Selected Works

MEMORIES

SELECTED WORKS DESIGN BY DONGNI YANG

KEY WORDS 2013–2018

U N D E R S TA N D I N G , I N T U I T I O N , AWA R E N E S S

D O N G N I YA N G 415 528 0634

wknhhlq_ 79 @hotmail.com ACADEMY OF ART UNIVERSIT Y 79 New Montgomery Street

Graphic Design and Digital Media Š 2018 D O N G N I Y A N G

All rights reserved. No part of this publication can be reproduced or transmitted in any from or by any mean, electronic or mechanical without prior permission from Dongni Yang.

Written and produced by Dongni Yang.

MEMORIES

SELECTED WORKS DESIGN BY DONGNI YANG

KEY WORDS 2013–2018

U N D E R S TA N D I N G , I N T U I T I O N , AWA R E N E S S

This book is dedicated for people who have been supporting and helping me during these four years of studying.

SELECTED WORKS

MEMORIES _00

TABL E OF CON TENTS PROJECT

TITLE

PAGE

T R AC K I N G A P P

LO S T A N D F O U N D

5

H E R D B E H AV I O R

W H E N W E F O L LOW

19

R E C I PE B O O K

M E E T YO U I N FA L L

31

C O L L AG E B O O K L E T

LO S T I N T H E C I T Y

45

P OW D E R M I X PA I N T

PA I N T T H E H O U S E

59

G A M E B OA R D

F I N D E R S K E E PE R S

71

D R I N K WA R E

L EV I TAT I N G G L A S S

83

B E E R PAC K AG E

F O R T H O S E H E RO S

93

COFFEE BOOK

T H E O D D C LO U D S

105

SELECTED WORKS

MEMORIES _01

LO S T A N D F O U N D KEY WORDS

CLASS

INSTRUCTOR

I L LU S T R AT I V E, C A L M

G R A PH I C D E S I G N 3

M I C H A E L TAY LO R

OBJECTIVE /

People lose things all the time and many of the items are very important to us. Most of the time, students and office people will be the target group of people who lose things very often. This kind of situation bothers us in many different ways. We all need a solution to help us find lost items quickly and more efficiently.

S O LU T I O N /

The design of this app is simple and illustrative based look. The use of color on this app is more towards calm and simple. The purpose of this kind of idea is to help people feeling relax during the process of tracking their items. There will be questions provided for the users in order to let them recall step by step.

TA RG E T AU D I E N C E O F F I C E WO R K E R S

COLORS

TOOLS I L LU S T R ATO R, I N D E S I G N

D O N G N I Y A N G _ 2 0 1 8 FA L L

5

6

SELECTED WORKS

D O N G N I Y A N G _ 2 0 1 8 FA L L

7

8

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D O N G N I Y A N G _ 2 0 1 8 FA L L

9

10

SELECTED WORKS

D O N G N I Y A N G _ 2 0 1 8 FA L L

11

12

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D O N G N I Y A N G _ 2 0 1 8 FA L L

13

14

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D O N G N I Y A N G _ 2 0 1 8 FA L L

15

16

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D O N G N I Y A N G _ 2 0 1 8 FA L L

17

SELECTED WORKS

MEMORIES _02

WHEN WE FOLLOW KEY WORDS

CLASS

INSTRUCTOR

PAT T E R N, R E PE T I T I O N

V I S UA L S Y S T E M 2

MEGUMI KIYAMA

OBJECTIVE /

In many cases, herd behavior is a set of decisions and actions that an individual would not necessarily make on his or her own. This is usually a social issue that effects people in many ways, for instance daily decision making. The term is also refer to the behavior of animals in herds, packs and bird flocks.

S O LU T I O N /

The use of multiple patterns in this booklet conveys the feeling of herd behavior. The graphics repeating and following each other. They have the same color, shape and move towards the same direction. The use of lines shows the phenomenon of obeying and following without independent thinking.

TA RG E T AU D I E N C E A L L AG E S.

