PORTFOLIO LYSANDER ROMERO
STATEMENT I am a creative problem solver and critical thinker who is curious, passionate, self directed, and strives to do compelling work. I am a communication designer. I have come to design through my love of illustration, art, typography, and how these elements come together to visually communicate a message that someone deemed worthwhile to put into existence. On my path, whether I knew it or not it, I would be influenced by Modernism and Swiss International design so much so it became my personal anthem. Josef Müller-Brockmann’s elegant and simple way of effectively communicating to his audience became what I strive for in my work. However I became tired of always following the rules and started to break them which led me to Saul Bass. Bass’ use of hand cut experimental typography, illustration, and title sequences made me see other possibilities and ideas in design; combining his style between Modernism and Postmodernism. Bass’ aligns to my personal preferences of exploring organically and simplifying my own work. Recently I have found a book titled “Victore or, who died and made you boss?” I would say at this very moment James Victore’s work is resonating with me. Victore’s ideals of creating work not for the sole purpose of monetary value founded in pure commercialism and consumerism, but to engage in a commentary about society with society, on his own terms in a clear and effective manner. These influences are always informing my design choices.
Lysander Romero | 2019
X AVE
005
K
Clear space around logo
SWAMI MARCH 11, 2017 10:00 PM - 3:00 AM
X AVE
3 Kings Travern 60 South Broadway Denver, CO 80203
2005
Free show
E 130
For info 303 777-7352
n do
. 100 0209
8
org
w
Body t: Frankie Toan o: Tom Kimmell
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Tonight
STYLE GUIDE
Mile High Station
CONTENTS 2 7 11 19 33 39 45 51 59
One Hoop The Circle of Love Denver Bicycle Art Events Astrophoria Gravity Zeromile Website Pink Tie Affair Art Wander
Lysander Romero | 2019
ONEHOOP
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Lysander Romero | 2019
2
ONEHOOP Identity Design Graphis Silver Award 2018 Problem The client asked us to create a logo that was modern and captured his brand identity. He said, I love Swiss Design can you do that? It also needs to be reminiscent of an Enso circle and the concept of how the player, the coach and the parent come together to create community through training.
Solution I started by researching the meaning of the Enso circle. It teaches that vigilance and self-discovery are found usually through the cooperation between a student, a teacher, a parent and the community they reside within. Therefore the individuals create peace and stability in the larger community. We explored Swiss Design mood boards and Zen philosophies for inspiration for a combination of a modern design aesthetic and the Enso circle. Three tiers represent the student, teacher, and parent coming together to form the implied whole.
Collaborators Douglas Ekstrand + Lysander Romero
TYPOGRAPHY: KNOCKOUT HTF28 JUNIOR FEATHER WT:
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz TYPEFACES: BODY COPY AVENIR NEXT CONDENSED REGULAR:
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz HELVETICA NEUE:
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Lysander Romero | 2019
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5
Lysander Romero | 2019
6
THE CIRCLE OF LOVE
THE CIRCLE OF LOVE Book Cover Design Problem The client asked me to create a book cover design for his latest spiritual book.
Solution I read his book and took key details out from the passages. For instance, the butterfly is a metaphor for the traveler or the reader who is traversing the universe and at the same time the one who will go through the metamorphosis due to their undertaking. I came up with numerous thumbnail sketches for the client, but we ended up with an opened doorway with the universe ready to recieve the butterfly. In the end, the client really knew what he wanted and I worked to fullfill his vision.
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Lysander Romero | 2019 10
DENVER BICYCLE
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Lysander Romero | 2019 12
DENVER BICYCLE Identity Design Problem The client wanted a new identity mark for Denver Bicycle due to the fact that their original audience had shifted to a new demographic and felt that their identity did not represent them anymore.
Solution Research was key and we spent months gathering information about Denver Bicycle’s audience. We looked at who frequented the store and why they came in to shop. We found out that most people came into the True Value and had no idea that there was a bike store inside. We immediately took that into consideration and knew that Denver Bicycle needed external and internal signage. Secondly Denver Bicycle’s identity would have to be radically different than True Value’s identity. We came up with the concept of a cross between the ornamental bicycle head badge and a highway sign since the shop was on Colfax Ave. The typeface was chosen because it was reminiscent of old time hardware stores of the 18th century yet modern. Collaborators Douglas Ekstrand + Lysander Romero
TYPOGRAPHY GARAGE GOTHIC BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
COLFAX AVE EST. 2005
TYPEFACES: BODY COPY
COLFAX AVE GARAGE GOTHIC REGULAR: EST. 2005
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
COLFAX AVE EST. 2005
Lysander Romero | 2019 14
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Lysander Romero | 2019 18
ART EVENTS
SWAMI Poster Design Problem Create a poster in keeping with the band’s branded overall aesthetic, yet refining their aesthetic to convey a message that they are honing their craft both musically and visually with limited monetary buget.
