Length(mm)
INTERACTION DESIGN
Width(mm)
LIU YUNWEI 2017-2019
M U T E AT T H E MOMENT
BUG LIFE 2019 Service Design
2018 Experimental Art
CONTENTS MEMOCOBE
P U R I F I C AT I O N & PLANTING
2018 Interaction Design
CLAP
2019 Interaction Design
2018 Product Design
2018 Interaction Design Team Work
The experience design of a new type of travel record service based on education simulation mode.
INSIGHT
BACKGOUND
Market: China's online tourism market has a huge opportunity. It is estimated that the market size will reach 1108.27 billion yuan in 2020.
Users:
Tourism consumption accounts for 26.3% of users under 24 years old, of which 71% have bachelor degree or above.
One of the major problems in tourism today is "focusing on form, ignoring content, and forgetting quickly."
The choice of destinations, the quality of cameras, the likes of social networking sites and other data have become the top priority of travel. For them, travel itself is not as important as getting people's praise and envy on social networking sites.
It can be seen that students under the age of 25 not only occupy a large market, but also will become the main consumers in the future.
Policy:
China proposes "global tourism" development plan, breaks the traditional scenic spot tourism mode, expands the scenic spot.
Technology:
Artificial intelligence continues to improve, in which artificial intelligence map recognition technology and big data application can realize scene recognition and information matching, and optimize customer record experience and social mode.
COMPETITIVE ANALYSIS Competitive Product Analysis Summary
Opportunity: The travel record function is simple, the recording method is not rich, and the game product is more attractive to users.Therefore, starting from the experience of tourists seeking records, applying the interesting use logic of the game, combined with the advantages and disadvantages of these three methods, can enhance the form and visual innovation, and increase the product's interest and user stickiness.
Competitive Product
Kind
Travel tools
Advantages And Disadvantages
The existing products effectively promote the production of high-quality content and form a business model combined with ticketing.
Travel tools are primarily based on travel strategy sharing, so this is a huge market opportunity for applications with a core record of personal travel.
The individuation of the product becomes the weakened element, which leads to the single style The method of recording is too simple and the process lacks innovation.
In the trend of personalized popularity, in the way and form of recording, the fun and interactivity of the product can be enhanced.
There are many ways to record.
Recording tool
Training game
Inspire
But the editing content is very complicated, and the graphic layout is not friendly enough. Socialization interferes with the core functions of the logging tool and can easily lead to user churn.
Develop logical perfection, transform real life into virtual world, diverse tasks, and more interesting experiences. But the function is too complicated and the learning cost is high.
The number of people using the memo recording tool is small and can easily overlap with the functionality of a social platform or memo. Therefore, combining vertical domain segmentation platforms is one way to expand the audience. As an application tool, it is necessary develop a certain degree of social function. Combine virtual and real-world ideas, combine online and realistic scenarios, while using the logic of games and rewards to increase user stickiness. The game should try not to be too complicated, thus reducing the user's learning time.
USER RESEARCH Questionnaire
Data Analysis Product Function Research: Interactive Way
The two questionnaires collected 225 and 89 valid questionnaires, respectively, and used cross-analysis and Likert scales to identify target users and pain points, and to validate user needs and product features.
Always out
Every two or three holidays
Only during long vacation
Once every two years
Like Comment Public chat Scene interaction Chat with friends Cooperation Interact with strangers
Product Function Research: Personalized customization Attractions element Interface style Contents Music Character image
Product Function Research: Personal space privacy Show to friends Show to everyone Only visible to yourself
Hardly travel
User’s main purpose and needs
Relax, no purpose
Learn about culture
Accompany friends and family
Product Functional Survey Interactivity：
Respondents have the highest acceptance of praise, comments, and open chat, accepting the most interactive and collaborative tasks, but have less social acceptance of strangers.
Personalization:
The most accepted personalization of respondents is the interface style, elements and details. Next is the customization of the soundtrack and characters.
Personal space privacy:
Most respondents like to show content to family or friends.
Likert Scale ·Record travel history with photos and text
Participate in recreational activities
·Traveling through video is more intuitive and efficient ·Recording travel through some sort of system is more memorable and easier to see.
Other
·Existing social platforms can fully express their travel experience and instant
Core user
General User
Potential users
·I want to rate the travel experience.
According to the survey results, users are accustomed to using pictures and words to record travel (3.74), and many people approve the recording form of video (3.81). The user's acceptance of the function of recording multiple trips is high (3.88), and the satisfaction of the existing social platform to the travel records is relatively weak (3.37). According to the evaluation and scoring mechanism of the travel experience, the user's acceptance is high (3.69).
