LS3P | Experiential Graphic Design

Broadstone Oak City // Raleigh, NC

Branding for the build environment

EGD helps define how people experience, understand, navigate, and interact with their environment.

Experiential graphic design conveys information and messaging in an engaging and memorable way; no matter how great a message, if it is presented to you in a language you do not speak, the message is lost. Experiential graphic design plays a vital role in bridging the gap between the built environment and the project mission. Our team facilitates the connection between people and places through placemaking, storytelling and wayfinding.

LS3P offers full in-house Experiential Graphic Design (EGD) services which include branding and graphics

integrated with the architectural and interior design. When EGD is incorporated into the project from the beginning, our team can help design the mission of the space from the earliest stages of the project. We embrace a holistic approach to branding and graphics which will integrate with the interior design, architecture, and program to communicate your unique vision and culture.

what are experiential graphics?

Our overarching and hands-on design approach capitalizes on existing cultural assets of the building’s end users as the inspiration, with the intention of creating spaces that promote social and environmental wellbeing.

Design activates, informs, and organizes the way we live, work, play, & learn.

simplify

Through EGD, we can provide solutions to large spaces such as K-12 campuses or hospitals by creating an intuitive wayfinding system which minimizes the need for an overly complicated signage package. This strategy creates a cost benefit for clients while making the space intuitive, efficient, and welcoming.

reduce cost

Applied wall graphics are also cost-efficient options for creating experiences within our spaces, especially if the client is already considering a standard wallcovering.

The investment a client makes in the added cost of custom graphics is invaluable in the functionality and experience it provides to their user’s experience.

Ciry of Myrtle Beach Arts and Innovation District Branding // Myrtle Beach, SC

how do we use it?

Coastal Community ChurchCharleston, SC // Broadstone Optimist Park Multi-Family - Charlotte, NC // 3. West Charlotte High SchoolCharlotte, NC

TO MOVE...

Wayfinding is an alternative and holistic approach to traditional signage, conveying information through concept, theme, or mood of the space. Simple additions of carefully designed wayfinding strategies create an allencompassing sense of place for the user while helping them navigate through the space.

TO TELL...

A significant common thread across all cultures is the practice of storytelling. Stories have the ability to relay history, create empathy, and convey a vision.

Through storytelling, we first determine the driving vision and values of the project, and design visual aids to tell that story. We focus in on the visitors’ journey and direct them within the space through the collaboration of the design team (architecture + interiors), creating a sense of place and setting the tone for an immersive experience within the space.

TO ARRIVE...

Feeling welcome and having a sense of belonging is not innate. Our mission is to help build a connection from the values and mission of the people who own the building or space to the people who will inhabit it.

EGD is a way to create a sense of arrival and inform placemaking. Placemaking is how we connect people to place and create a sense of “you are here”

Our Experiential Graphics team works hand-in-hand with the design team from start to finish.

We will hold a Graphics kick-off to meet with you and our project team to understand you as a brand, your building, and needs.

We work closely with the architectural and interior design team to ensure that the graphics package is fully integrated and responding to the built environment.

what is the process?

educational opportunitues

Experiential graphics can inform our users about the purpose, vision, or intention of their environment. It can be used to tell the history of the namesake of a building or pay homage to a building’s nearly 100 year history or even a scavenger hunt of interesting facts on a wall graphic for elementary students to find.

Images left to right / top to bottom:

Robert Smalls Leadership Academy - Beaufort, SC // York Prep Academy - Charlotte, NC

This hand drawn illustration depicts civil rights activist, Robert Smalls and his journey across the Cooper River. The wall filled with and landmarks allows students and visitors to experience an influential part of history and explore local wildlife.

MUSC R Keith Summey Medical Pavilion // Charleston, SC

Complex environments rely heavily on wayfinding. For example, healthcare campuses and facilities create a unique set of challenges for wayfinding as they are often large and include multiple buildings. A wayfinding system that incorporates the use of visual cues such as color and symbols allows patients, family, and staff to find and travel to their destinations within the building easily. This is a critical component in the patient experience as they’re often under stress. Creating a simple and intuitive wayfinding system relieves stress on the patient, visitors and directly impacts the patient experience.

healing enviornments

navigating spaces

Easily understood and intuitive wayfinding systems are essential to our environment as they allow users to easily navigate and understand their space. This is achieved through the use of signage, color, text, and imagery.

Images left to right / top to bottom:

NC Department of Health & Human Services - Raleigh, NC // York Prep Academy - Charlotte, NC // Coastal Community Church - Charleston, SC

Robert Smalls Leadership Academy Timeline Portal Hall

Beaufort County School District is dedicated to preserving the history of Robert Smalls and educating future generations, in addition to the community, of his influence in civil rights.

