. Includes after-conference drinks in luxury cocktail bar, product goody bags, copy of Lash Inc, lash contest, interactive workshops.

Tickets from

www.lashevents.co.uk

UK

Our amazing speakers for the 2018 Super Yacht Lash Conference in London are now confirmed

Petr LhotskĂ˝

Jill Heijligers-Peloquin

Loreta Jasilionyte

Britta Krueger

Michelle Meredith-Rath

Courtney Buhler

Organised by

Louise Tierney Lash Inc Magazine

Miranda Tarpey UK Lash Institute

King of Lashes

Meet the

by Louise Tierney

Petr Lhotský is one of the most recognised male faces in the Lash Industry. Petr has thrown himself into improving the industry through his conferences, educational classes, product line and international judging.

Lash Inc. ­— Petr, I love seeing your Facebook posts on your travels as a judge and a speaker at conferences.

What is your favourite aspect about your work in the lash industry?

Petr Lhotský — I love travelling and I'm glad my work allows this. Thanks to my knowledge and experience in the lash industry, I am constantly in demand around the world. I like everything I know, I can pass on to other people, and I love to motivate them for better performance.

It enriches me enormously to explore different angles and views of lash extensions in different corners of the world and cultures. I always try to understand the market in detail.

It has been a very busy year for you please share with us what you have been doing and what your plans are work wise for 2018?

Last year, I was able to travel to Asia, specifically to Taiwan and Vietnam, where I had several lectures, trained the stylists and judged competitions. I must admit that my first impression of eyelash extensions in these countries has not been positive at all, it was for me, a kind of culture shock and it took me a while to understand the specifics of the local market. Providing services work on a totally different principle than in Europe or America.

For me personally, quality is always the first, but in Asia it's speed regardless of the quality of the result. Therefore, to be a judge, I had to look at the results with their eyes and mind.

In our master training, we focused on motivating our students to one of the most important factors that led to success - 100% quality and safety results. It's so interesting, because the stylists are extremely careful, skilful, and creative.

All the techniques were acquired practically instantly, and given enough time, each one of them conjured up the most beautiful set of lashes.

This proved to me once again that it is only about the mentality, traditions and economy of a given country, where even if the stylist knows her work perfectly, no one is willing to pay enough, so she

68 - Lashes

has to choose the path of minimum time and maximum number of clients.

Last year was really difficult for me. Intensive demand for training, workshops, attendance at conferences, and lash competitions far outweighs my availability. That's why I carefully choose which events to attend. In addition, I hold the largest international lash extensions congress, which is a very time-consuming activity (and I organize everything myself with the help of one event manager).

This year I was able to visit many countries and cities. I went back to some of them several times.

E.g. London, Sweden, Norway, Estonia, Ukraine, Ibiza, Rome, Vietnam, Taiwan, Portugal, Lithuania, Germany; moreover, my congress was sold out and achieved great success - it was awarded the title of the best conference of 2017.

And this year? I hate to say so, but unfortunately, I have had to reject most of the job offers. I carefully choose only the most interesting ones mainly to places I have not visited yet. So, for example, Mexico, Canada, Brazil, Japan and many other countries are waiting for me in 2018.

What is next for you in your career?

What are your goals and aspirations?

I'm not the type that would create some extreme goals, nor do I have any special aspirations. I have always done everything with joy, honesty and openness to people, and my career has been created and grows by itself. I let it flow, I am not a careerist and I never urged myself anywhere, my work, which is followed by my success and popularity, speaks for itself.

However, there is a direction I'm trying to follow, specifically by making training more cohesive by using techniques of coaching. I would like to share this experience with other trainers because I believe that we lack this approach and it is very important for starting a business. This topic could be a separate long article, but in a nutshell, there is a huge difference between the excellent stylist (who is training and showing how she works) and the excellent coach/trainer

Photography - Alexandr Slinky, Make Up - Valery Star, Lashes - Inna Kharlamova, Model - Petr LhotskĂ˝

(explaining all the options in detail, teaching the students to think about their work, to find the techniques and procedures that are the best for them and to achieve higher self-confidence and motivate them to further develop).

I wish there was more cooperation in our field at the expense of mere competition and copying.

But to mention at least one aspiration, it is absolutely above all, being the best father of my son.

What motivates you to continue your work?

The biggest motivation for me is positive feedback, which stimulates me and "recharges my batteries". For that feeling, I am always willing to give my maximum.

We adore your Front cover King image, please tell us the inspiration behind it?

The first inspiration was probably an article in an Italian lash magazine, where they called me "il Re delle Ciglia" - King of Lashes. I posted the post to FB and the nickname started to be spontaneously used. So, it was not my idea. After you asked me to add my profile photo to the front page, I decided to make it more exciting and complex - to promote eyelash extensions in combination with my nickname. So, I approached the excellent stylist Inna Kharlamova and I flew to her and her team to Kiev. We achieved a great result in just a day.

Please tell us a little about the conference you are running this year?

This year we will have a 2-day congress again. The first day will be full of lectures and entertainment, the next day we are preparing workshops. It may seem that we have nothing to offer for the fourth time, but as we are a global leader in conferences, we are always able to bring unique content and exclusive news from the lash industry. We select only the best tutors carefully. Thanks to this success, we have a huge base of loyal fans who fully trust us and buy tickets in advance without the knowledge of the program and all the details. This is about 50% of the participant.

