BeautyNews

beauty

N°1

NEWS

S U C C E S S S TO R I E S

Word of mouth from Hong-Kong to Toronto Paris: from a classic beauty salon to an Endermospa LPG Center TM

®

NEWS: Endermolift : A worthy challenger to injections TM

The beauty technology is turning over a new leaf to go green

INTERVIEW: DISCOVER THE CELEBRITIES’ BEAUTY SECRETS

THE BEAUTY TECHNOLOGY IS TURNING OVER

to go

BEAUTY AND RESPECT AT LPG, OUR PHILOSOPHY IS TO OFFER WOMEN SLIMMING AND ANTI-AGING SOLUTIONS THAT ARE BOTH 100% NONAGGRESSIVE AND 100% NATURAL. “25 YEARS OF EXPERTISE HAVE ALLOWED US TO PERFECT PATENTED TECHNIQUES THAT FORM A NEW APPROACH TO BEAUTY. BASED ON THE PRINCIPLE OF MECHANO-STIMULATION, OUR TECHNIQUES AWAKEN DORMANT CELLS AND REACTIVATE THEIR NATURAL MECHANISMS. MORE THAN 85 SCIENTIFIC STUDIES HAVE PROVEN THAT THEY WORK. AND EVERY DAY, NEARLY 100,000 PEOPLE IN THE WORLD BENEFIT FROM THEM. TODAY WE ARE PROUD TO BE ABLE TO SAY THAT LPG IS A REVOLUTION IN THE WORLD OF ANTI-AGING BEAUTY: A NON-INVASIVE AND NON-AGGRESSIVE SOLUTION FOR ALL WOMEN WHO DEMAND RESULTS AND REFUSE TO ALTER THEIR PERSONALITY. MAKE LPG A REFLEX FOR ANTI-AGING BEAUTY AND YOU ARE GUARANTEED THE MOST SPECTACULAR RESULTS DAY AFTER DAY, PRESERVING YOUR BEAUTY IN THE LONG TERM WHILST RESPECTING YOUR BODY AND FACE. AT LPG WE BELIEVE THAT WOMEN CONTINUE TO BE BEAUTIFUL AT ALL AGES AND ABOVE ALL, THAT BEAUTY WITHOUT RESPECT IS A NONSENSE. NATHALIE GUITAY, PRESIDENT

Ecological consciousness is everywhere – and beauty is no exception. As the popularity of Liposuction and facelifts decreases, the demand for less-aggressive techniques, specifically those that respect tissue integrity, are on the rise. LPG® MECHANO-STIMULATION fits in naturally with this new trend as it offers a 100% biological stimulation of your beauty assets providing unparalleled effectiveness without aggression. A true organic beauty routine relying exclusively on your own cell’s ability to wake-up!

MOVE THAT BEAUTY CELLS! This statement perfectly summarizes the science of mechanical medicine. Cells live by - and for movement. Within the dermis, internal mechanical tension exercises the fibroblasts providing an active metabolism (collagen and elastin production) and a firm and resilient skin. At age 25, the tissue begins to sag as skin cells’ movement slows and fibroblasts become sluggish. Within the hypodermis, the delicate balance between fat production and elimination is a natural process that involves adipocyte cells. Even with a healthy lifestyle and regular physical activity, gluteo-femoral areas (such as saddlebag thighs) tend to increase fat retention. These two processes trigger the inevitable progression of aging and fat storage.

The new path to beauty is…

MECHANO-STIMULATION A TRUE BEAUTY ROUTINE A repetitive stimulation of the cellular membrane to trigger a biochemical reaction - occurs naturally in the body. The ingenious CELLU M6 technology replicates this natural bodily action, which is essential to tissue quality and health. How? The state-of-theart machine sends a constant stream of mechanical messages to the targeted cells, stimulating them without any side effects. This “cells’ rehabilitation” is the heart of a true beauty routine leading to a slim and youthful appearance. Nestled between weak, ineffectual techniques and invasive plastic surgery procedures is a true organic beauty care that opens a new path to anti-aging and slimming: LPG mechanostimulation.