INTERVIEW We have extensively interviewed a variety of travel enthusiasts around the world. Discover more problems and solutions by exploring their travel experiences and travel history. Scenic spots
Scenic spot architecture
Memory effectpoints
Scenic spot culture Scenic spot environment
Core memory points
Social environment Memory time Travel incident Memory mode Travel experience
Traveling characters
Collective activities
Photograph
Contrast experience
Social platform
Life experience
Souvenirs Travel companion
Private record
Travel memory points
Personal feelings
Hobby
Travel memory mode User travel pain points Core user Ordinary users Potential users
Places that have traveled Current residence
JOURNEY MAP
DEMAND TRANSLATION
Preparation
Stage
Refer to friends' travel experience Refer to the travel experience in the past Travel planning
User Needs
Generate ideas
Behavior
Sort And Record
Travel
Need special travel album Efficient sharing of news
Plan
Efficient and reasonable arrangement of travel notes Systematic classification Finishing photos
Photograph
Lookup
Pain Spot
Chance
Access to share travel notes Interact with friends Gain recognition through sharing
Social platform
Tourism memory integrity is weak Tourism memory is not systematic Complicated classification of travel pictures Poor quality of travel and social interaction Serious homogenization of travel app Souvenirs are of poor value
Look back
Review Written words
Emotional Experience
NEEDS
Commemoration
Excitement Recall the feeling of travel
Discuss
Excitement Looking forward to the journey
No systematic review of their own historical travels
Develop tourism vertical domain system, convenient for viewing friend system, and convenient for viewing travel dynamic and planning travel system
Share
Travels
Happy Enjoy it very much
Picture transmission is not timely Instant sharing is not good enoug
Automatically generate new album based on photo location Photos can be classified systematically for easy sharing
Finish the task
Get souvenirs
Interact with friends
Finishing photos
Low Reluctant to travel
Question answering
Calm A comprehensive review of travel
Excitement Happy for a good moment
Calm Game like operation experience
Excitement Meaningful souvenirs
The framework of travel notes should be recalled by itself Interesting details such as traffic and weather are easy to be ignored Large amount of graphic editing work
Picture and text sharing is not easy to reflect the travel framework The systematic commemoration of multiple trips is not effective The good mood obtained from travel is hard to continue in daily life
System generates travel frame based on photo information Options available to add details It can provide intelligent records such as voice input
Systematic sharing of links Match travel preferences with friends Show multiple trips together Launch souvenirs of travel experience
OFFER Through the graphical and concrete representation of the real situation, the travel route and process are recorded to help users sort out their memories. It classifies the user's travel by city, systematizes it by time line, and gives the user customized choices. Through GPS positioning and intelligent map recognition technology, the photos can be intelligently matched with cities and scenic spots and imported automatically. Through big data, users' travel features such as travel location and time can be matched, and the matching degree can be customized to maintain privacy, thus finding high-quality social interaction. Through the game system, the real travel record is combined with the virtual game. The rich game elements can optimize the visual effect and effectively combine with the physical souvenirs. After the task is completed, the souvenirs can be customized.
STORYBOARD
PRODUCT DEFINITION Innovative Record Form
Customized Souvenirs
Detection And Location
MEMOCUBE
Game System
Multifunctional Management System
Young tourists
TARGET USER
USAGE SCENARIOS
During and after the journey
New game based travel record service experience based on intelligent map recognition and big data.
MAJOR FUNCTION
PRODUCT CHARACTERISTICS
Save time and cost of travel, sort out travel memory and make new friends
Data Intelligent Matching
High quality social matching pattern and personalized service based on Intelligent Algorithm.
CORE VALUE
EDUCATION SYSTEM ARCHITECTURE When the speed of memory delivery is faster than the speed of fixed decrease of memory index, memory points gradually accumulate until reaching the stage â…Ł cutoff point.
The Process Of Memory
Create a new cube
Permanent memory
Forgetting Stage Substage
Stage IV
Stage III
Memory Index
Down 30/d
Down 60/d
Cube asleep No more output
Forgotten Process
Wake Up Process
Complete oblivion
Memory Stage
Stage II
Down 350/d
Stage I
Down 500/d
Cube is sleepy. No more output
Waiting for the cube to wake up
Down 500/d
Stage II
Down 350/d
Stage III
Stage IV
Down 60/d
Down 30/d
Memory becomes firm
When the cumulative amount gradually decreases to the initial cut-off point, it enters the forgetting stage.
Consumed fragments wake up
Stage I
Restore to initial state
Memory is more and more firm when memory speed is lower than memory index.
FLOW-PROCESS DIAGRAM The usage process is divided into two usage scenarios: In Travel and After travel. The former is mainly used to import and edit graphics and text, and its main function is to record quickly; The latter will upgrade the magic cube of the city by playing games. Its main function is to strengthen memory.
Open app T
First use F
Register
Mobile number / email / other platforms Boot page
Sign in
In travel
Sharing magic cube
After travel
Check
Add favorites
Place of Add pictures Add video addition Select find friends The system detects the same city Invitation
Become friends
Tailoring Filter / sticker
Share
Merge magic cube
Content
System matching in the same city
F Leading in
Create a new cube
T
Select imported attractions
Text content
T Import map Place of addition automatically F
Select related elements Sound recording Photograph
Videos
Complete
Add favorites
View content
Collecting fragments
New scenic spots
Editorial F Are you satisfied? Confirm content T
Sharing other Generate new magic cube platforms randomly
Finish
Complete
Existing tags F New label Complete
T
Selection tags
Buy limited cube
Cube of memories
Selection type
T Redeem memory points
Random generation
Accumulation and completion
Consumption integral F Are you satisfied? Unlocking unit Regenerate
F T
View stereo map
Choose magic cube
Join in collection
Intelligent classification
Leading in
Check the magic cube
Add content
Intelligent detection city Intelligent Detection of scenic spots
Link magic cube
Import
F
Forgot
The cube is blocked Awaken
Waiting
T Complete
Exchange souvenirs
Recovery
LO-FI
Memory accumulation - when memory delivery speed is faster than memory reduction speed,the value gradually accumulates to the fourth stage and becomes permanent memory.
Initial stage
When the speed of memory delivery is less than that of memory reduction, the cumulative amount decreases
When the cumulative value is reduced to the initial value, the forgetting phase is started
Total amnesia 4
3
2
1
2
Permanent memory
3
4
Warehouse
Warehouse
Warehouse
Warehouse
Warehouse
Warehouse
Warehouse
Warehouse
Warehouse
Share
Share
Share
Share
Share
Share
Share
Share
Share
EDUCATION SYSTEM ARCHITECTURE Awaken
Collection Memory
Awaken
Stage4 The cube is black and locked.
Collection Memory
Collection Memory
Collection Memory
CollectionMemory
The cube will produce pieces every day It can be collected every six hours The higher the stage reached, the stronger the memory
Collection Memory
Collection Memory
Memory is more and more firm when memory reduction is lower than memory delivery.
Progress bar
Progress bar
Social Function Search
Warehouse
News
Screen
ORGANIZING AND SOCIAL FUNCTIONS
Search
News
Label
Screen
Screen
Matching Degree
Matching Degree
Share
Essential information
Essential information Label
Visit
Add Friends
Visit
Shared Resource
Free Admission
Label
Exchange debris
Exchange energy
Collection Memory Merge
Link
Scenic spot
Giving Gifts
Photograph
Giving Gifts
Voice
Social contact
Leave
Leave
Edit
Label
Home page
Binding Function
Tab page
Label
Return
Social - match
Label
Social - friends
Stereoscopic map page
Shared windows
Merging Function
Visit others' space
Giving gifts.
