1 minute read
can we use egd?
from Branded Environments
by LS3P
Identifying
Experiential Graphic Design allows us to create a visual identity that captures the vision, values, and tone of your brand. We begin at the earliest stages of design to understand the driving vision of the project, working with the design team to ensure a consistent and cohesive approach is taken where every graphic expression is intentional, integrated into the architecture, and an extension of your brand. EGD is a way to create a sense of arrival and inform identity about a space.
Navigating
Wayfinding is an alternative and holistic approach to traditional signage, conveying information through a cohesive system of color, type, and visual cues. An intuitive and integrated wayfinding system enhances how people experience the built environment. imple additions of carefully designed wayfinding strategies create an allencompassing sense of place for the user while helping them navigate through the space.
Connecting
Experiential Graphic Design connects people to place, to brand, and to one another. It is the integration of experience within the built environment. By visually storytelling and placemaking we are able to connect to history, culture, mission, and identity.