Solution Reflecting on Swami’s musical influence, visual taste and budget concerns I was able to design a solution that was simple and yet cost effective. Using a two color solution screen print on colored paper to create a third color allowed for the poster to be visually interesting to the band and their audience.
21
SWAMI MARCH 11, 2017 10:00 PM - 3:00 AM 3 Kings Travern 60 South Broadway Denver, CO 80203 Free show
For info 303 777-7352
Lysander Romero | 2019 22
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Lysander Romero | 2019 24
COLORADO SYMPHONY Poster Design Problem Create a poster featuring curated works from Bach’s compositions to be performed by the Colorado Symphony.
Solution In my research I chose Garamond as my typeface which was associated with the composer’s time period. The musical note and the treble clef again reference Bach as a composer and becomes a letterform that completes Bach’s name. I wanted to create a poster that conveyed sophistication, visual interest in order to capture a passerby’s attention, and deliver a consumable message to a wide audience.
25
The Colorado Symphony Orchestra Presents Scott O’Neil Conducting
Arabella Steinbacher
Violin Cello
Alan Cuckston
Harpsichord
Sonata no. 1 in G minor,
27 2018 28 2018 29 2018
Lysander Romero | 2019 26
27
DENVER CHAIR EXHIBITION Poster Design Problem Create a poster for an event at the Denver Art Museum featuring the Denver Chair Exhibition.
Solution I chose Jindrich Halabala who designed the H-269 armchair in the 1930’s. In designing the poster I looked at historical references such as Art Deco, Modernism, and the atomic age that the world was residing in during this time period. I found it important to give a nod to each aspect of the time period that this well crafted chair endured from it’s creation.
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2018 Chair Exhibit Sept 20-Dec 22, 2018 Opening reception Friday, September 20, 2018 6-9 pm
For information, please call; 303-123-4567 or visit our at www.dam.com
Denver Art Museum 100 West 14th Avenue Parkway Denver, CO 80204 1930’s Created Manufactured 1930-1950s Thonet Produced Title H-269 Armchair Origin Czech Republic Materials Fabric, Wood Designer Jindrich Halabala Born: 1903, Czech Republic Died: 1978, Czech Republic
H - 269 ArmChair
Lysander Romero | 2019 30
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Lysander Romero | 2019 32
ASTROPHORIA
ASTROPHORIA Magazine Design Problem Create two zines about any subject matter that could be expanded upon in further issues and working with print production methods.
Solution I created a magazine rather than a zine which dealt with a personal exploration in astrophotography of Colorado’s night skies and geological features. Issue one dealt with how to take photos of the stars and trying to find dark enough skies to take photos of the stars. Issue two was about featured locations in Colorado and seeing our world in a new way of being. In choosing this subject for the magazine I saw a need to document our continually disappearing night skies due to light pollution and to educate and inform the public about this little known issue.
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EQU I PM E NT
NOTES CAMERA WIDE ANGLE LENS
I chose to continue with the same Nikon camera body from the last issue, yet I decided to buy a 24 mm Rokinon lens with an f number of 1.4., I’ll give it a go.
With low f number exposes the night TRIPOD REMOTE Movement equals disturbance (bad) HEAD LAMP
I took a tripod (very very important) this will keep your camera in a fixed position otherwise any movement will blur your image during shooting.
Allow you to play with lighting in your shots, and allows you to get around.
Use a remote shutter release, either a cable or remote, anything which will allow you not to handle or wriggle the camera. This to protects from all sorts of movement, any time when one presses the shutter release it can cause movement. A remote is the only way to go!
It’s nice to have a cuppa, it brings civilization to the wilds.
CAMPING STOVE Optional
You will also need photo editing software, Photoshop or Lightroom is what I will use for final results.
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05 Lysander Romero | 2019 36
37
Lysander Romero | 2019 38
GRAVITY
GRAVITY Motion Graphics Problem Tell a nonlinear narrative.
