Keep Your Marketing Campaigns Relevant During The Holidays

By: Alliciyia George @alliciyia_the_businesswoman

In retail, it is well-known that the holiday season is the busiest and most profitable time of the year, but how do businesses that aren’t product-based stay relevant and get their share of the pie?

A good marketing strategy is crucial in any season, regardless of the platform. To guarantee that your promoting efforts are significant for the Christmas season, consider planning, personalization, education and innovation to ensure your efforts pay off.

PLANNING

Planning for marketing campaigns is vital to ensure campaign relevance. It’s important to consider the timing when launching a campaign. Large-scale timing, like special holidays and events, should be looked at first. Then you can work in the small-scale timing - such as the days, week, month, and year into the plan. By accurately timing your marketing campaigns’ launch, you’ll see a higher response rate from your customers.

Personalization

Personalization will help you stay relevant by helping your customers know that you are making an effort to know them, manage their needs, and provide content relevant to their interests. In your marketing campaigns, make them feel valued through excellent customer service, such as addressing your customers by name. You can personalize your marketing campaign by gathering data to understand your target market’s needs. You can then utilize this information to create better content.

This keeps your business relevant by ensuring your advertisements apply to them, helping you stand out from the crowd.

You can separate your customers into groups based characteristics they share. Tools used to segment customers can be as simple as spreadsheets or as refined as software specific to that purpose. I recommend utilizing segmentation throughout the year, so when the holidays arrive, you can target your customer base in a way to make sure your holiday campaigns are even more personalized.

Educate & Innovate

To promote a more successful holiday season, I recommend that you educate your customers or clients for free and innovate. It is easy to look at everything in business as a transaction, but we should never underestimate the impact of providing free value. For example, you could have a YouTube channel to provide your audience with educational content with a holiday theme. When your focus is on adding value and educating others, your results will speak for themselves and reflect on your finances. Another innovative option is to offer gift cards, special promotions, or new services for the holiday season. Take inventory of your team’s knowledge and skill set along with your company’s mission to reinvent your business and come up with fresh ideas for your business for the holidays.

Planning, personalization, and innovation are essential principles you should use to help your marketing campaign stay relevant to your current and potential customers. As you increase your relevance, you will also see an increase in sales and business success.

I hope these tips give you some ideas for moving your business forward during this uncertain time. Always remember that it starts with you. If you continue investing in yourself, educating others, and leveraging your different skills, it is only a matter of time that everything will fall back into place.