WE GOT IT
3 9 4 1
M a i n
S t r e e t
Kansas City, Mo 64111
C L I N T S C O M I C S . C O M
C r e a t e d
b y
A l e x a n d r a
K h o d e r
Kansas City Art Institute Fall Design Systems Class
W
E
G
O
T
I
T
W E L L
10
JIM
14
W H E R E
T H E
H E L L
D O
I
F I N D
WHAT WE DO Tag Line Essence/Mission Philosophy Audience
24
THE NAME
28
THE IDENTITY Mark Type/Color Image
38
TOUCHPOINTS
I T ?
W E
E
X
P
E
R
T
S
K N O
W
I T A
L
L
TO: YOU A MESSAGE Clint’s Comics is one of the oldet comic book shops here in Kansas City. My Job is to provide a way to escape from everyday life and I give people the oprotunity to be what they want to be. You can’t go wrong when you have both beautiful imagry and a great story. Jim
LETTER
YOU WANT IT
YOU NEED IT
WE GOT IT TAG LINE
ESCAPE
GRIPPING
HEROIC
EXPERT
Our mission is to give you a place that embodies these four words so you can go there to relax with your friends and enjoy great stories that take you to other worlds and universes.
MISSION
WE WILL ALWAYS BE HERE WHENYOU FEEL THE NEED TO E S C A P E PHILOSOPHY
CLINT’S COMICS IS FOR PEOPLE WHO HAVE WILD IMAGINATIONS AND LOVE TO GET LOST IN GREAT STORIES
AUDIANCE
THE NAME
Universe Bold Condensed Oblique Custom made L, I, N Universe Bold Condensed
Left corner
Right corner The logo should always be legible and should have a sense of playfulness Never cut off more than half of a letter
Edge to edge
W E
G O T
I T
NAME WITH TAG LINE
The Mark is made up of triangle shapes and a circles
THE MARK
The red circle is turned into the letter C for Clint’s
The bits and pieces
T i t l e
Secondary
Body Copy
UNIVERSE LT Std BOLD CONDENSED OBLIQUE
U N I V E R S E LT S t d CONDENSED
Klinic Slab Book Tracked Out 10 pt
TRACKED OUT 10pt
TRACKED OUT 20pt
ABCDEFGHIJKLMN OPQRSTUVWXYZ!
ABCDEFGHIJKLMN OPQRSTUVWXYZ
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz
TYPEFACES
RED #ED202D He ro i c
BLUE #0097DB E x p e r t
CREAM #E7DDCA E s c a p e
Multiply Filter
BLACK #000000 G r i p p i n g
COLORS
WE GOT IT
E GOT G GO OTT I O