Solution I chose a narrative that began in the present and switched to past moments in the lives of the two planets at the end of their lives. At key frames the narrative returned back to present day in order to continue the dialog between the planets; this allowed for the next act of the story to ensue. Each act consists of a moment of significance in their lives as a couple on a journey together.
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YOU CAME CRASHING INTO MY LIFE
Lysander Romero | 2019 42
OUR CHILDREN WERE BORN
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Lysander Romero | 2019 44
ZEROMILE
ZEROMILE WEBSITE Website Design Problem Create a website that falls in line with Zeromile’s brand standards and the overarching theme of movement.
Solution In interpreting the creative direction of the Zeromile issue for its online format, which contained limited articles from the printed magazine and original multi-media web content, I came up with multiple mockups and ideation. All the while I sought input from the creative team to further explore the website’s design. I also designed in regards to the user’s experience and how user interface allowed for that experience to be had. As Creative Director for Web, my responsibilities included curating and creating the content when needed and editing online articles. I developed the website using the Brackets program allowing for an effective solution in time for the magazine’s launch. 47
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Lysander Romero | 2019 48
Home About Shop Articles
Zeromile 11
Zeromile 11
Zeromile 11
MOVEMENT
A Funny Thing Happened to Me on My Way to Class By Greta Erickson
A response to tension
Writing and Photo By Teresa Scaggiari
Following the election and various political events, tension has turned into a desire to take action for many. This action has given way to large scale movements across the United States. People’s desire to speak up and to take action one way or another on movements such as the Feminist Pro-Choice Movement, Black Lives Matter, Defend Science, LGBTQIA Rights, Anti-Islamaphobia, and more, has turned into a driving force in the art and design aspect of our culture.
6
Movement as discussed throughout Issue 11 of Zeromile Magazine applies
Women Warriors Within
and art processes that are interesting, useful, innovative, or socially valuable in this time Movement can be political, educational, social, recreational, etc. It is up to designers, artists, and authors
Local artists like Lisa Henke use new and interesting ways to respond to arising tensions. Henke created the Women Warriors Within Project to help women to
issue of Zeromile, Movement is used as a creative drive for visuals. Here, you will see designers and authors push the meaning of Movement and how it functions in the creative process.
acknowledge their heritage while learning about the culture of others using elaborate hair pieces Henke created herself. For more: facebook.com/
May the words and design within this issue inform the architecture of a movement.
Artist Voice
marginalized by the conversation preceding the introduction of their work. On the other hand, it does not diminish a work’s value to discuss the identity of an artist, but instead lifts the marginalized to an equal platform. Because these artists are so celebrated, those who relate to them on any level feel engaged and empowered. Those who feel that their worth is diminished and their identity alienated
Weird Looks
Below
Soft Body Artist: Frankie Toan Photo: Tom Kimmell
torchbearers like Kahlo and Basquiat.
18
you cross paths with a stranger? Do you make eye contact and smile, or do you look away? Did you know that it only takes approximately one tenth of a second for a person to form a judgment about a stranger based solely on physical appearance? [1] We humans convey visual messages to each other, whether we are aware of it or not. Inversely, we receive information from strangers as we opinions of them, whether we truly know them or not. Though we cross paths with many strangers and won’t see many of them ever again, sending a positive visual cue to a stranger, something as simple as a smile or a frown, can determine what two strangers will make of each other as they move along. While there is no way we can control how each aspect of our person is perceived by others, we do have the ability to control how we present ourselves. A facial expression can
Artist Kent Monkman is a skilled painter who revisits American Landscape paintings by inserting indigenous peoples and original cowboys (who were famously left out of 18th century works) into scenes of battle. Monkman
Artist Voice By Gaia Orr
change one’s appearance at a moment’s notice and thus change someone else’s perception of us. A simple smile has a profoundly positive impact on the observer. People who smile are perceived as being happier, more polite, more likable, and even more attractive. [2] Smiles that express genuine happiness, dubbed “Duchenne” smiles for autonomist Guillame Duchenne, are said to express “cooperation and altruism.” [3] By comparison, frowns convey aggressiveness and unfriendliness. [4] Even though a facial expression can change and is not a true indicator of a person’s overall personality, it is one of the few pieces of visual information that is registered easily by a passerby.
