Louie Alma's AHG Logo Proposal

AHG LOGO PRESENTATION 2015

LOUIE ALMA Digital and Print Media Professional louwiz@gmail.com | louiealma.com

modern

confident

descriptive

simple timeless

effective in color and black & white determined

intelligent

effective at large and small scale

AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional

Al Ahli Holding Group redesigned logo attributes

We will be using two primary colors only: BLUE Often associated with depth and stability. Symbolizes trust, wisdom, confidence, intelligence and seriousness.

RED Associated with leadership, courage, energy, strength, determination, passion and desire.

AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional

The Al Ahli Holdings Group here has been abbreviated to AHG, in a modern but timeless way.

AL AHLI HOLDING G R O U P

AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional

The multiple squares in the middle of letter A, does not only placed to complete the letter A drawing, but can also attribute to AHG’s diversified and business entities.

The swoosh is to symbolize the phrase group of companies.

AL AHLI HOLDING G R O U P

AL AHLI HOLDING G R O U P

AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional

AL AHLI HOLDING G R O U P

Showned here is a an enlarged and scaled down version, as well as the black and white variation.

AL AHLI HOLDING GROUP

AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional

This is the same concept as the above, but rendered the swoosh differently. The swoosh was used this time to complete the letters A, H and G, which can be interpreted as the connecting element of AHG’s several business segments. The color shift can also be intrepreted as AHG’s ability to transition (smoothly, or successfully) from different business segments or industries.

A different font was also introduced, also modern and timeless. It is also the same font as the abbreviated AHG.

AL AHLI HOLDING GROUP

AL AHLI HOLDING GROUP

AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional

AL AHLI HOLDING GROUP

Still shown in an enlarged and scaled down version, as well as the black and white variation.

AL AHLI HOLDING GROUP

The letters A, H and G were combined in a subtle way and formed an interesting timeless icon. It could be intrepreted as symbolic or descriptive, depends on who’s reading it. It carries not only the company name, but also the color attributes that were mentioned earlier, which describes Al Ahli Holding Group very well.

The font used was to match the Arabic typeface, but I would love to see different options to be used here and my other designs.

AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional

AL AHLI HOLDING GROUP Still shown in an enlarged and scaled down version, as well as the black and white variation.

AL AHLI HOLDING GROUP

AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional

AL AHLI HOLDING GROUP

AL AHLI HOLDING GROUP

AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional

Another variation of the previous concept, but simplified the icon a bit as an additional option.

This version also gives an illusion of reflection, if you look at the bottom part of the icon.

AL AHLI HOLDING GROUP

AL AHLI HOLDING GROUP

AL AHLI HOLDING GROUP

AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional

Another variation of the previous concept, but simplified the icon a bit as an additional option.

This version also gives an illusion of reflection, if you look at the bottom part of the icon.

Still shown in an enlarged and scaled down version, as well as the black and white variation.

Sample application to an envelope

AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional

Sample application to an envelope

AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional

Sample application to an envelope

AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional

Sample application to an envelope

AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional

AL AHLI HOLDING G R O U P

dubai

John Surname Operations Director

www.ahg.com

123 Address Line 1 Address Line 2 +971 123 4567 john.surname@ahg.com www.ahg.com

AL AHLI HOLDING G R O U P

united states

John Surname

Operations Director

www.ahg.com

123 Address Line 1 Address Line 2 +971 123 4567 john.surname@ahg.com www.ahg.com

AL AHLI HOLDING G R O U P

philippines www.ahg.com

AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional

John Surname Operations Director

123 Address Line 1 Address Line 2 +971 123 4567 john.surname@ahg.com www.ahg.com

Sample application to a business card

AL AHLI HOLDING GROUP

John Surname Operations Director

dubai

123 Address Line 1 Address Line 2 +971 123 4567 john.surname@ahg.com www.ahg.com

AL AHLI HOLDING

Sample application to a business card

GROUP

John Surname Operations Director

united states

123 Address Line 1 Address Line 2 +971 123 4567 john.surname@ahg.com www.ahg.com

AL AHLI HOLDING GROUP

John Surname Operations Director

philippines

AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional

123 Address Line 1 Address Line 2 +971 123 4567 john.surname@ahg.com www.ahg.com

John Surname Operations Director

AL AHLI HOLDING GROUP

www.ahg.com

123 Address Line 1 Address Line 2 +971 123 4567 john.surname@ahg.com www.ahg.com

Sample application to a business card 123 Address Line Goes Here | +971 55 123 4567 | john.surname@ahg.com

John Surname Operations Director

www.ahg.com

AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional

AL AHLI HOLDING GROUP

Sample application to a large format billboard

AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional

Sample application to a large format billboard

AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional

Sample application to a small billboard

AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional

Sample application to a small billboard

AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional