For those who seek exceptional service and expertise.
Katie Sturm
Thinking of Listing Your Home in 2021? If you’ve been waiting for the right time to sell, now is an excellent time to list your property. I have helped so many of my clients achieve their real estate goals this past year.
A Leader in Luxury See the proof in the numbers. Katie is proud of the results her listings achieve. On Average, Katie’s listings are....
UNDER CONTRACT
SOLD ON AVERAGE AT
<155
98%
DAYS
OF ORIGINAL LISTING PRICE
Katie Sturm Broker Associate katie@katiesturm.com 970.799.3975 katiesturm.com
Education – Katie is a graduate of Virginia Tech’s College of Engineering holding both B.S. and M.S. degrees in Engineering. She was a top salesperson in the technical sales field before entering into real estate. She earned her Real Estate license in 2006 and her Certified Negotiation Expert designation in 2010. Experience – Katie is a top agent in her market in Durango, Colorado, having earned numerous sales awards and distinctions in her career. She is an avid investor of real estate herself, having formed many investment partnerships to purchase and sell income property – fix and flip single family homes, foreclosed property, apartment buildings, mini-storage units, and has also general contracted several homes. Katie has consistently ranked in the top 5% in La Plata County Board of Realtors having sold in excess of $65M of property over her career. She is highly committed to her clients, her partners and to being the very best in her field. Personal Service – Service and diligence is what sets Katie apart from other Durango Realtors. She excels by providing impeccable service before, during, and after the sale. She always keeps open communication during the whole real estate process through face-to-face, phone, email or text, whichever method her clients prefer. Professionalism – When you hire Katie you also get a full support team of professionals at Legacy Properties West Sotheby’s International Realty, consisting of a personal assistant, marketing manager, professional photographer, and graphics artist. Customer Satisfaction – Her clients are return customers. She aims to make sure her clients remain clients for life. Katie enjoys selling her clients additional properties as their needs change.
Who You Work With Matters SINCE JANUARY 1, 2018 • Over $53 Million in total sales • 85 Sales ranging from $27K-to-$2.5 Million • Average Sales Price of $600K • 31 Sales between 500K and $1 Million • 11 Sales over $1 Million • Represented 46 Seller Transactions • Represented 37 Buyer Transactions • Represented 10 Buyer & Seller Transactions • Consistently in the top 30 agents in the Durango area year over year
39 225 Sawyer Street
Properties sold for 2020!
711 Damascus Road
Sold 2020 $2,500,000
Sold
47 Mason Cabin
246 County Road 253
Sold 2020 $1,260,000
Sold 2020 $1,250,000
2020 $1,950,000
467 Jenkins Ranch
604 Riverbend Street
483 Juniper Ridge
Zink Ranch
801 E 3rd Avenue
Sold 2020 $1,200,000
Sold 2020 $1,200,000
Sold 2020 $1,175,000
Sold 2020 $1,125,000
Sold 2020 $975,000
102 Latigo Road
17 Molas Drive
8493 Falls Creek
9971 County Road 141
600 Riverbend Street
Sold 2020 $830,000
Sold 2020 $800,000
Sold 2020 $787,050
Sold 2020 $785,000
Sold 2020 $750,000
500 Sagebrush Trail
237 Ute Pass West
83 Terra Blue Way
31861J US HWY 160
132 Pinnacle Place
Sold 2020 $711,000
Sold 2020 $600,000
Sold 2020 $592,500
Sold 2020 $555,000
Sold 2020 $550,000
6 Latigo Road
460 Sheol Street
752 County Road 206
272 Pine Ridge
89 Window Lake Trail
Sold 2020 $540,000
Sold 2020 $540,000
Sold 2020 $526,000
Sold 2020 $520,000
Sold 2020 $505,000
136 Pinnacle Place | Sold 2020 $501,000
431 Talisman Drive | Sold 2020 $448,000
1330 Homestead | Sold 2020 $310,000
57 Jameson Drive | Sold 2020 $495,000
135 Pine Ridge | Sold 2020 $442,000
1200 Florida Road | Sold 2020 $210,000
49 County Road 130 | Sold 2020 $490,000
470 Oxbow Circle | Sold 2020 $435,000
125 W 10th Street | Sold 2020 $208,500
580 Animas View Drive | Sold 2020 $475,000
324 Oxbow Circle | Sold 2020 $435,000
1200 Florida Road | Sold 2020 $205,000
224 Sierra Vista | Sold 2020 $465,000
1880 & 1882 CR 240 | Sold 2020 $422,000
71 Needles Way | Sold 2020 $139,900
Thank you to all my clients, colleagues and friends. For those who seek exceptional service, I look forward to serving you.
