In retail, it is well-known that the holiday season is the busiest and most profitable time of the year, but how do businesses that aren’t product-based stay relevant and get their share of the pie? A good marketing strategy is crucial in any season, regardless of the platform. To guarantee that your promoting efforts are significant for the Christmas season, consider planning, personalization, education and innovation to ensure your efforts pay off.
PLANNING Planning for marketing campaigns is vital to ensure campaign relevance. It’s important to consider the timing when launching a campaign. Large-scale timing, like special holidays and events, should be looked at first. Then you can work in the small-scale timing - such as the days, week, month, and year into the plan. By accurately timing your marketing campaigns’ launch, you’ll see a higher response rate from your customers. By: Alliciyia George @alliciyia_the_businesswoman
Techniques to Keep Your Marketing Campaigns Relevant During The Holidays
Personalization Personalization will help you stay relevant by helping your customers know that you are making an effort to know them, manage their needs, and provide content relevant to their interests. In your marketing campaigns, make them feel valued through excellent customer service, such as addressing your customers by name. You can personalize your marketing campaign by gathering data to understand your target market’s needs. You can then utilize this information to create better content.
This keeps your business relevant by ensuring your advertisements apply to them, helping you stand out from the crowd. 32
Fall 2020
LOUISIANA WOMEN IN BUSINESS
