YANNETH ALBORNOZ
ARTIST - ART DIRECTOR - GRAPHIC DESIGNER born in Panamá. 37 years. “...to work and share my passion, motivate through creativity”.
EXPERIENCE
EDUCATION
2010 - PRESENT Freelance artist - Graphic designer - Branding
Visual artist; illustrator for magazines, fashion, children, conceptual; Developer of art projects: commissioned or personal.
2006 - 2010 Art director BB&M Lowe & Partners
Creation of advertising campaigns, copywriting, branding, illustration, logo design, visual strategy.
2005-2006 Art director Grupo Blank
Editorial design, art direction, editorial illustration, branding.
2003-2006 Graphic designer Revolver Advertising
ELISAVA Escola Superior de Disseny i Enginyeria de Barcelona Barcelona, Spain
ILLUSTRATION
2008 Purses and bags designer Window display design ESPACIO BUENOS AIRES Buenos Aires, Argentina
ART
2006 Master in Creativity
UNIVERSITY OF PANAMA Panama City, Panama
TYPOGRAPHY
UNIVERSITY OF PANAMA Panama City, Panama
COURSES 2011 Lingerie design / sewing
1999-2002 Graphic designer Cerebro Young & Rubicam
Creation of advertising campaigns, storyboarding, branding, illustration, logo design, visual strategy.
1997-1999 Creative - Scriptwriter - Producer La Cáscara - TV show
Creation of satirical comic strips for weekly newspaper. Creation of characters and stories.
SKILLS
Illustrator Photoshop InDesign
LOGO & BRANDING
I SPEAK...
Saigon Artbook exhibition Saigon Outcast artist residency
1992-1997 Caricaturist - Author El Camaleón - Newspaper
Pencil Ink Paint
GRAPHIC DESIGN
TALLER DE COSTURA Y LENCERÍA Barcelona, Spain
LITTLE WOW! MOMENTS
Concept and creation of characters for TV.
Creative thinking Problem solving
2011 Master in Branding
2006 Bachelor in Graphic Design
Creation of advertising campaigns, branding, illustration, logo design, visual strategy.
Positive attitude Proactive
I´m GOOD AT...
Handicraft Creating Screenprint
PUBLISHED Logo Design Vol. 2 & 3. Taschen. Germany Latinamerican graphic designers. Taschen. Germany Kaltblut magazine. Germany Sensa Nostra magazine. Germany Worldwide Graphic Designers. France Zupi is art. Brasil ART & DESIGN Biennal of Design 2008, 2010, 2012 Spain, Panama, Brasil VI Hall of Drawing - Dominican Republic
FIND ME!
YANNETH ALBORNOZ janet.albornoz@gmail.com cel. 01219367415 280 Bùi Huu Nghĩa, My Phuoc Apartments, Phưng 2, Quan Bình Thanh Ho Chi Minh City. Vietnam
PORTFOLIO > LOGO DESIGN The process of creating logos goes beyond knowing how to choose a nice font or create a symbol or an adequate picture representing what the company “does.” It is the synthesis that combines the vital elements, values, personality and unique attributes of a brand. Brands evolve like people grow, therefore when planning the design of a logo someone should be able to see “the heart and soul” of a brand, thus giving space for development and expansion, without compromising or straitening the brand with a logo that represents the potential need over the years to come. A logo should allow a brand enough space to grow. Understanding what happens with a brand, what are its core components, who am I? are questions that I often ask myself. Brands are like people, they are born, grow, evolve but maintain the same essence that is what I consider an important step in planning and designing a symbol or typeface expressing in its matter who you are.
My logos have been published in books such as LOGO DESIGN Vol. 2 and Vol. 3 of Taschen, in both publications as part of the cover with 13 logos in both volumes.
PORTFOLIO > BRANDING
Branding enbraces the entire universe of the brand, seen like an individual who is formed from within and we are giving it a shape to create a character with a mission, vision, values and attributes that are represented by the various means of communication. Brands are like people. They are unique and unrepeatable, like you and me. Working with brands allows me to tell a coherent and credible story where brands communicate, dress, move, grow, evolve, to reach a more human and empathic touch. I help companies and individuals to build their own brand in order to make them more attractive to the market, adding value by developing a visual creative strategy. Having lived in various countries in Latin America, the US and Europe, being in contact with different cultures have enriched my experience and provided me an understanding and the aptitude to “interpret” the need of the client, providing and expanding an universal communication that fits to the people and represents the brand.
PORTFOLIO > GRAPHIC DESIGN
A collection of graphical pieces created for a furniture gallery. I managed to make the whole brand visual, including remake of logo, catalogues, brochures, advertising, copywriting and social media management.