743 Main Avenue, Durango, Colorado BROKER ASSOCIATE
Katie Sturm 970.799.3975
legacypropertieswestsir.com Each Office is Independently Owned and Operated.
Local Knowledge. Global Reach. At Legacy Properties West Sotheby’s International Realty, we continue to break our own records as measured both locally in Southwest Colorado and around the world as part of the Sotheby’s International Realty network in sales volume, website traffic, and media exposure. Our performance stems from our approach: never rest on your laurels and work to always redefine the highest level of service.
$252M ANNUAL LOCAL SALES VOLUME (2020)
$2.3B ANNUAL GLOBAL SALES VOLUME (2020)
333 ANNUAL LOCAL TRANSACTIONS (2020)
$748,604 OUR AVERAGE SALES PRICE (2020)
Katie’s Testimonials Katie Sturm has participated in multiple real estate transactions with me over the last 6 years and she has always been completely competent, thorough, knowledgeable and prompt in all dealings. Katie knows the market well and is always straight forward even if it’s not quite what you want to hear. I would never have any hesitation in having her list a property or look for one for me in the future. You cannot go wrong hiring her if you want extraordinary service. Katie worked with us in the process of getting our home ready to sell, listing it, and having a contract in our hands in less than 2 months. We found her to be very professional, knowledgeable, and honest. She had our backs.
My family moved from Louisiana to Durango, Colorado. Katie Sturm made our move a very smooth one and we were able to find the perfect home for our family! She was quick and efficient in responding to our requests for information. She is extremely knowledgeable of the area. She listened to our needs (housing & budget) and showed us homes that fit our description. She negotiated with the sellers of the home we selected, and we were able to get a very good deal. Her great service continued throughout the banking/legal process and beyond. Our moving experience was an extremely positive one, thanks to Katie. I highly recommend her for Real Estate needs.
Katie is, without question, the best Realtor I’ve ever had the pleasure of working with. She guided my wife and I through a number of transactions, all of which had very unique challenges. Working with Katie, I was always confident that she was looking out for our best interests. I recommend Katie without reservation.
Katie was by far the best Realtor we’ve used. Her local knowledge and ability to remain mostly neutral throughout our two days together were outstanding. We were looking for a second home in Durango with some land. Katie drove us around to several homes and answered so many of our questions about the area and the houses. Her responses were neutral which allowed us to choose three of the houses on our own. On the second day, we looked as those three houses and finally chose the one we eventually bought. Katie was instrumental in the quick sale of this home without any coercion or suggestions. We made the decision ourselves using all of her knowledge and answers to our many questions. Thank you Katie... we will definitely recommend you and will most certainly ask for your services again.
Katie clearly loves her job. She is passionate, dedicated, knowledgeable, determined, loyal, professional yet personable, invested, hard working, good communicator, invested in community, trustworthy, and a “GO GETTER”! I would not consider anyone else to represent me with selling or buying.
Katie not only helped us buy a home, she helped us with the sale of the two homes we already had so that we could merge our families together in the NEW place! She was amazing - I felt like we were her only clients, she was so attentive and went above and beyond with the difficulties we had both selling AND procuring our new place. We had many issues with the sale of our prior homes, and Katie was on top of it every day and made sure everything would go smoothly. She stepped in and took care of every issue that came up and made our transition so smooth, we felt totally taken care of with every detail till the bitter end. She was fabulous!
Katie worked with us in the process of getting our home ready to sell, listing it, and having a contract in our hands in less than 2 months. We found her to be very professional, knowledgeable, and honest. She had our backs.
Best home buying experience ever!!! Katie Sturm was so professional and personal very balanced. She was patient and knowledgeable at every step of the journey. Katie is a great listener who had so many helpful ideas to narrow down our home search. She is a skilled negotiator and made sure the process was completely stress free. We would wholeheartedly recommend Katie for your next real estate adventure.