18

COLORS

TOOLS I L LU S T R ATO R, I N D E S I G N

D O N G N I Y A N G _ 2 0 1 8 FA L L

1 19 15

20

SELECTED WORKS

D O N G N I Y A N G _ 2 0 1 8 FA L L

21

24

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D O N G N I Y A N G _ 2 0 1 8 FA L L

25

26

SELECTED WORKS

D O N G N I Y A N G _ 2 0 1 8 FA L L

27

28

SELECTED WORKS

D O N G N I Y A N G _ 2 0 1 8 FA L L

29

SELECTED WORKS

MEMORIES _03

M E E T YOU IN FA LL KEY WORDS

CLASS

INSTRUCTOR

N O S TA LG I A, H I S TO R I C A L

T Y P O G R A PH Y 3

A R I E L G R EY

OBJECTIVE /

The mid-autumn festival is a Chinese holiday that people usually celebrate during the mid August. Traditionally, People will eat mooncake and some families make their own pieces. The mooncake have different flavors. There are also variety look of patterns that represent warm and good wishes or each other.

S O LU T I O N /

This recipe book was created for people who love and enjoy cooking. Following the recipe you will learn to make more than four different kinds of mooncake. The design is more towards ancient Chinese style and conveys historical idea. The book also introduces Chinese folk customs that will bring you back to the old times.

TA RG E T AU D I E N C E H O U S EW I V E S

30

COLORS

TOOLS I L LU S T R ATO R, I N D E S I G N

D O N G N I Y A N G _ 2 0 1 8 FA L L

31

32

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D O N G N I Y A N G _ 2 0 1 8 FA L L

33

34

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D O N G N I Y A N G _ 2 0 1 8 FA L L

35

36

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D O N G N I Y A N G _ 2 0 1 8 FA L L

37

38

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D O N G N I Y A N G _ 2 0 1 8 FA L L

39

40

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D O N G N I Y A N G _ 2 0 1 8 FA L L

41

42

D O N G N I Y A N G _ 2 0 1 8 FA L L

43

SELECTED WORKS

MEMORIES _04

LO S T I N T H E C I T Y KEY WORDS

CLASS

INSTRUCTOR

C O L L AG E, I M AG E RY

V I S UA L S Y S T E M 2

ESZTER CLARK

OBJECTIVE /

Imaging when you got lost in a strange city and you have no friends and relatives live there. You can see the destination but you still get lost. Your phone is out of power and you didn't bring the charge. Besides, you don't have map in your hand. At this moment, the day almost turns to dark and people become less on the street.

S O LU T I O N /

Most of the people have the experience of getting lost in a strange place. The mood goes up and down during the process of looking for the right way. When you get lost, the city in your eyes is fragmented and strange. The use of imagery collage represents multiple feelings like confuse, nervous and uneasy.

TA RG E T AU D I E N C E A L L AG E S.

44

COLORS

TOOLS I L LU S T R ATO R, I N D E S I G N

D O N G N I Y A N G _ 2 0 1 8 FA L L

45

46

SELECTED WORKS

D O N G N I Y A N G _ 2 0 1 8 FA L L

47

48

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D O N G N I Y A N G _ 2 0 1 8 FA L L

49

50

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D O N G N I Y A N G _ 2 0 1 8 FA L L

51

52

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D O N G N I Y A N G _ 2 0 1 8 FA L L

53

54

SELECTED WORKS

D O N G N I Y A N G _ 2 0 1 8 FA L L

55

56

SELECTED WORKS

D O N G N I Y A N G _ 2 0 1 8 FA L L

57

SELECTED WORKS

MEMORIES _05

PA I N T T H E H O U S E KEY WORDS

CLASS

INSTRUCTOR

V I N TAG E, T Y P O G R A PH I C

PAC K AG E D E S I G N 2

T H O M A S M C N U LT Y

OBJECTIVE /

In modern days, many people would like to paint their own house and furniture. You can choose your favorite colors and do the correction any time you want. However, some of the paint is not very convenience and easy to use. Many of them are liquid that maybe spilling easily and hard to clean.