Organic center in Hong-Kong: Asia at the forefront of beauty innovation

A NEW LEAF

green CELLU M6®

MECHANO-STIMULATION for face and body

LPG®, THE OTHER “FRENCH PARADOX”

e e becom ues hav women iq n h c te ch dy any fren e and bo LPG fac ly routine for m a week

French women are known for staying petite and slender despite having a diet of rich fattening cuisine - it’s an anomaly called ‘the French paradox’. But French women are also highly regarded for their beauty and elegance. This doesn’t stem from intensive exercise or extensive cosmetic surgery - it’s a product of the CELLU M6. It’s another French paradox. Since 1986, the CELLU M6 has been an integral part of many French women’s beauty arsenal. A recent study showed that 92%* of French women want to enhance their beauty - but not by harmful or artificial means. Each day, for over 100,000 women , LPG’s noninvasive treatments are a beauty routine.

*From Opinion Way for LPG carried out on 1000 French women.

Opinion study: capturing french women’s beauty mindset Beauty has “very positive” connotations for 80% of the women interviewed by Christine Detrez as part of a study of 39 women in France, commissioned by LPG®.

A majority of women believe that “beauty is an advantage both in the employment market and in relationships”, and therefore think of it as something to value.

Christine DETREZ Sociologist

Whilst young women are “pretty” or “cute”, older women are “beautiful”

On the other hand, two thirds of the women interviewed rejected “the standardization of bodies and faces that have been subject to a variety of procedures, whether a facelift or collagen injections in the lips”. when asked to think about having these procedures done themselves, 80% say that they would have ‘the impression of having lost some of my identity”.

77% OF THESE WOMEN ASPIRE TO “BEAUTY THAT DOESN’T LIE”.

They defend “a beauty that suits them”, which reflects their experience and their emotions, that represents harmony and balance. And in contrast, “surgical” beauty seems to be a sign of “anxiety, perpetual dissatisfaction, and maybe even psychological problems in the women who use it”.

In this mindset of beauty that doesn’t lie, “age is not an enemy. Youth is a biological advantage (quality of skin, etc.) but this is compensated for by experience.”

Whilst young women are “pretty” or “cute”, older women are “beautiful”. This does not mean of course that these women don’t look after themselves from once they hit thirty, but they do so, “without it becoming an obsession”.

Women are busy and short of time for themselves, but they still want to find some moments for beauty treatments. For the majority of them, “looking after oneself is above all a pleasure...an interlude of calm, a moment for oneself that is worth defending”.

New campaign: rewriting the advertising rulebook LPG is breaking the mold once again with a new advertising campaign for the general public that is unique in its field. A strong message has been chosen: “LPG SAYS NO TO ARTIFICIAL BEAUTY”, to reaffirm the brand’s principles, loyal to the idea of natural, responsible and intelligent beauty. And to reinforce this dual message, two bold decisions were made: first, in choosing a realistic model, a 39 year old mother of two, and secondly, to reject the use of digital enhancement of the images in post production.

Because there is more effective way to naturally reduce wrinkles than retouching

Because there is more effective way to naturally reduce cellulite than retouching

François Pigneaux is a celebrity coach in eminent Paris 16th arrondissement (France). Expert in ENDERMOLIFT™ and LIPOMASSAGE™ treatments, he explains why VIPs are real addicts!

shooting Ariana’s ARRY.

by Kate B

François PIGNEA UX treating Ariana , LPG’s latest ca mpaign

Celebrities’ best kept anti-aging and beauty secret

model

With mummified faces and fixed, unnatural expressions - the age of cloned beauty has come to an end. The new generation is all about using the natural beauty treatments of LPG® MECHANO-STIMULATION. Countless actors and actresses have joined this popular new trend.

“For models, TV presenters, actors, or any other people working in show business, the physical features are truly professional assets. This is why they are so demanding in selecting aesthetic cares and so much educated about them.

For several movies, I had to resculpt actors’ faces to make them look more angular or thinner, with a more virile appearance. In another instance, I had to enhance an actress’ body in few short weeks to make her figure slimmer and more sculpted. In both cases, the CELLU M6 gave amazing results in recontouring and resculpting in a very short period of time, results that cannot be achieved by only exercising and dieting.