Katie is very knowledgeable about the Durango area and surrounding communities, she listens and develops mutual understanding on her clients’ needs and wants. That transfers into a focus on what is on the market or is coming on the market that will meet your specifications. This is the second property we have bought with Katie. We would never use anyone else, and we highly recommend her. Also she has a great sense of humor!
Katie is everything a person would want in an agent: knowledgeable, thorough, personable, patient, and dynamic. She is fair and represented us well as our buyer’s agent when negotiating for a vacation property near the town of Durango. She can “read” her clients and is able to quickly understand what they want and need. Katie made our dreams of owning a log home in the mountains come true! We can’t wait to move in next month!
OUR STORY For over a decade, Legacy Properties West Sotheby’s International Realty has been an innovative leader in the regional residential real estate market. Our brokers are passionate masters of their craft, combining local expertise and global connections to set the standard for real estate guidance in Durango and Southwest Colorado. In rhythm with market and technology advancements, we have grown and evolved and seen significant progress and change in our communities. Along the way, we have never lost sight of what inspires us–the endless beauty and distinct landscape of our remarkable place here in Southwest Colorado. It is this deep–almost sacred–sense of place that we share with our clients and compels us to accompany them on the journey to buying or selling a home.
A BRIEF HISTORY OR OUR LEGACY 1976 SOTHEBY'S INTERNATIONAL REALTY® ESTABLISHED With the same reputation for exceptional service provided by the Sotheby’s Auction House for more than 200 years, the Sotheby’s International Realty® brand became known for the distinctive properties it represented around the world.
2007 LEGACY PROPERTIES WEST ESTABLISHED Founded to provide support for individuals and families who have a vision and a dream about how and where they want to live. In essence, our intent was to help breathe life, direction and inspiration into the fulfillment of our clients’ goals — whether they were coming to our area as buyers or pursuing new paths as sellers.
2013 LEGACY PROPERTIES WEST PARTNERED WITH SOTHEBY’S INTERNATIONAL REALTY To further serve our clients and expand our reach, our affiliation with Sotheby’s International Realty brand brings a global network of marketing resources to our clients and furthers our goal of being the best-of-the-best in our market.
2018 OPENED OUR 2ND OFFICE To support our growing team and expand convenience in the Animas Valley, our second office at Trimble Crossing is now open.
2019 A YEAR OF GROWTH We added 10 new agents to our team and expanded to the North County Area by opening an office in the Tamarron Lodge.
2020 RECORD YEAR IN SALES
We believe every property deserves the exceptional. At Legacy Properties West Sotheby’s International Realty we offer a number of unique advantages that are ours alone. While some real estate firms offer premium services and others a strong sense of the local market, we offer our clients the best of both worlds. Our agents’ knowledge of our communities and local real estate market coupled with the global resources of the Sotheby’s International Realty brand provide our clients with exceptional results and service at every price point.
Our Legacy, Your Home Building on the centuries-long reputation of the preeminent auction house, the Sotheby’s International Realty brand is recognized globally. Our legacy of quality service and expertise is unmatched. Our alliance with Sotheby’s is our unique difference. Our exceptional listings are exclusively featured in Sotheby’s auction house marketing programs showcased in signature publications, digital newsletters, and on Sothebys.com.
OUR GLOBAL NETWORK
1,700 Brokerages | 72 Countries | 6 Continents
Your Home, Everywhere Our international network enhances the exposure of your listing well beyond the local market. A home represented by Legacy Properties West Sotheby’s International Realty is presented to a highly qualified global clientele through exclusive channels and relationships within the Sotheby’s International Realty network. Our proprietary network of residential brokerage companies includes offices in more than 72 countries and territories worldwide, making Sotheby’s International Realty a truly global real estate brand.
Twilight Professional Photography
Exceptional Presentation For Every Property Our marketing strategy is about establishing true consumer engagement. We start by bringing to life all of the qualities which make a property exceptional. By combining outstanding photography and intriguing narrative, our distinctive storytelling showcases a home’s finer details in ways which truly resonate with prospective buyers. High-quality, richly illustrated, and engaging content—our marketing is unparalleled.