Warehouse
Warehouse
Warehouse
Share
Share
Share
Warehouse
Share
Share
Mutual concern
Label
Return
List
Warehouse
Warehouse
Essential information
Shopping Mall
List
Essential information
Share
Essential information
Essential information
Essential information
Label Label
Merge
Label
Label
Popup
Collection Memory
Collection Memory
Collection Memory
Collection Memory
Link
Scenic spot
Collection Memory
Collection Memory complete
Photograph
Photograph
Social contact
Voice Voice
Label
List
Label
Shopping Mall
List
Edit
Complete
Return
Homepage
List page
Link magic cube
Pop up - done
Tab page
Rubik's cube classification Stereoscopic map page
Edit
Label
Home Page
Return
List page
Merge magic cube
Pop up - done
Label
Home Page
Stereoscopic map page
HI-FI
First Level Interface
Each Rubik's cube has its own city memory name, and the left side has information such as the time and place of tourism and the stage of memory formation.
Second Level Interface
Travel Shop
Click the Rubik's cube to enter the secondary page.
There are two functions under the Rubik's Cube: collection and recollection.
At the bottom of the page, there are two important function entrances: tag and list
The second level interface shows the scenic spots that users have visited in the city. Through intelligent map recognition and positioning technology, the location and scenery of the photos are detected, and the corresponding buildings and play routes are automatically generated. At the same time, the system will give the city name, location relationship and other information.
Text contentTo meet the user's demand for purchas ing and recharging the energy stone in the account, meanwhile, to provide magic cube effect of different styles and services for exchange and purchase, at the same time, to meet the user's demand for purchasing or cashing real goods, to provide real goods exchange services.
BUSINESS MODEL Current Stage Tourism cities promote new attractions or industries other than traditional ones.
Customer
Cooperate with product manufacturers to manufacture products. Technology companies provide algorithms and performance optimization.
Memocube takes personal record tool as its core function, supplemented by social function. In the early stage of product development, through cooperation with KOL of other social platforms, promotion and publicity will be carried out to attract a large number of customers; through cooperation with ofine emerging scenic spots and industries, app will be promoted while tourism is promoted.
The Second Stage
Tourist city
Develop the community after getting enough visitors. Cooperate with KOL in tourism, photography and other related ďŹ elds to present the high-quality routes and new scenic spots accumulated by users in the first stage in the community. At the same time, cooperate with tourism cities and promote offline activities in combination with the policy of "global tourism".
The Third Stage
Partners
After getting enough customers, integrate high-quality content to build communities and create content added value.
After accumulating enough high viscosity users, promote the products. Combine the high-quality content and routes accumulated in the ďŹ rst two stages into ready-made goods and travel services with high-quality experience. On the one hand, improve the efficiency of users' travel preparation, on the other hand, promote the overall construction of PGC and UGC communities.
UI DISPLAY
LOGO
BUG LIFE 2019 Service Design Team Work
Design of educational service system for children's insect science.
BACKGROUND
USER RESEACH
We find that more and more parents want their children to understand and learn natural knowledge, but because the difficulties in all aspects this cannot be realized, so we take insect science popularization as the subject to explore how to improve this problem.
According to the interview, most parents show a positive attitude towards children's science popularization, and parents are more willing to let children observe and experience it in person. But parents know little about insect science, and parents say they are too busy to spend time with their children.
Through observation, it is found that although the exhibition categories of the natural museum are very rich, there are the following problems:
PEST Analysis POLITICS Give policy support; Give natural protection organizations the right to participate in resources and supervision.
ECONOMY Insect feed is listed as one of the food saving feed resources, providing employment opportunities for the breeding industry.
SOCIETY Educational games, with low skill level and quick start, are conducive to the popularization of relevant knowledge for school-age children.
TECHNOLOGY The rapid development of intelligent virtual reality, data, cloud computing, industrial intelligence, 5g and other modern emerging technologies.
Compared with other animals, the museum pays less attention to insect animals The classification and name of insects are not systematic and accurate. Part of the name information is ambiguous, which is different from the authoritative information. The logo and text of the insect introduction window are located at a higher place (about 1.3m), which is not convenient for children to view.
In the survey of bookstores, we found that: Children prefer interactive books and three-dimensional books. Compared with the long introduction and popularization of science, books with more pictures are more popular with children. The animal shape in the form of painting is more acceptable to children than that in the realistic way.
JOURNEY MAP Stage
Booking Find Address
To The Museum Of Nature
Visiting Experience
Arrival Check-in
Buy Souvenirs
Leave
Touchpoint
Stakeholder
-Parents -Online Agent -Competitors
-Parents -Transportatior
Excited
Chances
-Museum -Bank -Shop assistant
Happy
Calm
Excited Anxious Calm
Lost
Need to wait until parents rest. Preparation time is long. There are few opportunities to go out. Worry about crowded rest days Parents are not interested Less time with children Help parents and schools to popularize scientific knowledge for children.
Traffic jam casual overtime Long distance / no direct access / wrong way
Professionals can organize children to visit the exhibition hall to relieve their parents' traffic pressure
Yearning
Very Frustrated
Parents know little about Insect Science Low attention to insects and animals in the Museum
Make more friends Strengthen the communi cation between children
There are few kinds of souvenirs and their learnability is low. Expensive price
It can be combined with app to make the display of insect knowledge more vivid and easier for children to accept and remember.
-Parents -Online Agent -Government Excited
Lost
Nervous Entangled Bored
Painpoint
-Museum -Designer -Commentator Excited
Children Parent
Emotion Journey
-Museum -Goverment -Competitors
Parents can't explain and accompany patiently Little time for study, children will soon forget
Experience through real pets, cultivate children's sense of responsibility.
Lost
Children can't be satisfied very well It's not going to be repeated to the same place Organize children to enter the farm or farmland. Strengthen the communica tion between children and cultivate children's self-care ability
NEED MAP
PROBLEM FINDINGS The picture below shows the problems children have in understanding insects.
