Sarasota, FL 34231
THE LRM GROUP
The LRM Group has n1ore than three decades of experience assisting sellers and buyers in Sarasota and surrounding communities. From representing world-famous and historically significant properties to exclusive sell-outs of luxury new construction, our group offers the greatestexperiencein marketingresidentialproperties atevery price.
Our success is rooted in exceptional knowledge ofthe market and legacy relationships with professional peers locally and throughout the U.S. We offer each client a highly-personalized strategy and unparalleled insight into the inventory and dynamics that affect your advantages and challenges as eitheraselleror a buyer.
We are honored to offer you a private market valuation or consultation on any real estateneed.
THE LRM GROUP
Sell-outof 1350Main (Downtown)
Sell-outofVUE (Downtown)
othersales: SiestaKey etc
Sell-outofSageLBK (LongboatKey)
Sell-outofTheMark (Downtown)
Distinguishedsale: Casadel Carnevale
$11,000,000
Record-setting acquisitiononAnna MariaIsland
$16,000,000
Distinguishedsale: TheZigzagHouse
Exclusive representationof TheOwen GoldenGatePoint
Record-settingprice inLidoShores ($1,600Isqft)
Record-setting salepriceat TheMark ($1,351/sqft)
Distinguishedsale: TheChapellHouse $7,500,000
Distinguishedsale: TheVanderKlootEstate
LRM Group Founder & SalesAssociate
LisaRooks Morris isaperennialleaderin Sarasotarealestate, recognizedthroughout theregionasthepreeminentluxuryspecialistforbothdistinguishedsellersandbuyers. Underherleadership, theLRM Grouprepresentstheregion's mostexquisiteand historicallysignificanthomes, includingLido Key'sfamed Casadel Carnevale, worldrenownediconsofMid-centuryandPostmodernarchitecturethatincludetheZigzag Houseandthe Chapell House, andtheVander Klootestatein Indian Beach/Sapphire Shores. Herunparalleledexpertiseon Sarasota'smostluxuriouspropertiesisaspecial advantageforbuyersaswell, earningarecordforthehighest-pricedclosinginthehistory ofManateeCountyat $16 million. LisahasledtheLRM Groupto salesexceeding $100 millioneveryyearsince2019, with recognition byeliteindustrypublications as oneofthe top-producing teams inthestateofFloridaandthehighestindividualproductioninthe Sarasotamarket.
With morethan25 yearsofrealestate experience andalegacyoffamily involvement in residentialrealestateinvestment, development, andbrokerage, Lisaprovidesexceptional valuetoeach clientthroughmarketinsightandcuratedintuition. Beyondtheadvantage ofher expertise, sheisknownforthemostprofessional, informative, anddedicated servicetoeachclientandforher personal engagement throughout everystepofa transaction.
OriginallyfromNorthernVirginia, Lisaattendedthe UniversityofNorth Carolinaand latergraduateschoolatLoyola University Chicago. Sheisamember oftheFlorida AssociationofREALTORS®, REALTOR®AssociationofSarasotaandManatee, and theNationalAssociationofREALTORS®. Her professionalaffiliationsinclude membership inThe PinnacleGroupandExceptionalAgentNetwork. Sheis aproud motheroftwoadultchildren andonerambunctious dog, andsheis anardentsupporter ofSarasota'sculturalinstitutions includingArchitectureSarasota, SAM, andthe Ringling Museum.
HONORS &AWARDS
AMEIRICA� BEST II REALTRENDS
LR [,Gr<)Ul1
SA ASOT DO, I OM,
We are honore toha e ran edamong Rea1 Trend� 2023America·s Bes· Real [sate Profe ·onals
#71 Sales Volume for allofFlorida (Small Team, 2023)
#2 IndividualAgent by SalesVolumeinSarasota (2023)
Lisa Rooks Morris
Highest Market Sharein Lido Shores by SalesVolumeand NumberofSales
Who'sWho I Tampa Bay Business Journal (2023)
Pinnacle Group
Lisa Rooks Morris
Executive Agent Network
Lisa Rooks Morris
INTHEPRESS
The LRM Groupreceives frequent andprominent media coverageforour production accomplishmentsandrepresentation ofdistinguishedproperties.
Ourskilledpublicrelationsexpertsare committed toelevating theprofileofourdistinguishedlistingswithearnedmediain local, regional, national andrealestate-focusedpublications.
DISTINGUISHED SALES
The LRM Group isproud torepresentproperties ofeverypricepoint throughout Sarasotaandsurroundingcommunities.
We are honoredto offerconsultation toprospective sellersandbuyers, promising both the utmost discretionandexpertise.