Professional Photography
Drone Photography
Professional Property Videos
Professional Staging
Before
After
Immersive 3D Tours The feel of your house can’t be captured in photos alone. Buyers want to know the flow of the floor plan, the view from the kitchen sink, and the room-to-room living areas of the home. As your buyer may be across the country or overseas, Legacy Properties West Sotheby’s International Realty utilizes the Matterport 3D Showcase to enable virtual showings online. Now buyers can experience homes online like never before.
Legacy Properties West Sotheby’s International Realty is the only company in the area using both video and Matterport 3D tours to enable buyers to explore an entire home in a transformative way from any device, anywhere in the world.
Video: The Quintessential Content Home buyers are engaging with video in every element of their online experience on websites, social networks, and their connected TVs. Research tells us that the longer consumers are on a website, the more likely they are to take action and inquire about a property. Video provides a truly engaging experience for the consumer and remains the cornerstone of our content strategy for SothebysRealty.com and LegacyPropertiesWestSir.com.
Global Property Marketing The art of marketing a property is based on emphasizing each home’s unique character. A content rich experience is more effective in driving prospective buyers to your home and engaging them once they arrive. Every Legacy Properties West Sotheby’s International Realty listing makes its global debut at SothebysRealty.com, which provides our properties exposure to buyers in virtually every market in the United States and around the world. Visitors browse three times longer on sothebysrealty.com than any other real estate site due to quality content and presentation.
SothebysRealty.com Millions of viewers experience homes from around the world on sothebysrealty.com in 18 languages and through immersive, high-definition videography and high-resolution photography.
34 MILLION VISITS (14% INCREASE FROM 2019)
51%
FROM PEOPLE AGES 25 - 44
63%
FROM OUTSIDE THE US
PRESENTED IN OVER 40 CURRENCIES DESTINATIONS & LIFESTYLES VIRTUAL REALITY & 3D TOURS
Website Traffic
14.6 Million
Six-month comparison of SothebysRealty.com, compass.com, longandfoster.com. July-Dec 2020. Source: Similarweb.com
7.1 Million
3.9 Million
The Journey Your Home Will Make The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global property marketing partners include the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites. Additionally, once a home is featured on SothebysRealty.com, it is exclusively distributed on more than 100 Sotheby’s International Realty affiliate websites around the world. Results are measured by a variety of analytics and reporting tools, which enable our sales associates and clients to define a marketing campaigns impact.
Showcasing Your Home Where Buyers Are Looking Our marketing plans are driven by a consumercentric approach which target potential home buyers and sellers at all stages of the real estate journey. Our marketing platform will showcase your property through email marketing, social media targeting, single property websites, direct mail and optimized Google search results.
Company Publication Print & Digital Magazine
Our company magazine is distributed as an insert in The Durango Herald. In addition, it is sent electronically to all 22,000 Sotheby’s agents worldwide for presentation to their clients, and to the top 100 agents (including agents from other firms) in our key feeder markets. We feel the magazine significantly helps get our message out in a way that distinguishes us from all of the competition and puts your property out to the broadest audience possible. The online magazine provides a new technology that allows viewers to download the property brochures, play the videos and view the 3D Tours directly from the magazine — an innovation that will surely position your property in the best light possible with the greatest exposure.
Market Reports Produced quarterly, our Market Reports offer an overview of the existing market conditions in key communities throughout Southwest Colorado. Our goal in sharing market data with you is to create a better understanding of the trends affecting our unique housing market.
The Source For All Things Real Estate Our website enables visitors to immerse themselves in our properties through high definition video, highresolution photography, and both local and regional content. Through LegacyPropertiesWestSIR.com, we create an immersive experience that invites consumers to connect. Our website offers an exceptional user experience... plus all of the features that buyers want.
LegacyPropertiesWestSIR.com 43,566
Top 10 States
UNIQUE VISITORS
1. Colorado
60,000
2. Texas
TOTAL SESSIONS
3. California
145 Thousand
4. Arizona
PAGE VIEWS
5. Florida
163
6. New Mexico
COUNTRIES VISITING
7. New York 8. Virginia
2.59
9. Illinois
AVG. TIME VIEWED PER VISIT
10. New Jersey
• Higher quality photos than MLS
• Better user experience
• Optimized for iPad and mobile
• Local info for each listing
• Individual statistics per homeseller
• More community info
• Restaurants, schools, etc.