The most difficult task and the key to such a massive success is to overcome ourselves, and that is what we have managed each year. And I promise that this year will again be legendary because the password of our conference is: #NOMOREBORINGCONFERENCES Do not forget to buy tickets at

www.leagueoflashmasters.com

And finally, what do you love most about our industry?

The advantage of eyelash extensions is its immediate effect, the so-called WOW effect. A moment that every stylist loves, when customers I love all the enthusiasts of eyelash extensions. first see their lashes and feel like a princess. I All, who take this discipline seriously and have it appreciate this greatly and I am very pleased that as part of their life. many people have found a job in this industry that they love and enjoy very much.

I also very much like the upsurge that is so steadily growing in a young market of eyelash See Petr at The League of extensions. The growth is unreal, and I am very Lash Masters in Prague www. proud to be part of it from the very beginning. leagueoflashmasters.com and The transition of the "one on one" technique to Super Yacht Lash Conference the "volume" extensions is fascinating.

London www.lashevents.co.uk .

Lashes - 69

Lash Masters Volume 4

Bringing together some of the best lash artists in the beauty industry. Learn how these experts got started in the industry, their story and the insights they have for you.

Available from Amazon

Featured Lash Artist - J azmin Zayas 72 - Lashes

Business

Business - 73

Business Breakdown:

P hotography for Success

by Andi Ramsay

Hi there! I’m Andi, and I am (among other things) the designer for Lash Inc. I’ve been involved in the creative industries for just over 17 years since I started my own business, and I currently run a visual communications agency that produces Video, Photography, and Design (like laying out Lash Inc every quarter) for a variety of different industries in Scotland.

For just over a year now, I have been involved with the production team at Lash Inc HQ, and I’ll be honest; I didn’t even know that the lash artist world existed before I met Louise! I knew that beauty treatments existed, of course, but I didn’t have any concept of just how talented and passionate you magnificent lash artists could be. As I have prepared each issue for publication I have been fascinated by all the things there are to know, all the different techniques, products, styles, and applications for lashing skills.

Each issue I will bring a little bit of my knowledge and experience, of both running a business and working in the creative industry, to these pages.

Each quarter I’ll be penning an article for the business section of Lash Inc International. I truly hope it will be useful to you, and I would love to hear your thoughts. I’d also love to know what questions you might have, let me know what you want to know!

Part of their research will be looking at your website and social media, and weighing what they see against all the other lash artists (or lash technicians, it’s the same thng as far as they are concerned) that they’ve been able to find.

Put yourself in that person’s shoes for a moment; thinking, not like a lash artist, but like a normal person seeking some kind of lash treatment. They don’t look at your work and evaluate whether you picked the right curl, In this issue we are talking about photography. Typically, at this stage a or whether you used a specific volume technique. They look at the photos photographer would launch into some long-winded ramble about shutter of the lash work you’ve done and they decide if they feel like it is good, speeds and lighting techniques, but I’m going to take a different approach. professional work. They think about whether they will end up with perfect I want to talk a little less about how to photograph lashes, and a little more lashes or not. Your photos will play a huge role in their decision to buy or about why you should photograph lashes. More specifically, I’m going to to not buy. talk about the importance of strong photography to your brand, how to ensure that your images reflect the quality of your lash work (and why The things that an average person sees in your photos are all the things that’s important), and finally I’ll discuss how to use those powerful, high- that you don’t look for. It’s not enough to do incredible, flawless lash work quality photos to promote your brand and grow your business. on your clients. You have to show that lash work off, so your photos have to be flawless too.

The importance of Photography So, obviously, a photographer is always going to say that photos are important. But I am not one to simply make a claim and expect everyone to believe me. I believe I can make my case here.

First, think about how you interact with other businesses. Whether you are buying for yourself, your family, or for your business. Do you just go with the first search result, or the first shop you see? Most of us, especially for considered purchases, take a little time to research and evaluate any company we are thinking of using. Lash Artists are not exempt from this scrutiny, in fact they are more likely to be critically examined by potential clients. We are talking about a fairly delicate procedure involving adhesive close to their eyes, they will probably spend more time agonising over their decision than they do when considering a new hairdresser.

74 - Business

Quality that matches your work So, you’ve worked hard, you’ve done great lashes, you reach for that iPhone to snap a shot and pop it on Instagram for the world to see, but WAIT! Great lashes aren’t enough. I’m really sorry, but even the best lashes can be ruined by a few minor, easily-fixed mistakes. Here are a few pitfalls to avoid: GG Messy surroundings – You look and see the flawless lashes that you just made, everyone else is a bit distracted by all the little lash trimmings, the scraggly eyebrows, the scribbles on the patches, even the shininess of the skin or the redness where the tape has been taken off.

Tidy up after yourself, make the photo reflect the relaxed, pampered experience of your salon, show your work at its

very best. Maybe give the clients face a cleanse and leave them for a few minutes for any redness to subside.

