8 I September 16 - 22, 2012
10 I September 16 - 22, 2012
12 I September 16 - 22, 2012
14 I September 16 - 22, 2012
16 I September 16 - 22, 2012
18 I September 16 - 22, 2012
20 I September 16 - 22, 2012
September 16 - 22, 2012 I 27
Interview
Maheen, the magnificent By Sumeha Khalid
‘Look at how much the industry has picked up in the past few years since fashion weeks have started to take place. Younger designers are getting the spotlight and so much work is being displayed. It’s great for the industry’
28 I September 16 - 22, 2012
W
hen y o u
think of style and elegance, there’s one name that instantly comes to the mind: designer Maheen Karim – a gem that was discovered six years ago by the Pakistan fashion industr y. Having always the gift of aesthetics, she left for England soon after completing her ‘A’ level from Karachi Grammar School to pursue a degree in fashion and design. While still in college, she decided to get some first-hand experience so Maheen interned at Hussein Chalayan Design Studio, Julien Macdonald and later Giorgio Armani Press Offices. Soon after graduation she got a job at Escada UK Press Office, and this was where the real learning began. For the next two years Maheen slaved away in England, in the process learning the various aspects of fashion as a business. Once she felt confident she could now start her own brand, she packed her bags
and was back home to put her gift and education to best use. Following are the excer pts from an inter view with Lounge about her journey as a designer, her preferences in fashion and the whole gamut of issues related to the industr y. Q: What is keeping you busy these days? A: There’s quite a bit on my plate these days, as I am working on a new collection for an upcoming exhibition in Singapore as well as the new season’s show at the Karachi Fashion Week in October 2012. Q: Are the various fashion weeks doing benefit to the trade in general and for designers in particular? A: Of course, they do. Look at how much the industr y has picked up in the past few years since fashion weeks have started to take place. Younger designers are getting the spotlight and so much work is being displayed. It’s great for the industr y. Q: What relly made you become a designer? A: I was always interested in design, whether it was accessories or apparel. I instinctively knew I wanted
to work in the world of fashion and glamour. When I went to college I thoroughly enjoyed working with shape and silhouettes. So, the decision was made for me and I went over to England to study design at Central Saint Martins in London. Q: What has so far been the highlight of your career? A: Ever y time I see someone step in at MAHEENKARIM. It’s indeed the highlight of my career, though it’s only been a few years since I started out. That said, I am really hoping the highlight
is yet to come and receiving the acknowledgement at the prestigious Lux Style Awards as Best Pret Designer was ver y rewarding. The fact that the industr y appreciates my work makes me want to sur pass myself all the time. Q: Precisely how many years have you been around? A: I started my label in March 2006. I believe in small steps. Quality is of utmost importance to me and takes precedence over big numbers. I have expanded my studio a lot since and I intend to keep
on expanding in the years to come. Q: What is your forecast for trends this year? A: This coming season I believe shall be mostly about bright and vibrant colours – bright yellows, fuchsias and reds are the 2012 colors. A lot of f loral and aqua prints too. I myself have incor porated a new f loral idea in my collection. Chunky embellishments also add to the glamour factor. Q: Since everybody who is anybody has launched his or her own lawn brand, any September 16 - 22, 2012 I 29
plans for MAHEENKARIM? A: No, not as yet. I am a fashion designer, and textile is not my forte. But I believe in never saying never – for I know I have an eye for color and design. Q: Is a lawn jorra really worth Rs3000 and upwards – the current price of designer lawn? A: Giving design a value is unfair. I realize that pricing has to be realistic. That said, some designs are timeless and women get so much wear out of these pieces. One pays so much for a simple pair of jeans. The lawn prints have a huge design element, so why crib about pricing? Q: While designing what drives you: making it in the image of your own persona or preferring to pander to what people expect to see? A: Well, my way always 30 I September 16 - 22, 2012
