INTRODUCTION
Welcome to the "Certified Product Management" course, an advanced program designed to propel your career in product management to new heights. This course, offered by LPC, goes beyond fundamentals to provide an in-depth understanding and hands-on experience in product management, aligning with industry standards for certification. Engage with our expert instructors and a curriculum enriched with advanced concepts, tools, and methodologies to excel in the product management domain.
Throughout this intensive 5-day program, you will delve into the core aspects of product management. From understanding the integral role of a product manager in shaping business strategies to mastering the competencies necessary for effective leadership, this course covers it all. Our expert instructors, who are seasoned professionals in the field, will guide you through interactive sessions, real-life case studies, and hands-on workshops. Whether you aspire to be a future CEO, a startup founder, or a successful product manager, this course is your gateway to understanding and mastering the fundamentals of product management. Join us at LPC to embark on this transformative journey and shape your future in the world of product management.
OBJECTIVES
By the end of this course, participants should be able to:
1. Roles and responsibilities of the product manager. The job of the product manager, skills and competencies, and stakeholder management
2. Managing innovative product teams. Organizing and managing a product team, product development life cycle, development methodologies, and engaging with stakeholders and funding sources
3. Understand the comprehensive roles and responsibilities of a certified product manager.
4. Master advanced product team management, product life cycle, and development methodologies.
5. Navigate complex marketing challenges, strategic marketing, and customer engagement for successful product management.
6. Apply critical thinking and problem-solving skills in various product management scenarios.
7. Marketing challenges and guiding principles. Marketing challenges, common marketing mistakes, know your customer, and rethinking the 4P s of marketing
8. Customer development. Revisiting customer development, highlights from the Customer Development Manifesto, market type and marketing, and how market type affects marketing strategy
9. Crossing the chasm. Basics of crossing the chasm, solving customer problems, segmenting the market, and expanding your market
WHO SHOULD ATTEND ?
Aspiring Product Managers
Current Product Managers
Entrepreneurs and Startup Founders
Business Executives and Managers
Marketing Professionals
Engineers and Developers
Project Managers and Team Leaders
Students and Recent Graduates
Cross-Functional Team Members
COURSE OUTLINE
Day 1
Advanced Product Management Concepts
Evolution and future trends in product management.
The strategic role and impact of product managers on organizational success.
Advanced product vision and strategy formulation techniques.
Cross-functional collaboration and influence without authority.
Ethical considerations and sustainability in product management.
Interactive discussion: Analyzing and critiquing product strategies from leading companies.
Day 2
Leadership in Product Management
Advanced leadership theories and their application in product management.
Emotional intelligence and its importance for product leaders.
Conflict resolution and negotiation skills for product managers.
Building, motivating, and leading high-performing, diverse product teams.
Effective communication strategies across different organizational levels and cultures.
Workshop: Role-play exercises focusing on leadership challenges in product management.
www.lpcentre.com
Day 3
Product Innovation and Development
Cutting-edge product development methodologies (e.g., Lean, Design Thinking).
Fostering a culture of innovation within product teams.
Product portfolio management and optimization strategies.
Techniques for effective product requirement gathering and user story mapping.
Incorporating customer feedback and iterative design for product enhancement.
Group activity: From ideation to MVP Developing a product concept.
Day 4
Market Insights and Strategies
Advanced techniques in market research and user persona development.
Competitive analysis and strategic positioning.
Data-driven decision-making in product management.
Developing and executing go-to-market strategies.
Utilizing digital marketing and social media for product promotion.
Interactive session: Crafting a comprehensive market strategy for a case study product.
Day 5
Execution, Measurement, and Optimization
Agile project management and its application in product development.
Establishing effective product metrics and KPIs.
Techniques for monitoring, analyzing, and responding to product performance data.
The role of A/B testing and user testing in product optimization.
Stakeholder management and reporting during the product lifecycle.
Case study analysis: Overcoming common pitfalls in product launch and scaling.
Review of core concepts and frameworks covered throughout the course.
Strategies for continuous learning and improvement in product management.
Closing ceremony: Recap of the course, distribution of completion certificates, and networking event.
