MEDIA KIT
2013
Your Hispanic Outreach
Solutions H i s p a n i c . C o n s u m e r.O u t r e a c h
laprensamedia.com
Dear Advertiser, La Prensa Media‘s slogan summarizes our perspective on the powerful nature of the Hispanic market: “The Future Is Now/El Futuro es Ahora”. Our society has been shaped in so many positive ways by the contributions of Hispanics, and you will want to keep these facts front and center when developing your marketing strategies. Hispanics have the greatest number of small business start-ups; the fastest growth rates in disposable income; have increasingly influential political power; are distinguished by their youthfulness, size, and linguistic characteristics; and are rapid adopters of technology, the internet and social media. These attributes combine to create a powerful market for any business in search of growth. Here at La Prensa Media we continue to extend our platforms, products and reach to better assist you in this endeavor. We are more committed than ever to delivering solutions that help you engage with Hispanic consumers. Our strong brands, deep community roots and local footprint provide you the best of all media combinations. Our ability to connect and engage Hispanic audiences across all our publications is what attracts higher numbers of readers per copy and continuously delivers vertical alignment and product integration across all our platforms. I encourage you to explore the many attributes of our media company. If you’re looking for results and are ready to “Think Hispanic!”, then remember to also “Think La Prensa Media”. Saludos,
La Prensa Media Marketing Director & Sales 217 480 6535 nancy@laprensamedia.com laprensamedia.com
Results Clients & Testimonials
H i s p a n i c . C o n s u m e r.O u t r e a c h
Our philosophy is simple: to drive results for your business. Here is what a few of our customers have to say:
“La Prensa is the first place we go to reach the Hispanic population with information on upcoming shows. Its broad coverage area allows us greater access to a growing market we weren’t able to touch before, and we have seen increased ticket sales as a result of advertising in La Prensa. We see it as a win-win for both of us.” Jennifer Larson, Assistant Director, Marketing, University of Illinois Assembly Hall. "First Federal Savings Bank of Champaign-Urbana has advertised in La Prensa for nearly 3 years. We have found the publication to be a useful tool in broadening our marketing message. The service and ad copy content La Prensa provides are outstanding." Thanks, Ata M. Durukan, Senior Vice President of Human Resources and Marketing, First Federal Savings Bank of Champaign-Urbana "We did end up hiring somebody who responded to the ad, so I'd say it paid off! We will certainly keep La Prensa in mind for future help wanted ads." Take care! Michael Ambrose, Human Resources Assistant, EP Technology Corporation
Portfolio
newspaper
weekly publication
Demographic Profile H i s p a n i c . C o n s u m e r.O u t r e a c h
La Prensa Media’s Market profile
$549 Billion
Hispanic Buying Power
$60,642
Hispanic Average Household Income
150,000
Monthly Audience
5
Hispanic Average Household Size
La Prensa Media’s audience is composed of highly-engaged, and super connected influencers. Their households have four or more members. They are active engaged readers. Cultural relevance and news - you - can - use are important to our audience. They actively use La Prensa Media’s publications as tools for everything from the latest in entertainment to job opportunities to learning about college financial aid. They play active roles in their communities and grow with our respective brands.
Personal Demographics
Household (HH) Demographics
Male................................. 74% Female............................... 26% Average age....................... 40 Married.............................. 65% Single................................ 28% Born outside of the U.S.*...... 85% Average years in the U.S.*... 17
Average HH Size................ 5 Average HH Income............. $42,353 HH’s with Children............... 74% (Age 17 and under) Language Preference Spanish.............................. 88.5%
(* Among Hispanic Adults born outside U.S.)
newspaper
weekly publication
Stand Out!
Premium Advertising Opportunities
H i s p a n i c . C o n s u m e r.O u t r e a c h
WIDTH X HEIGHT
Full Page Ad 10.75"X11.75"
Half Page Ad 10.75"X5.75"
1/4 Page Ad 5"X5.75"
1/8 Page Ad 2.5"X2.95"
Get your name in front of customers with something creative and unique. Each of these stand out products are sure to increase attention to your business. La Prensa Media advertising product tailored to your needs.
• Front page banner ads & creative ad units • Front page post it notes • Centerspread double-truck ads (Full or Half Page) • Tabloid wraps (Front and Back Pages of Section) • Tabloid page ads (Full Page) • Corner ads (1/8 Page) • 1/4 page ads (Horizontal or Vertical) • Business Card ads These and many other creative ad units are available. Consult your Account Executive to discuss a creative campaign that suits your product or service.