Submit your work to publications. Obviously, Lash Inc is the place to be seen. Get some images sent in for our reader gallery, pitch an article to our GG Background clutter – You’ve got a great client, lashes are editorial team, maybe send us something extra special to become one of perfect, brows on f leek, ready for their closeup; but in the our featured Lash Artists. Send in your very best lash work, shown off in background there’s a clutter of tools, glue bottles, discarded your very best photos. Lash Inc only comes out once every three months, materials, maybe even the odd fire extinguisher or emergency exit? I’m sure that in that amount of time you can find a couple of really great Either move the client, or move your camera. Frame up a sets of lashes that you’ve done, and if you want to really get noticed then nice neat shot and look at everything that is in there. find a local photographer, makeup artist and a model or an actor who would be willing to do something a bit different and arrange a photoshoot GG Terrible lighting – It really doesn’t matter how great your lash that really flexes your creative muscles. work is if nobody can see it, or they can’t make out the details.

Most lash artists use some pretty decent work lights so they can see what they are doing, but beware of having Publication is great for your promotion. It’s external verification that you it too close and creating deep shadows or really bright are good at what you do. When you get published, buy a copy, put a snap of highlights (especially on shiny skin). Ringlights create it on social media then frame the page in your salon! Make a big deal out of beautiful, stylish catchlights in the eyes, but they aren’t it, you’ve earned that right! the only lights available. Find your style, and try to keep a nice balance to your lighting. If your light is too bright, or too harsh, bounce it off a white surface to diffuse and soften it. Aim for consistency, and ensure that your photo The bottom line is this; amazing photography can be great for your business, great for your marketing, and great for your promotion. The only style matches your brand. thing worse than having no photos is having bad photos, when a potential GG Terrible photography – Probably the most difficult of the client sees poor images it tells them that you’re not paying attention to the problems to fix is when your camera or phone just won’t do what details, which is a pretty important thing when dealing with individual you want it to. Blurry photos make your work look poor, photos eyelashes! that are highly filtered for Instagram can suggest that you are hiding something. By all means, neaten a photo up a bit, but To get a feel for what you should be aiming for just take a look at our cover keep the filters to a minimum and let your work speak for itself. image, our featured lash artists, or the exceptional work in our Reader Practice a bit with your camera or phone to make better Gallery this issue. photos. There are loads of beginner photography tutorials on YouTube. If you are getting blurry, out-of-focus shots Really show your work at its best, that will drive new clients to your salon then try not getting so close to your subject. If you are and help to grow your business. And when you put so much work into getting blurry shots because your camera is shaky then learning about, and then creating, beautiful lashes; it is only fair that the try introducing more light or use something to rest your world gets to admire them in all their glory! camera on (a tripod is the obvious solution but anything sturdy that you can get near to the client will do the job Andi Ramsay is the Creative Director of just fine).

The moral of the story

Promote your brand with amazing images The first thing you need a photo of, is you! There are hundreds of reasons that a (really good, high quality, professional) photo of your lovely face is important to your business, and I’m not aware of any good reasons for not having one.

Lumogenesis, a visual communications agency based in the north of Scotland. He has spent the past 25 years with a camera or a computer, creating photos, videos, and designs that tell powerful stories. Andi is the designer who assembles Lash Inc magazine. @lumogenesis

Get a photographer, get your photo done. Someone with experience of shooting business headshots (or acting headshots) is a good bet, but any half decent photographer should be able to get you a starter headshot. Once you have that, put it up on your website, all your social media (doesn’t have to be your profile picture, but your face should be in there somewhere) Let people get to know you and what you look like. It increases the probability of them booking with you by a huge margin. Stick to one headshot at a time, so whatever you use on your website, use the same one elsewhere. It makes you recognisable and builds your brand awareness.

Next, get some promotional images of your work. Some people would suggest getting photos of your salon done first, but this is a mistake.

Clients don’t come to you because of what your salon looks like, they come for what you do. Get that out in the world and worry about the salon later.

Make sure you use a competent photographer, preferably someone who has experience photographing beauty, fashion, or portraiture. Look at their portfolio and evaluate them the same way that you now expect people to evaluate you. Not all lash artists are the same and the that is true for photographers too!

Business - 75

Lash Inc provide assessment and accreditation of lash artist training courses.

Training Accreditation Benefits 1.

Potential students know that your qualifications have been verified and your training courses and materials are of a set standard. Valid for 12 months.

The accreditation will show potential students your materials are of a set standard and that your qualifications have been verified. Students are looking for peace of mind and accreditation can help with this.

2.

Accreditation logo issued for you to use on stationery and website.

3.

Accreditation certificate issued to display on your premises.

4.

Up to 6 courses accredited for a single fee (£150 or $250 USD) (Additional courses £25 per course)

5.

CPD points and certificates can be allocated to your students.

6.

Free listing in Lash Inc training directory (print and online versions), saving you £200 per year.

7.

Free digital subscription to Lash Inc.

8.

Accreditation recognised by various insurance providers worldwide.

9.

Free listing on Accredited training provider section of website.

10. Discounts on insurance (Currently UK & Ireland only).

er t s i g Re for n o i t a t edi r c c A y! toda

11. Invitation to sign up for Lash Inc Ambassador program, your students will receive a 1 year subscription to Lash Inc plus you as a school can gain extra rewards.

* Extra Bonus: Free VIP Membership to website: Read current Lash Inc, back issues, e-books, exclusive discounts and video content.

No risk application, if we can not accredit you for any reason your application fee will be returned promptly.

http://www.lashinc.eu/training-accreditation-application 76 - Business

The following academies and individual training providers are accredited

by Lash Inc. Their training courses and qualifications meet all requirements for approval by our organisation.