has been to design what I would like to wear myself – because I believe that you can only get that right. So honestly, I design my pieces with none else in my mind except myself. And it’s a real pleasure to witness that it works for so many. That in itself is a compliment that I cherish the most. Q: The person you would love to dress up? A: There are many that I’d love to, off the top of my head, I’d say Monica Belluci. To me, she is epitome of style. Q: Your favorite designer? A: John Galliano, he’s a genius and I love his design sense. Q: Favorite model? A: Yasmin Ghauri. Still haven’t gotten over her timeless and universal appeal! Q: Your future plans? A: Expansion within Pakistan and abroad. For me, though,
‘Look at how much the industry has picked up in the past few years since fashion weeks have started to take place. Younger designers are getting the spotlight and so much work is being displayed. It’s great for the industry’
Recipe
Olive Garden Alfredo Sauce
Ingredients: 3 tablespoons sweet butter 2 tablespoons olive oil 2 garlic cloves, minced 2 cups heavy cream 1/4 teaspoon white pepper 1/2 cup grated Parmesan cheese 3/4-cup mozzarella cheese 1 (12 ounce) box angel hair pasta Directions: 1 Melt butter in medium saucepan with olive oil over medium/low heat. 2 Add the garlic, cream, white pepper and bring mixture to a simmer. 3 Stir often. 4 Add the Parmesan cheese and simmer sauce for 8-10 minutes or until sauce has thickened and is smooth. 5 When sauce has thickened add the Mozzarella cheese and stir until smooth. Stir frequently. 6 While the sauce cooks, boil noodles for 3-5 minutes. 7 Place pasta on serving plates and spoon your sauce over pasta. September 16 - 22, 2012 I 31
Glamstock
TAG HEUER Brand Ambassador
SHAHRUKH KHAN “The soul of TAG Heuer is innovation, prestige, performance, precision, but above all there is passion. Passion is what inspires them and is what beats at the heart of every TAG Heuer timepiece. Shah Rukh Khan’s personality almost mirrors the TAG Heuer brand values such as undying passion, his eternal search for perfection and precision and that makes him the perfect TAG Heuer brand ambassador
About TAG Heuer
TAG Heuer celebrates “150 years of Motor Racing” in 2011. Founded in Saint-Imier in 1860 by Edouard Heuer, TAG Heuer has set many major milestones of high-end watchmaking, especially in the field of chronographs and ultimate precision. Today, one of the largest and most desired brands in the luxury watch industry, the Swiss legend draws upon its active engagement in the world of sports to create the most accurate timing instruments and watches in the world. TAG Heuer is the first watchmaker to master luxury chronographs with an unsurpassed precision of 1/10th, 1/100th, 1/1,000th and 1/10,000 of a second. From the Olympic Games in the 1920s to its role as official
32 I September 16 - 22, 2012
timekeeper for Formula One in the 90s and the legendary Indy 500 race today, TAG Heuer, in a constant quest for innovation, excellence, performance and prestige, continues to aim ever higher. This is reflected in its partnerships with F1 team Vodafone McLaren Mercedes and its World Champions Lewis Hamilton and Jenson Button, Audi Sport in the Le Mans 24 Hours endurance race, and the Automobile Club de Monaco and its full roster of prestigious racing events. Now actively engaged in the Monaco Grand Prix, the Le Mans 24 and the Indy 500, TAG Heuer is ‘’Mastering Speed’’ on motorsport’s 3 most iconic racetracks. More than ever, the brand epitomizes prestige and performance through active partnerships with Hollywood icon Leonardo DiCaprio, Bollywood star Shah Rukh Khan, LPGA star Suzann Pettersen and WTA tennis champion Maria Sharapova. TAG Heuer is a privileged member of the Fondation de la Haute Horlogerie (FHH), the most exclusive club in the Swiss
watchmaking industry. The newest additions to the TAG Heuer legacy are: the Calibre 1887, an in-house, Swiss manufactured, integrated column-wheel chronograph movement that pays tribute to the original Heuer oscillating pinion of 1887, one of the brand’s first patents and a major benchmark in modern watchmaking; and the Heuer Carrera Mikrograph 1/100th Second Chronograph, the first ever column wheel integrated mechanical chronograph with 1/100th of a second display by a central hand, which pays tribute to the legendary Heuer Mikrograph stopwatch of 1916.The TAG HEUER CARRERA 1887 CHRONOGRAPH has been named the 2010 Swiss Watch of the Year in the Grand Prix de l’Horlogerie de Genève’s prestigious “La Petite Aiguille” (“Small Hand”) category. TAG Heuer’s “150 Years of Mastering Speed” celebrations in 2011 commemorate the brand’s unrivalled heritage in motor sports, which include such historic
contributions as the 1911 patent for ‘Time of Trip’, the world’s first dashboard chronograph. As part of the celebrations, a unique exhibition showcasing TAG Heuer’s greatest racing partners and motorsportinspired timepieces will tour major cities and racing capitals. Four-time F1 World Champion Alain Prost, a friend of the brand since the 1980s, is the “Mastering Speed” Special Ambassador. About Speed Private Limited : In Pakistan, Speed (Pvt.) Ltd. is the exclusive distributor of TAG Heuer. Speed (Pvt.) Ltd was established in the year 2000 and is also the exclusive distributor of Nike, Timex, Oris, Dior watches in Pakistan. Contact Details: Speed (Pvt.) Ltd. Suite # 314-315, The Forum Khayaban-e-Jami, Clifton, Karachi. Tel # +92 021 3583 5830 Fax # +92 021 3583 5662