Because a movie’s success hinges not only on the storyline – but also on the actor’s image, both must fulfill the director’s wishes.

They’re very responsible when it comes to their body.

Celebrities immediately feel comfortable because they know their unique facial characteristics and distinctive features will stay intact – and that there is no risk at all.

Celebrities become LPG devotees and make it an important part of their Beauty Routine. ENDERMOLIFT has become a best seller among my VIPs because its advantages are three folds: High anti-aging effectiveness and immediate effect, total preservation of facial expressions, and intense relaxation”.

Launch of the new CELLU M6® at the Crazy Horse Cabaret

icipant gular part tival re a is G LP Fes nnes Film at the Ca

LATEST LPG® STUDY** RELEASED IN THE MOST RENOWN EUROPEAN SCIENTIFIC JOURNAL ON OBESITY

+70

%

is the proven increase in the body’s natural release of stubborn fat after 12 Lipomassage sessions.

TM

Scientific proof is provided by Professor Max Lafontan, INSERM* research director, as his research revealed this important finding.

LIPOMASSAGE

TM

The CELLU M6 body technique, is performed by a patented treatment head using motorized rollers. More than 300 different tissue folds created for targeted slimming and firming LIPOMASSAGE’s ability to reduce the circumferential measurements of treated areas was indisputably proven with clinical studies long ago. But what about its impact on lipolysis? In 2010, Prof. Lafontan’s study revealed how the new CELLU M6 treatments affect the femoral areas’ adipocytes (i.g. buttocks, saddlebags, thighs). This scientific study is among 85 others that LPG has sponsored, which illustrates ENDERMOLOGIE’S effectiveness on cellulite.

“The new CELLU M6 has a real impact on femoral adipose tissue: there’s a 70% increase in the tissue’s ability to respond to a lipolytic agent. From there, we can easily extrapolate that tissues’ responses to natural lipolytics will also be enhanced.

Before After

This is an amazing revelation - it means that LIPOMASSAGE revitalizes the activity of inactive adipose tissue

Lipolyse Lipolysis

+70% RESCULPT / SMOOTH Roll’up

BEFORE

AFTER 12 SESSIONS

** MARQUES MA, COMBES M., ROUSSEL B., THALAMAS C., VIDAL-DUPONT L., LAFONTAN M., VIGUERIE N. The impact of a mechanical massage on gene expression profile and lipid mobilization in female gluteofemoral adipose tissue.

Obesity Facts 2011, Vol. 4, Issue 2, April 2011; pp.121-129.

SLIM - Roll’in

Read more on: www.cosire-lpg.com FIRM - Roll’out Pr. Max Lafontan: world renowned expert on adipose tissue

More than 300 tissue folds created for targeted slimming and firming * Institut National de la Santé et de la Recherche Médicale / Medical Health and Research National Institute

ENDERMOLIFT A worthy challenger to injections TM

ENDERMOLIFT, CELLU M6 face technique, is performed with a patented treatment head using active flaps.

FIRM / REDENSIFY Lift 16 beats / sec Before After

REPLENISH Lift 8 beats / sec

CLARIFY Lift 4 beats / sec

For customers who are increasingly in search of results and natural effects, Endermolift rejuvenates the dermis by producing new collagen and elastin fibers. It reconditions all facial tissue and enhances tissue elasticity and tones skin. Benefits also include clarifying the complexion, redensifying or firming the whole face. A best seller where the effects are visible from the first sessions, particularly recommended for women who think that it is too early or too late for them, or who simply do not want to try more aggressive treatments.

THERE’S BAD NEWS & GOOD NEWS. THE BAD NEWS: Time and genetic predisposition make our fat cells (adipocytes) and dermic cells (fibroblasts) become sluggish or even inactive. The result: fat and cellulite accumulate and skin aging becomes visible.

2 GOOD NEWS: Not only it is possible to reactivate dormant fibroblasts and adipocytes, but the revitalization is 100% natural – and there are absolutely no negative side-effects.

