Online Reputation Management (ORM)
Online Reputation Management (ORM)
Management & Leadership
www.lpcentre.com
Online Reputation Management (ORM)
INTRODUCTION A disconnect between a brand and its reputation creates barriers to success and growth. Traditionally, there has been a lack of focus on the value of reputation with the reasoning that it is not easily quantifiable in financial terms. However, the reputation of a company or brand is one of its largest intangible assets. Without a solid reputation, an organization, individual or brand risks its ability to sell or attract the best talent. Online reputation management is a combination of short, medium and long-term strategies. It needs to be considered as an integral part of the communications strategy that is focused on protecting the brand value and providing the strongest platform for future and continued growth. Online Reputation Management and Marketing involve taking control of your activity on social networks, interactions with web users, and reviews shared by customers. This Online Reputation Management course covers online reputation management tools and strategy, digital PR, and brand management.
OBJECTIVES At the end of the Online reputation management Training course, you will be able to: Optimise the most prominent results that show up in the search engines – for your brand and for yourself Position yourself as the expert in your area of expertise Build creative content, including videos, utilising newly acquired tools and techniques Sharpen your Social Listening skills to take action on conversations involving you and your brand Leave with a fully optimised LinkedIn profile, (personal and brand)
Online Reputation Management (ORM)
WHO SHOULD ATTEND ? This course is intended for anyone who wants to increase their reputation online. The course is suitable for: Digital Marketers Marketing Consultants Business Owners or Entrepreneurs PPC Specialists
COURSE OUTLINE
Day 1 Online Reputation in the Digital Age
Importance of Online Review (Making Our Business look our Best on Internet) How the digital age has affected reputation management Explain how online reputation affects offline reputation Why we focus on Google Location Review? Types of reputational risk that exist online
Day 2 Encourage Customer Experience Sharing Negative reviews aren't fun! We can’t stop the bad review by Customers, but we can encourage more good review Importance of getting customer with Good Experience to Rate Us on Google Location Page in driving up Service Centre locations’ average star ratings Optimizing positive online content & how great content will bury bad content every time. How to avoid bad reviews, earn & increase positive reviews
Day 3 Combat with Negative Reviews
Online Reputation Management (ORM)
One negative review isn't going to shut down our business. But the way we handle negative reviews will set the stage in moving forward & improve our company's customer service & online reputation Importance of timely interaction & reply to the Online Review Techniques to help us solving negative reviews & earn better reviews How to protect a reputation in times of adversity
- Ways to embrace online negativity / criticism - How to respond to a crisis online - Debrief after a crisis & evaluate our response
Day 4 Towards best practice reputation management - part 1
How to be authentic & speak ‘beyond the corporate voice’ Best practice in building a robust & sustainable online reputation Turning a negative review into a positive review
Day 5 Towards best practice reputation management - Part 2
Take proper steps in handling online negative business reviews Take the emotion out of responding to a negative review
IN-HOUSE TRAINING LPC Training is capable of conducting this training programme exclusively for your delegates. Please e-mail us on admin@lpcentre.com for further information and/or to receive a comprehensive proposal.
Online Reputation Management (ORM)
CONTACT INFO DOCUMENTATION High-Quality material has been prepared by the LPC team for distribution to delegates. In addition, a special note pad to facilitate note-taking will be provided.
LONDON Oxford Street Offices: London - Oxford Street 25 N Row, London W1K 6DJ +44 (0) 20 36 916 970
CERTIFICATES Accredited Certificate of completion will be issued to those who attend & successfully complete the programme.
West London Office: 47 – 49 Park Royal Road London NW10 7LQ +44 (0) 20 80 900 464 info@lpcentre.com
SCHEDULE
DUBAI Our Course timings commence at 09:00AM 12:45PM and 01:00PM - 05:00PM.
Business Bay, ParkLane Tower, Offices 718 - 719 dubai.training@lpcentre.com
REGISTRATION & PAYMENT Please complete the registration form on the course page & return it to us indicating your preferred mode of payment. For Further Information, please get in touch with us.
KUALA LUMPUR No. 03-06-05, UOA Business Park, Jalan Pengaturcara U1/51A, Section U1, Kawasan Perindustrian Temasaya, 40150 Shah Alam, Selangor
CANCELLATION AND REFUND POLICY
+60 19-305 5694
Delegates have 14 days from the date of booking to cancel and receive a full refund or transfer to another date free of charge. If less than 14 days’ notice is given then we will be unable to refund or cancel the booking unless on medical grounds. For more details about the Cancellation and Refund policy, please visit www.lpcentre.com/terms-and-conditions/
TRAVEL AND TRANSPORT We are committed to picking up and dropping off the participants from the airport to the hotel and back.
www.lpcentre.com