PORTFOLIO > ILLUSTRATION I create illustrations based on the values, personality and briefing of the client. For me it´s very important to make illustrations that represents the brand over my personal style. I do artworks for editorial, fashion, children books, art projects, advertising, etc. I can develope various styles: caricature, naive, iconical, vectorial/digital, sketch, etc. I love experimenting with techniques such as pencil, inks, acrylics, collage, etc.
PORTFOLIO > PROJECTS Tรกntalo Hotel Boutique I was selected to participate in the intervention of one of the rooms at the Tรกntalo Boutique hotel in Panama City. It was a fascinating experience to be able to deploy my various kinds of art in formats like painting, illustration, experimental screenprinting, concepting and branding.
My room is called TROPIEXร TICA. Under this concept I attempt to rescue codes of our Latin American popular culture, out of the street context to give it a new look in a complete new and more prestigious environment.
In Panama, as well as in Latin America it is common to see art in shops, on buses and walls that have been deployed by “artists” of the neighborhood, who never had the chance to go to an art school. I think this is a real value that these people can express themselves having a gift without any shame or embarrassment to follow trends or suit to references. To me, that’s the beauty of error and “no talent,” making art human and unique. That’s why I made a tropical wall with bright colors accompanied by custom lettering, making use of this decadent but beautiful way to express oneself. The artwork on the walls and the other decoration was made with a set of experimental screen playback, all handmade, so, to allow errors to happen. Besides my contribution as artist, I was part of the creative team in producing options for logo and corporate branding.
PORTFOLIO > PERSONAL PROJECT My head will not stop, my feet will neither. Travelling and be open to new ways of living, are the sources for a creative process, wich combines experiences and understanding. Apart from being an illustrator and painter, I love to design handbags and wallets. A year ago, I started creating my own designs under the brand SALSIPUEDES TROPICAL, where I pick up elements of popular culture that have lost their value in order to give them a more appreciated and distinguished life while switching the context. I combine materials like plastic and tablecloths that are typically used in popular food restaurants in Latin America, but also use my own artwork, countless sketches of other projects; tourist magazine clippings and original erotic lampoons of the 60s, 70s, sacks of rice and vintage fabrics which I have collected during several visits to flea markets in Morocco, Romania, Panama, Buenos Aires, Brasil, and maybe, convincing an old grandma to give me one of her dresses from the 50´s. Salsipuedes Tropical combines the bad taste and decadence with glamour and prestige. The brand has double standards, it is both, sarcastic and distinguished.
salsipuedes tropical
FIND HERE! LINKSME INFO YANNETH ALBORNOZ FACEBOOK ARTIST PAGE: https://www.facebook.com/pages/Yanneth-Albornoz/124343497669154?ref=hl BLOG: http://shk-studio.blogspot.com/ ILUSIร N TROPICAL COLLECTION: http://issuu.com/louloutoulouse/docs/ilusion_tropical-yanneth_albornoz_c AVENTURA DE MUJERES COLLECTION - EXHIBIT - Saigรณn 2014 http://issuu.com/louloutoulouse/docs/aventuras_de_mujeres Saigon Artbook Artist on Exhibit - Saigon http://saigonartbook.com/ Saigoneer interview - Saigon http://saigoneer.com/saigon-music-art/1508-artist-spotlight-yanneth-albornoz WORD Magazine - Vietnam http://wordvietnam.com/whatson/the-art-whirl RGB - interview - Vietnam http://rgb.vn/ideas/nhan-vat/nhan-vat-yanneth-albornoz-co-gai-nghe-si-yeu-ca-phe-viet Kaltblut magazine - Berlin http://issuu.com/kaltblut.magazine/docs/web?e=4455005/4861611 Sensa Nostra interview - Berlin https://www.youtube.com/watch?v=dQDDD5q_VRY Sensa Nostra artist profile - Berlin http://sensanostra.com/author/janet-albornoz La Estrella de Panamรก interview - Panamรก http://www.laestrella.com.pa/online/impreso/2012/12/08/janet-albornoz-y-su-amadaimperfeccion.asp MS Castro Rides interview - London http://www.mscastrorides.com/2012/12/21/yanneth-albornoz-a-talent-hard-to-reign-in/ http://www.mscastrorides.com/2013/07/14/yanneth-albornoz-a-traveling-soulmate-a-la-tropical/ Olivia de Ibiza review - Spain http://www.oliviadeibiza.com/es/yanneth-albornoz BCN WEEK Magazine - Barcelona http://www.bcnweek.com/feature92.html Partfaliaz spotlight - France http://www.partfaliaz.com/graphic-designers/colorful-design-by-shik-studio/
THANKS!