Children
Parent Children's misunderstanding of insects influenced by their parents.
Love nature, but lack of systematic understanding of insects.
Children are heavily burdened with schoolwork and have no time to be close to nature.
·Let children learn about insects ·Develop children's hands-on ability and avoid over dependence on electronic products ·Children are explained by professionals ·Parents have more time and space alone ·Reduce the pressure of parents' Education
Intelligent
Selling Platform
Children are unaccompanied and the process of autonomous learning is lonely.
·Make the reading process more interesting ·Someone explained patiently ·Have a more real experience ·Accompanied by parents ·More opportunities to go out and play
·Increase revenue ·Increase passenger flow ·Souvenir sale ·Lighten the burden on the interpreter
·Increase revenue sources ·Popularize the knowledge of insect industry Breeding ·Increase tourism services ·More diversified promotion and publicity Base
OFFER MAP
DESIGN CONCEPT “BUG LIFE”
Provide a card bag for scanning, through which children can view insect Sweep yards stories, feed online, exchange cards with others Insect stories are mainly displayed from Insect story the aspects of insect habits, growth process, appearance changes. Scan the code to get Feeding insects the online feeding card, and show the insect knowledge and habits to the children in an all-round way
Online feeding Offline practice
Offline mail
After feeding on line, it will send the bug together with feeding tools and manual to the children
"Bug life" is a popular science service for children's education. It aims to break through the existing popular science forms for children, and cultivate their interest and ability in Kun through new interaction, experience and popular science. Target population:
Children over 3 years old with definite cognitive and practical abilities.
Offline
On-line
Simulated feeding
True feeding
Popularizing knowledge Entity picture book Entity picture books combined with interesting interactive ways to guide children from vision, touch and hearing, so that children have strong interest and initiative
Online application After scanning the code, the app will present popular science methods in the form of video, game, etc
Content:
Personal organizing
Let children truly experience insect feeding and get the opportunity to experience insect camp
Let children experience the process of insect growth and breeding to cultivate the interests and habits of "friendly care for nature" and "understanding nature".
SERVICE BLUEPRINT Picture book
USER
Step
Do
Buy picture books
CHANNELS BACKSTAGE
Scan card
Go to the bookstore to pick up picture books Shop in the museum to buy Picture Books Online shopping picture book
Face to Face
Download app
Open the package directly Transfer to children Online shopping delivery home Reading picture books Scanning insect card
BUGLIFE app Register / log in Download app Registered account number Landing to adopt an electronic pet
Bookshop salesman Museum service staff shop assistant Driver
Phone
Shopping app Calendar Map app Official website of the exhibition hall
people
Children Parent Bookstore Press Shop
IT Department
Insect cards
Adoption of electronic pets
Complete online tasks
Complete the feeding task. Receive reward and get feeding suit.
Fill in address and wait for receiving. Check whether the goods are delivered Installation of incubator.
Feeding process
Keep pets offline
Purchase other services
Breeding of Unicorn Purchase other breeding products / order other insect picture books
Courier Insect pets
mailbox Shopping app mailbox Receiving SMS
Illustrator Compositor Insect specialist Mapping Data collection Text editing
Collect data Analyze data GPS and remoting sensing Payment
Ready to feed
Courier Services Company Printing plant Packing plant
Online sales system Financial settlement system
Sweep code App store BUG LIFEapp
Video production Product design Finance Customer service Graphic artist designer Interaction design Programmer Operation (online store)
App development system WSDL
BUG LIFEapp mailbox message call
Courier services company Insect farm Feed production enterprise Incubator factory Tool manufacturer
Information identifica tion system Animation: voice playback system
BUG LIFEapp Goole Video class app
Children Graphic artist designer Interaction design Programmer Operation (online store
GPS positioning system Logistics distribu tion system
BUG LIFEapp Pay app Photograph
Children Video production Product design Finance Customer service
Experience Camp Participate in the Experience Camp
Get the qualification to participate in the Experience Camp
Ask questions Record the breeding process by time period Check aquaculture precautions on app
Participate in the competition and get tickets to the Experience Camp Fill in the schedule on the app
Classmates or partners Lead teacher Driver
Farm staff Narrator Farm staff Lead teacher
Document Input method Coupon QR code / e-ticket
Children Graphic artist designer Interaction design Programmer Operation (online store)
Customer service Intelligent system operating system Financial Ngnix (web server) settlement system Game programming
Driver Other service personnel
Umber Weather app Photography
Courier services company Printing plant Packing plant Marketing Bus company
GPS positioning system Logistics distribution system
Get tickets, e-tickets and breeder bags Take bus to experience camp
Insect farm Farm Operate Marketing
Customer service system Supervision systemcollect data
TOUCH POINT MAP&SYSTEM MAP
Customer
Museum
Home
"Bug Life" is an insect science education service system based on mobile Internet technology for children, online and offline. The system consists of four main parts: a physical picture book, an insect card, a mobile phone application, and an offline insect feeding set. We hope to open the door to children's exploration of the insect world through rich and interesting interactions such as picture books, cards, and mobile applications. The online simulation of insect games through mobile applications allows children to master the habits and growth processes of insects; by providing offline insects Feeding kits allow children to truly raise insects, feel insects.
Transportation
Operating Companies
Printing and Publishing Manufacturer Application software service system
Courier company
Scan the QR code to download app
Book store/shopping store websiteBank Online Courses
travel agency
Keeping pets online Farms and forests
School
Security system
Software design team and back-end engineers
Goverment
Financial Department
STORYBOARD Hello, I am Xiaoming 6 years old, first grade in primary school I love nature and I love adventure.
Turning to the last page, I found a bag
Today, I decided to go to the bookstore with my mother to see the insect picture book at the weekend.
So cool!
What is it?
"Wow, how interesting!"
Open the bag, I got a "unicorn" and a "orange Phoenix butterfly"
It's adult! In this way, a month later, I grew up with worms and spent a good time.
I can't wait to open my mobile phone, scan the QR code and download the "vermin" app
"Xiaoxian" congratulated him happily and successfully completed the breeding task. "Dr. Xiaoxian" reminds me that my insect has grown up and can mate with a baby.
