@CambridgeBID #BIDBizEvent
Roger Allen, Chair Cambridge BID, General Manager of Lion Yard Shopping Centre
Cambridge BID AGM 2021 6:30pm Cambridge BID AGM – Ian Sandison, BID CEO and Board Member 6:40pm Cambridge BID ‘A year in review and what lies ahead’ – Ian Sandison. 7:00pm Keynote Speaker – ‘Footfall trends on our high street, a Cambridge perspective’ – Jonathan Burnett Springboard. 7:20pm Main Keynote Speaker – Dr Nik Johnson Mayor of Cambridgeshire and Peterborough 7:50pm Networking. 9.00pm Close
Cambridge BID AGM 2021 • Annual Accounts approved at our Board meeting on July 22nd • Annual Accounts now filed at Companies house • Annual Accounts sent to members of the company on Sept 17th • Annual Report delivered to businesses during Sept • 2 Directors stood down during the year • 2 New directors appointed in the past 18 months
Edward Adshead – GM Gonville Hotel Gerri Bird
County Cllr
Cambridge BID AGM 2021 • Our Board minutes are available on our website along with our operating agreement with Cambridge City Council and our business plan and annual report. • Reappointment of Auditors Chater Allan
Background to BIDs 1. 2. 3. 4. 5.
320 bids in the UK supported by all political parties £130m raised annually in business levies Seen as the delivery method for inward investment in City Centres Business are keen to move to a BID area since they realise it will be well managed and economically more vibrant Supports vibrant places for people to enjoy events, leisure and this fosters ideas in the knowledge economy.
Cambridge BID Area 2018-2023
Cambridge BID 1. 2. 3. 4. 5. 6.
1200 city centre businesses 740 Levy payers £1m raised annually Those with rateable value of less than £30,000 don’t pay 500 businesses or 70% pay less than £1,000 levy 640 or 86% pay less than £2,000 levy
April 2020- March 21 1. 2. 3. 4.
During 1st Lockdown Switched to largely a business support function Supporting reopening of the city Tupe’d Ambassador team from Visit Cambridge to BID Bought the Assets of Visit Cambridge with City Council, Kings College, and Fitzwilliam Museum Enterprises 5. Worked with Cambridge City Council to secure £710k Visitor Welcome grant 6. Relaunched Visitor website and social channels 7. Delivered full Xmas lights programme 8. Delivered online switch on event 9. Sold £77,000 of gift cards up 49% on 2019 10. Collected 95% of our levy to support the City
April 2021- Sept 2021 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.
May – Launched a £150k Business Support grant May – Delivered 100,000 Love Summer Magazines June – Sept Principal Sponsor of fantastic Cows about Cambridge trail July – Sept Delivered 3 film nights July – Launched Explore Cambridge video July – Filmed 18 ‘Welcome Back’ videos mainly for Independents June – Sept enrolled 20 businesses into our free digital support project with Granite 5 August – Screened the full Olympics programme in CB1 August – hired a new Ambassador to support the city Launched new Ambassador stands and e-bike July – Mystery Shop Rd1 with Rd 2 from October Sept – Hired a new Social and Digital Media Co-Ordinator Sept – Delivered back to work project for offices and colleges Sept – Cows About Cambridge auction Gift Card sales continue to be very strong
100,000 Summer Magazines Printed with around 40,000 delivered to Cambridge homes.
Jul – Sept Cambridge BID Film Nights
Olympics Screened at CB1
April 2021- Sept 2021 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.
May – Launched a £150k Business Support grant May – Delivered 100,000 Love Summer Magazines June – Sept Principal Sponsor of fantastic Cows about Cambridge trail July – Sept Delivered 3 film nights July – Launched Explore Cambridge video July – Filmed 18 ‘Welcome Back’ videos mainly for Independents June – Sept enrolled 20 businesses into our free digital support project with Granite 5 August – Screened the full Olympics programme in CB1 August – hired a new Ambassador to support the city Launched new Ambassador stands and e-bike July – Mystery Shop Rd1 with Rd 2 from October Sept – Hired a new Social and Digital Media Co-Ordinator Sept – Delivered back to work project for offices and colleges Sept – Cows About Cambridge auction Gift Card sales continue to be very strong
50/60 Station road, Pembroke College, Botanic House, Christ’s College
April – September £40,000 of gift card sales
October 2021- March 2022 1. 2.
Business support grant continues until December 31st October 8/9th – Purple Flag weekend The Clayton, Old Ticket Office and The Orator 3. November – 80,000 print run of Xmas magazine will be available 4. November 18th – Xmas Lights Switch on station area and 21st in Market Square 5. November 25th – The 13th Annual Sparkle and Shine Ball – Hilton hotel 6. November – Hosting FSB Small Business Roadshow Bus on Friday Nov 26 th 7. December – Xmas Window Competition 8. January 27th – Mystery Shop Awards Evening – Cambridge Union Society 9. March – Restaurant week returns 10. March – Print New indies Map 11. March – Launch Love Summer 2022 Magazine
Nationally Recognised award in 2019, reawarded in 2021
October 2021- March 2022 1. 2.