CasadelCarnevale
139Washington
LidoKey/St.ArmandsCircle
5bedrooms I 6 bathrooms
7,800+squarefeet
171feetofwaterfrontage
Builtin1936
$11,000,000
TheVanderKlootEstate
3139Bay ShoreDrive
IndianBeach/SapphireShores
5bedrooms I 4.5bathrooms
5,300+squarefeet
140feetofwaterfrontage
Builtin1912
$7,500,000
The Chapell House LidoShores
6bedrooms I 6bathrooms
6,800+square feet
$7,500,000
ZigzagHouse LidoShores
4bedrooms I 4.5bathrooms
3,400+square feet
Builtin 1959
$3,000,000
Oceane SiestaKey
4bedrooms I 4.5bathrooms
4,200+ squarefeet
$4,600,000
1122PomeloAvenue
WestofTrail
3bedrooms I 3 bathrooms
1,870+ squarefeet
$1,450,000
$772Isqft
LuxuryMarketing Background
TEN MUSEUM PARK
Miami, FL
John handled the marketing and project coordination for Ten Museum Park, a boutique, luxury condo development located at 1040 Biscayne Boulevard in Downtown Miami. Developed by Covin Development and designed by Chad Oppenheim.
KIMPTON ANGLER’S HOTEL
Miami Beach, FL
A luxury 45-room hotel with gardens and private Jacuzzis with spa treatments, John led the project coordination of this historic Mediterranean Revival property two blocks from the beach. Architect was Allan Shulman.
MONTCLAIR LOFTS
Miami Beach, FL
John coordinated project sales with the development team and Realtors. Built in 2005 by architect Chad Oppenheim, Montclair
Lofts is a contemporary mid-rise condominium housed in South Beach.
Your Journey, Your Partner
Your Agent, Your Advocate
More thana century sincewe were founded in New York City, wehave grown to become oneofthelargest independent residential realestate brokerages in the nation. We have earnedour reputation for excellence and integrity-and we empower our agents to embodythose values every day.
Drawing on decades of real estate knowledge and the resources that come with ourscale and reach, an Elliman agent is an essential advocate, dedicated to guiding youevery step of the way.
Your Network, Your Community
Douglas Elliman agents belong to a net work of real estate professionals spanning key markets across the country.
They are colleagues, neighbors and members of the communities where they live and work. They promote local businesses, volunteer their t ime and forge t rue partnerships to support the causes they care about.
WeAre Leaders inYourMarket
With deep local expertise, Douglas Elliman knows the marketinside and out.
Our exclusive MarketReportseries is a benchmark for residential market information in the region, providing your agent with the data and insights to help you to make critical and timely decisions.
Our Scale Is YourStrength
With direct access to approximately 6,900 agents in approximately 120 offices in key markets across the country, we have the reach and resources to promote your property from coast to coast.
Our scale enables your agent to leverage a powerful network of referrals and services that puts our national strength to work for you.
Direct Access to Approximately
$42.9
6,900 Billion in Sales Agents Nationwide
One of Strategic the Largest Partnerships
Independent Residential Real Estate Brokerages in the U.S.
Colorado
Connecticut
Florida
Massachusetts
Metro D.C.
Nevada
New Jersey
New York
Texas
We AreWhere OurClientsAre
Aventura
Bay Harbor Islands
Boca Raton
Coconut Grove
Coral Gables
Delray Beach
Fort Lauderdale
Jupiter
Miami
Miami Beach
Mimo District
Naples
Palm Beach
Ponte Vedra Beach
Sarasota
Sebastian
St. Petersburg
Vero Beach
Wellington
Weston
We Bring Buyers to Sellers
Douglas Elliman works within every facet of the real estate industry, with visibility and insight into how each one supports our core commitment: connecting buyers with sellers.
Each of our specialized divisions provides high-level buyers that your agent can bring to your property. elliman.com
Develo ment Marketing
Do glasElliman D ve op Mo · ng t a d ivers hig lyspec·alized morke i g, so sand I osing xp rtis for n w d v opments ro gho N wYorkc· y, long Island, W stch st r. New rsy, Florido, Cail'forn·o, assoc us sand Texas asw t as internafo ally. n addition o ou excep ional r och,ou h ·d platform of ma chi g ricnc d n w d v lop expe s • h s ·11ed ok rag prof ssionals pro ·d s nparallet d xp i and r al • morkc ·nt lrg nee to its clie s. 87Billion
Sports & Entertainment
Douglas Elliman Sports & Entertainment is a highly specialized, first-of-its-kind sales division that provides an elite level of real estate brokerage services for clients within the sports and entertainment industries.
Farm & Ranch
Douglas Elliman's Farm and Ranch Division brings it all within reach by providing unique expertise to help you find, purchase and settle into your own farm or ranch property.