Lash Inc Accredited Directory

United Kingdom & Ireland

England Love My Lashes Sue Winter 7 Bremen Grove, Shenley Brook End, Milton Keynes, MK5 7FJ mklashes@gmail.com

Flirties Unit 2, Tarlair Business Park Tarlair Way, Macduff, AB44 1RU www.flirties.co.uk +44 845 022 22 33

East Anglian Beauty Training maureen@eabt.co.uk www.eabt.co.uk

Hello Gorgeous (Kent) eyelashacademy@gmail.com www.eyelashacademy.co.uk

Gina G Beauty Ltd gina.beautytherapist@gmail.com

Institute of Eyelash Excellence 25 Hillview Road, Canterbury, Kent, CT2 8EY www.eyelashextensiontraining.co.uk

Lash By Francesca LASHacademy Training & Products rachel@lashbyfrancesca.co.uk www.lashbyfrancesca.co.uk

VZ Hair and Glamour Ltd 26 Rutland Road, Maidenhead, Berkshire, SL6 4HY +44 7554 925 551

Immaculate Beauty Academy

Venus Beauty

8 Tamworth Parade, Elms Park, Essex, RM12 5AS imlashes@yahoo.co.uk www.immaculatelashes.com

Patrycja Plaszczymaka 81 St Olaves Rd, Bury St Edmunds, Suffolk, IP32 6RR patrycja596@googlemail.com www.venusbeauty-lashes.com

Inga Misiute Dartford, Kent, DA1 5LF +44 7988 374 564 imlashes@yahoo.co.uk www.immaculatelashes.com

Lashworld

Beelashfull Ltd Bianca Harris-Berry 191 Lewisham Way, London, SE4 1UY beelashfull@beelashfull.co.uk www.beelashfull.com

Samantha Smith

Silviya Mikova 122 London Road, Bognor Regis, West Sussex +44 7886 836 448 www.lashworld.co.uk

98-100 Lower Galleries, Eastgate Shopping centre, Basildon, SS14 1AG Samanthalou.ellis@yahoo.co.uk facebook-square /Samanthasmithlashartist

Love Beauty Training

Scotland:

995 Wycombe Lane, Wooburn Green Buckinghamshire info@lovebeautytraining.com www.lovebeautytraining.com

Tasha Young Blink Lashy, 31 Rodney Street, Liverpool, L1 9EH training@blinklashy.co.uk www.blinklashy.co.uk

Caledonian Therapy Academy 7 Newton Place, Glasgow, G3 7PR +44 1423 329 251 www.ctacademy.co.uk

Flirties Unit 2, Tarlair Business Park, Tarlair Way, Macduff, AB44 1RU +44 845 022 22 33 www.flirties.co.uk

Silva Petraitiene Classic Charm Professional Beauty Academy March, Cambridgeshire, UK classiccharmuk@gmail.com www.classiccharm.co.uk

Ireland: Monika Wojtysiak DeviLash Lash Extensions Atelier & Training Centre, 16/1 8 William Street, Galway, Ireland devilashireland@gmail.com

Business - 77

Glamour Lashes Ireland

Europe

Poland

+353 872 974 781 Glamourlashesbyjana@gmail.com www.glamourlashes.ie

Norway

Star Lash Academy

Donata Jucyte Ritzy Eyes Unit 45, Coolmine Industrial Estate, Blanchardstown, Dublin 15, Ireland +353 831 040 220 donata@ritzyeyes.com

Joanna Kolbusz Glamour Look Beauty, Clinic & Academy Unit 10 Belgrad Square West, Dublin, Ireland joannakolbusz8@gmail.com

Magda Frost Lash Studio by Magda Frost The Feelgood Centre, Exchange House, Main Street, Ballincollig, Cork, Ireland magdafrost.beauty@gmail.com

Beata Makowka Million Lashes Academy 6B Harts Corner, Finglas Road, Dublin, Ireland beetycrx@gmail.com facebook-square /MillionLashesDublin

Sandra Kliokmaniene Deluxe Beauty www.deluxebeauty.no sguogaite@gmail.com

Australia & New Zealand

Lithuania MB BEAUTY SCHOOL ,

Sugarlash Academy of Lash Artistry

Laura Kaminskiene Kaunas , Lithuania .

Email : mbbeautyschool@gmail.com , Phone : +37064752037 , www.mbbeautyschool.com

VC LASH Ltd

Deluxe Lashes International Aleksandra Maniuse +370 6 092 2922 info@deluxelashes.lt www.deluxelashes.lt www.deluxe–lashes.com

Melena Langford info@sweetsugarlashes.com www.sugarlashpro.com

Canberra, ACT, AUSTRALIA +61 2 4761 59717 info@vclash.co.nz www.vclash.co.nz

Komao Kerrie Ann Ditz

Onutė Juršienė

Enchanted S.P.A

aniuta4ka@gmail.com MB Karališkas Grožis, Kęstučio g. 41a, Vilnius, LT-08143 karaliskasgrozis@gmail.com www.alashes.lt

PO Box 1483, Joondalup DC, WA 6919 0450 4247 39 / 1300 113 996 www.enchantedspa.com.au

Charming Look A. Jaksto 9-332, Vilnius, Lithuania zavingaszvilgsnis@gmail.com www.charminglook.it

Aida Rusiene Lithuania, Klaipėda, Taikos pr. 51-10, LT 9115 araida37@gmail.com

ster Regi for tion a t i d e Accr ay! tod

Jancarza 89, 31–618 Kraków, Poland starlashacademy@gmail.com http://www.starlashacademy.pl/