LPG Techniques reenergize fibroblasts’ natural production of collagen and elastin, which replenishes dermis with ‘homemade’ essential proteins. LPG Techniques also boost adipocytes natural lipolysis helping release of stored fat, which is used as metabolic fuel for the body. As a result, slimming and anti-aging goals are reached naturally - without unwanted side-effects or risks

When skin ages , fibrobla activity declines st

Over 2 0 clie nts per da treated... y!

From a classic beauty salon to an EndermoSpa LPG center ®

What if the ENDERMOSPA LPG concept could change the life of a traditional beautician?

This was the challenge set by Laurence Vallier, owner of “Rive Gauche Beauty”.

The owner of a beauty salon in the 15th arrondissement of Paris, Laurence Vallier, 47, is a beautician and long time user of LPG products. “Four years ago I invested in a CELLU M6 ST machine which allowed me to ride out the recession, because the product worked well and attracted new customers. I then bought a CELLU M6 KM [2] S, which is even more effective”.

But it was when she went to the Mondial SPA show a year ago that everything changed. “I discovered the ENDERMOSPA LPG concept, and it was a real bolt from the blue! Following the positive results I’d already had, the banks had faith in me, and allowed me to invest in a project I really believed in.”

LPG®, A PARTNER EVERY STEP OF THE WAY The institute was completely overhauled in order to adopt the ENDERMOSPA LPG Center visual identity, which incorporates the equipment and specific interior design. The latest generation of machines (CELLU M6 ENDERMOLAB S) was installed in July 2010.

Laurence’s new-look centre was opened in September, and its immediate success was no surprise. “It’s true that the equipment is superb and offers fast and impressive results. But this success is also due to the support of LPG’s commercial advisors who worked with me from start to finish, not forgetting the exceptional after-sales support which offers assistance within 24 hours.

A SPECTACULAR TURNOVER It didn’t take long to show results. After just six months, Laurence Vallier saw turnover and customer numbers double. “I have even had to take on an employee, and I’ll probably have to take on more, as the number of customers keeps increasing. Men are starting to be interested by the techniques too.

Post-treatment, we are also selling a lot more LPG cosmetics than we did before.” Increasing numbers of customers and a healthy turnover mean that Laurence Vallier is planning to open other EndermoSpas in the near future.

“It’s true that the equipment is superb and offers fast and impressive results.

But this success is also due to the support of LPG’s commercial advisors” *An LPG treatment program offering a feeling of intense relaxation and slimming and anti-aging results in record time. Only available in ENDERMOSPA LPG centers and for a maximum of six days.

At a rate of twenty or so 40-minute sessions per week, the Express* treatments for face and body are another strong point of the ENDERMOSPA LPG centers, in addition to the classic face and body treatments.

The benefits are long-lasting when bad habits are broken in terms of sleep, physical activity and diet.

This doesn’t mean that Laurence Vallier has forgotten the traditional treatments, like hair removal, for example. “This is a good entry product that then allows us to offer our customers LPG’s slimming and anti-aging solutions all year round.”

ENDERMOSPA LPG : Paris, St-Tropez, Milan, Dubai… and more ®

IN TODAY’S GROWING AND COMPETITIVE BEAUTY INDUSTRY, ENDERMOSPA LPG® CONCEPT IS A KEY TO YOUR SUCCESS. THIS SOPHISTICATED ENVIRONMENT FEATURING THE LATEST CELLU M6 TECHNOLOGY OFFERS PREMIUM CUSTOMER SERVICE FOR UNEQUALLED SLIMMING AND ANTI-AGING RESULTS, WITH THE

■ PARIS ■ SAINT

TROPEZ

■ MILAN

FRENCH TOUCH. A GROWING NETWORK… AS OF TODAY, OVER 28 CENTERS HAVE

■ CRANS

MONTANA

ALREADY OPENED IN MORE THAN 10 COUNTRIES.

■ PRAGUE ■ VIENNA

Join the success story.

Read more on: www.lpgsystems.com/endermospa

■ CASABLANCA ■ DUBAÏ…

Endermospa La Gr Motte, South of andeFrance

THE NEW CELLU M6®, THE BENCHMARK REINVENTED The new generation consists of two versions: The CELLU M6 INTEGRAL AND THE CELLU M6 ENDERMOLAB. Both boast the latest LPG technology and are adapted to the needs of all. What does this mean in practice?