Having no real knowledge of the stranger, one tends to interpret facial expression as being a clear indicator of a person’s overall character. Visual cues in action: the other day as I was crossing the street on campus, I spied a fellow female student approaching me in my peripheral vision. I’m quite used to walking past fellow
19
22 citizen of the United States. I have the opportunity to pursue higher education. I am privileged in so many ways. It is because I am in this position that I am speaking to people like me, encouraging everyone to take responsibility for the many ways we can help to make the world a more inclusive place. Granted, my perspective is skewed to Western, individualistic philosophies. The Western world has a responsibility to its diverse inhabitants and those watching in on us, to learn acceptance and to transfer opportunity to those who are equally deserving. In every society, social norms exist that inherently push individuals
Giving individuals power over their own voice and message, versus picking apart elements of a subculture and appropriating them, is important in establishing an equal regard for all people. [1] Mainstream culture conditions everybody to believe whiteness, masculinity (and qualities associated with it like logic, strength, etc.), and heterosexuality are all the default. It is not the responsibility of the marginalized to teach the mainstream how to value their existence and dominant group should take action by distributing the opportunity amongst people who are most deserving, based on skills and unique vision. By ideologies without exploiting or commodifying forced to relate.
minority ethnic groups, even women in a patriarchal society, to the margins. Marginalized artists are too often undervalued, when in reality their work is most meaningful. Their concepts directly contribute to the conversation of representation and are therefore innovative and pioneering.
Some of the most popular visual artists to date are Frida Kahlo and Jean Michel Basquiat, artists who once stood out based on their individuality alone. A female surrealist who owned the representation of her own nude body, back brace and all, and a young African American man whose sexuality is often discussed in relation to his work, both were
people in modern punk attire in these scenes. [2] By depicting Americana imagery that prioritizes individuals, Monkman has created the opportunity or the viewer to engage in conversation about the American past and its relation to the social issues that continue today. A leader in the LGBTQIA community, he has also helped to blaze a trail for more non-heterosexual artists.
23
Molly Bounds and Franklin Toan are two local artists with strong voices. They call everybody to participate in their works. Bounds, a Metropolitan State University alumna, questions the narrative that women must be meek, docile, and insecure. She paints women positions, and holding weapons. [3] Viewers of her works are invited to put the feminine subject in a place of power. Her paintings not only incite empowerment in the viewer, but also give permission for female artists who
Left & Above
Panes : A Study In Motion Artist: Molly Bounds Photo: © Kelly Shroads Photography Courtesy of MCA Denver
question the marginalizing qualities enforced upon women and femmes.
womenwarriors888
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49
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Zeromile 11
Zeromile 11
Zeromile 11
MOVEMENT
Following the election and various political events, tension has turned into a desire to take action for many. This action has given way to large scale movements across the United States. People’s desire to speak up and to take action one way or another on movements such as the Feminist Pro-Choice Movement, Black Lives Matter, Defend Science, LGBTQIA Rights, Anti-Islamaphobia, and more, has turned into a driving force in the art and design aspect of our culture.
6
Movement as discussed throughout Issue 11 of Zeromile Magazine applies
Women Warriors Within
and art processes that are interesting, useful, innovative, or socially valuable in this time Movement can be political, educational, social, recreational, etc. It is up to designers, artists, and authors
Local artists like Lisa Henke use new and interesting ways to respond to arising tensions. Henke created the Women Warriors Within Project to help women to
issue of Zeromile, Movement is used as a creative drive for visuals. Here, you will see designers and authors push the meaning of Movement and how it functions in the creative process.
A Funny Thing Happened to Me on My Way to Class By Greta Erickson
Below
Soft Body Artist: Frankie Toan Photo: Tom Kimmell
torchbearers like Kahlo and Basquiat.
18
you cross paths with a stranger? Do you make eye contact and smile, or do you look away? Did you know that it only takes approximately one tenth of a second for a person to form a judgment about a stranger based solely on physical appearance? [1] We humans convey visual messages to each other, whether we are aware of it or not. Inversely, we receive information from strangers as we opinions of them, whether we truly know them or not. Though we cross paths with many strangers and won’t see many of them ever again, sending a positive visual cue to a stranger, something as simple as a smile or a frown, can determine what two strangers will make of each other as they move along. While there is no way we can control how each aspect of our person is perceived by others, we do have the ability to control how we present ourselves. A facial expression can
Artist Kent Monkman is a skilled painter who revisits American Landscape paintings by inserting indigenous peoples and original cowboys (who were famously left out of 18th century works) into scenes of battle. Monkman
Artist Voice By Gaia Orr
change one’s appearance at a moment’s notice and thus change someone else’s perception of us. A simple smile has a profoundly positive impact on the observer. People who smile are perceived as being happier, more polite, more likable, and even more attractive. [2] Smiles that express genuine happiness, dubbed “Duchenne” smiles for autonomist Guillame Duchenne, are said to express “cooperation and altruism.” [3] By comparison, frowns convey aggressiveness and unfriendliness. [4] Even though a facial expression can change and is not a true indicator of a person’s overall personality, it is one of the few pieces of visual information that is registered easily by a passerby.