Baltic Beauty School Kaunas, Vilniaus g.17 / Mapu str. 1 +370 601 55573 info@bbschool.lt www.bbschool.lt

Lisa Gillanders LASHWORX Training Academy 50 Park Road, Greenmeadows, Napier, 4112, New Zealand lashworx@gmail.com www.lashworx.com

United States of America Jessica Mogauro The Beauty Pro Loft, 130 Centre St. Howe Barn #103, Danvers, MA 01923 +1 (781) 813–8131 beautyproloft@gmail.com beautyproloft.com

http://www.lashinc.eu/training-accreditation-application 78 - Business

Benita Lash Studio

Canada

18321 W. Lake Houston Pkwy, Suite 305, Humble, TX 77346 benitaramos@outlook.com

Sugarlash Academy of Lash Artistry

Amy Young Love Those Lashes LLC +1 (513) 280–6550 www.nomascara.com www.lovethoselashes.blogspot.com

Lucy Argent LA Lash Academy 137 Bay Street #8, Santa Monica, CA 90405 +1 (424) 200–8278

San Diego Eyelash Extensions 12935 Pomerado Road, Suite C, Poway, CA 92064 +1 (619) 438–5770 info@sandiegoeyelashextensions.com www.sandiegoeyelashextensions.com

LASHLAB Academy

by PINKLAB & Co. 545 Fifth Avenue, 8th Floor, New York, NY 10017 +1 (212) 686–0992 www.lashlabacademy.com

Courtney Buhler +1 587 982 5274 info@sweetsugarlashes.com www.sugarlashpro.com

Lash Line Academy & Supplies Inc Jessi Love info@lash-line.com www.lash-line.com

Boutique Lash Company 2115 39 Street NW, Edmonton, Alberta, T6L 4G1 +1 780 266 3875 admin@boutiquelash.com

Cheralee Placsko Flutter Lash Artistry and Training Okotokslashes@gmail.com flutterlashes.ca

Deluxe Lashes International Aleksandra Maniuse +37060922922

Annie Annabelle Soo Lash Institute Singapore 245 Jalan Besar, Level 3, Singapore, 208918 +65 83395652 lashinstitutesg@gmail.com www.lashinstitutesg.com

Worldwide & Online Lash Master Academy Online masteracademyonline@gmail.com www.lashmasteracademy.com

Institute of Eyelash Excellence – Online eyelash.extension.kent@gmail.com www.eyelashextensiontraining.co.uk

Lessons in Lashes – Online South Africa Lesley–ann Altree

Luscious Lashes International 6 Hutchinson Ave, Table View, 7441, MaiLash Academy South Africa Mai Lee +27 21 557 5279 1526 N Scottsdale Rd. Tempe, AZ 85281, lushlashes@iafrica.com USA www.eyelashextensions.co.za +1 480 404 0092 mailashceo@gmail.com Vogue Lashes by Adelle Sutton

Tanya Jones +1 (415) 420-1939 takecarebeautymagic.com

9 Harvey Street, Summerstrand, Port Elizabeth, 6001 +27 41 583 2530 info@voguelashes.co.za www.voguelashes.co.za

LASH103 Lash Studio

Kylie Chandler

Kelley Jenkins DELTA LASH ACADEMY 103 Howard Street, Greenwood, MS, USA lashes103@gmail.com

Hyde Park Corner Shopping Centre, South Wing Offices, Suite 301, Hyde Park, Sandton, JHB, South Africa, 219 orders@fluttereyelash.co.za www.fluttereyelash.co.za

Take Care Beauty

Multi-country

lashtutorials@hotmail.com www.lessonsinlashes.com

Silart Lash & Brow Academy silartstudija@gmail.com

Business - 79

Events C alendar 2018 Events

February 2018 The Royal Canadian Lash Championships Vancouver, Canada 25 – 26 Feb 2018 www.rclccompetition.com

May 2018 NALA Awards

Celtic Lash Conference

Toronto, Canada 4-7 May 2018 www.nalagala.com

Dublin 6th – 8th July 2018 www.iceeca.com

Lash Me

August 2018

March 2018

Poland, Warshaw Championship 18-20th May 2018 facebook-square /Lashmemagazine

Lash Pro Balkan

Super Yacht Lash Conference

Serbia 3 – 4 March 2018 www.lpc.si

Suborn Super Yacht, London 20th May 2018 www.lashevents.co.uk

Lash Secrets Conference

Lash Master legends

Portugal, Lisbon 11th March 2018 facebook-square /lashsecretsconferenceportugal

Rome, Italy 26-27 May 2018 lashmasterlegendsrome.com

Lash Artists International Conference

June 2018

Arizona, USA 16-18th March bit.ly/LAI2018

April 2018 Les Vicroires Du Regard Paris, France 7th April 2018 www.victoiresduregard.com

Lash Challenge Croatia.

