2014 15ratecard digital

LOYOLA UNIVERSIT Y NEW ORLEANS

R ATE C ARD 2 0 1 4 - 2 0 1 5 LOYOLA STUDENT MEDIA T H E M A R O O N N E W S PA P E R THE WOLF MAGAZINE LOYOLA MAROON ONLINE ON-CAMPUS EVENTS

... Loyola students will spend more than $ 7 1 M I L L I O N this year? ... the typical Loyola student spends close to what an entire ORLEAN S PA RI S H FA M I LY OF F OUR spends on many consumer product categories every month? ... 83 percent of Loyola students read The Maroon EVERY M ON TH? ... The Maroon, Loyola’s AWA R D - W I N N I N G C A M P U S N E W S PA P E R , has served Uptown students for more than 90 years?

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DI D YO U

K N OW

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WE ARE 18-24 Undergraduate Students

3,255

Graduate Students

1,830

Faculty & Staff

2,455

Entire Loyola Community

7,329

20

Average age 21 or older

36%

O U R L I V I N G S I T U AT I O N From out of state

48%

With parents

27%

On campus

25%

In an apartment

48%

Men

39%

Women Greek life

61% 20%

S H O P P I N G & F O O D D R AW S T U D E N T S O F F - C A M P U S Gone to a grocery store

92%

Gone shopping at a large retail store

89%

Gone to a quick service restaurant/coffee bar

88%

Gone to a sit-down restaurant

83%

Used a convenience store

81%

Gone to an apparel/clothing store

80%

Gone to a drug store

79%

Used a gym/fitness center

54%

ABOU T

US

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L OYO L A S T U D E N T S T Y P I C A L LY R E A D AT L E A S T O N E A RT I C L E E V E RY W E E K

80% 70% 60% 50% 40% 30% 20% 10% 0% The Maroon

REA D E R SHIP

NOLA.com

N e w Yo r k Times

S T U DY

TimesPicayune

USA To d a y

Gambit We e k l y

Where Y’at

O ff b e a t

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THE MAROON

O U R N E W S PA P E R

M

Weekly newspaper circulation

2,750

Distribution method

N ewsbin

Frequency

Week ly, Fr idays

Format

Tabloid (11”x17”)

THE MAROON AUGUST 22, 2014

For a greater Loyola University • New Orleans Vol. 93 • Issue 1

BACK TO THE DRAWING BOARD Loyola is considering a change in its structure to help alleviate the pressure of its $10 million deficit.

By Alex Kennon agkennon@loyno.edu @alexandra_kennon

Per Column Inch Pricing

$5.00/inc h

Upgrade to color

$50 flat rate

Pre-printed inserts

$375

The current structure of Loyola’s academic colleges could soon be undergoing major changes.

Loyola’s administration plans to restructure the university’s academic colleges based on two models proposed by the University Senate.

“It is important to always assess the adequacy of academic structures to ensure that they best serve the purposes of student success and collaboration between students, faculty and staff,” Marc Manganaro, provost and vice president for academic affairs, said. “I think that there was sufficient thinking around the University on the part of faculty, staff, students and administrators that it was time to assess the academic structures we have operated in for the past years.”

Like Loyola’s current academic structure, the first proposed model includes 5 colleges in addition to the library. However, these colleges would be organized differently than those currently in place.

One difference is that the current College of Music and Fine Arts would merge with the School of Mass Communication to become the College of Music, Media, and the Arts.

Unlike the current 5-college structure, the second model consists of only three colleges and the

library: A College of Law, a Graduate College and one Undergraduate College that includes all undergraduate programs organized into divisions.

The university Senate will recommend one of the new structures to the Provost and President, who will present their ideas for the Board of Trustees to consider in October. According to Provost and Vice President for Academic Affairs Marc Manganaro, the new structure will be implemented as soon as possible.

Last fall, the University Senate received a report from the College of Social Sciences that led the faculty-comprised group to agree that the current academic structure in place at Loyola is ineffective, according to a report titled “Models for the Reorganization of Loyola University New Orleans.”

In response to the report, the Senate formed the Ad Hoc Committee on Academic Structures, which is made up of 14 faculty members who met throughout the spring semester to discuss the issue. The committee recommended two potential new academic structures for the university.

The two models were developed and evaluated using a 10-point rubric the committee created that includes factors such as alignment with the university’s strategic plan, flexibility for students, and opportunities for creative collaborations and crossovers.

The second model instigated much discussion at the special University Senate session on Aug. 14.

“That kind of radical change, especially in a moment of crisis, doesn’t seem like the wisest thing

See RESTRUCTURING, page 16

FOR MORE ON UNIVERSITY BUDGET:

Find news on the second severance package introduced by the university in two years.

See THE DOMINO EFFECT in News, PAGE 3

LOYOLAMAROON.COM • FB.COM/THELOYOLAMAROON • @LOYOLA_MAROON

OUR MAGAZINE

THE WOLF Weekly newspaper circulation

2,750

Distribution method

Newstand

Frequency

6x a year

Format

M agazine

Modular pricing

Full page 1/2 page 3rd Ver t.

3rd Hor iz.

(8x10.5) (8x5) (2.4 x10) (4.95 x 5)

$350 $175 $120 $120

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T HE E XP O

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O UR

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PRODU C TS

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OUR WEBSITE

LOYOL AMA R OO N . CO M Web host

WordPress

Web impressions per week

4,731

Unique visits per week

1,770

Run of site CPM

$150/3,000 impressions

E-mail Blast

$150

T H E M A RO O N

AD S I ZES

F U L L PA G E 10.25” X 14” $400

J U N I O R PA G E 8” X 11” $240

1 / 2 PA G E 8” X 5.25” $175

1 / 3 PA G E 4.95” X 5” $120

* A l l a d s i n T h e Wo l f g e t F R E E C O L O R

O UR

1 / 4 PA G E 5” X 7” $100

1 / 8 PA G E 5” X 3.5” $50

T H E M A RO O N O N L I N E

THE WOLF

F U L L PA G E 8” X 10.5” $350

1 / 2 PA G E 10.25” X 7” $200

PRODU C TS

1 / 3 PA G E 2.4” x 10” $120

Leaderboard 728X 90

SQUARE 300 X 250

* All online ads are $150 per 3,000 impressions

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SEPT 12

Nightlife (supplement)

OCT 10

Foods and Favorites (Stand Alone)

NOV 7

Grad School Guide(supplement)

FEB 27

Health and Wellness (supplement)

March 27

Housing Guide (Stand Alone)

MAY 1

Finals puzzles (supplement)

DEADLINES

THE WOLF Space: 21 days before publication Ar t: 14 days before publication B I N S & T H E M A RO O N O N L I N E Space: 7 days before publication Ar t: 4 days before publication

All discounts are cumulative.

1I N G2B R E3 SPR AK

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2 or more media

2.5% DISCOUNT

2 or more weeks

2.5% DISCOUNT

$1,000 or more

5% DISCOUNT

$2,500 or more

5% DISCOUNT

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15% DISCOUNT

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DISCOUNTS APRIL

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28

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T H E M A RO O N Space: 7 days before publication Ar t: 4 days before publication

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AD POLICIES 6

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Please visit the link below for our policies: http://loyno.edu/student-media/policies

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C O N TA C T U S L OYO L A S T U D E N T M E D I A 6 3 6 3 S t . C h a r l e s Ave New Orleans, LA 70118 Phone (504) 865-3536 a d s @ l oy n o. e d u