Catalyst-The Business Magazine Q4 2018

THE BUSINESS MAGAZINE

4TH QTR 2018

Lee's Summit's entrepreneur incubator is a haven for artists • page 24

GET TO KNOW A CEO Meet Brent Thiessen

COMMUNITY FOCUSED Random Words of Kindness

1 | CATALYST - THE BUSINESS MAGAZINE

HOLIDAY GIFT GUIDE Gift Ideas for Every Budget • page 24

LEE’S SUMMIT:

Now Hiring...

With nearly 4,000 businesses calling Lee’s Summit home, the Lee’s Summit Economic Development Council aims to connect skilled job seekers to potential employers with open positions in the business community. That’s why we’ve launched a brand new job portal at no cost, linking workers to employment and internship opportunities.

The portal also will feature upcoming hiring events and local job fairs. Fill your empty seats with qualified workers by checking out the new job portal at leessummit.org or contact us for more information.

Yours Truly,

LEESSUMMIT.ORG | 816.525.6617

Wise Wealth Understands What It Takes

a

to Be

Business Owner

We understand business owners because we are one!

Located on Main Street in downtown Lee’s Summit, Wise Wealth has been providing retirement and financial planning advice for business owners and families of Lee’s Summit for more than 10 years.

Wise Wealth is an independent, full-service financial planning and wealth management firm specializing in: • • • • • •

Retirement planning for business owners.

Life insurance and long-term disability insurance.

Income-replacement strategies.

Estate-preservation techniques.

Small business employee retirement plans.

Customizable Workplace Financial Education.

Stephen Stricklin, CFP® President & CEO

Call 816.246.WISE (9473)

or visit www.wisewealth.com today to schedule a complimentary consultation.

You’ll have the opportunity to meet with Stephen Stricklin, CFP® and president of Wise Wealth LCC, who was also a finalist for retirement advisor of the year in 2015 in Retirement Advisor magazine.

What can Wise Wealth do for YOU and YOUR business? www.wisewealth.com office | 816.246.WISE (9473) email | info@wisewealth.com

300 SW Main Street Lee’s Summit, MO 64063

Licensed Insurance Professional. Wise Wealth, LLC is a Missouri Registered Investment Adviser.

The Final Stretch We’ve (almost) made it! We’re heading into the final stretch of 2018 and what a year it has been at the Chamber, and Lee’s Summit as a whole. New city leaders have been elected and we’ve also welcomed a new Chamber president to lead our organization. We’re looking forward to what’s next in our community, but also want to take a minute to celebrate what we’ve accomplished.

THE BUSINESS MAGAZINE

4TH QTR 2018

PUBLISHER Lee’s Summit Chamber of Commerce ADVERTISING MANAGER Heather Thompson

This summer saw more than 20 Chamber ribbon cutting celebrations, new announcements from the Economic Development Council, live broadcasts from KMBZ in downtown Lee’s Summit and much more. We’re also excited to share that Lee’s Summit has once again landed on Money Magazine’s “Best Places to Live” list.

The Chamber recently wrapped up another successful Oktoberfest event, and I cannot thank our volunteers enough. It truly takes a village to put on such a great community event, and we are so grateful for the spirit of volunteerism and collaboration our members have. Cheers to you!

In addition to a busy Oktoberfest, Chamber staff has been hard at work to continue improving Chamber programming. We’re working to educate residents on the candidates and issues in the upcoming General Election, and piecing together our program of work and strategic plan for the coming years. Meanwhile, our publications team is brainstorming creative ways to promote members, and recently earned another award from the Chamber of Commerce Executives of Missouri.

With the holidays quickly approaching, I want to remind everyone to stop and take a deep breath in the midst of the madness. Traveling, shopping and entertaining can be exhausting, but just remember to enjoy the moment and the company of your friends and family. Use the Chamber as a resource in all of your holiday endeavors – shop at member stores, use member caterers for meals and streamline your to-dos through a new Chamber connection.