Inserts
We have a number of options for Print and Delivered Inserts as well as pre-printed materials that can be inserted into our publications. Ask your Account Executive about these specialty products.
newspaper
weekly publication
Display Ad Rates H i s p a n i c . C o n s u m e r.O u t r e a c h
* Advertising rates displayed per issue (pi) + Weekly Publication (every other Friday)
Front Page
Color Ads 2.625"x2" 5.25"x2" 10.5"x2"
1/8 Page 2.5"X2.95" B&W COLOR
1 Issue
Savings per Advertising Period:
2 Issues
2 Issues 10% Off 6 Issues 15% Off 12 Issues 20% Off 26 Issues 25% Off (Discount price as shown)
$250 $325 $450
$225 per issue $308.75 per issue $427.50 per issue
1 Issue
6 Issues
12 Issues
26 Issues
52 Issues
$210 pi $264 pi
$189 pi $237 pi
$178.5 pi $224.4 pi
$168.5 pi $211.2 pi
$157.5 pi $198 pi
$324 pi $396 pi
$291.6 pi $356.4 pi
$275.4 pi $336.6 pi
$259.2 pi $316.8 pi
$243 pi $297 pi
$540 pi $660 pi
$486 pi $594 pi
$459 pi $561 pi
$432 pi $528 pi
$405 pi $495 pi
$960 pi $1200 pi
$864 pi $1080 pi
$816 pi $1020 pi
$768 pi $960 pi
$720 pi $900 pi
$150
$135
$127
$120
1/4 Page 5"X5.75� B&W Color
1/2 Page 10.5"X5.75" B&W COLOR
Full Page
10.5"X11.75" B&W COLOR
Online Banner Ad The Holidays Special
1/2 page, Color, 11 Publications, $450 p.i Valentines Day, Easter and Children's Day, Mothers Day and Cinco de Mayo Fathers Day, USA Independence Day, Mexican Independence Day Halloween and Day of the Dead, Thanksgiving, Christmas and New Years
To advertise contact : La Prensa Media DIRECTOR : INDIANA SALES Enrique Hernandez 317.701.4433 enrique@laprensamedia.com MARKETING : ILLINOIS SALES Nancy M. Hernandez 217.480.8525 nancy@laprensamedia.com
newspaper
weekly publication
Classified Ad Rates H i s p a n i c . C o n s u m e r.O u t r e a c h
* Advertising rates displayed per issue (pi) + Weekly Publication (every other Friday)
Savings per Advertising Period: 2 Issues 10% Off 6 Issues 15% Off 12 Issues 20% Off 26 Issues 25% Off (Discount price as shown)
1 Issue
6 Issues
12 Issues
26 Issues
52 Issues
$96 pi
$86 pi
$82 pi
$77 pi
$72 pi
$148 pi
$133 pi
$126 pi
$119 pi
$111 pi
$247 pi
$223 pi
$210 pi
$198 pi
$185 pi
$440
$396 pi
$374 pi
$352 pi
$330 pi
1/8 Page 2.5X2.95" B&W
1/4 Page 5"X5.75" B&W
1/2 Page
10.5"X5.75" or 5.75�x10.5 B&W
Full Page
10.75"X11.75" B&W
To advertise contact : La Prensa Media DIRECTOR : INDIANA SALES Enrique Hernandez 317.701.4433 enrique@laprensamedia.com MARKETING : ILLINOIS SALES Nancy M. Hernandez 217.480.8525 nancy@laprensamedia.com
newspaper
Pre-printed Insertion Rates
weekly insertions
H i s p a n i c . C o n s u m e r.O u t r e a c h
• Check with your advertising rep. for available dates. • Maximum of 75,000 inserts.
$65.00 for every 1,000
City Illinois Indiana IL + IN
Circulation 41,000 34,000 75,000
Rate $2,665 $2,210 $4,875
- We recommend printing inserts on 70# paper or better. Maximum size is 12½” by 11¼”. If folded, fold should be on 11¼” side. Should inserts require special handling, cost will be passed on to the advertiser. - A sample of every preprinted insert must be submitted for approval to: - Submissions must be received no later than 10 business days prior to publication date. - Once orders are approved, preprinted inserts must arrive seven business days in advance. - Ship to: La Prensa Media [Attention: Nancy M. Hernandez] 154 George Street. Urbana, IL 61802
business directory
munthly publication
Rates
* rates are displayed per issue Color Interior 8.5”x11” Cover Full Page Inner Full Page 1/2 Page Ad Each Additional Listing
$600 $300 $200 $25
Production
Dimensions
WXH
Full Pg. Ad 8.5”x11” Half Pg. Ad 8.5”x5.5”
Issues:
The Mundo Negocios Business Directory is published on the Second week of every month.
Deadlines:
Requirements
The deadline for each issue is on the 25th of the month prior to publication. • Ads should be CMYK and 300 dpi • Full Page Ads need bleeds (8.625” x 11.25”).