S O LU T I O N /

Castle powder mix paint is the new dry powder paint. Just take small amount of powder and mix with water to create large amount to paint. It saves more material and easy to restore. The target audience will be people who are able to afford the apartment. The design of the package is more towards vintage that conveys historical ideas.

TA RG E T AU D I E N C E AG E S 30 – 50

58

COLORS

TOOLS I L LU S T R ATO R, I N D E S I G N

D O N G N I Y A N G _ 2 0 1 8 FA L L

59

60

SELECTED WORKS

D O N G N I Y A N G _ 2 0 1 8 FA L L

61

62

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D O N G N I Y A N G _ 2 0 1 8 FA L L

63

64

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D O N G N I Y A N G _ 2 0 1 8 FA L L

65

66

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D O N G N I Y A N G _ 2 0 1 8 FA L L

67

68

SELECTED WORKS

D O N G N I Y A N G _ 2 0 1 8 FA L L

69

SELECTED WORKS

MEMORIES _06

FINDERS KEEPERS KEY WORDS

CLASS

INSTRUCTOR

R E U S E, V I N TAG E

PAC K AG E D E S I G N 3

C H R I S T I N E G E O RG E

OBJECTIVE /

To create a new board game is a challenge because it needs to be designed and have the gaming experience. Beside, a nice concept is also needed to support the game. Let’s pack all the old used fun items and reuse them in the game. To recycle to protect the environment and also saves material for our planet.

S O LU T I O N /

This is a game board design with vintage style and the recollection of used items. This game is more approach to people who like to recall memories and collect vintage items.

During the process, the players may discover the items that they are familiar with. The design of the game will also bring us back to the old familiar time.

TA RG E T AU D I E N C E AG E S 12 – 25

70

COLORS

TOOLS I L LU S T R ATO R, I N D E S I G N

D O N G N I Y A N G _ 2 0 1 8 FA L L

71

SELECTED WORKS

10

200-B

KODAK

Take one piece of silver gun from the brown box.

SILVER SYMBOL

10

from the previous player.

If he or she haven’t gotten any item yet, then keep this ticket for next round.

200-B

KODAK

FOUND ITEMS Take either one of your caps then move three steps forward.

72

D O N G N I Y A N G _ 2 0 1 8 FA L L

73

74

SELECTED WORKS

SELECTED WORKS

10

200

O

-B

K DAK

ACTION CARD Take either one of your caps then move three steps forward.

76

D O N G N I Y A N G _ 2 0 1 8 FA L L

77

78

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D O N G N I Y A N G _ 2 0 1 8 FA L L

79

SELECTED WORKS

D O N G N I Y A N G _ 2 0 1 8 FA L L

81

SELECTED WORKS

MEMORIES _07

LEVITATING GL ASS KEY WORDS

CLASS

INSTRUCTOR

A DVA N C E D, M I N I M A L I S T

PAC K AG E D E S I G N 2

T H O M A S M C N U LT Y

OBJECTIVE /

The planet where we live has gravity that is enough for everything to stand still and won't fly anywhere. Even some very light items will fly in the air but they will finally fall on the land. What if there is something that can be anti-gravity but we can still control it so it won't fly anywhere.

S O LU T I O N /

The anti-gravity cup can be called levitating glassware that it has a magnetic base to control the cup float but will not go anywhere else. The design is more approach to minimalist and futuristic with simple colors and plexiglass containers.

TA RG E T AU D I E N C E AG E S 30 – 43

82

COLORS

TOOLS I L LU S T R ATO R, I N D E S I G N

D O N G N I Y A N G _ 2 0 1 8 FA L L

83

84

SELECTED WORKS

D O N G N I Y A N G _ 2 0 1 8 FA L L

85

U UL

U UL

86

SELECTED WORKS

D O N G N I Y A N G _ 2 0 1 8 FA L L

87

U UL

U UL

88

SELECTED WORKS

D O N G N I Y A N G _ 2 0 1 8 FA L L

The future of drinkware .

