LOYOLA UNIVERSIT Y NEW ORLEANS
R ATE C ARD 2 0 1 4 - 2 0 1 5 LOYOLA STUDENT MEDIA T H E M A R O O N N E W S PA P E R THE WOLF MAGAZINE LOYOLA MAROON ONLINE ON-CAMPUS EVENTS
... Loyola students will spend more than $ 7 1 M I L L I O N this year? ... the typical Loyola student spends close to what an entire ORLEAN S PA RI S H FA M I LY OF F OUR spends on many consumer product categories every month? ... 83 percent of Loyola students read The Maroon EVERY M ON TH? ... The Maroon, Loyola’s AWA R D - W I N N I N G C A M P U S N E W S PA P E R , has served Uptown students for more than 90 years? Advertising in student media is one of the best ways to reach the coveted 18-to-24-year-old demographic. NO OTHER M ED I A EVEN COM ES CL OS E. Students rely on their college newspapers to learn about businesses and to decide what to buy. Let us help you capture some of that student buying power this year and connect with our students today.
DI D YO U
K N OW
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WE ARE 18-24 Undergraduate Students
3,255
Graduate Students
1,830
Faculty & Staff
2,455
Entire Loyola Community
7,329
20
Average age 21 or older
36%
O U R L I V I N G S I T U AT I O N From out of state
48%
With parents
27%
On campus
25%
In an apartment
48%
Men
39%
Women Greek life
61% 20%
S H O P P I N G & F O O D D R AW S T U D E N T S O F F - C A M P U S Gone to a grocery store
92%
Gone shopping at a large retail store
89%
Gone to a quick service restaurant/coffee bar
88%
Gone to a sit-down restaurant
83%
Used a convenience store
81%
Gone to an apparel/clothing store
80%
Gone to a drug store
79%
Used a gym/fitness center
54%
ABOU T
US
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L OYO L A S T U D E N T S T Y P I C A L LY R E A D AT L E A S T O N E A RT I C L E E V E RY W E E K
80% 70% 60% 50% 40% 30% 20% 10% 0% The Maroon
REA D E R SHIP
NOLA.com
N e w Yo r k Times
S T U DY
TimesPicayune
USA To d a y
Gambit We e k l y
Where Y’at
O ff b e a t
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THE MAROON
O U R N E W S PA P E R
M
Weekly newspaper circulation
2,750
Distribution method
N ewsbin
Frequency
Week ly, Fr idays
Format
Tabloid (11”x17”)
THE MAROON AUGUST 22, 2014
For a greater Loyola University • New Orleans Vol. 93 • Issue 1
BACK TO THE DRAWING BOARD Loyola is considering a change in its structure to help alleviate the pressure of its $10 million deficit.
By Alex Kennon agkennon@loyno.edu @alexandra_kennon
Per Column Inch Pricing
$5.00/inc h
Upgrade to color
$50 flat rate
Pre-printed inserts
$375
The current structure of Loyola’s academic colleges could soon be undergoing major changes. Loyola’s administration plans to restructure the university’s academic colleges based on two models proposed by the University Senate. “It is important to always assess the adequacy of academic structures to ensure that they best serve the purposes of student success and collaboration between students, faculty and staff,” Marc Manganaro, provost and vice president for academic affairs, said. “I think that there was sufficient thinking around the University on the part of faculty, staff, students and administrators that it was time to assess the academic structures we have operated in for the past years.” Like Loyola’s current academic structure, the first proposed model includes 5 colleges in addition to the library. However, these colleges would be organized differently than those currently in place. One difference is that the current College of Music and Fine Arts would merge with the School of Mass Communication to become the College of Music, Media, and the Arts. Unlike the current 5-college structure, the second model consists of only three colleges and the
library: A College of Law, a Graduate College and one Undergraduate College that includes all undergraduate programs organized into divisions. The university Senate will recommend one of the new structures to the Provost and President, who will present their ideas for the Board of Trustees to consider in October. According to Provost and Vice President for Academic Affairs Marc Manganaro, the new structure will be implemented as soon as possible. Last fall, the University Senate received a report from the College of Social Sciences that led the faculty-comprised group to agree that the current academic structure in place at Loyola is ineffective, according to a report titled “Models for the Reorganization of Loyola University New Orleans.” In response to the report, the Senate formed the Ad Hoc Committee on Academic Structures, which is made up of 14 faculty members who met throughout the spring semester to discuss the issue. The committee recommended two potential new academic structures for the university. The two models were developed and evaluated using a 10-point rubric the committee created that includes factors such as alignment with the university’s strategic plan, flexibility for students, and opportunities for creative collaborations and crossovers. The second model instigated much discussion at the special University Senate session on Aug. 14. “That kind of radical change, especially in a moment of crisis, doesn’t seem like the wisest thing
See RESTRUCTURING, page 16
FOR MORE ON UNIVERSITY BUDGET:
Find news on the second severance package introduced by the university in two years. See THE DOMINO EFFECT in News, PAGE 3
LOYOLAMAROON.COM • FB.COM/THELOYOLAMAROON • @LOYOLA_MAROON
OUR MAGAZINE
THE WOLF Weekly newspaper circulation
2,750
Distribution method
Newstand
Frequency
6x a year
Format
M agazine
Modular pricing
Full page 1/2 page 3rd Ver t. 3rd Hor iz.
(8x10.5) (8x5) (2.4 x10) (4.95 x 5)
$350 $175 $120 $120
OUT OF HOME
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T HE E XP O
OUT OF HOME
O UR
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PRODU C TS
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OUR WEBSITE
LOYOL AMA R OO N . CO M Web host
WordPress
Web impressions per week
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Unique visits per week
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Run of site CPM
$150/3,000 impressions
E-mail Blast
$150
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AD S I ZES
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* A l l a d s i n T h e Wo l f g e t F R E E C O L O R
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THE WOLF
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1 / 3 PA G E 2.4” x 10” $120
Leaderboard 728X 90
SQUARE 300 X 250
* All online ads are $150 per 3,000 impressions
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SEPT 12
Nightlife (supplement)
OCT 10
Foods and Favorites (Stand Alone)
NOV 7
Grad School Guide(supplement)
FEB 27
Health and Wellness (supplement)
March 27
Housing Guide (Stand Alone)
MAY 1
Finals puzzles (supplement)
DEADLINES
THE WOLF Space: 21 days before publication Ar t: 14 days before publication B I N S & T H E M A RO O N O N L I N E Space: 7 days before publication Ar t: 4 days before publication
All discounts are cumulative.
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2.5% DISCOUNT
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DISCOUNTS APRIL
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T H E M A RO O N Space: 7 days before publication Ar t: 4 days before publication
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AD POLICIES 6
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Please visit the link below for our policies: http://loyno.edu/student-media/policies
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