September 16 - 22, 2012 I 33
Lounge Loves
New Concepts in interior design Bina Kazi is pleased to announce that her new showroom is now open. Home and Office furnishings, accessories, interior design services, floor coverings, curtain and tapestry, both bespoke and ready-made, are on offer. With over 30 years of design experience. Bina Kazi has introduced new concepts of design the country and has won the Best Entrepreneur Award of the First Women Bank in 1998. Her capacity to work hard and dedication to work are well known and appreciated. Bina Kazi has done pioneering work of interior designing in Pakistan, and has a distinguished list of clients that include multinationals, banks, guest houses and private residences to her name. She uses the best possible designs
34 I September 16 - 22, 2012
meeting client needs, computer –aided designs for approval, best available material and most trusted and tried experts and craftsmen for corporate and residential needs. Address: 73/3, Swiss Cottages, Clifton Block 4, Karachi, Pakistan-75500 Phone: 0321-9258220
Distinct range of gifts Nadia Kazi is pleased to announe that her gift shop is now open. A distinctive assortment of gifts is on offer including home accessories, silverware, crockery, candles, incense and children’s items. Our unique selection of gift items comes from all over the world while the silverware has been made in Pakistan. A wide range of gift wrapping options
is also available. From economical to high-end gift boxes, we offer gift packaging solutions to suit every style and every budget. We also carry multi-purpose boxes. A full ragne of innovative gift packaging roducts, with an emphasis on quality and competitive pricing, for your weddings, baby showers, birthdays, graduation parties and
other special accasions is also available. Customized gift hampers can be assembled on request. Address: 73/3, Swiss Cottages, Clifton Block 4, Karachi, Pakistan-75500 Phone: 0321-3588106 h t t p : / / w w w. f a c e b o o k . c o m / NadiaKaziHomeDecorAndGifts
September 16 - 22, 2012 I 35
Art
The Romance of
Pahari Painting By Nadeem Alam
M
iniature painting is something that the Subcontinent has been famous for across the globe in terms of art. In miniature painting, subsequent to the Mughal Style, if there exists any other style, that is the Pahari Style of painting. The term ‘Pahari Painting’, for many reasons, got so much popularity that artwork done at the schools other than Pahari, were sold at the market under the label of Pahari Painting. However, most of the artists involved in carrying out the true Pahari Paintings of Basohli, Chamba, Guler and Kangra were from the courts of Punjab, who sought patronage in the hill states of Himalaya, when the British East India Company took over the courts in Punjab. The hill states were not vulnerable to the direct invasion of the invaders; as a result, peace and tranquility provided the tradition of painting with the best suitable atmosphere. Especially from 17th to 19th century AD, it excelled to its zenith. The hill states were almost twenty-two in number, ruled by Rajput Kings or Chieftains, who were good judges and patrons of art, having their own atelier of artists. When the Mughals were at power, these Rajput Kings and their courtiers were inured to visit the Mughal Courts, which might have caused the influences of the Mughal style to climb up the hills. Therefore, when the artists of the Punjab Plain tried to find safe
36 I September 16 - 22, 2012
havens in the time of unrest, the hill courts received them warmly. Those artists, through their art, made the landscape of Himalayan Mountains as fascinating as it could have been perceived. The patronage of painters
immortalized for good. Even today, Basohli is considered as the metaphor for dynamic, audacious and imaginative style, with unconventional patterns and peculiar facial treatment in primary
by the Pahari Princes, originated the flowering of miniature painting in Nurpur, Basohli, Chamba, Guler, Kangra, Bundi, Kullu and Bilaspur; all important schools of Pahari style of painting. In the early days at these centers, Pahari Painting with minute differences, evolved from the simple and basic expressions to the absorption of colorfulness and emotional intensity. Basohli, Chamba, Guler and Kangra schools with many common and distinct features, filed the progress of miniature painting on higher altitude than plains. The Basohli Painting, due to its enthusiast patrons became