89

90

SELECTED WORKS

D O N G N I Y A N G _ 2 0 1 8 FA L L

91

SELECTED WORKS

MEMORIES _08

F O R T H O S E H E RO S KEY WORDS

CLASS

INSTRUCTOR

LOY A L, B O L D

PAC K AG E D E S I G N 3

C H R I S T I N E G E O RG E

OBJECTIVE /

To create a new beer brand, I got the inspiration from the firefighters. They are doing one of the most dangerous work in the world everyday. They have brave spirit to overcome all the dangers. The firefighter’s badge represents their loyalty and confidence to protect the cities and save our lives from all the dangerous places.

S O LU T I O N /

The firefighters needs energy to work but they also need to relax to recover. The design of the Rescue beer contains three main colors of firefighter, blue, red and yellow. The firefighter badge gives me more inspiration to use into my design. The neck label has different graphics that represents their tools.

TA RG E T AU D I E N C E AG E S 25 – 45

92

COLORS

TOOLS I L LU S T R ATO R, I N D E S I G N

DONGNI YANG_2018 FALL

93

94

SELECTED WORKS

D O N G N I Y A N G _ 2 0 1 8 FA L L

95

96

SELECTED WORKS

D O N G N I Y A N G _ 2 0 1 8 FA L L

97

98

SELECTED WORKS

D O N G N I Y A N G _ 2 0 1 8 FA L L

99

100

SELECTED WORKS

D O N G N I Y A N G _ 2 0 1 8 FA L L

101

102

D O N G N I Y A N G _ 2 0 1 8 FA L L

103

SELECTED WORKS

MEMORIES _09

T H E O D D C LO U D S KEY WORDS

CLASS

INSTRUCTOR

PE AC E, T R A N QU I L I T Y

T Y P O G R A PH Y 4

J O H N N E T T L E TO N

OBJECTIVE /

Cloud is one of the things that we are easily ignored because they appears everyday.

Sometimes when you look at the sky, you will see the cloud shape is so odd and abnormal. These are the bizarre clouds that each will have their own name. They appears because of strange weather, temperature and regions.

S O LU T I O N /

This book was created to introduce unusual clouds. How does these clouds formed and in what kind of weather they will be seen? We may not pay close attention to the clouds because they are too normal and we know that they can change to any shapes.

This book categorizes the clouds into four chapters and gives readers visual impact.

TA RG E T AU D I E N C E A L L AG E S.

104

COLORS

TOOLS I L LU S T R ATO R, I N D E S I G N

D O N G N I Y A N G _ 2 0 1 8 FA L L

105

106

SELECTED WORKS

D O N G N I Y A N G _ 2 0 1 8 FA L L

107

108

SELECTED WORKS

D O N G N I Y A N G _ 2 0 1 8 FA L L

109

110

SELECTED WORKS

D O N G N I Y A N G _ 2 0 1 8 FA L L

111

112

SELECTED WORKS

D O N G N I Y A N G _ 2 0 1 8 FA L L

113

114

SELECTED WORKS

D O N G N I Y A N G _ 2 0 1 8 FA L L

115

116

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D O N G N I Y A N G _ 2 0 1 8 FA L L

117

118

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D O N G N I Y A N G _ 2 0 1 8 FA L L

SCHOOL

AC A D E M Y O F A RT U N I V E R S I T Y

COURSE

P O RT F O L I O

I N S T RU C TO R

M A RY S C OT T

DESIGN

DONGNI YANG

COPY

DONGNI YANG

WEBSITE

D O N G N I Y A N G.C O M

PH OTO G R A PH Y

DONGNI YANG

T Y PE FAC E

A D O B E G A R A M O N D P RO, F R A N K L I N G OT H I C

S O F T WA R E

A D O B E C R E AT I V E C LO U D

PRINTING & BINDING

B LU R B.C O M

PA PE R S TO C K

P RO L I N E U N C OAT E D

119

SELECTED WORKS

Many thanks to all my instructors and classmates, who helped me along this journey to achieve my goals. I learnt a lot from you all not only design but also the meaningful experiences that will be helpful to my future life.

Thanks to my parents, relatives and friends who always support and help me with these years of study.

DONGNIYANG.COM