Croatia 7th – 8th April www.martina-kallos.com

The Lash Brunch Washington DC, USA 15th April 2018 www.thelashbrunch.com

80 - Business

July 2018

Hollywood Lash Conference Hollywood, LA 1st – 3rd June hollywoodlashconference.com

The International Lash & Brow Conference Spain, Madrid 23rd June 2018 www.confinter.com

Nordic Lash Conference Tallinn, Estonia 24 – 25 Aug 2018 www.lashartshop.com

September 2018 The Lash Social UK 2018 Novotel in Stevenage, Hertfordshire, UK. 16th Sept 2018 www.beautybygenevieve.co.uk

Fantasy Lash Show DSTRKT, London 23rd Sept 2018 www.lashevents.co.uk

October 2018 Dream Lash and Brow Campus October 2018

Scottish Lash Conference Edinburgh Castle October 2018

Lash Bash Gold Coast Australia 23-24 June 2018 www.lashbash.com.au

2019 Events

February 2019

Ultimate Conference

Lash Masters Conference

Lash – Nails – Brows Kent, UK 30th June – 1st July 2018 www.helloultimate.com

Romania Feb 2019 www.lashmastersconference.com

Training Directory UK

LASHacademy Training & Products rachel@lashbyfrancesca.co.uk www.lashbyfrancesca.co.uk The LASHacademy supply products that are of the highest quality and most affordable to professional lash technicians. We ship worldwide.

Training Dates: Ongoing

Frankie Widdows eyelash.extension.kent@gmail.com +44 7714 638405 www.eyelashextensiontraining.co.uk Master lash artist Frankie Widdows is head trainer at the Institute of Eyelash Excellence. She provides outstanding training from foundation level through to advanced lash techniques and Russian volume eyelash extensions.

She also provides continued online support and tutorials as well as 24/7 access to her for the rest of your lash career.

Training Dates: Ongoing

Michelle Ryan Michelle@flirties.co.uk +44 7825 924 920 www.flirties.co.uk Michelle Ryan is an experienced and passionate lash technician who has a wealth of knowledge that she loves to share with her students. As a trainer for Flirties, she constantly strives to improve the standard of eyelash extensions across the board. Being a busy therapist herself gives Michelle the ability to support students not just with training but to also offer help and advice in other areas of setting up and running a business.

Sarah Humphreyson

East Anglian Beauty Training

15 Drake Mill Business Park, Plymouth PL6 7PS +44 1752 771 112 sarah_humphreyson@hotmail.co.uk eyelashqueenplymouth.co.uk facebook.com/eyelashqueenplymouth instagram.com/ eyelashqueenplymouth

Maureen Blackman Norwich, Norfolk, NR6 +44 7717 257 756 info@eabt.co.uk eabt.co.uk facebook.com/ eastanglianbeautytraining

Accredited training in purpose built facility from classic to mega volume, also providing courses in waxing, threading and more.

Professional, bespoke accredited lash & brow training for beginners, and technicians wanting to expand on their skills. Not affiliated to any particular brand.

Best Lashes&Brows (Best L&B Ltd)

Ireland

Renata Fodor-Csuti +44 7555 481 857 info@bestlashesandbrows.com bestlashesandbrows.com facebook.com/ bestlashesandbrowsworldwide/ instagram.com/bestlashesandbrows Best Lashes&Brows® is a company offering a large variety products for professional eyelash extension and eyebrow building. We are not only promoting and selling professionally recognised high quality specialist products, but we also offer professional courses and trainings to beginners and experts in the industry.

iLashtique Cindy Nicholls Room 21, West Cornwall Enterprise Centre, Cardrew Ind. Est, Redruth, TR15 1SS +44 7875 436 054 cindy@helloultimate.com ilashtique.com facebook.com/ilashtique instagram.com/ilashtique

Ms Diva Training Cork & Dublin 0870 991 991 aoife@msdiva.ie http://www.msdiva.ie/

Annya Studio Anna Slufirski Tallagh, Dublin 24, Ireland info@annyastudio.com facebook.com/annyasstudio/ instagram.com/annyastudio/

Donata Jucyte Ritzy Eyes Unit 45, Coolmine Industrial Estate, Blanchardstown, Dublin 15, Ireland 0831040220 donata@ritzyeyes.com

Denmark MYLASHCOMPANY Beringsvej 7, 7500 Holstebro, Denmark (0045) 5070 2543 info@mylashcompany.com mylashcompany.com

I entered some lash art competitions in 2016 and won 3rd in London Lash Brands: MYLASH and MYTWEEZER. Battle and 2nd in a Christmas lash art High quality product with a unique competition. I have just become a lash patented formula. Worldwide fast trainer for the Cornwall area, under shipping. High level lash courses. We Leanne Harber’s Ultimate brand of teach Classic, Volume and our unique beautiful products at reasonable prices. course Lash Medic. This course is the first in the world, which focus are on clients with a medical condition. The course will be taught by a licensed nurse with over 8 years’ experience in lashes and 5 years working with oncology patients.

Business - 81

Australia Enchanted SPA 1/7 Wise Sreet Joondalup Western Australia 6027 www.enchantedspa.com.au reception@enchantedspa.com.au +61 1300 113 996 Quality Products and Academy

Lash Sublime Academy Jodie Burwood Level 1 34 King st Perth 6000 jodie@sublime-e.com +61 402 856 343

Ex-Import Niche 5/92 Township Drive, Burleigh Heads QLD 4220 +61 7 5576 6388 +61 7 5520 2292 (Fax) info@belmacil.com

SkinCare Fundamentals Stephanie Frey 200 Parker Avenue, Rodeo, CA 94572 +1 (888) 388-7546 info@skincarefun.com scflashstore.com/ facebook.com/skincarefundamentals/ instagram.com/skincarefun/ Exceptional certified EE workshops plus the highest quality eyelash extension products available in the market. SCFLash Store has it all and at great prices.