Having no real knowledge of the stranger, one tends to interpret facial expression as being a clear indicator of a person’s overall character.
19
22 citizen of the United States. I have the opportunity to pursue higher education. I am privileged in so many ways. It is because I am in this position that I am speaking to people like me, encouraging everyone to take responsibility for the many ways we can help to make the world a more inclusive place. Granted, my perspective is skewed to Western, individualistic philosophies. The Western world has a responsibility to its diverse inhabitants and those watching in on us, to learn acceptance and to transfer opportunity to those who are equally deserving. In every society, social norms exist that inherently push individuals
Visual cues in action: the other day as I was crossing the street on campus, I spied a fellow female student approaching me in my peripheral vision. I’m quite used to walking past fellow
Giving individuals power over their own voice and message, versus picking apart elements of a subculture and appropriating them, is important in establishing an equal regard for all people. [1] Mainstream culture conditions everybody to believe whiteness, masculinity (and qualities associated with it like logic, strength, etc.), and heterosexuality are all the default. It is not the responsibility of the marginalized to teach the mainstream how to value their existence and dominant group should take action by distributing the opportunity amongst people who are most deserving, based on skills and unique vision. By ideologies without exploiting or commodifying forced to relate.
minority ethnic groups, even women in a patriarchal society, to the margins. Marginalized artists are too often undervalued, when in reality their work is most meaningful. Their concepts directly contribute to the conversation of representation and are therefore innovative and pioneering.
acknowledge their heritage while learning about the culture of others using elaborate hair pieces
Artist Voice
marginalized by the conversation preceding the introduction of their work. On the other hand, it does not diminish a work’s value to discuss the identity of an artist, but instead lifts the marginalized to an equal platform. Because these artists are so celebrated, those who relate to them on any level feel engaged and empowered. Those who feel that their worth is diminished and their identity alienated
Weird Looks
A response to tension
Writing and Photo By Teresa Scaggiari
May the words and design within this issue inform the architecture of a movement.
Henke created herself. For more: facebook.com/
Some of the most popular visual artists to date are Frida Kahlo and Jean Michel Basquiat, artists who once stood out based on their individuality alone. A female surrealist who owned the representation of her own nude body, back brace and all, and a young African American man whose sexuality is often discussed in relation to his work, both were
people in modern punk attire in these scenes. [2] By depicting Americana imagery that prioritizes individuals, Monkman has created the opportunity or the viewer to engage in conversation about the American past and its relation to the social issues that continue today. A leader in the LGBTQIA community, he has also helped to blaze a trail for more non-heterosexual artists.
23
Molly Bounds and Franklin Toan are two local artists with strong voices. They call everybody to participate in their works. Bounds, a Metropolitan State University alumna, questions the narrative that women must be meek, docile, and insecure. She paints women positions, and holding weapons. [3] Viewers of her works are invited to put the feminine subject in a place of power. Her paintings not only incite empowerment in the viewer, but also give permission for female artists who
Left & Above
Panes : A Study In Motion Artist: Molly Bounds Photo: © Kelly Shroads Photography Courtesy of MCA Denver
question the marginalizing qualities enforced upon women and femmes.
womenwarriors888
Zeromile 11
Zeromile 11
Zeromile 11
MOVEMENT
Weird Looks
A Funny Thing Happened to Me on My Way to Class By Greta Erickson
A response to tension
Writing and Photo By Teresa Scaggiari
Following the election and various political events, tension has turned into a desire to take action for many. This action has given way to large scale movements across the United States. People’s desire to speak up and to take action one way or another on movements such as the Feminist Pro-Choice Movement, Black Lives Matter, Defend Science, LGBTQIA Rights, Anti-Islamaphobia, and more, has turned into a driving force in the art and design aspect of our culture.
