Strategic Planning and Implementation first focuses on defining strategy, looking at the process of strategy formulation, and describing the role of senior management within that process. It instructs how to craft vision and mission statements, how to identify and manage external strategic influences, and includes discussion on corporate social responsibility and sustainability. The course examines methods for appraising the effects of the external environment on an organization’s overall position.
To achieve effective implementation, a business must ensure that any changes initiated by the strategic plan are reflected in areas such as budgeting, reward schemes and information systems. The overall goal is to integrate the results of strategic planning with daily, weekly and monthly routines.