Beverly Hills Lashes +1 (310) 500-0551 info@beverlyhillslashes.com beverlyhillslashes.com facebook.com/beverlyhillslashes Instagram.com/beverlyhillslashes twitter.com/ bevhillslashes pinterest.com/bevhillslashes

USA

Intensive hands-on certification trainings in the Keratin Lash Lift and Eyelash Extensions- helping you build a strong foundation, leading to success in the eyelash industry.

Sinful Lashes

San Diego Eyelash Extensions

Luxury Products and Quality Training. +1 (818) 970–7151 sinfullashes@gmail.com www.sinfullashes.com

Olga Villarreal 12935 Pomerado Road, Poway CA 92064 sandiegoeyelashextensions.com Luxury products at competitive prices. +1 (619) 438-5770 Featuring our Red Ruby Volume sdeyelash@gmail.com Adhesive. Quality, in-depth training facebook.com/sdeyelash located in Los Angeles. We also travel the US bringing our Classic and Volume instagram.com/sdeyelash/ twitter.com/sdeyelash training to you. pinterest.com/sdeyelash/

LASHLAB Academy

by PINKLAB & Co. 545 Fifth Avenue, 8th Floor, New York, NY 10017

MaiLash & Brows

Canada Premium Products and Quality Training +1 (403) 999–4455 info@hotlashes.ca www.hotlashes.ca Canada’s Premium Quality Products shipped World Wide

Luxe Lash Academy Vancouver, British Columbia (Canada) +1 (778) 808–5572 leslie@luxelashstudio.ca luxelashstudio.ca facebook.com/luxeacademy Classic and Volume Certification, Advanced Volume Techniques, Re– Certification & Refresher Courses

Estilo Lash Kim Helgesen-Fuentes Mackenzie BC +1 (250) 615-1232 kimhelgesenfuentes@estilolash.com estilolash.com facebook.com/ estilolashmobileeyelashextensions Providing training in eyelash extensions, microblading, threading and lash lifts.

I’m Olga Villarreal, award-winning Master Lash Artist, eyelash extension trainer, aesthetician, and owner of San Diego Eyelash Extensions. My mission is to help every woman I serve to feel confident, radiant, and empowered.

Mai Le Scottsdale, AZ +1 (480) 404-0092 mailashinfo@gmail.com mailash.com

List in our training directory for just £50 GBP per quarter ($80 USD) Email info@lashinc.eu to be included in our next issue 82 - Business

Supplier Directory USA & Canada

SkynLash Academy NJ USA +1 (732) 618–2096 info@skinlashstudio.com skinlashstudio.com

Lash Affair by J.Paris

The Lashe, Inc.

+1 (800) 608-2420 info@lashaffair.com lashaffair.com

6321 N Avondale Ave., Suite 206, Chicago, IL 60631 +1 (773) 202-9399 thelashe@thelashe.com thelashe.com facebook.com/thelashe instagram.com/thelashe twitter.com/thelashe

We sell Luxury Lash Extension Products & Global Certifications. We ship and train globally as well

Sinful Lashes - Luxury Products and Quality Training +1 (818) 970–7151 Sinfullashes@gmail.com sinfullashes.com

Training Courses, Continuing Education at it’s Finest, Skype Training Available, Basic Lashes to Advanced Volume, Lashcoat & Lashbrow Training, SkynLash Shop for the Finest Lash Supplies

Luxury products at competitive prices.

Featuring our Red Ruby Volume Adhesive. Quality, in–depth training located in Los Angeles. We also travel the US bringing our Classic and Volume training to you.

Novalash

PremierLash – designer lashes™

+1 (866) 430–1261 contact@novalash.com novalash.com

RevitaLash® Cosmetics cservice@revitalash.com revitalash.com

Angel Eyelashes info@angeleyelashes.com angeleyelashes.com Eyelash Supplier to Professionals

Boutique Lash Company +1 (780) 266–3875 admin@boutiquelash.com boutiquelashcompany.com

Hot Lashes +1 (403) 999–4455 hotlashes@live.com hotlashes.ca Canada’s Premium Quality Products shipped World Wide

Sugar Lash sweetsugarlashes.com facebook.com/sugarlashPRO Eyelash extension & training provider

Sweet Lash 377 Marshall Way N #1, Layton, UT 84041 info@sweetlash.com sweetlash.com

The Lashe has been developing premium application products for eyelash extension stylists since 2007.

From our exclusive adhesive, to Lashe extensions, to The Lashe Technique.

United Kingdom & Ireland Flirties BeautyTrix +44 845 022 2233 beautytrix.me

premierlash.com scott@premierlash.com +1 877 366 5274 (Toll Free US & Lash Perfect Canada) +1 801 463 4868 (Local & International) +44 208 500 9028 info@lashperfect.co.uk Ultimate Lash And Brow Inc. lashperfect.co.uk Viengsamay Kettavong Professional and accredited training 619 800 4429 available from expert trainers at vien@ultimatelashandbrow.com competitive prices throughout the ultimatelashandbrow.com UK. Internationally renowned and facebook.com/ultimatelashbrowusa available worldwide through over 30 ULB® The Ultimate Lash and Brow Destination! We specialize in the art of eyelash and eyebrow enhancement products!