6
Movement as discussed throughout Issue 11 of Zeromile Magazine applies
Women Warriors Within
and art processes that are interesting, useful, innovative, or socially valuable in this time Movement can be political, educational, social, recreational, etc. It is up to designers, artists, and authors
Local artists like Lisa Henke use new and interesting ways to respond to arising tensions. Henke created the Women Warriors Within Project to help women to
issue of Zeromile, Movement is used as a creative drive for visuals. Here, you will see designers and authors push the meaning of Movement and how it functions in the creative process.
acknowledge their heritage while learning about the culture of others using elaborate hair pieces Henke created herself. For more: facebook.com/
May the words and design within this issue inform the architecture of a movement.
Artist Voice
marginalized by the conversation preceding the introduction of their work. On the other hand, it does not diminish a work’s value to discuss the identity of an artist, but instead lifts the marginalized to an equal platform. Because these artists are so celebrated, those who relate to them on any level feel engaged and empowered. Those who feel that their worth is diminished and their identity alienated
Below
Soft Body Artist: Frankie Toan Photo: Tom Kimmell
torchbearers like Kahlo and Basquiat.
18
you cross paths with a stranger? Do you make eye contact and smile, or do you look away? Did you know that it only takes approximately one tenth of a second for a person to form a judgment about a stranger based solely on physical appearance? [1] We humans convey visual messages to each other, whether we are aware of it or not. Inversely, we receive information from strangers as we opinions of them, whether we truly know them or not. Though we cross paths with many strangers and won’t see many of them ever again, sending a positive visual cue to a stranger, something as simple as a smile or a frown, can determine what two strangers will make of each other as they move along. While there is no way we can control how each aspect of our person is perceived by others, we do have the ability to control how we present ourselves. A facial expression can
Artist Kent Monkman is a skilled painter who revisits American Landscape paintings by inserting indigenous peoples and original cowboys (who were famously left out of 18th century works) into scenes of battle. Monkman
Artist Voice By Gaia Orr
change one’s appearance at a moment’s notice and thus change someone else’s perception of us. A simple smile has a profoundly positive impact on the observer. People who smile are perceived as being happier, more polite, more likable, and even more attractive. [2] Smiles that express genuine happiness, dubbed “Duchenne” smiles for autonomist Guillame Duchenne, are said to express “cooperation and altruism.” [3] By comparison, frowns convey aggressiveness and unfriendliness. [4] Even though a facial expression can change and is not a true indicator of a person’s overall personality, it is one of the few pieces of visual information that is registered easily by a passerby.
Having no real knowledge of the stranger, one tends to interpret facial expression as being a clear indicator of a person’s overall character. Visual cues in action: the other day as I was crossing the street on campus, I spied a fellow female student approaching me in my peripheral vision. I’m quite used to walking past fellow
19
22 citizen of the United States. I have the opportunity to pursue higher education. I am privileged in so many ways. It is because I am in this position that I am speaking to people like me, encouraging everyone to take responsibility for the many ways we can help to make the world a more inclusive place. Granted, my perspective is skewed to Western, individualistic philosophies. The Western world has a responsibility to its diverse inhabitants and those watching in on us, to learn acceptance and to transfer opportunity to those who are equally deserving. In every society, social norms exist that inherently push individuals
Giving individuals power over their own voice and message, versus picking apart elements of a subculture and appropriating them, is important in establishing an equal regard for all people. [1] Mainstream culture conditions everybody to believe whiteness, masculinity (and qualities associated with it like logic, strength, etc.), and heterosexuality are all the default. It is not the responsibility of the marginalized to teach the mainstream how to value their existence and dominant group should take action by distributing the opportunity amongst people who are most deserving, based on skills and unique vision. By ideologies without exploiting or commodifying forced to relate.
minority ethnic groups, even women in a patriarchal society, to the margins. Marginalized artists are too often undervalued, when in reality their work is most meaningful. Their concepts directly contribute to the conversation of representation and are therefore innovative and pioneering.
Some of the most popular visual artists to date are Frida Kahlo and Jean Michel Basquiat, artists who once stood out based on their individuality alone. A female surrealist who owned the representation of her own nude body, back brace and all, and a young African American man whose sexuality is often discussed in relation to his work, both were
people in modern punk attire in these scenes. [2] By depicting Americana imagery that prioritizes individuals, Monkman has created the opportunity or the viewer to engage in conversation about the American past and its relation to the social issues that continue today. A leader in the LGBTQIA community, he has also helped to blaze a trail for more non-heterosexual artists.