Business support grant continues until December 31st October 8/9th – Purple Flag weekend The Clayton, Old Ticket Office and The Orator 3. November – 80,000 print run of Xmas magazine will be available 4. November 18th – Xmas Lights Switch on station area and 21st in Market Square 5. November 25th – The 13th Annual Sparkle and Shine Ball – Hilton hotel 6. November – Hosting FSB Small Business Roadshow Bus on Friday Nov 26 th 7. December – Xmas Window Competition 8. January 27th – Mystery Shop Awards Evening – Cambridge Union Society 9. March – Restaurant week returns 10. March – Print New indies Map 11. March – Launch Love Summer 2022 Magazine
Xmas Lights Switch on 21 November Market Square
st
13th Sparkle and Shine ball November 25th Hilton Hotel
October 2021- March 2022 1. 2.
Business support grant continues until December 31st October 8/9th – Purple Flag weekend The Clayton, Old Ticket Office and The Orator 3. November – 80,000 print run of Xmas magazine will be available 4. November 18th – Xmas Lights Switch on station area and 21st in Market Square 5. November 25th – The 13th Annual Sparkle and Shine Ball – Hilton hotel 6. November – Hosting FSB Small Business Roadshow Bus on Friday Nov 26 th 7. December – Xmas Window Competition 8. January 27th – Mystery Shop Awards Evening – Cambridge Union Society 9. March – Restaurant week returns 10. March – Print New indies Map 11. March – Launch Love Summer 2022 Magazine
Jan 27 2022 Awards are at Cambridge Union Society th
October 2021- March 2022 1. 2.
Business support grant continues until December 31st October 8/9th – Purple Flag weekend The Clayton, Old Ticket Office and The Orator 3. November – 80,000 print run of Xmas magazine will be available 4. November 18th – Xmas Lights Switch on station area and 21st in Market Square 5. November 25th – The 13th Annual Sparkle and Shine Ball – Hilton hotel 6. November – Hosting FSB Small Business Roadshow Bus on Friday Nov 26 th 7. December – Xmas Window Competition 8. January 27th – Mystery Shop Awards Evening – Cambridge Union Society 9. March – Restaurant week returns 10. March – Print New indies Map 11. March – Launch Love Summer 2022 Magazine
Specific Visitor Economy activity • 12 Month PR Campaign for the City • Working closely with Visit Britain, Visit England and Visit East of England • Sponsor of East of England Tourism awards • Worked with VEE on an EoE destination development plan • Website and social media channels
@CambridgeBID #BIDBizEvent
Footfall trends on our High Street a Cambridge perspective
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Cambridge Footfall Overview
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Market Hill
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Silver Street
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2020 20.00%
UK goes into lockdown
England’s national lockdown comes to an end and is replaced by a strengthened three-tier system
10pm closure of hospitality outlets
Hospitality reopening in England & NI
Rule of 6 comes into force
0.00%
EOTHO Starts
EOTHO Ends
PM announces a second lockdown in England
More areas of England enter tier 4 restrictions
Non-essential retail reopening in England & NI
-20.00%
-40.00%
-60.00%
-80.00%
FEB
JAN
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
-100.00%
1
2
3
4
5
6
7
8
9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53
Cambridge YoY %
East YoY %
UK YoY %
Cambridge Monthly Volume Totals 3,000,000 2,574,367
2,500,000
2,183,599 2,000,000
1,773,139 1,500,000
1,000,000
500,000
-
1
2
3
4
5 2021
2020
6 2019
7
8
9
Cambridge Day Parts 2021 vs 2019 10.0% 0.0% -10.0% -20.0% -30.0% -40.0% -50.0% -60.0% -70.0% -80.0% -90.0% k 1 ek 2 ek 3 ek 4 ek 5 ek 6 ek 7 ek 8 ek 9 k 10 k 11 k 12 k 13 k 14 k 15 k 16 k 17 k 18 k 19 k 20 k 21 k 22 k 23 k 24 k 25 k 26 k 27 k 28 k 29 k 30 k 31 k 32 k 33 k 34 k 35 k 36 k 37 k 38 k 39 e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e ee e e e W W W W W W W W W We We We We We We We We We We We We We We We We We We We We We We We We We We We We We We
Day Time
Early Evening
Night Time
Cambridge Monthly % Change 2021 vs 2019 0.0% -10.0%
-15.2% -16.9%
-20.0%
-20.3%
-30.0% -40.0% -50.0% -60.0% -70.0% -80.0% 1
2
3
4
5 Cambridge
6 East
UK
7
8
9
Cambridge % Change 2019– Festive Period 15.00%
10.95%
10.00%
5.00%
0.00%
-0.40% -3.11%
-5.00%
-3.14% -4.45%
-4.64% -7.65%
-7.01%
-10.00% -12.50% -15.00% 44
45
46
47
48
49
50
51
52
Questions Jon Burnett Head of Division Jonathan.burnett@spring-board.info
Milton Keynes Springboard Research Ltd. Libra House, Sunrise Parkway Milton Keynes, Buckinghamshire MK14 6PH www.spring-board.info
San Diego Springboard. Inc 2869 Historic Decatur Rd. San Diego CA 9210660
Boston Springboard. Inc State St. 700 Suite. Boston MA 02109
Dr Nik Johnson Mayor of Cambridgeshire and Peterborough
@CambsPboroCA