• Instant notification of price
• Comparable sold listings
• Market stats
changes and new listings
• Engaging area videos
Your Home’s Social Network Social media is about connecting with people and cultivating relationships. We use online platforms to promote the brand to the community of real estate intenders and influencers around the globe. We actively engage with online networks of people who are passionate about Durango living and help transform them from being curious browsers to home buyers while driving consumers to LegacyPropertiesWestSIR.com.
10k
1.5k
9.9k
3k
REACH
FOLLOWERS
VIEWS
IMPRESSIONS
Driving Engagement Across the Globe We partner with leading media powerhouses to deliver content to discerning audiences worldwide. Our partners’ cutting-edge innovation, strategic positioning, and international impact enable the Sotheby’s International Realty brand to successfully connect with global consumers. We leverage our relationships to articulate the Sotheby’s International Realty brand strategy, a differentiator competitors cannot replicate.
The definitive home for business intelligence on the web providing the global business community with trusted news, analysis, data and tools reaching the world’s most influential budget-holders, opinion formers and purchase decision makers.
Our partnership allows our brand to reach the international business elite across newspapers, websites, magazines, social media and video through unique and exclusive positioning of the properties represented by our network.
Our partnership with The New York Times blends exclusivity and trailblazing technology to reach a worldwide audience of over 118 million unique users per month on it’s website, nytimes.com.
The Sotheby’s International Realty Apple TV app offers powerful visuals showcasing over 50,000 properties represented by the brand globally.
Our partnership extends to additional lifestyle, travel, fashion and design authorities including House Beautiful, Veranda, Town & Country and Harper’s Bazaar. Taken together, the five luxury titles serve as the ultimate destination for the affluent.
Nikkei has engaged in an exclusive alliance with our brand. We are the first real estate brand to present property listings outside of Japan to Nikkei readers, giving Japanese consumers access to residential real estate offerings in over 70 countries and terrorities.
A premium British brand, The Times is the UK’s highest ranked daily publication for reaching the nation’s business elite and high net worth individuals.
Through its print and digital editions including architecturaldigest.com, Architectural Digest (AD) provides an exclusive view into the world’s most beautiful homes, inspiring its millions of influential readers to redesign and refresh their lives.
Our in-flight video ad content reaches a captive affluent international audience, running in front of 30% of all movies and 20% of short featured content generating over 8.5 million views per month.
Our partnership provides vast coverage before a property investment focused audience, including runof-site digital display banners, a year-long presence on the Luxury | Property & Architecture Page, extensive video distribution and socia media promotion.
With over 2 million monthly visitors and more indexed pages than all other portals combined on Baidu — China’s largest search engine — our partnership ensures broad visibility to Chinese buyers searching for homes worldwide.
The world’s first marketplace to offer high-end items spanning multiple product catagories from dealers globally. JamesEdition reaches over 600,000 potential buyers from 200 countries monthly, and features all brand listings over $600,000 USD.
Connecting affluent buyers around the world with prestige properties. The multilingual platform reaches an audience comprising 70% international readers and 30% domestic.
Targeted Online Advertising In addition to our Sotheby’s Global Partnership Sites we consistently advertise properties we represent on specific websites, ones dedicated to increasing exposure with wide reach to target buyers.
