l a u n a M e l y t S
MP GIRLS C A
-8 APR IL 3
BEAVER C
R EE K
4
LOGO & EVENT DESCRIPTION
6
SUPPORTING LOGOS
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COLORS
10
DISPLAY TYPEFACE
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TYPEFACE
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LETTERHEAD
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ENVELOPE & BUSINESS CARD
MP GIRLS C A
4
-8 APR I L 3
BEAVER C
R EE K
Girls LTR is a 6 is a girls only snowboard camp at Beaver that starts on April 3 and ends on April 8. The audience is girls between the ages of 8 and 18 and their parents. The camp targets girls at any level and emphasizes The logos and supporting logos highlight the aspect of riding because the event’s purpose is to get girls stoked on improving their riding. There are contests with and souvineers for purchase. APRIL 3-8
BEAVER CREEK
GIRLS CAMP
APRIL 3-8
BEAVER CREEK
GIRLS CAMP
GIRLS CAMP
APRIL 3-8
GLTR 146
APRIL 3-8
B
EAVER CREEK
BEAVER CREEK
GIRLS CAMP
GIRLS CAMP
APRIL 3-8
BEAVER CREEK
5
UP RAIL
CORRUGATED METAL PIPE
PICNIC TABLES
There are three supporting logos for the Girls LTR event: A rail that goes up from the snow at an angle A giant corrugated metal pipe that you ride over Two picnic tables put together to ride over The sublogos depict intermediate to advanced level riders on medium sized freestyle terrain. The supporting logos are for signs for girls who want to learn how to ride on these features, and also for souvineers.
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Each color is bright and fun. This palette evokes a good time without being too bold or too bright. Be sure to use this palette of colors for any publications about this event.
R 206 G 79 B 150
R 47 G 178 B 237
R 255 G 241 B 45
C 88 Pantone M 1 Process Y 1 Cyan C K 0
C 2 Pantone M 0 102C Y 98 K 0
R 223 G 145 B 47
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C 0 Pantone M 50 1375C Y 99 K 0
C 1 Pantone M 84 212C Y 2 K 0
R 51 G 163 B 87
C 99 Pantone M 1 7482C Y 99 K 0 R 255 G 255 B 255
C M Y K
0 Pantone 0 White 0 0
R 0 G 0 B 0
MP GIRLS C A
-8 APR IL 3
BEAVER C
C 75 Pantone M 68 426C Y 67 K 90
R EE K
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A B C D EFGHI JK L N OPQRS T U V WXY Z
Upper Case
a b c d e fgh i j k l m n o p q rstu vwxyz
Lower Case
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o n fi p a Z Zapfino is only for headlines/displays. A 1pt stroke must accompany Zapfino in any application. If converted to outlines, scale stroke and fill at the same percentages in the transformation menu in Adobe Illustrator.
MP GIRLS C A
-8 APR IL 3
BEAVER C
R EE K
11
Regular
ABCDEFGHIJKL N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1234567890 Regular Italic
ABCDEFGHIJKLNO P Q R S T U V W X Y Z abc defghijklmno p q r s t u v w x y z 1234567890 Light
ABCDEFGHIJKLN O P Q R S T U V W X Y Z abcdefghijklmno p q r s t u v w x y z 1234567890 Light Italic
ABCDEFGHIJKLN O P Q R S T U V W X Y Z abcdefghijklmno p q r s t u v w x y z 1234567890 Bold
AB CDEFGHIJK L N O P Q R S T U V W X Y Z a bcdefghijklm n o p q rs t u v w x y z 1234567890 Bold Italic
ABCDEFGHIJKL N O P Q R S T U V W X Y Z abcdefghijklm n o p q r s t u v w x y z 1234567890 12
s n a S l l i G Gill Sans is for body text and anything other than headlines, although it can be used for headlines as well as Zapfino. Use the different weights on the left to show a hierarchy of information. In body text, the type must be 14pt with 18pt leading. You may either justify the text or align left, depending on which option looks better optically.
MP GIRLS C A
-8 APR IL 3
R EE K BEAVER C
13
3.4p Kate Kosik
4.1p
Girls LTR Manager
Beaver Creek Ski & Snowboard School beavercreek.com 866 261 0667 P GIRLS CAM
APR IL 3-8
EK BEAVER CRE
Type may be either be justified or aligned left and must be gill sans 14 point type with 18pt leading, normal tracking. Refer to template for more information for stationary and other applications. Paper type: strathmore writing; 25% cotton; 24 lbs; wove finish Paper size: 8.5 x 11 inches.
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3.9p
1.9p
Beaver Creek Ski & Snowboard School 11 Elk Track Road Avon, CO 81620
Business Cards: Standard size Type: 11pt Leading: 12pt Name and title: 11pt(bold)/9pt(italics); Kate Kosik Girls LTR Manager 9pt leading Beaver Creek Ski & Snowboard School beavercreek.com
Envelope Type: #10; same specifications as 866 261 0667 letterhead
Kate Kosik
Girls LTR Manager
1.2p
Beaver Creek Ski & Snowboard School beavercreek.com 866 261 0667 1.2p
Letterhead and envelopes are scaled to 65%. Business cards are not scaled. Entire unit at the top moves as one. Business card type starts at the bottom height from the edge and goes up. All measurements are in actual size. Use type and logo as a block. Do not move type or logo.
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APR IL 3-8
EK BEAVER CRE
P GIRLS CAM
APR IL 3-8
EK BEAVER CRE
P GIRLS CAM
P GIRLS CAM APR IL 3-8 EK BEAVER CRE P GIRLS CAM
APR IL 3-8
EK BEAVER CRE
Bandanas (Yellow): Logo boxes lined up with one edge and repeated at 90 degree intervals for a total of 4 logos. Bandanas (Blue): Logo boxes tiled around each other. Bandanas are standard size. Logo must fit five times vertically and 7 times horizontally for a total of 35 logos. Hats (Pink): Logo must fit in a box 1/3 the size of the hat when flattened out on a surface.
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**NOTE** All items available in any color from the color palette. PLEASE SEE TEMPLATE FOR MORE APPLICATION INFO
P GIRLS CAM
APRI L 3-8
B
EAVER CREE
K
Hoodie Front (Green): Logo must be on the upper left side in a 3”x3” box (the objects in the logo can break the box, but not the rider). This goes in the standard logo place. Hoodie Back (Orange): logo goes in a 10”x10” box 4” from the bottom of the seam. A name can be ironed on the back in the rectangle in Zapfino. Name must fit in a 10”x4” rectangular box. Material: preshrunk 100% cotton.
GLTR 146
Snowboard (Plaid/Pink): Logo must be the size of an 8pt box. The type must be 8pt with 7pt leading.
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