6 Steps to Build & Market a Follow-Worthy Brand

Are you ready to create a brand for your business? Are you prepared to become the face of that brand?

When creating a brand, it’s essential that every step is done with the clear intention of attracting your target audience. For a brand to attract, it must be clear and concise, offer value, and make an impact! Following these guidelines will allow you to market yourself as an expert in your field. Having a good strategy from the beginning will captivate your audience and create a brand that tells a story and inspires a movement!

Here are six easy-to-follow steps to help you build, market, and grow a follow-worthy brand:

Written by KeAndrea Anderson

1. ATTRACT & CAPTIVATE To establish yourself as a leader in your field, you’ll need to understand your ideal audience so that you can communicate directly to them about the problems they might be facing. Focus your communication!

Show that you understand your audience. The ability to describe a specific problem in detail will prove that you are knowledgeable and give your audience confidence in the solution that you are offering. This is the best way to attract, captivate and convert them to clients!

2. ESTABLISH CREDIBILITY Build credibility around your brand. Ensure that everything looks professional and high-quality from the first moment people lay eyes on anything that represents YOU and YOUR BRAND!

● Build an eye-catching website that converts customers into traffic. Collect leads.

● Gather testimonials and endorsements from clients, family, and friends you have worked with professionally.

● Focus on how your products and services will benefit your client rather than your brand’s features.

● Speak directly to the needs of your ideal client and address their issues. Clearly express your level of understanding and relatability.

Having these systems in place will make it easier to establish yourself as an authority in your field. You want to make sure your brand is effectively showing you as a credible and trusted source. 3. IT’S TRUE: CONTENT IS KING! Creating highly valuable content is imperative! Just any content will NOT do.

Make sure that what you are sharing is:

1. Relevant

2. Specific

3. Relatable

4. Solving a Problem Keeping your content relevant to your field will further ensure that your audience sees YOU as the expert and YOUR BRAND as the problem solver!

How do you know if your content is ideal? In addition to the four characteristics mentioned above, analyze your audience’s engagement and reactions to what you are sharing. That information will allow you to focus your efforts on the topics that interest them.

4. CAPTURE LEADS Create strategies that will enable you to collect information at all times. At vendor events, on your website, attending networking events, at school with your kids, any place, any time. Capture those leads and use them to reach the public.

5. GET FEATURED One of the secret weapons and tools I use to discover features for myself and clients is HARO (Help a Reporter Out). HARO is a free platform that connects news sources or experts with journalists. It’s an incredible way to get your business published on prominent sites, such as Forbes. You can also reach out to other sources, such as podcasts or bloggers. You want to first get on their radar by engaging on their platforms whenever possible.

6. COMMUNITY Lastly, let’s talk about community! Fellowshipping with people that share interests is a great way to market you, your skillset, and your brand. Create your own community! There are several effective ways to do this: a Facebook group, a forum on your website, a LinkedIn group and even your email list!! Create a place where your ideal client can connect with you more personally. People buy from people and brands they can relate to. The great thing about this is that you also get to know your audience and see their needs, so you have more content to produce, more problems to solve, and more ways to expose yourself as the expert you are!

There you have it, ladies! Six simple yet effective ways to market yourself and your brand!

Do you have a tip for marketing that you have found to be highly productive? Please share it with us! Leading ladies all over Louisiana, just like you, are eager to scale their brand using proven marketing strategies and systems.

KeAndrea Anderson, also known as The Startup Strategist, is a global project manager helping entrepreneurs launch and scale healthcare businesses all over the US, owner of Cami Jolie, an aesthetic wellness spa in Louisiana, and a proud mother of 5.