We Open aWorld ofOpportunities
1.5
Million Clients Within Our Database
Our exclusive partnership with Knight Frank makes us the largest interactive and connected network of prime and super prime residential agents and properties around the world, with the stature and presencethat attracts global ultra-high-net-worth buyers.
The annual Douglas Elliman I Knight Frank Wealth Report provides comprehensive and in-depth analysis of the prime properties, major investments, high-net-worth individuals ($1M+) and ultra-high-net-worth individuals ($30M+) at the top tier of global real estate.
20,000 Agents Worldwide
487 Offices in 53 Countries
15,000 Affluent Individuals
Your Story, YourSpotlight
With ourindustry-leading publicrelationsand innovative marketing expertise, we know how totell the unique story ofyour property like no one elsecan.
Wehelpyouragent putyour property in the spotlight and set thestage forattracting the right buyer.
Pricing YourProperty
With access to real-time regional data and internal insights across the Elliman agent network, your agent will conduct a thorough market analysis and work with you to determine the optimal price and positioning for your property.
PERCENTAGE OF BUYERS WHO WILL VIEW PROPERTY
WHY THIS STRATEGY WORKS
Properties priced at market levelsindicate proper appraising, assistingin thebuyer's ability tosecure a loan.
More buyers are attracted, and more serious offers are received.
Marketing time isshortened, withimmediate activity from the moment the property becomes available.
Increasedactivity onthe property can often causeit tosell at or above asking price.
Preparing For launch
Our in-house PR and marketing teams work with your agent to prepare a comprehensive, strategy-driven plan for promoting your property.
From premium photography forcustom websites and email campaigns to staging your home for live and virtual viewings, we make sure everything is in place to launch your listing.
NationalPublicRelations
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Spreading the Word Through an Exclusive Network
Through our tight-knit network of Douglas Elliman agents and the vital connections and contacts they've built, we preview your listing for a priority audience to match your property with potential buyers.
A Leading Site ThatCaptures BuyerTraffic
With nearly 90 percent of buyers searching for property online, we average more than lOM visitors and 27M page views per year on Elliman.com. Visually stunning and optimized for search, Elliman.com attracts online searchers to your property while syndicating your listing to Wall StreetJournal, Zillow, Realtor.com and other sites where buyers browse.
mEWALLSTREETJOURNAL.
The Power of Press
By all measures including reach, article volume and ad value, Douglas Elliman is one of the leading names in real estate news.
Year over year, in 2022 Douglas Elliman increased its potential reach of over 167 billion impressions and equivalent advertising value of $1.5 billion.
167B
Total potential reach of all articles that mentioned Douglas Elliman.
$I.SB
Total ad value equivalent of all news content that mentioned Douglas Elliman.
34,593
Total number of articles mentioning the brokerage.
Stories That Capture Buyers'Attention
From our video series and social posts to the articles we publish on our digital magazine, Elliman Insider, we produce content in order to own the conversations that matter and influence real estate decisions. We are experts at creating meaningful and relevant stories that engage audiences and build trust with our consumers-and ultimately, direct their attention to your property.
12,000
Unique Monthly Visitors to Elliman Insider
90%
Percentage of Buyers Who Use Social Media in Their Property Search
Social Channels That Reach Buyers
Withapproximately640,000usersacrossallplatforms anddeliveringmore than367millionimpressions annually, oursocialmediachannelsreachbuyerswhere theyare, drive traffic to ourwebsite, andgiveyour listing the visibility it deserves.
@DouglasElliman (Across all of our profiles)
413K 6.3K 148M followers engagements impressions
@DouglasElliman (Across all of our profiles)
109K 11.6M 182M followers engagements impressions
DouglasEllimanRealEstate (Across all of our profiles)
91K 367K 5.9M followers engagements impressions
@DouglasElliman (Across all of our profiles)
22K 83K 11.6M followers engagements impressions
TIKTOK
@DouglasEllimanRealEstate (Across all of our profiles)
43K 655K 20M followers engagements impressions
Marketing That Makes It Memorable
From our best-in-class email marketing and digital advertising to our richlydesigned brochures and other print materials, our marketing and creative team puts the power of the Elliman brand behind your property.
- Digital and Print Advertising
- Custom Print and Outdoor Creative
- Custom Email and Social Campaigns
- Open House Events
Advertising That Reaches the Right Audiences
Through our st rategic partnerships and longstanding relat ionships with media outlets, we put your propert y in all the right places.
Powerful Tech forPersonal Marketing
Using the latest marketing technology and tools, your Douglas Elliman agent acts as a dedicated creative agency of one, with the ability to create and distribute a custom website and digital materials promoting your property.
Your Property, OurPriority
Unequaled experience and expertise
National scale, global reach
An integrated network behind every agent
A personal approach that puts you first