colours, of the late seventeenth and early eighteenth century at the foothills of the western Himalayas in the Jammu and Punjab States. Another important school in the line was Chamba, situated at the North-West by Jammu and Kashmir while the scintillating Ladakh also located nearby. Chamba is one of the rare places, which has its history well documented since circa 500 AD, in the shape of temples and artifacts dating back to hundreds of years. This place, owing to its natural mountainous surroundings, was hard enough to be exposed to the invaders in contrast to the plains; therefore, the peace and stable economy remained a distinctive
feature of this place, pivotal for the development of arts and crafts. Colours, facial expressions and dresses, of the Chamba Style of painting, could be found under great influence of the later Mughal style of miniature painting. On the other hand, the artists captured the lush green flora of the mountains around. The Chamba Style declined in the second half of the nineteenth century. In addition to the evolution of Pahari Painting, Guler Style is considered as the early phase of the Kangra-Kalam. Historically, artists who, in the middle of
line quality. Kangra Style absorbed many traits of the nearby Guler Style, especially in terms of tones and tinges. Hindu scriptures were in trend as the theme of the paintings, thanks to the patronage by Hindu Rajas like Sansar Chand; a famous ruler of the Kangra state in the late eighteenth and early nineteenth century. Furthermore, court scenes were also popular as the rulers, very often, commissioned many artists to paint them in a formal and official style. Collectively, fish-shaped elongated eyes, oval faces, receding foreheads, round chins and prominent noses
eighteenth century, sought asylum and patronage of the Rajas of Guler and Kangra, and were skilled and trained at the Mughal courts, rendered Guler Painting. Guler, among the hill-states, continued the tradition of painting for the longest period. Delicacy and grace were the main features of Guler Style while precision in drawing and fresh colours were other unique attributes. In Guler Painting, hilly landscape was not painted precisely as the background, instead the architecture connected with the scene or activity, absorbed more space and significance. After Guler, comes the Kangra Style; known for its lyrical and refined
of the characters put against the monochromic backgrounds of yellow, red and green colours, caused the Pahari Paintings to become attractive and admirable. Decorativeness was attained in the landscape of these paintings through trees with a very subtle horizon line in the background. In Guler of the eighteenth century, naturalistic manner became popular, as slightly cooler and fresh colours were being used, while at one fell swoop, the linearity of the painting tended towards lyrical and free flowing quality. These elements could be seen overwhelming in the second quarter of the eighteenth century in Guler-Kangra school of
Painting, which was marked as the exploitation of green vegetation and graceful female facial exposÊ. The feminine beauty, at this juncture of time, could be seen as on its most sensitive height as the young woman figure with all its details, adorned the frame amid the lavish vegetation or colossal Mughal style architecture. By virtue of refined vegetable extracts and mineral pigments, the skill of the artist and his mastery over the brush finished the surfaces of paintings with a glossy and opaque look. Like all court paintings of the world, Pahari Painting in its subject matter, depicted the royal life and its associated events, a tradition that was also in fashion in the Mughal Courts, who were influenced by the Persian convention of royalty. However, at the same time, religious topics in connection with Krishna, Gita and other gods of South Asian Mythology, and their lives were among the most favorite themes. The epics like Ramayana, Mahabharata, secular scripts like Ragmalas, and the love-stories of gods and goddesses and different deities, especially of the Vishnu, which were put in black and white by the poets from the eleventh to the sixteenth century, were painted in abundance in this area. This practice continued until the end of the nineteenth century when the Britons captured almost the entire subcontinent. When the Sikhs captured the hill states, the Pahari School of painting came under the patronage of Sikh Courts, who owing to their political priorities and instability in the plains, could not take good care of these schools at the hills. However, a new style of art, due to the French courtiers of Ranjit Singh’s court, developed and evolved in the plains of Punjab, overshadowing the popularity and trend of miniature painting; a style that traveled from Persia to the Mughal Courts and then gloriously it breathed its last, atop hills.