E questrian Properties
M irador Luxury Townhomes
WEMINUCHE RANCH Now offered for sale for the first time, owning Weminuche Ranch means inheriting a valuable piece of Colorado history. In the heart of the Colorado Mountains, there are a few remaining pieces of property, handed down from generation to generation and unspoiled by development. The Weminuche Ranch is one of those properties, with approximately 209 acres and spectacular views, located north of Pagosa Springs. The ranch is just about as private as anyone could wish for. $2,300,000 Offered by Cathy Craig. MLS 739247
RAPP CORRAL
Rapp Corral is more than a successful, established business. It is a lifestyle reminiscent of the old west. Situated on 16 spectacular acres with direct views of the Needles Mountains and Haviland Lake, Rapp Corral is a thriving business. With a substantial customer base, Rapp Corral provides everything from 2-hour rides, all day rides, pack trips, sleigh rides and specialty events. The listing includes the business, complete inventory including tack and livestock, all corrals, buildings and the quaint log home where the owner can live on site or provide housing for a ranch manager. $1,695,000 Offered by Cathy Craig. MLS 734911
ANIMAS RIVER RANCH Premier property in the Animas Valley is hard to come by and this 50-acre parcel along the Animas River is one of the best! Located south of Trimble Lane, this spectacular property has abundant water rights, a 9-acre lake, Animas River frontage and a wildlife preserve. Take your pick of gorgeous views, the river, the lake, the pristine hay meadow, Missionary Ridge, the west valley ridgeline or the Needles Mountains off in the distance. With numerous sites to build your dream home, this unique gem should not be missed. $1,395,000 Offered by Cathy Craig. MLS 725366
Mirador is a luxury residential community situated on a bluff overlooking downtown Durango. Residents will take advantage of the amazing lifestyle that downtown Durango living will offer — surrounded by views from every direction and integrating the highest standards of residential design and construction. • Open floor concept • Cabinets are custom and locally made here in Durango • Luxurious master suites with five-fixture baths and heated floors
• Viking appliances and unique free-standing quartz island • Gorgeous views and amazing outdoor living spaces SHOWN BY APPOINTMENT ONLY
239 ROCK POINT DRIVE, UNIT A
239 ROCK POINT DRIVE, UNIT B
• • • •
• • • • •
Move in ready Offered at $1,195,000 2,623 SF, 3 bedroom, 3 bath Balcony off master and both guest suites with river and mountain views
Move in ready Offered at $1,295,000 2,927 SF, 3 bedroom, 4 bath Heated courtyard plus 3 car garage Balcony off master with views
221 ROCK POINT DRIVE, UNIT A
221 ROCK POINT DRIVE, UNIT C
• • • • •
• • • •
Offered at $1,095,000 Available Spring 2018 2,927 SF, 3 bedroom, 4 bath Heated courtyard, plus 3 car garage Balcony off master with views
Offered at $995,000 Available Spring 2018 2,623 SF, 3 bedroom, 3 Bath Balcony off master and both guest suites with river and mountain views
“When choosing an agent to help you realize your real estate goals and dreams, experience matters.”
Cathy Craig
• 2017 DAAR President
• Durango local with over 20 years real estate Managing Broker experience Second Home/Resort Specialist • DAAR Treasurer 2006-2015 CNE | 2015 Realtor of the Year
cathy@lpwsir.com legacypropertieswestsir.com
970.749.3986
• DAAR Distinguished Service Award 2008 • Durango Volunteer Coordinator USA Pro Cycling Challenge 2012 • Iron Horse Bicycle Classic Board Member
Each Office is Independently Owned and Operated.
Zach Morse 970.391.2600
Lesley Gannon Meiering 970.560.0600
Danielle Enea 970.624.0444
zach@lpwsir.com
lesley@lpwsir.com
danielle@thedurangolife.com
Each Office is Independently Owned and Operated.
Driving Engagement Locally At Legacy Properties West Sotheby’s International Realty we hand select our print and digital publications covering Durango and the Four Corners region. We target publications that focus on real estate, lifestyle, art, regional events, and philanthropic missions.
ONLINE
Banner Ads to run over a month: $386 60,000 impressions (300 X 250 + 728 X 90) $706 60,000 impressions (300 x 600) Online Banner ads to run the week of your Open House: $128 20,000 impressions (300 x 250 + 728 x 90) $235 20,000 impressions (300 x 600) ONLINE BEYOND Email Newsletter (94 days/mo) Highlights Todays Headlines! Reach 10,000 subscribers with a 34% open rate $230/Banner ad for 1 day a week for a month
Over 55% of our sales are to people from the Texas, Arizona, California, and Colorado markets.
Feeder Markets Legacy Properties West Sotheby’s International Realty has the unique advantage to connect home buyers from Durango’s top feeder markets through real-time affiliations with over 100 Sotheby’s International Realty offices throughout Arizona, Texas, and California. We are actively working to promote the Durango lifestyle and to position your property directly in front of second home buyers where they live and work with the intention of bringing them directly to you.