23
Molly Bounds and Franklin Toan are two local artists with strong voices. They call everybody to participate in their works. Bounds, a Metropolitan State University alumna, questions the narrative that women must be meek, docile, and insecure. She paints women positions, and holding weapons. [3] Viewers of her works are invited to put the feminine subject in a place of power. Her paintings not only incite empowerment in the viewer, but also give permission for female artists who
Left & Above
Panes : A Study In Motion Artist: Molly Bounds Photo: © Kelly Shroads Photography Courtesy of MCA Denver
question the marginalizing qualities enforced upon women and femmes.
womenwarriors888
Shop Articles
About
Lysander Romero | 2019 50
PINK TIE AFFAIR
THE PINK TIE AFFAIR Program Design Problem Susan G Komen wanted to break away from their normal themed Pink Tie Affair event’s look and feel. They expressed that it was their intent to have a 1920s Art Deco themed program which matched the overarching theme.
Solution As always I started with research concerning the visual aesthetic and historical background of the Art Deco style and Susan G Komen’s history of the Pink Tie Affair. I designed the program as a gate fold. My intent was to inform the audience, but also have them interact with the program and connect with the overarching theme of the night’s event.
53
WELCOME
Komen Colorado
Tonight Mile High Station
I hope you are as excited as I am about tonight’s Pink Tie Affair! This year’s theme is inspired by F. Scott Fitzgerald’s The Great Gatsby. Fitzgerald’s classic novel addresses topics like the human spirit, hope, and perseverance – matters faced by our fighters, thrivers, and survivors, as well as everyone working to end breast cancer forever. As you enjoy tonight’s program, I hope you will remember that by being here you are helping to advance Susan G. Komen® Colorado’s mission to save lives by meeting the most critical needs in our community. You also will help to move Komen closer to its 2026 Bold Goal: reduce breast cancer mortality by 50 percent in the U.S during the next decade. Since 1992, Komen Colorado has invested more than $42.8 million dollars in grants to nonprofits in our 22-county service area. In the past year alone, that translates to five Colorado women being diagnosed with breast cancer who otherwise would have gone undiagnosed.
50 S. Steele St., Ste. 100 Denver, Colorado 80209 303 744 2088 Komencolorado.org
While Fitzgerald wrote the past can be repeated, I am certain, with all of the human spirit, hope, and perseverance that fills this room tonight, our sights only will be cast on the future – a future without breast cancer. Tonight, I toast all of you – friends, family, volunteers, staff, Board, and especially our Pink Tie Guys. Sincerely,
Dianne Primavera Komen Colorado CEO
Evening Program 6:00 – 7:20 p.m.
7:30 – 8:45 p.m.
Check in Silent Auction Cocktails & Hors d’oeuvres Silent Auction Closed Evening Program hosted by Kim Christiansen Live Auction Pink Tie Guys Mission Call
8:45 – 10:00 p.m. Entertainment The Radio Band
Live Auction Beaver Creek – Enjoy 5 nights in a beautiful 3 BR/3BA condo with spectacular mountain views in Beaver Creek. Ski, snowshoe, hike, kayak, and more! This package includes dinner for 4 at The Northside Kitchen, a bottle of Marble Moonlight EXpresso, and a $100 American Express gift card. Bell Helicopter – Dine with 5 friends at Fleming’s Steakhouse then board a Bell 407 Helicopter. Enjoy a flute of champagne while you take in Denver’s skyline and city lights. Denver Nuggets – Grab 20 of your friends and watch the Nuggets take on the Pacers from the comfort of Woody Creek Distillers’ private company suite. The package includes a Paul Millsap autographed basketball and 6 VIP Pepsi Center parking passes. John Atencio – From John Atencio’s Signature Collection, this pendant features a 30x15 mm black jade, green garnet, and 64 diamonds on an 18” gold chain. Enjoy the one-of-a-kind piece with a 2 lb. box of Enstrom’s Candies and a 2007 bottle of Cordero di Montezemolo Barolo Monfalleto wine. Maren Morris – Go backstage for a VIP meet and greet with Grammy Award-winning Maren Morris! This package includes 2 tickets to Niall Horan’s “Flicker World Tour 2018” and an autographed guitar and vinyl album. Taylor Swift – Take in Taylor Swift’s “Reputation” concert from the comfort of a private suite at Mile High Stadium. Conclude the night with a 1-night stay at the Westin Denver Downtown. The package includes catered snacks, non-alcoholic drinks, and breakfast.
