AHG LOGO PRESENTATION 2015
LOUIE ALMA Digital and Print Media Professional louwiz@gmail.com | louiealma.com
modern
confident
descriptive
simple timeless
effective in color and black & white determined
intelligent
effective at large and small scale
AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional
Al Ahli Holding Group redesigned logo attributes
We will be using two primary colors only: BLUE Often associated with depth and stability. Symbolizes trust, wisdom, confidence, intelligence and seriousness. RED Associated with leadership, courage, energy, strength, determination, passion and desire.
AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional
The Al Ahli Holdings Group here has been abbreviated to AHG, in a modern but timeless way.
AL AHLI HOLDING G R O U P
AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional
The multiple squares in the middle of letter A, does not only placed to complete the letter A drawing, but can also attribute to AHG’s diversified and business entities. The swoosh is to symbolize the phrase group of companies.
AL AHLI HOLDING G R O U P
AL AHLI HOLDING G R O U P
AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional
AL AHLI HOLDING G R O U P
Showned here is a an enlarged and scaled down version, as well as the black and white variation.
AL AHLI HOLDING GROUP
AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional
This is the same concept as the above, but rendered the swoosh differently. The swoosh was used this time to complete the letters A, H and G, which can be interpreted as the connecting element of AHG’s several business segments. The color shift can also be intrepreted as AHG’s ability to transition (smoothly, or successfully) from different business segments or industries. A different font was also introduced, also modern and timeless. It is also the same font as the abbreviated AHG.
AL AHLI HOLDING GROUP
AL AHLI HOLDING GROUP
AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional
AL AHLI HOLDING GROUP
Still shown in an enlarged and scaled down version, as well as the black and white variation.
AL AHLI HOLDING GROUP
The letters A, H and G were combined in a subtle way and formed an interesting timeless icon. It could be intrepreted as symbolic or descriptive, depends on who’s reading it. It carries not only the company name, but also the color attributes that were mentioned earlier, which describes Al Ahli Holding Group very well. The font used was to match the Arabic typeface, but I would love to see different options to be used here and my other designs.
AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional
AL AHLI HOLDING GROUP Still shown in an enlarged and scaled down version, as well as the black and white variation.
AL AHLI HOLDING GROUP
AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional
AL AHLI HOLDING GROUP
AL AHLI HOLDING GROUP
AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional
Another variation of the previous concept, but simplified the icon a bit as an additional option. This version also gives an illusion of reflection, if you look at the bottom part of the icon.
AL AHLI HOLDING GROUP
AL AHLI HOLDING GROUP
AL AHLI HOLDING GROUP
AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional
Another variation of the previous concept, but simplified the icon a bit as an additional option. This version also gives an illusion of reflection, if you look at the bottom part of the icon. Still shown in an enlarged and scaled down version, as well as the black and white variation.
Sample application to an envelope
AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional
Sample application to an envelope
AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional
Sample application to an envelope
AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional
Sample application to an envelope
AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional
AL AHLI HOLDING G R O U P
dubai
John Surname Operations Director
www.ahg.com
123 Address Line 1 Address Line 2 +971 123 4567 john.surname@ahg.com www.ahg.com
AL AHLI HOLDING G R O U P
united states
John Surname
Operations Director
www.ahg.com
123 Address Line 1 Address Line 2 +971 123 4567 john.surname@ahg.com www.ahg.com
AL AHLI HOLDING G R O U P
philippines www.ahg.com
AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional
John Surname Operations Director
123 Address Line 1 Address Line 2 +971 123 4567 john.surname@ahg.com www.ahg.com
Sample application to a business card
AL AHLI HOLDING GROUP
John Surname Operations Director
dubai
123 Address Line 1 Address Line 2 +971 123 4567 john.surname@ahg.com www.ahg.com
AL AHLI HOLDING
Sample application to a business card
GROUP
John Surname Operations Director
united states
123 Address Line 1 Address Line 2 +971 123 4567 john.surname@ahg.com www.ahg.com
AL AHLI HOLDING GROUP
John Surname Operations Director
philippines
AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional
123 Address Line 1 Address Line 2 +971 123 4567 john.surname@ahg.com www.ahg.com
John Surname Operations Director
AL AHLI HOLDING GROUP
www.ahg.com
123 Address Line 1 Address Line 2 +971 123 4567 john.surname@ahg.com www.ahg.com
Sample application to a business card 123 Address Line Goes Here | +971 55 123 4567 | john.surname@ahg.com
John Surname Operations Director
www.ahg.com
AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional
AL AHLI HOLDING GROUP
Sample application to a large format billboard
AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional
Sample application to a large format billboard
AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional
Sample application to a small billboard
AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional
Sample application to a small billboard
AHG LOGO PRESENTATION, 2015 Louie Alma | Digital and Print Media Professional