Key Feeder Markets | E-mail Texas – Dallas, Austin, San Antonio, Houston • Briggs Freeman Sotheby’s International Realty – 422 Active Agents • Kuper Sotheby’s International Realty – 303 Active Agents • Martha Turner Sotheby’s International Realty – 250 Active Agents
Arizona – Phoenix, Scottsdale, Flagstaff, Sedona, Tucson • Russ Lyon Sotheby’s International Realty – 910 Active Agents
Colorado – Denver, Boulder, Vail, Breckenridge, Aspen, Telluride • LIV Sotheby’s International Realty – 323 Active Agents • Aspen Snowmass Sotheby’s International Realty – 146 Agents • Telluride Sotheby’s International Realty – 34 Active Agents
California – All Offices – Southern and Northern • 116 Sotheby’s International Realty Offices – 3,473 Active Agents
YOUR PROPERTY JOURNEY 1. THE LISTING AGREEMENT
2. LISTING PREPARATION
4. SIGN INSTALLATION
THE EXCLUSIVE LISTING AGREEMENT IS SIGNED AFTER THE COMPARATIVE MARKET ANALYSIS HAS BEEN PRESENTED AND AN OPTIMAL LISTING PRICE IS DETERMINED.
PREPARE LISTING FOR SALE BY CONSULTING ON HOW TO CURATE THE PROPERTY FOR POTENTIAL BUYERS SO THAT THEY CAN EASILY VISUALIZE THEMSELVES IN THE HOME. THIS COULD INCLUDE RECOMMENDATIONS FOR ENHANCING THE EXTERIOR AND INTERIOR BY STAGING, CLEANING, MAKING REPAIRS, PAINTING AND DE-CLUTTERING
OUR PROFESSIONAL SIGN INSTALLER WILL PLACE OUR ICONIC SIGN ON THE PROPERTY. A SOTHEBY’S INTERNATIONAL REALTY SIGN CONVEYS THE QUALITY OF THE LISTING AND ATTRACTS BUYERS.
3. QUICK LAUNCH
5. PHOTOGRAPHY & VIDEOGRAPHY
ONCE THE LISTING AGREEMENT IS SIGNED. THE LISTING WILL BE QUICK LAUNCHED THROUGH THE COMPANY’S ENTIRE NETWORK OF ELITE AGENTS THAT THE PROPERTY IS AVAILABLE AND FACILITATES PRE-MARKET SALES.
PROFESSIONAL PHOTOGRAPHY IS CENTRAL TO OUR MARKETING, HIGHLIGHTING THE UNIQUE DETAILS AND ESSENCE OF THE HOME. THE HIGHEST QUALITY PROFESSIONAL PHOTOGRAPHY AND VIDEOGRAPHY WILL BE EXECUTED TO SHOWCASE THE LISTING. ALL CONTENT GOES THROUGH A RIGOROUS EDITING AND QUALITY CONTROL PROCESS.
6. CUSTOM MARKETING PLAN
8. MARKETING ESSENTIALS
A MARKETING PLAN IS CREATED FOR YOUR PROPERTY INCLUDING EXCLUSIVE OPPORTUNITIES TO REACH SHORT AND LONG-TERM EXPOSURE GOALS.
MARKETING COLLATERAL IS CUSTOM DESIGNED AND CREATED FOR THE PROPERTY INCLUDING BROCHURES, POSTCARDS, E-BLASTS, AND A HIGHLY TARGETED DIGITAL AD CAMPAIGN. THIS EXPOSES THE PROPERTY IN AN ELEVATED WAY TO THE RIGHT AGENTS AND CLIENTS DURING THE MOST IMPORTANT TIME IN THE SELLING PROCESS.
7. LISTING LAUNCH
9. SELLER UPDATES
THE LISTING GOES LIVE ONLINE THROUGH THE MULTIPLE LISTING SERVICE, LEGACYPROPERTIESWESTSIR.COM, SOTHEBYSREALTY.COM, AND OUR PROPRIETARY LISTING DISTRIBUTION NETWORK TO OVER 100 OTHER TOP SITES PROVIDING OPTIMAL EXPOSURE.