This produces better, faster results, and a more comfortable procedure for both the client and the practitioner! The second major innovation is that the latest generation of the CELLU M6 has a built-in LPG coach. More than 60 treatment programs have been pre-recorded to make it easier to use. After having chosen the suitable treatment on the touch screen control panel, the machine automatically shifts to the right settings. The screen shows the areas to treat. All you have to do is follow the guide!

LPG COSMETICS: A PERFECT MATCH THE SOINS TECHNIQUES LPG range is designed to complement the effects of the ENDERMOLIFT and LIPOMASSAGE sessions. The products have been specially developed to optimize LPG’s slimming and anti-aging results. The range consists of 8 products for the face and body. The technical prowess comes from a selection of active ingredients that have been scientifically tested and are present in strong concentrations, combined with textures that have been carefully studied to preserve the ‘pleasure’ aspect (optimal absorption, non-greasy texture, fresh floral and fruity perfume). These products are proving very successful results, increasing the demand for ENDERMOLOGIE sessions for the face and body and vice versa.

SUCCESS STORIES: Word of mouth from Hong-Kong to Toronto EDEN DAY SPA TAKES CLIENTS TO PARADISE IN POLAND

Experience LP G treatments in Warsaw

WARSAW, POLAND: Mrs. Ewa Slusarska runs the EDEN DAY SPA CENTER in Warsaw. “ENDERMOLOGIE advertisements promote “visible results,” which has been well established in my practice”“I’ve seen a dramatic reduction in adipose tissue, diminished cellulite dimpling, along with skin firming and redensification” “Immediately after the initial treatment, our clients have very posi positive opinions. Most often, they describe a sensation of lightness and say their skin texture is smoother, but they also claim to feel more relaxed and rested”. The decision to introduce ENDERMOLOGIE to our Center’s treatment menu was not a casual one. It was a very well thought-out strategic move with a careful analysis of the return on investment potential. Now, with complete confidence, I can say the quantifiable financial benefits of the LPG Technique have satisfied my profitability expectations”

A YEAR OF SUCCESS SINCE INTRODUCING LPG® ATHENS, GREECE: Rea Koutri owns and runs a beauty salon in Athens and has been in the beauty aesthetics business for the last 30 years. “My clients get amazing results on slimming, cellulite, and loose skin as well as in the overall sculpting of their body.” “LPG’s face treatment results

are also impressive, with great success on the redensification of wrinkled skin, face tightening, reduction of the eye fine lines as well as lifting of the eye-lids, increase of the lip volume and an overall redefinition of the face contour”. “I’ve significantly increased my clientele base and of course my business profitability in a very short period of time. After all these years of experience, I strongly believe that the LPG technique is the best treatment currently available in the aesthetics market and it really raises the level of service and care that a beauty salon can offer.”

On the road to su ccess with LPG

HIGH-QUALITY AND SERVICE REWARDED SHEFFIELD, UK: Tammy Peat, BODY & FACE WORKS:

“I am thrilled to be the first in the UK to receive this prestigious Certified Quality Center award from LPG and also

lding udly ho o r p y Tamm r reward he

proud to be the first salon in the north of England to introduce the latest technologies using the CELLU M6 ENDERMOLAB. I have been using LPG ENDERMOLOGIE for 6 years and have always had excellent results but since introducing the ENDERMOLAB three months ago, myself and my clients have found the results exceed all expectations. They need fewer treatments to achieve the result they want and the results are even more profound.”

TAIWAN: BEING SPA BEING SPA was established by Tongyi Jiajia Co. Ltd, eight years ago and represents ten beauty salons all over Taiwan. Ms. Shuyu Chan, Sales and Marketing Director, told us about their experience with LPG. “Our situation was greatly improved in 2008, when we equipped ourselves with LPG machines. The slimming results have made the treatment very popular among our clients and we’ve seen a 25% to 28% increase in bodysculpting treatments” “Besides the business growth LPG Treatments brings, clients get the results they expect and our beauticians’ work is made easier”.