September 16 - 22, 2012 I 37
Books
An incomplete but instructive autobiography By Syed Afsar Sajid
S
heikh Mujibur Rahman (1920-75) was the architect of Bangladesh’s independence as a sovereign state – emerging on the map of the world on 16 December, 1971. He was idolised as ‘Bangabandhu’ (‘Friend of Bengal’) by his nation. Unfortunately his reign as the supreme head of the new State was abruptly cut short by his gruesome assassination at the hands of some disgruntled BD military personnel on 15 August, 1975. The book in hand comprises the English translation of his unfinished autobiography titled ‘Ausamapta Atmajiboni’ in Bangla. It was collected and compiled by Sh. Mujibur Rahman’s daughters Sh. Hasina Wajid (current Prime Minister of Bangladesh) and Sh. Rehana in conjunction with historian Prof. A.F. Salahuddin, folklorist Shamsuzzaman Khan, and journalist Baby Moudud from his self-written notes in Bangla (contained in four notebooks retrieved somewhere in August 2004)) while he was lodged at the central prison in Dhaka (196669). The English translation was
38 I September 16 - 22, 2012
The story of Sh. Mujibur Rahman should serve as an eye-opener in the context of what has already happened to us as a nation and what was so ominously lurking around for an ignominious opportunity to strike if we did not care to forestall it with our collective national strength rendered by Prof. Fakrul Alam of Dhaka University. The two versions of the Memoirs were simultaneously launched in mid-June this year. The book recounts Bangabandhu’s life till 1955. It carries a detailed account of his lineage, birth, childhood, school
and college days and his socialcum-political involvements besides a facsimile of his English handwriting denoting his passionate avowal of Bengali nationalism and a copious preface tinged with deep filial emotion, written by Sh. Hasina in August 2007 while she
increased and there were reports of is only natural if one goes by the herself was in prison. Some select excerpts from the food scarcity. Political prisoners were law… The draft manifesto we had book would serve to illustrate the being jailed without trial. Muslim produced at the time the Awami character, calibre and conduct of League leaders seemed unwilling to League was formed had stressed the Sheikh as a political icon that he accept Bengali as the state language. the need for autonomy. This aspect Already West Pakistan was seeing of the manifesto had infuriated became in the heyday of his career: “In 1941 I was scheduled to sit a lot of industrial activity. East Liaquat Ali Khan. Considering that for my matriculation examination… Pakistan, on the other hand, was they constituted the majority, the By this time I had become deeply being ignored. The capital of generosity of the East Bengalis had no parallel anywhere involved in politics… All I else in the world. In could think of was working the first Constituent for the Muslim League Assembly there were and the Muslim Students’ forty-four members League. I believed that from East Pakistan. we would have to create The Punjab, Sind, Pakistan and that without the Frontier Province it Muslims had no future and Baluchistan in our part of the world… together had twentyOn 11 September 1948 eight members. From when Muhammad Ali its quota of forty-four Jinnah died, Khawaja seats the people of East Nazimuddin had replaced Pakistan had set aside him as Governor General six for West Pakistanis and Mr. Nurul Amin had living in the province. become the prime minister Nobody in East Pakistan of East Bengal. At this point had objected to this a few MLAs had requested arrangement… But Mr. Suhrawardy to move when we saw that all the to Dhaka to become the industrial development prime minister of East was taking place in the Bengal. He, however, did west, and that except not agree to do so. In for a few ministers all Legislative Assembly a new important positions, law was passed expelling especially those in the him from it. higher echelons of “Jinnah’s death had administration, were seen the birth of cliques being filled up by West and the beginning of the Pakistanis, we began to politics of conspiracy. take note… Liaquat Ali Khan had now “I would pray monopolised power. He regularly and also recite couldn’t tolerate anyone verses from the Koran else. He used to talk about Sheikh Mujibur Rahman – The Unfinished Memoirs every day. I had the democracy but he never Published by: Oxford University Press Pakistan Bengali translation of practised it. The people the Koran in several of East Pakistan had loved Pages:323; Price: Rs.995/volumes. While I was in and respected Jinnah. Dhaka jail I had taken People had his name on Maulana Muhammad their lips everywhere… Ali’s English translation I was still angry at the Muslim League leaders. What the country was in Karachi and of the Koran and had read it… they were doing with Pakistan everything was concentrated in As soon as I sat down he (the was contrary to the Pakistan I had West Pakistan. East Bengal was superintendent of prison) asked me, ‘Why are you spending time in getting nothing… dreamed of… “He (Liaquat Ali Khan) wanted prison?’ I said, ‘Because I want to “Things needed to change. Ordinary people depended to be the prime minister not of grab power!’ He stared at me for a on us and would direct their a people but of a party. He had long time and then said, ‘And what questions at us. The country had forgotten that a country could not will you do once you have grabbed become independent: why wasn’t be equated with any one political power?’ I said, ‘If I can I will try to anything being done to alleviate party. A democratic state can do something for the people of the their sufferings? Corruption had have many political parties; this country’…