ALL MARKETING AND SALES UPDATES RELATING TO YOUR PROPERTY ARE COMMUNICATED REGULARLY AND GUIDANCE IS PROVIDED TO MAKE INFORMED DECISIONS THAT WILL LEAD TO A SUCCESSFUL SALE.
LOCAL ROOTS. GLOBAL REACH. Our brokers, and owners are locals with deep roots in the Durango area. We are all very committed to and involved with the community on many levels, both as individuals and together as a group. Giving back to our local community is at the core of who we are. We are proud to have donated to over 40 local charities in 2021!
Caring For Our Community We are committed to serving our local area with passion and hard work. At Legacy Properties West Sotheby’s International Realty, we support our local communities, interact with local non-profits and are part of the social fabric of the town we live in and love. We contribute time and financial support to many local organizations. It is a privilege to serve these causes and to deepen our relationships within the community.
Top 10 Advantages of Listing with Legacy Properties West Sotheby’s International Realty Our Legacy
1
Our Brand
Consistently attaining record-breaking sales over the decades, the Sotheby’s legacy is unlike any other. We are proud to be part of the NYSE, the most prestigious auction house in the world and the authority on the representation of luxury homes.
Sotheby’s is a rare brand that instantly evokes quality, service and an appreciation of true value. This position allows us access to individuals who share in our brand vision and commitment to excellence.
Our People
Our Network
3
Sotheby’s International Realty represents the only true worldwide real estate network. Thousands of office-to-office referrals are processed each year and several events are held to help all SIR agents to establish great business relationships within the network.
Our agents, staff and partners make our company more successful every day. Our real estate agents are more than just transaction supervisors — they have the capacity to act as highly qualified advisors, focusing on facilitating all real estate needs.
Our Marketing
5
Our local and international marketing is unparalleled. We partner with leading organizations including The Wall Street Journal, The New York Times, Architectural Digest and, locally, the Durango Herald Four Corners Real Estate Guide to provide not just the most, but the best exposure for our listings.
2
4
Our Reach
Our Standards
With an outstanding brand, a robust marketing plan and a strong network comes limitless reach to potential home buyers. Legacy Properties West SIR associates are able to tailor their plans to target an array of different buyer profiles.
Our listing marketing has been developed with the highest standards in mind. High-resolution imagery, eloquent descriptions and impeccable presentation are musts when promoting a residence through Legacy Properties West SIR.
Our Service
Our Track Record
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Our high standards are not marketingspecific. Legacy Properties West SIR real estate associates pride themselves in offering white-glove service from beginning to end, establishing long-lasting relationships with their valued clients.
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Within its brief history, Legacy Properties West SIR has developed an impressive track record, becoming the leading real estate firm in numerous areas and garnering notable media exposure in the process.
Our Client Experience
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All of these advantages combine to create one unrivaled, seamless client experience. For hundreds of years, the Sotheby’s brand has grown and succeeded due to its respect for tradition and focus on innovation. Legacy Properties West Sotheby’s International Realty is no exception.
Our Promise As a leader in the Durango area real estate, Legacy Properties West Sotheby’s International Realty deploys intuitive technology to deliver a truly personalized, client-driven experience. With 3 offices in Durango and 19 top sales associates and support staff members—combined with a network of Sotheby’s International Realty professionals in more than 72 countries and territories worldwide—we’re local everywhere, allowing us to walk our clients through every stage of their journey. The only network that delivers the highest standard of service. Experience the unique difference.
OUR DURANGO OFFICE LOCATIONS Main Avenue Come visit us in Downtown Durango and let us know how we can help you with your real estate goals.
743 Main Avenue Durango, CO 81301
Trimble Crossing To support our growing team and expand convenience in the Animas Valley, we are pleased to announce our second conveniently located office is now open.
89 Trimble Crossing Bldg C, #A Durango, CO 81301
Tamarron Lodge Come visit us in the Tamarron Lodge at the Glacier Club Resort. Opened in 2020 our Tamarron office provides clients and agents a convenient office location in the Durango Mountain Area. (Resort) 314 N.Tamarron Drive Durango, CO 81301
Local KNOWLEDGE. Global NETWORK. LegacyPropertiesWestSIR.com | 743 Main Avenue, Durango, Colorado | 970.624.0444