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Marketing and Sales
Principles of Business, Marketing & Finance Grade Level: 9-11 1 credit Two Semesters
Prerequisite: None
In Principles of Business, Marketing, and Finance, students gain knowledge and skills in economies and private enterprise systems, the impact of global business, marketing of goods and services, advertising, and product pricing. Students analyze the sales process and financial management principles. This course allows students to reinforce, apply, and transfer academic knowledge and skills to a variety of interesting and relevant activities, problems and settings in business, marketing, and finance.
Sports & Entertainment Marketing will provide students with a thorough understanding of the marketing concepts and theories that apply to sports and entertainment. The areas this course will cover include basic marketing concepts, publicity, sponsorship, endorsements, licensing, branding, event marketing, promotions, and sports and entertainment marketing strategies.
Fashion Marketing is designed to provide students with knowledge of the various business functions in the fashion industry. Students in Fashion Marketing will gain a working knowledge of promotion, textiles, merchandising, mathematics, selling, visual merchandising, and career opportunities.
Social Media Marketing .5 credit Grade Level: 9-12 One Semester Recommended Prerequisite: Principles of Business, Marketing, and Finance or any marketing course
Social Media Marketing is designed to look at the rise of social media and how marketers are integrating social media tools in their overall marketing strategy. The course will investigate how the marketing community measures success in the new world of social media. Students will manage a successful social media presence for an organization, understand the techniques for gaining customer and consumer buy-in to achieve marketing goals, and properly select social media platforms to engage consumers and monitor and measure the results of these efforts.
Retail management focuses on the distribution and selling of products to consumers using various vending points such as chain stores, department stores, stand-alone stores, and various online markets. The course highlights the everyday mechanisms necessary to operate a successful retail establishment. The student is taught to evaluate methods for promoting merchandise, supervising employees, handling customer needs, and maintaining inventories.
Sports and Entertainment Marketing II is an advanced course designed to build upon students’ prior knowledge of sports and entertainment marketing. Students will develop a thorough understanding of advanced marketing concepts and theories as they relate to the sports and entertainment industries. Students will investigate the components of branding, sponsorships and endorsements, as well as promotion plans needed for sports and entertainment events. The course also supports career development skills and explores career options. Academic skills (mathematics, science, English, and history/social science) related to the content are a part of this course.
Practicum in Entrepreneurship 2 credits Grade Level: 12 Two Semesters Recommended Prerequisite: Pathway with Practicum in Entrepreneurship as the Level 4 Course
The Practicum in Entrepreneurship provides students the opportunity to apply classroom learnings and experiences to real-world business problems and opportunities, while expanding their skill sets and professional relationships as a real or simulated business owner versus the experience one would have as an employee. Students will prepare for an entrepreneurial career in their area of interest in their career cluster and build on and apply the knowledge and skills gained from courses taken in an array of career areas. Practicum experiences occur in a paid or unpaid arrangement and a variety of locations appropriate to the nature and level of the student’s need for work-based learning experience.
Career Preparation I Career Preparation II 3 credits Grade Level: 11-12 Two Semesters
Prerequisite: Successful completion of one or more advanced career and technical education courses that are part of a coherent sequence of courses in a career cluster related to the field in which the student will be employed.
In Career Preparation students participate in a learning experience that combines classroom instruction with paid business and industry employment experiences. The goal is to prepare students with a variety of skills for a fastchanging workplace. Students are taught employability skills, which include job-specific skills applicable to their training station, job interview techniques, communication skills, financial and budget activities, human relations, and portfolio development. Career Preparation is relevant, rigorous, and effectively prepares students for college & career success. Students enrolled in a Career Preparation (Co-op) course will receive 3 credits for the course and may be eligible for off periods each afternoon to go to work. To enroll in a Career Preparation Co-op work program, students must:
• Be classified as a senior when the new school year begins • Be 16 years of age when the new school year begins • Have employment verified by Career Prep teacher prior to beginning of school • Abide by the district and state guidelines for Career Preparation students
The Education and Training Career Cluster focuses on planning, managing, and providing education and training services and related learning support services. All parts of courses are designed to introduce learners to the various careers available within the Education and Training career cluster.
Early Learning Statewide Program of Study
The Early Learning program of study focuses on early childhood education, which consists of instructing and supporting preschool and early elementary school students in activities that promote social, physical and intellectual growth as well as in basic elements of science, art, music, and literature. This program of study introduces CTE learners to tasks necessary for planning, directing, and coordinating activities for young children.
Secondary Courses for High School Credit
(Courses must be completed in this order.)
Work-Based Learning and Expanded Learning Opportunities
Industry-Based Certifications
Level 1
• Principles of Education and Training
Level 2
• Child Development
Level 3
• Child Guidance
Level 4
• Practicum in Early Learning
Exploration Activities Work-Based Learning Activities
• Participate in the
Texas Association of Future Educators • Teach a community education class • Volunteer as a teaching assistant
Postsecondary Opportunities
Associates Degrees
• Early Childhood Education and Teaching • Multicultural Early Childhood Development • Kindergarten/Preschool Education and Training • Psychology/Sociology
Bachelor’s Degrees
• Early Childhood Education and Teaching • Multicultural Early Childhood Development • Early Childhood • Psychology/Sociology • Early Childhood Education and Care –
Advanced • Early Childhood Education and Care – Basic
Master’s, Doctoral, and Professional Degrees
• Early Childhood Education and Teaching • Multicultural Early Childhood Development • Educational, Instructional, and Curriculum Supervision • Educational Leadership and Administration
Aligned Occupations
Occupations
Kindergarten Teachers, except Special Education
Preschool Teachers
Median Wage Annual Openings % Growth
$53,310 1,848 17%
$27,851 4,330 17%
Elementary School Teachers $54,140 13,121 16%