Advertise and List your Business in the Mundo Negocios Business Directory. The Mundo Negocios is distributed to most homes and business in the directory scope and provides maximum exposure to ready to buy costumers. With a full-page cover ad you will be able to give buyers all the information they need to choose your business over competitors. Include full-color photos of your products or business. Provide maps so customers can easily and you. Most importantly, make a great impression on customers with a vibrant full-page, full-color ad on the Mundo Negocios Directory.
magazine
Full Page 8.5” x 11” Bottom Page (horizontal) 8.5“x4” Border Page 3” x 11” Corner Page 4.25” x 4”
Requirements
Production
Issues:
The Mundo Negocios Business Directory is published on the 1st week of every month.
Magazine
Full Pg. Ad 8.5”x11”
Bottom Pg. Ad 8.5”x4”
Deadlines:
The deadline for each issue is on the 25th of the month prior to publication.
• Ads should be CMY K and 300 dpi • Full Page Ads need bleeds (8.625” x 11.25”).
Border Pg. Ad 3”x11”
Dimensions
* WXH
monthly insertions
Corner Pg. Ad 4.25”x4”
magazine
munthly publication
Advertisement Rates Magazine * rates are displayed per issue 3 Issues10% OFF
6 Issues15% OFF
12 Issues20% OFF
$1,170 $1,080 $720 $540 $360
$1,105 $1,020 $680 $510 $340
$1,040 $960 $640 $480 $320
Color Exterior Back Page $1,500
$1,350
$1,275
$1,200
Special Full Page + Border $1,500
$1,350
$1,275
$1,200
1 Issue Color Interior Full Page (page # 2,3,4) $1,300 Full Page $1,200 Bottom $800 Border $600 Corner $400
To advertise contact: La Prensa Media
DIRECTOR : INDIANA SALES Enrique Hernandez 317.529.7815 enrique@laprensamedia.com
MARKETING : ILLINOIS SALES Nancy M. Hernandez 217.480.8525 nancy@laprensamedia.com
• Please note rates can vary in different markets. • $50 per translation • 15% Marketing Agency Commision will be added to ad schedules • “ASK YOU REP ABOUT MULTI MARKET DISCOUNTS” (La Prensa Media & Nuestro Mundo)
Distribution Coverage Cities & Zip Codes
Magazine
* the same publications go out to our coverage area
Cities in Illinois: Arcola, Bloomington, Champaign, Charleston, Danville, Decatur, Hoopeston, Kankakee, Mattoon, Normal, Paxton, Rantoul, Savoy, St Joseph, Tuscola, Urbana
Cities in Indiana: Anderson, Carmel, Fishers, Fort Wayne, Greenwood, Indianapolis, Noblesville, Westfield
Illinois:
Zip Codes:
Circulation:
Indiana:
Zip Codes:
Circulation: 1,000 1,000 1,000 2,000 2,000 25,000
Arcola Bloomngton Champaign Charleston Danville Decatur Hoopston Kankakee Mattoon Normal Paxton Rantoul Savoy St Joseph Tuscola Urbana Anderson Carmel Fishers Fort Wayne Greenwood Indianapolis
Noblesville Westfield
61910 61701, 61702, 61704, 61709, 61710, 61791, 61799 61820 , 61821, 61822, 61824, 61825, 61826 61920 61832, 61834 62521, 62522, 62523, 62524, 62525, 62526 60942 60901 61938 61761, 61790 60957 61866 61874 61873 61953 61801, 61802, 61803
2,000 7,000 10,000 1,000 3,000 2,000 500 3,500 500 500 500 1,000 500 500 500 8,000
46011, 46012, 46013, 46014, 46015, 46016, 46017, 46018 46032, 46033, 46082 46037, 46038, 46085 46806 46142, 46143 46280, 46290, 46201, 46202 , 46203, 46204, 46205, 46206, 46207, 46208 46209, 46211, 46214, 46216, 46217, 46218, 46219, 46220, 46221, 46222 46223, 46224, 46225, 46226, 46227, 46228, 46229, 46230, 46231, 46234 46235, 46236, 46237, 46239, 46240, 46241, 46242, 46244, 46247, 46249 46250, 46251, 46253, 46254 , 46255, 46256, 46259, 46260, 46262, 46266 46268, 46274, 46275, 46277, 46278, 46282, 46283, 46285, 46291, 46295 46296, 46298 46060, 46061, 46062 46074
1,000 1,000
Distribution Map * three publication with one large coverage. Illinois: Arcola, Bloomington, Champaign, Charleston, Danville, Decatur, Hoopeston, Kankakee, Mattoon, Normal, Paxton, Rantoul, Savoy, St Joseph, Tuscola, Urbana
Indiana: Anderson, Carmel, Fishers, Fort Wayne, Greenwood, Indianapolis, Noblesville
Your Hispanic Outreach
Solutions
laprensamedia.com