September 16 - 22, 2012 I 39
“No nation can bear any insult directed at its mother tongue. Although 56 per cent of the people of Pakistan were Bengalis, the West Pakistan didn’t want Bengali to become the state language. On the other hand, Bengalis wanted to make their language the state language along with Urdu and had no objections against that language… Nowhere in the world had people been shot to death for demonstrating on behalf of their language (21 February 1952)… “Desert denizens have minds that wavered like the sand blowing in a desert. On the other hand, people of an alluvial region like Bengal have minds that were soft and verdant like the land… He (Allama Iqbal) was not only a poet but also a philosopher. I went to his mausoleum and prayed for his soul and felt myself honoured to be doing so. How fortunate I was to have been able to stay in the same house where Allama Iqbal once spent his time in meditation!... “This year (1952) 1 October was the third anniversary of China’s independence. Special arrangements had been made for the delegates of the Peace Conference attending the inaugural
40 I September 16 - 22, 2012
ceremony. Positioned right behind us, Mao Zedung, Chu The, Madam Sun Yat-Sen (Soong Ching-Ling), Zhou Enlai, Liu Shao-Chi and many others would take the salute… The revolutionary government had succeeded in instilling a sense of discipline in the people through its ideology… From East Pakistan Ataur Rahman Khan and I delivered speeches. I spoke in Bengali while Mr. Khan gave his speech in English. … “Bogra’s Mohammad Ali (whom Ghulam Muhammad appointed Prime Minister after dismissing Khawaja Nazimuddin) had no real political ability… He seemed eager to do whatever Ghulam Muhammad wanted him to do. He also seemed quite happy to follow whatever the Americans told him… We tried to build public opinion in favour of drafting a new constitution. We were bent upon making Bengali a state language and getting autonomy for East Bengal and would not compromise on these isues… “I have no doubt that these riots (that occurred in Adamjee Jute Mills in May 1954) were the result of a huge conspiracy aimed at belittling the United Front government (of
which Sh. Mujibur Rahman was also a part)… “(Conversation between Ghulam Muhammad and Sh. Mujibur Rahman: (Ghulam Muhammad) ‘People say that you are a communist; is that the truth?’ (Sh. Mujibur Rahman) ‘If Mr. Suhrawardy is a communist I am one. And if he is something else I am that too. (Ghulam Muhammad) ‘You are still a young man and have a lot to contribute to the country. You have my blessings. I am delighted to have met you.’… Though I was fully aware that what he (Ghulam Muhammad) had done (dissolution of the Constituent Assembly) was wrong I was happy because this Constituent Assembly had no intention of giving the country a constitution”… History is a great teacher but few of us would be inclined to learn any lesson from it. The story of Sh. Mujibur Rahman should serve as an eye-opener in the context of what has already happened to us as a nation and what was so ominously lurking around for an ignominious opportunity to strike if we did not care to forestall it with our collective national strength and thus prevent history from repeating itself.
Off to Ellemint PRET… By Sumeha Khalid
F
or all those socialites and fashionistas who are perpetually on the lookout for something new, there’s good news for you. The swanky multi-label boutique Ellemint Pret now does it for you like no one else! The founder and creative director of Ellémint Pret, Afreen Shiraz’ ultimate goal is to empower new designers to venture into the fashion industry and use Ellémint Pret to showcase their talents. Once at the outlet you need look no further. From designer attire to funky footwear, Beautiful baubles
to classy clutches you will find it all under one roof! And that too at an extremely affordable price. The boutique offers not only the latest in fashion but also boasts of exceptional quality, value for your money and individual service. Ellemint PRET is stocked with the seasons’ best looks and must-have items by established designers as well emerging talent. Having carved a niche for herself in the beauty industry because of her successfully running salon Ellémint salon et spa for the last six years, Afreen Shiraz ventured into the fashion world one year back, with the concept that “fashion and beauty go hand in hand.” Ellémint Pret stocks creations by Aleena & Fareena, Ash Nabil, Asima Rushna, Ayesha Khurram, Bailin, Cranberry, Aisha Motiwala, Ennz, Hina Shahryar, Madiha Abrar, Marvi, Maryah Dada, Mubeena Shiraz, Nida Khurram, Pinx, Rabail
Qureshi, Saim, Saira Rizwan, Sana & Leena, Sarah Yasir, Satya Paul, SNL, SRS, Stampede, Stance, Teena by Hina Butt and Zara Fatima.
CONTACT INFO Location: 3-C,10th Street, off Khy-e-Shamsheer, DHA Phase 5, Karachi, Pakistan Contact: 021-35248563 / 021-35248564 Email: ellemint@gmail.com
September 16 - 22, 2012 I 41
42 I September 16 - 22, 2012