After logging in, a larva appeared in front of me
He asked me to fill in my personal information and mail the bugs to my house
Of course, if I think the bug in front of me is a little scary, I can switch to cartoon mode
Share with my friends.
LO-FI
Equipment needed
Login / register
Scan card
Pet collection
Access to home page
Insect family tree
Stage teaching
Tsutsugamushi interface
Card collection
HI-FI
BUG LIFE
PICTURE BOOK
Picture book adopts the form of three-dimensional book to improve children's interest in reading, and can better show the process of insect growth.
In short, we should know the states of mind and needs of children, summarize the creation design, make the integration actively, and reflect the problems. Only in this way can we create the works suitable for the children.
PRODUCT DISPLAY
Hello, I'm Xiaoxian. Let me accompany you on the insect tour.
Card Display Cards to unlock real insect pets.
CLAP 2019 Interaction Design Individual Work
An application with recording board, script, shot editing and real shooting experience, so that users can experience the real film shooting process.
BACKROUND
INSIGHT
Participating in frst youth film exhibition helped me quickly establish the overall concept of film and television industry, and gave me the opportunity to contact people in different positions and understand their work contents, positions, views and feelings.
The FIRST International Film Festival Registration Center
The FIRST International Film Festival is a Chinese film festival service platform dedicated to discovering and promot ing young filmmakers and their works. The host city is in Qinghai Province and Xining City, and the time is from July 21st to July 30th of each year.
I am honored to be selected as a volunteer among more than 6000 candidates of the 13th Youth Film Festival. During the festival, I designed the executive manual, card collection and activity map for the first film festival, and served the registration center and Youth Award Ceremony during the festival. In the process of being a volunteer, I saw that many audiences were interested in the film production process, but they didn't have the opportunity to try the regular film production. As a design student, what can I do for them?
Different from other art forms, the complexity and richness of the film industry is doomed to be huge, which is often ignored by non professional film lovers or ordinary people.
Director Chen Kexin's short film "three minutes" with iphone. The whole film was shot on iPhone X.
Three Minutes At the Berlin Film Festival, Oscar winning director Soderberg also brought in the new film "the lost heart", the highlight is that the whole film was shot with iPhone 7.
Everyone can make movies in the future. ——Jia Zhangke Searching For Sugar Man
SECOND-HAND RESEARCH
The relationship between film score and director's age
A survey of the current situation of young directors Film Festival Not Issued
80'S 90’S
Network Platform Cinemas
Gender Distribution
32%
27%
41%
Birth Year Of Interviewed Directors
·Under 18 years old ·18-22years old ·Over 23 years old
The age when they decided to be a film director
32%
58%
8%
18% 25% 15%
Publishing platform
·More observations and Experiences ·Reading a lot of books And watching movies ·Practice and learn in Film crew ·Study at a professional College film and Television industry
Learning method
A survey of filmmakers in the first Youth Film Festival
20s
30s
40s
50s
Reasons for difficulties
·Waiting for opportunity ·In shooting ·Idea stage ·Completed ·Not ready yet
Current Condition
·Enough to support the family ·Need to add extra work ·Self-sufficiency ·Relying on family and friends ·High income
·Fixed production company ·Have a fixed team ·Not fixed
Is there any cooperation
70s
Filming location
How long is the clip suitable ·Suspicion of self ·Lack of investment ·Low income ·Team building difficult ·Work pressure ·Other reasons
60s
Director's Age
The year of the film 1985- 2016
250
Average length(Minute)
Others
Average Value Box Office
200
200,000,000 400,000,000
150
600,000,000 760,505,847
Film genres
100
Action
Adventure Comedy Sci-Fi
50
Economic Status 0
Action
Adventure
Comedy
Sci-Fi
80s
PERSONA
INTERVIEW Based on the contents of the second-hand survey, I interviewed the students of the Central Academy of Drama film directors face-to-face to determine the needs of the target population. ·When your student director is filming his own work, are these steps strictly enforced or will they look at the mood?
Q
Target Groups Include: Young Director Movie Lovers Film Professionals
Independent
Minority Romantic
Filmmaker
A Jiabin Cheng AGE:22 OCCUPATION: The Central Academy Of Drama Chore professional senior student
A
In fact, these steps must be based on the system, otherwise you can't shoot, the movie is a work that can't be separated from the team. Maybe it's because of a small reason, such as the weather or the location. Last year, when I was filming, I met the rainy season in the south. We even have to put off the whole crew for half a month, waiting for sunny days. Sometimes your photographer may get hurt, and your film may face inconsistencies or remakes.
·What difficulties have you encountered during the filming process?
Q
I have raised these two examples as problems that can be solved. Sometimes I don’t plan well in advance, or I don’t schedule them in time. It’s like I’m not shooting in the actor’s schedule or location, or the budget is over. Now, you are likely to face the possibility that this film will be suspended.
A
·If you have a dedicated youth filmmaker's platform website or app, what features would you like it to have?
Q
Be able to help us manage the team and materials, and be able to complete some simple film production on the phone. Secondly, exposure and audience, hope more people pay attention to the works of young filmmakers and Youth Film Festival. In fact, although the Chinese film market is developing better and better, the market for young directors and art films is still very slow. I hope more people can see our works. Only when the public understands the production process of the film can they really understand the filmmakers.
Temperament Artist
Farewell My Concubine Ashes Of Time Dream Factory Treatment
36 Years old Blue Velvet
Fashionable
Simple
Mississippi Burning
Movie Lover
Edward Scissor hands
Good-looking 21 Years Old
Hi, I am Lee, I am a 36-year-old freelance filmmaker and photographer.Occasionally write a script, hobby is to collect antiques
Sense And Sensibility
Hi, my name is Lou Xian, and now I am a junior English major. I am from Beijing.My hobbies are watching movies and brushing Weibo, and I hope to have the opportunity to try to make a movie.
Director student Love movie Love fantasy
Have ideas but no funds 24 years old
From Here To Eternity Clockwork Orange Godfather Reds
My name is Ding Hao, a freshly graduated director with a master's degree. I am practicing, but I hope to make my own movie in the future.