“Besides our female clients, 20% of our memberships are men from Being Sports Club”.

Well-bein effective g and n LPG in T ess with aiwan

LOUGHTON, UK: SUE ALI OWNS AND RUNS THE HIDEAWAY. After she converted a part of her home to form a peaceful and relaxing exclusive LPG Clinic, 9 months ago, she’s now looking to expand into a commercial premises. “I’d heard about ENDERMOLOGIE through word of mouth and that it really worked in helping to get rid of cellulite. I googled ENDERMOLOGIE and after reading the reports, success stories and seeing the ‘before and after’ results, I booked a course of 10 treatments and the end of it I was completely amazed by the results”. “Many of my clients are unaware that the LPG technique could be applied to the face, so I’m receiving more interest for the facial treatments. I also use the LPG cosmetics and they’ve proven to give such wonderful results, my clients love them!” They love the technique. It enhances their wellbeing and gives them the confidence they lacked before treatment. One of my clients said to me, “this is the first time I have worn a short skirt since I was 15 years old and I am now 30!” “Years of study by Professors and Doctors in optimizing the protocols, passion and dedication of therapists and commitments of clients are the keys to guaranteed results!”

One of my clients said to me, “this is the first time I have worn a short skirt since I was 15 years old and I am now 30!”

WORD OF MOUTH FROM HONG-KONG TO TORONTO TORONTO, CANADA: The ZEN SPA, with an impressive track record of 15 years, offers state-of-the-art spa services in a unique, calm, and peaceful environment where clients can enjoy a rejuvenating and relaxing treatment in one of the seven individual rooms or its luxurious couple’s room. An avid traveler, Zen Spa owner, Belinda Wang often visits her relatives in her native Hong Kong and it was in this metropolitan city that she was first exposed to the LPG technique.

Since it is extremely popular in Hong Kong, Belinda researched its effectiveness and introduced the LPG technique at Zen Spa. “This was 6 years ago and the results of the LPG technique have been incredible as the machine provides impressive body contouring capabilities and significantly reduces the appearance of cellulite”. “It is unique in that it provides medical results similar to those that would be seen on a patient undergoing a liposuction procedure but with no pain and no down time and at half the cost.”

LPG a trusted partner ®

■ 25

years of expertise

■ Over

140 million of treatments to date

■ Over

40 000 centers worldwide

■ Over

85 clinical studies

LPG a worldwide dynamic presence ®

■ Two offices in France, one in Valence that houses Accounting, R&D, Medical Training, Customer Services and Production Departments and one in Sophia-Antipolis near Nice accommodating Export Sales, Marketing, Research and International Training Departments.

■ Three

subsidiaries: Italy, Belgium and recently U.K.

■ A showroom, located in the heart of Paris, that welcomes star personalities and famous athletes on a regular basis.

■ Distributed

in over 110 countries.

Cosmoprof Bologna - Italy

LPG worldwide references ®

Ritz Paris - France ■ Thalasso & Spa Deauville - France ■ Four Seasons Provence - France ■ Ingrid Millet – Hong Kong ■ Malo Clinic Spa - Macau ■ Thermes Marins de Monaco - Monte Carlo ■ Hôtel Guanahani & Spa - St. Barts ■ Spa Clarins - St Martin Réf. : 101 62 76

■ Le

... More than 40 00 centers equipped worldwide

Payot Espace 8ème Paris

1200 beau sqm de ty an dica d we ted t ll-be o ing

LPG SYSTEMS S.A. INTERNATIONAL/MARKETING 2753, Route des Dolines - BP 243 06905 Sophia-Antipolis Cedex - France Tel.: +33 (0)4 92 38 39 00 Fax: +33 (0)4 92 96 09 65 www.lpgsystems.com

1657 - LPG Systems SA à Directoire et Conseil de Surveillance au capital de 2 000 000 euros – Siren RCS 335 183 836 Romans - © LPG Systems 2011 Any reproduction – even in part – is strictly prohibited. Non-binding photos.

Ingrid Millet Cellu M6® launch in China