Sponsors & Donors
Hope in Numbers Since 1992
Emerald
218,261 Non-medical support Helping Families Focus on the Fight 11,007 Educated Knowledge is Power
Silver
Ruby
48,984 Clinical Breast Exams First Step in Owning our Breast Health Adair Group arc Thrift stores Dr. Denise Norton, Denver Breast Center at Rose Denver Life Magazine FirstBank Great-West Life & Empower Retirement Invision Sally Jobe PCL Construction Enterprises, Inc.
Thank You Lauren Schwartz, Board Members Cindy Bolin, Roger Brown,
Aubrey Ebbs, Sherri Goldstein, Jeff Hovorka, Joby Koren, Rebecca Ronk Williams, Michelle Search, David Spector, Romita Wadwa, Tamra Ward
54,759 Mammograms Early Detection = Survivorship 2,138 Patients Treated Creating Access to Care for Coloradans in Need 661 Breast Cancers Detected* Loved Ones Who Would Have Gone Undiagnosed *Since 2003
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ART WANDER
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ART WANDER Packaging Design Problem Create a packaging kit for an existing product or made up product which includes coming up with a visual brand aesthetic and applying it through out the packing contents. This includes an instructional booklet, and one other item of the designerâ&#x20AC;&#x2122;s choosing using a letter press in the production process. The last stipulation was to address and possibly solve a social problem .
Solution The concept behind the packaging design was to convey the personal experience of sketching whilst traveling. The packaging expresses this concept through an illustrative aesthetic interiorly and exteriorly. The Logo was based on the idea of someone taking a winding path on oneâ&#x20AC;&#x2122;s adventure thus reinforcing the concept of wandering. The illustrative narrative in the sketchbook leaves the end user with a whimsical feeling of freedom and inspiration. The Logomark is carried through the sketchbook, bellyband, stickers and the packaging keeping a consistent brand feeling. In solving for the social problem I designed the product and packaging to be made out of reclaimed materials found locally. The packaging can also store art supplies, or other items. 61
LOGO PRIMARY LOGO:
Emblem mark with holding field SECONDAY LOGO:
Hand rendered typographic wordmark horizontal format or stacked TYPOGRAPHY CAMPTON LIGHT: BODY COPY
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
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lids exterior
Distributed by Wander Brothers, Denver, CO 80203 U.S.A © 2018 Wander Brothers Company.
ex bottom
ex top
interior packaging
24.0362 cm PA (h)
lids interior
bottom 10.66 cm (h) 10.66 cm (w)
top 11.26 cm (h) 11.26 cm (w)
lids interior
32.8 cm PA (w) 1. cm tab (w) 33.8 cm T (w)
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exterior packaging
24.3 cm PA (h) 34.7 cm PA (w) 1.5 cm tab (w) 36.2 cm T (w)
lids exterior
bottom 10.86 cm (h) 10.86 cm (w)
top 11.26 cm (h) 11.26 cm (w)
substructure box
24.1 cm (h) 33.5 cm (w)
substructure lids
bottom 10.86 cm (h) 10.86 cm (w)
top 11.26 cm (h) 11.26 cm (w)
lid band interior and exterior top 4.2782 cm (h) 35.3 cm PA (w) 2.2 cm tab (w) 37.5 cm T (w)
Wandering through the very deepest, dampest, darkest, parts of the world is when we came up with the idea of the Art Wander kit. We found that we would either lose or run out of certain art supplies & more often than not, we would have to empty out our bags entirely to locate an item. Fed up & being two creatives we knew we could solve this! The kit needed to be flexible, durable, & personal rather than a plastic box. Knowing this we used denim for its durability and flexibility, canvas on the outside of the kit so it could be drawn on. The kit rolls up so it can easily fit in your bag & keep all supplies together. Now we have a kit! In our opinion there is something to be said about drawing a place, its people, its culture, and how this simple act can connect us to each other.
interior packaging
Ready, steady, wander on!
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CONTACT LYSANDER ROMERO 720 209 1920 lysander.einar @gmail.com
lysanderromero.com
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AWARDS GRAPHIS SILVER AWARD 2018 NEW TALENT ANNUAL ACP DESIGN OF THE YEAR FINALIST 2015 SPJ REGION 9 MARK OF EXCELLENCE 2014
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COLOPHON TYPEFACE USED CAMPTON SGK EVENT PHOTOS USED Top left pg and right pg 66â&#x20AC;&#x201C;67
MUSIC LISTENED TO J Roddy Walston and the Business My Morning Jacket Kasabian DJ Krush NIN, old albums PRINTED BY Turbo Press 10 / of 10
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