MODIFICATION Preparation for per-shooting
Shooting plan
Make scripts and splits Clapperboard
Film Discussion
Camera
Script Shooting
Arranging Scenes and lights
Replace the board
Platform Release
My Movies
Postproduction
Shooting
Existing video
importance
Rough cut Enthusiast
Student director
Professional director
Audio production Video clips
Clap
Movie name Volume number Field name Number of piece Day/night Date Director Photographer Filter Whether recording during the same period Focal length Exposure Duration Color Time-lapse Photography Frame Picture quality
Segmentation Change the order of the segments Pause/play view Split video Clip Intercept Copy Cutting fragments Delete Editing sound Title Post-production Subtitle Special effects Label Music Front cover
Release
Export video trailer Release video
Position Scene size Which one? Lens number different angle Do you need to take a shot?
Importance
NEEDS AND OFFERS
LO-FI PROTOTYPE
Start
Shooting
Clip video
Add script
Camera
Record board
Add video
Text
Reading script
Color adjustment 1
Table of contents
Replace the board
Add video 2
Add
Special effects
Sound
Edit script
Search
Color adjustment 2
Color adjustment 3
Recommend
Homepage
Draft box
Import material
Vertical version of the interface
Lens setting
Publishing interface
USABILITY TEST
Preference Advice ·There is a time difference between when the scoreboard is turned to the shooting interface, and when the fieldboard is used, there is no way to correspond to the shooting interface. It will be slightly different from the normal shooting process. It is better to support online or multiple accounts working at the same time (you can pay for this function)
In order to test the usability of my application,I chose two people from the people who completed my questionnaire to making the usability test. Cici
Helen
Testers
Task 1: Script Supervisor
Task 2: Using Scripts/split Shots
Task 3: Camera
·You can simplify the social functions of the software, to avoid distracting ·Real-Time Save ·Video export format and resolution can be chosen better
Task 4: Edit The Video
Task 5: Publish Video
·Clapperboard modify some content without repetition, there can be a lock key. ·Continuous playback functions can be added, to better show the storyboard
Task 6: Data Management
Task 7: Recommended Content
Degree Of Completion
C: H: J:
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Fata Errorl
C: NA H: NA J: NA
C: NA H: NA J: NA
C: NA H: NA J: NA
C: NA H: NA J: NA
C: NA H: NA J: NA
C: Classification H: NA J: NA
C: NA H: NA J: NA
Non-fatal Error
C: NA H: NA J: NA
C: Unclear expression H: NA J: NA
C: NA H: NA J: How to switch
C: NA H: NA J: NA
C: NA H: NA J: NA
C: NA H: NA J: NA
C: NA H: Some superfluous J: NA
Emotion
C: H: J:
Jun
FUNCTION INTRODUCTION
The software aims to produce relatively professional short films, such as movie clips, promotional videos or documentaries. Suitable:Ultra low cost movies/Young director/Self media people/Exhibition of personal works/Personal life creation
1. SCRIPT CREATION
The script function of clap can write story outline.
2. STORYBOARD
There is a watch-and-play mode in CLAP that allows you to preview and adjust the story structure very intuitively.
3. CLAP-STICK
When you start the clap-stick, you only need to enter the movie name, director name, scene and other information. The date and timer will adjust automatically. When shooting, just click on the color area above or flip the phone. At this point, the application makes a sound so that you can edit the movie clip later.
4. FILM
CLAP's shooting function add an analog camera frame, making the shooting experience more realistic. With the ability to adjust color temperature and hue, it can adjust the color temperature intuitively. Buttons for adjusting exposure and focus are also set. In addition, the shutter has three modes in the software, automatic, 50hz and 60hz.
5. EDIT
CLAP itself has a simple video editing function, set color adjustment, simple special effects, anti-shake processing... After you cut it on your phone or tablet, you can export the project to your computer for further editing or modify.
6. MOBILE PHONE RECORD AND SOUNDTRACK
CLAP supports the import of audio from mobile recording software, which can be inserted in segments and simply clip audio.
HI-FI
CLAP
PURIFICATION & PLANTING 2018 Product Design Individual Work Design of Intelligent Plant Culture System for Office Leisure Area with Assistant Air Purification Function.
BACKGROUND & ANALYSIS
Issue Analysis
Existing Problems
According to the investigation of working hours in different countries and different white-collar workers' opinions on ideal office space and existing office, we hope to find out the pain poins. The average Holland works 1,419 hours a year
The average Germany works 1,371 hours a year The average Chinese works 2,200 hours a year
Through the analysis and prediction of the size of the office rental market and the growth of office space in China as an example, and based on the control experiment conducted by Harvard University, the pain points for office space are determined. China office leasing market size and forecast from 2015 to 2020
Situation and forecast of office leasing area in China from 2015 to 2020
The average Japan works 1,719 hours a year
The average American works 1,790 hours a year
Working hours per year in different countries Unit: 100 million square meters
Unit: 100 million yuan
It can be seen from the data that the scale of the office leasing market and office space are growing steadily.
Researchers at Harvard looked at the decision making abilities of 24 people, who were exposed to different indoor working conditions over six days conventional building
low pollution levels
low carbon dioxide & pollution levels
The higher the level of pollutants, the lower the ability to make decisions. Study participants were 61% more efficient w office buildings with low levels of pollution than when working in regular office buildings, and 101% more efficient when working with low levels of carbon dioxide and low levels of indoor pollutants The findings follow British research which found having plants in offices boosts productivity by 15% by making workers more physically, cognitively and emotionally involved in their jobs Experimental data show that good office air quality and the amount of green plants have a positive impact on the office efficiency of employees.
Working long hours and sitting for long periods of time create tiredness and stress. About 70% of the visitors' preference for the future office decoration style is ecological nature About 70% of the visitors' preference for the future office decoration style is ecological nature
More than 85 percent of office workers think there are no fun, relaxing distractions in the office
Lack of diversion, interesting service products
Ecological and natural working environment
2nd
Items in the ideal office space Top6
1st
air purifier
gym
4th
3rd
massage chair
green plants
6th
5th
pet to work
bed
White-collar workers need more comfortable rest facilities and cheerful office environment
USER INTERVIEW By setting open questions to interview different office staff, more pain points and design gaps can be found.