The new Robert Smalls International Academy replaces an existing school that was built in 1965. The history of the school and its namesake, student demographics, and site constraints have guided the team towards a design that is ‘grounded in the past, and reaching towards the future’. The design focuses on layering history, program and playfulness to create a contemporary and welcoming building for students, staff, faculty and visitors.

Beaufort County School District - Robert Smalls International Academy k-8 // Beaufort, SC

Robert Smalls Leadership Academy Planter Graphic

Interactive learning is a holistic approach to education that gives a hands on learning experience through different visual methods.

The new building for Robert Smalls International Academy allowed space for a creative method for students to experience the history of Robert Smalls journey. This custom, hand drawn illustration showcases local wildlife in an emersive experience.

Beaufort County School District - Robert Smalls International Academy k-8 // Beaufort, SC

Sea Nettle Jellyfish

Brain Coral

Wellfleet Oysters

Logger Head Sea Turtle

Department of Health & Human Services

North Carolina Department of Health & Human Services // Raleigh, NC

Large super graphics allow for directional assistance as well as a larger sense of arrival.

The North Carolina Department of Health & Human Services, or NCDHHS, is a people-based organization that aims to welcome its workers in

addition to the people they serve. The graphics package was created as an alternative way to navigate the space. Through wayfinding the vision was to create a system of navigation that was based on the values of DHHS, which are centered around individualized, holistic health. The look and feel needed to remain mature, exciting, and memorable to serve both purposes.

Optimist Park

Broadstone Optimist Park Multi-Family Charlotte, NC Broadstone Optimist Park will embrace the steep history and grit inherent to the area with its post industrial architectural features, timeless design elements, and vintage nods throughout.

Broadstone Optimist Park is a multifamily development in Charlotte, NC. The neighborhood of Optimist Park boasts a raw authenticity inherent to the history of the Mill District which leans heavily into its industrial past. The design concept for the project was to create a space for young professionals and creative entreprenuers who like their

tradesman counterparts of the 20’s and 30’s have embarked on a journey to make a name for themselves. The brand of Optimist Park reflects the importance of quality, creativity, and storytelling.

The primary graphic of the Experiential Graphics package is a contour style line drawing of tradesman and women from the industrial area. Its path from the garage, down the breezeway, and through to the leasing office provides a visual wayfinding to lead potenital tenants down. The design also continues to the exterior with a large wall mural of steel workers on scaffolding and plays with the releif lines in the precast.

Birdsong

Broadstone Birdsong is proud, local, fun, casual, artful, creative, and a hint of funky & quirky.

Broadstone Birdsong is a multifamily development located in Charlotte, NC in the heart of the “brewery district” and is aimed to celebrate the craft of their tenants. The Exerperiential Graphics package included large scall wall graphics in the Co-Work spaces and Fitness Center. The interior

design concept for this project was taking a modern twist on a vintage feel to reflect the surrounding area and tenants of the space.

Broadstone Birdsong Multi-Family Charlotte, NC

Donor Wall

Trident Technical College SC Aeronautical Training Center

Tall 10’ linear numbers at the stairwells and elevators address the wayfinding needs of navigating the space while referencing the same geometry integrated into the architecture.

The new South Carolina Aeronautical Training Center at Trident Technical College provides highly specialized training for the future aeronautics workforce, along with continuing education for employees of aircraft manufacturers, suppliers and vendors. Sharp lines and monochromatic colors are met with vibrant accents,

while custom graphics, floor patterns, and light fixtures provide wayfinding through the building’s interior.

Automation and Mechatronics labs feature 50’ vinyl wall graphics to provide interest and mood in their learning spaces. The fractal pattern of the wall graphics reference the expansive angular details within the architecture and interior design of the building including the structure, flooring, and lighting.

Trident Technical College South Carolina Aeronautical Training Center // Charleston, SC

Frampton Construction

Working closely with the architecture and interiors team from the beginning, the graphics mend into the space seamlessly.

From custom comics to read in the bathroom stalls to hand lettered signage, Frampton Construction values their employees work experience and the interiors needed to reflect that. With over 8 supergraphics spread throughout the building, the sleek architecture which mimics unique geometric shapes to inspire its one of a kind workforce.

Playing off of the materiality of the space, the graphics consist of 3D panels to highlight employee accomplishments inside and outside the office. Gym and gold visuals to inspire them professionally and personally. All using products and concepts that can evolve with the company.

Frampton Construction Headquarters // Charleston, SC