SkinCare Fundamentals 200 Parker Avenue, Rodeo, CA 94572 888-388-7546 info@skincarefun.com scflashstore.com facebook.com/skincarefundamentals instagram.com/skincarefun Exceptional certified EE workshops plus the highest quality eyelash extension products available in the market. SCFLash Store has it all – and at great prices.

overseas distributors.

Nouveau Lash Nouveau Beauty Group +44 844 801 6820 nouveaubeautygroup.com/

LashBase Ltd +44 239 225 1425 sales@lashbase.co.uk lashbase.co.uk

My Beautiful Eyes sales@beautyinnovator.co.uk mybeautifuleyes.eu Mylash, Myscara, Mybrows

Golden Eyelashes Ltd. +44 7522 168 750 goldeneyelashesinfo@gmail.com golden–eyelashes.com We supply high quality eyelash extension and accessories.

Business - 83

Lash Heaven - Luxury Lash Supplies www.lashheaven.uk Official distributor of VOGUE LASHES

By Adele Sutton and Chrissanthie

LASHacademy Training & Products rachel@lashbyfrancesca.co.uk www.lashbyfrancesca.co.uk Products - The LASHacademy supply products that are of the highest quality and most affordable to professional lash technicians. We ship worldwide.

VZ Hair and Glamour Ltd International Distributor – Affordable Beauty Supplies +44 7554 925 551 info@vzhairandglamour.com www.vzhairandglamour.com Professional LashBlack 3 Week Semi, Permanent Mascara: Made in England & EU Certified, Eyelash Extension Medical Grade Glues made in England – Ultra Diamond Pro: fast drying – Senses for Sensitive eyes: low vapour odour, perfect for trainers and beginners , Individual Mink Eyelashes 100% Real Siberian Handmade Lashes

Best Lashes&Brows® (Best L&B Ltd.) Renata Fodor-Csuti +447555481857 info@bestlashesandbrows.com bestlashesandbrows.com facebook.com/ bestlashesandbrowsworldwide instagram.com/bestlashesandbrows Best Lashes&Brows® is a company offering a large variety products for professional eyelash extension and eyebrow building. We are not only promoting and selling professionally recognised high quality specialist products, but we also offer professional courses and trainings to beginners and experts in the industry.

LashBase Unit 1 Stratfield Park, Elettra Avenue, Waterlooville, Hampshire, United Kingdom, PO7 +44 2392 251 425 sales@lashbase.co.uk lashbase.co.uk facebook.com/lashbase instagram.com/lashbase_ltd twitter.com/lashbase Award winning, premium quality lash supplies. Experienced staff, the highest quality products and unrivalled customer service. Samples available.

EBC Limited 26 Prilep Str, Varna 9000 Bulgaria +359 5260 4073 mimi@ebcstore.com www.ebcstore.com European Beauty Concept (EBC Limited) is a lead manufacturer of high quality professional eyelash extensions and Permanent Makeup supplies

Netherlands Lash eXtend

Ireland Glamour Lashes Ireland +353 872 974 781 lamourlashesbyjana@gmail.com www.glamourlashes.ie

Elite Lash Academy Mall Road, Monaghan, Ireland +353 477 2580 +353 868 593 699 santa.jodka@gmail.com elitelash.co.uk/

Australia Enchanted SPA 1/7 Wise Sreet Joondalup Western Australia 6027 www.enchantedspa.com.au reception@enchantedspa.com.au +61 1300 113 996 Quality Products and Academy

Want to get listed in our supplier directory?

Email info@lashinc.eu for details!

84 - Business

Bulgaria

033–4450323 info@lashextend.nl www.lashextend.nl www.lashextend.be

South Africa The Lash Collection info@thelashcollection.co.za thelashcollection.co.za/

Luscious Lashes International +27 72 338 7000 lushlashes@iafrica.com eyelashextensions.co.za/

Thailand Ultimate Lash And Brow Inc. Viengsamay Kettavong 619 800 4429 vien@ultimatelashandbrow.com ultimatelashandbrow.com facebook.com/ultimatelashbrowusa ULB® The Ultimate Lash and Brow Destination!

We specialize in the art of eyelash and eyebrow enhancement products!

W H AT WO U L D YO U R BUSINESS DO WITH

$5000?

elleebana

A R T I S T AWA R D 2 0 1 8 ★ 1 ST P R I Z E : $5000 AUD, Title of 2018 Elleebana Global Lash Lift Artist + Winners Trophy

★ 2 ND P R I Z E : $1000 AUD + Second Place Award ★ 3 RD P R I Z E : $500 AUD + Third Place Award ★ WILDCARD: $500 AUD worth of Elleebana Products W H ATS I T G O I N G TO TA K E TO W I N ? ★ Application using Elleebana One Shot Lash Lift System

★ A perfectly crafted lash lift

★ Following @Elleebana on Instagram

★ Impressing our international judges (announced soon)

★ Great lighting, angles, skin and brows

★ Abiding by competition Terms & Conditions

F O R M O R E I N F O R M AT I O N O R TO E N T E R , CO N TAC T:

elleebana

info@elleebana.com

w w w. e l l e e b a n a . c o m

@elleebana

Protect your delicate eye area with EndureLash®’s soft, hypo-allergenic, organic fiber cloths.

EndureLash® makes healthy maintenance of your lash extensions an easy part of your overall beauty routine.

www.EndureLash.com