PRODUCT RESEARCH Through the analysis of existing products on the market, find the existing product deficiencies, learn from each other. Purify range
Purify range
Q: Do you think your current office environment has an impact on employee productivity?
Name: Hualin Age: 43 Job: Media company director
A: Well, because the company is still in its infancy, we don't have enough money to rent more office space. Due to the large number of people we employ, the air is often not circulated, and in the afternoons of the worst air quality, the efficiency of employees is reduced and the spirit is sluggish. This phenomenon has been alleviated since the company bought two air purifiers.
Coway-- storm air purifier
Female employees have repeatedly mentioned the need for green plants in the office, and they are reluctant to spend too much energy on planting. It is worth noting that they want their plants to be seen by others
Sales
Beautiful
Technology
Planting
Technology
Planting Participatoty
Although the function of air purification is outstanding, it has a single function and cannot be planted.
Farmshelf
The planting function is very powerful and can be Shared by many people. However, the airpurification by plants alone has little effect. Purify range
Purify range
Q: What do you think can be added to your current office environment to ease your stress and improve your mood?
Name: Sara Age: 33 Job: marketing manager
Beautiful
Participatoty
This shows that air quality has a great impact on employee productivity and office mood, and air purifiers can effectively alleviate this problem
A: As a female employee I think green plants or flowers will be my first choice, but because of my lack of experience, I often raise plants, and the price of flowers is not only expensive, but also has a short life cycle. I really hope that there is a machine that can help me grow green plants in the office so that I can spend less time looking after it, and I also hope that colleagues in the office can appreciate my plants
Sales
Sales
Beautiful
Sales
Beautiful
Technology
Planting
Technology
Planting
Participatoty
Dyson-- pure hot cool link purifier
Dyson air purifiers are technically sophisticated, aesthetically pleasing and sell well but cannot be grown.
Participatoty
Natede-- smart natural air purifier
Both air purification and planting functions, but the small size can only be used by one person, unable to purify large area of air and planting.
Through the analysis of competitive products, it can be seen that there is no combined air purifier and shared planting products on the market, so there are large design vacancies
Design direction
Through environmental research and user group research, I have identified the pain points of solving air pollution and lack of shared green plants in the office environment. These products are vacant in the market, so I want to design an office smart product that combines air purification and planting functions. Can be shared by multiple people at the same time.
MIND MAP Project Objective If we can solve the problem that the current office air quality is poor, green plants are insufficient, and office efficiency is affected, can we achieve a better green office environment and reduce work pressure?
Determine Direction
Minds Available minds
TECHNOLOGY RESEARCH Through technical research, you can provide clearer technical support for the next design, the required parts and functional structure.
Functional Zoning
Mechanical Filter
Mechanical filtration, can filter very small dust, and the effect is very good, only need to change regularly to clean the filter can work better.
Washable pre filter
P.M 2.5 filter
Active coated carbon deodorization filter
True hepa filter
Atomization Cultivation
Atomization nozzle
Over flow drain
Water tank Water pump
Principle of aerosol cultivation
It can multiply the crop yield, replace the soil environment with the artificial creation of crop root environment, and make the crop root system under the most suitable environmental conditions, so as to give full play to the growth potential of crops. Plant
Purifier
IDEATION â—? Source Of Inspiration
In "The Golden Enlightenment of World Literature," there is a story about a king with a deaf ear. In this story, the tree hole is given a magical color. You can tell your troubles and secrets to the tree hole, then the problem will be solved and you will become easy.
Hand Drawn Sketch
EXPERIMENTAL PROCESS Planting Experiment
I can learn more about hydroponic cultivation experience through personal planting, which can bring different inspiration to my design.
Soak seeds for 6 hours
Sprout
Germination
Experimental Test
In order to prove the authenticity and usability of aerosol planting, we will feature parts made of real models to examine the achievement of specific functions.
Take root
Structural scrutiny Sketch Germination began about four days ago
Use LED lights for plant lighting
Two cotyledons grow in a week
Place in stationary cotton plant and soak in nutrient solution
Functional scrutiny The growth of four to five leaves took two weeks
During this time I tried a v a r i e t y o f p l a n t s including wood and herbs
Three weeks had gone by with a flourish
The following time the plants grew well
Just the traditional hydroponics makes me feel the potential of plant growth. Although the use of led fill light to promote plant growth, it is very harmful to the human eye. Therefore, I want to use white light that meets the visual requirements in the next design.
Functional test
3D printing physical
USE PROCESS & WORKFLOW User Usage Process
Atomization Process
Rip the package
Put into the machin
The pump pumps nutrient solution into the water pipe
Atomization spray
Atomization spray
The pump pumps nutrient solution into the water pipe.
The nutrient solution is returned to the water tank
The inner layer of waterproof nano-material can make the nutrient liquid on the machine wall flow down quickly.
Seed planting basket
Planting cotton becomes damp and wakes seeds
Soulb skin is soulbe in water
The nutrient solution is returned to the water tank.
Physical Assembly Process
Take one into the machine.
Soluble material, instantly melted in water. 1
2
3
4
5
CONCEPTUAL MODEL Product Explosion Map
Product Parts Do the purpose of lightening the plants, and at the same time serve as an atmosphere light
Display area
Lighting area
LED lamp belt
White light
Planting unit
Water storage and water storage
Water pipe
Water tank
Planting area Atomizing nozzle
Replaceable filter to keep the air fresh
Water inlet Water tank and spring threshold door Control area
Replaceable filter
Water pump Fan leaf
As a source of power in aerosol water pipes
As a source of power for air purifiers
Fresh air
The filtered fresh air is discharged from above
Filthy air
The turbid air in the office is inhaled from below
Removable water tank Water pump and water circulation system
Water pump and valve
Purifier motor and filter system
Circuit board Filter screen of purifier motor (different hole sizes) air inlet of purifier
Air inlet of purifier
Nylon adhesive tape (easy to remove base)
Base
Product SpeciďŹ cation Height, Length And Width Of Planter: 1700 * 300 * 200mm Components (Top To Bottom) Lamp Department: 200 * 280 * 200mm Planting Area:750*50*200mm*2 PuriďŹ er:550*300*200mm
Water Tank:200*280*200mm Bottom:100*300*200mm
PRODUCT DISPLAY
CMF
Detail Display
Connection between water pump and water pipe
Water tank and pump intake buckle
CYBERBULLY Mute At The Moment
2018 Experimental art Team Work BRIEF:
In this era of Internet violence, you and I may be the next victim. So, I want to Based on the art design of the device, the physical and visual forms are used to reflect the seriousness of cyber violence.
BACKROUND
EXPERIMENTAL INTERVIEW
Cyberbully
We classified malignant comments on the Internet into voice, and asked 50 people of different ages and different jobs to listen. Without explaining to them, we recorded their micro expressions. Freedom of speech in the Internet age is usually a weapon for entertainment. But unfortunately, it can also be a tool for killing people.
INTERNET VIOLENCE DOMINO Your comments may be the last straw to crush others.
Anomie Of Internet Communication Ethics Public Opinion Violence in Internet Communication: It is mainly manifested by the insults of vicious language and the formation of network public opinion through excessive online behaviors such as “human flesh search”, thus making “all nights” and “hunting” for the parties. ITechnical reasons:The low threshold of digital technology operation has dispelled the discourse hegemony of elite communication. The grassroots and surreal imagination of Internet communication began to appear as a rebellious gesture. The “three customs” in network communication: people's daily life is wrapped in a large amount of useless information. The low-profile and crude text images are flooded, and the acquisition of rational information and traditional social methods become difficult.
Review Collection
1 We collect comments on some hot issues or opinions on Weibo and categorize them according to different groups of people.
Context Recording
Video Interview
2
3
We recorded it verbally according to the context and mood of the commentary.
In an unknown situation, let the interviewer listen to the recorded voice and take pictures of their subconscious emotional reactions.
TEST RESULT
Emotional Fluctuation
Changeable Emotion
Emotional Fluctuation Trends
Sample 1
GU
ZHENG
Sample 4
Sample 2
LIU
XIA
Sample 5
Sample 3
CHEN
JIANG
Sample 6
Corresponding Trend 80%
60%
40%
90%
60%
80%
Curiosity Anger
Helpless Calm
GUI
ZHENG
LIU
XIA
CHEN
JIANG
VIOLENCE ABOUT CYBER-ANNUAL EVENTS
Summary of important events from 2003 to 2018
2005
2013
2006
2010
2015
2007
2011
2016
2017
2008
2009
2014
2012
2018
CYBER-VIOLENCE HIDDEN KILLER
A BOOK YOU WILL READ FIRST 65%
20%
15%
Annual Events About Cyber-violence
Summary of important events from 2003 to 2018
Analysis And Classification
Entrepreneurial activities dier substantially depending on professional literatures. .
Information Collection
Entrepreneurial activities dier substantially depending on professional literatures. .
Specific Contents
Photos
Particular year Incident
Summary of important events from 2003 to 2018
EXPERIMENTAL PROCESS
We classify the comments collected by big data, turn vicious comments into knocking, pertinent comments into polishing, and turn commands into robot code. EXECUTION
VICIOUS REVIEW TWO
BENIGN COMMENTARY
END OF COMMENT
Robotic arm start
Second hit
First time grinding
Tool homing
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G0000={G0000#000P1500T1000!#001P1500 T1000!#002P1500T1000!
#015P1500T1000!#016P1500T1000!#017P1500T1000!# 018P1500T1000!#019P1500T1000!#020P1500T1000!#0 21P1500T1000! #022P1500T1000! #029P1500T1000!#030P1500T1000!#031P1500T1000!}
IDENTIFY VICIOUS COMMENTS
VICIOUS REVIEW THREE
BENIGN COMMENTARY TWO
Grab a hammer
Third hit
Second polishing
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G0001={G0001#000P1200T3000!#001P1500T1000!#002P 1500T1000!#003P1500T1000! #004P1500T1000!#005P1500T1000!#006P1500T1000! #011P1500T1000!#012P1500T1000!#013P1500T1000!#01 4P1500T1000!
IDENTIFY BENIGN REVIEWS
BENIGN COMMENTARY THREE
First hit
Replacement tool
Third time grinding
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#007P1500T1000!#008P1500T1000!#009P1500T1000!#010P 1500T1000!#011P1500T1000!#012P1500T1000!#013P1500T 1000! #014P1500T1000! #011P1500T1000!#012P1500T1000!#013P1500T1000!#014P 1500T1000!
END OF RECOGNITION
Release tool
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VICIOUS REVIEW ONE
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#007P1500T1000!#008P1500T1000!#009P1500 T1000!#010P1500T1000!#011P1500T1000!#012 P1500T1000!#013P1500T1000!#014P1500T100 0!#029P1500T1000!#030P1500T1000!#031P150 0T1000!}
G0002={G0002#000P1200T3000!#001P1300T1000!#00 2P1500T1000!#003P1500T1000!#004P1500T1000! #005P1500T1000!#006P1500T1000!
#015P1500T1000!#016P1500T1000!#017P150 0T1000!#018P1500T1000!#019P1500T1000!#0 20P1500T1000!#021P1500T1000!#022P1500T 1000!#023P1500T1000!#024P1500T1000!#025 P1500T1000! #026P1500T1000!
MECHANICAL ARM HOMING Release tool #027P1500T1000!#028P1500T1000!#029P1500 T1000!#030P1500T1000!#031P1500T1000!} G0003={G0003#000P1200T3000
ACTION SEQUENCE SETTING AND PROGRAM CODE
Product Display
Visual display
Experimental Process
According to the statistics of the number of vicious comments on big data, the vicious comments of one day, one week, two weeks, half a month, one month and three months are transformed into knocks, and metal blocks are used to represent the victims of cyber violence.
POSTCARD D E R I VAT I V E S