As we finish out the year, I want to thank you for supporting the Lee’s Summit Chamber. It’s been quite a year and I’m grateful to have been a part of it all. Thank you to all of our members, volunteers, board members and partners who help our organization thrive.

CREATIVE COORDINATOR Jordan Straits _______________________________ EDITORIAL STAFF Stephanie Kusek Jordan Straits Heather Thompson _______________________________ CONTRIBUTING WRITERS John Beaudoin, Chad Godfrey, Kelly Head, Rick McDowell, Jim McKenna, Amber Monaco, Rebecca Silverman _______________________________ ADVERTISING For advertising information, contact Heather Thompson at hthompson@lschamber.com or 816.524.2424 _______________________________ PRESS RELEASES Send to jstraits@lschamber.com _______________________________

Yours Truly,

ROSALIE NEWKIRK, HSMC ORIZON LLC 2018 Chamber Chair of the Board CHAMBER STAFF Blake Fry, President Matt Baird, Director of Business & Governmental Relations Stephanie Kusek, Director of Communications Stacy Needels, Director of Special Events Cathy Young, IOM, Director of Member Services Heather Thompson, Advertising Manager Jordan Straits, Creative Coordinator Agi Bako-LaFave, Office Manager Vanessa King, Bookkeeper Marilyn Pemberton, Part-time Assistant 4 | CATALYST - THE BUSINESS MAGAZINE

220 SE MAIN STREET LEE’S SUMMIT, MO 64063 816.524.2424 • LSCHAMBER.COM

Speed up the planning process, cut the red tape and jump-start your business with the help of the Lee’s Summit Development Center. Our environment defies the concept of “business as usual” with a first-of-its-kind concierge service to guide and assist you through the development process from start to finish.

Let’s put our heads together and see how our team can put our resources to work for you. Whether you’re looking to relocate, expand or tap into your entrepreneurial spirit, our collaborative community approach will help your business take root and prosper.

Building Permits Inspections Engineering Review Special Use & Events Codes & Administration Water Utilities Planning & Zoning Development Incentives Business Licensing

LSmeansbusiness.net | 816.969.1200

18 8

CHAMBER UPDATE Meet Chamber President Blake Fry

10

SURVEY SAYS Nonprofit Holiday Needs

12

GET TO KNOW A CEO The Man Behind the Mavericks

16

BUSINESS RESOURCES Mid-Continent Public Library's Digital Resources

6 | CATALYST - THE BUSINESS MAGAZINE

4TH QTR 2018

24 18

12 34

30 42

DOING GOOD JDRF and National Diabetes Awareness Month

DOWNTOWN SCOOP Small Business Saturday Provides Big Boost

COMMUNITY FOCUSED Spreading Random Words of Kindness

22

NETWORKING PHOTOS

36

LEADERSHIP LESSONS Bob Glaser + Tingle Flooring Honored by THCF

46

24

38

48

HOLIDAY GIFT GUIDE Gift Ideas for Every Budget

SOCIAL BUZZ Video Marketing Strategies

30

40

CULTURAL ARTS Bridge Space Art Inspires Entrepreneurs

STAYING RELEVANT Don't Ever Walk Away From Your Big Idea

CALENDAR OF EVENTS

ECONOMIC EXPANSION Community Partnerships Lift Business Profile 4TH QUARTER - 2018 | 7

Update

Chamber

Meet the New Chamber President:

Blake Fry

On a day when a stolen pair of ruby slippers worn by Judy Garland in the Wizard of Oz were recovered by the FBI, it feels only appropriate that the theme of my first Catalyst column is, “There’s no place like home.”

Anyone that has been in the same room with me since I stared as President of the Lee’s Summit Chamber has heard the story that my wife, Michele, and I knew that if we were ever able to make it back home to the Kansas City metro after living elsewhere for 18 years, that Lee’s Summit is where we would want to live. To have the chance to not only live in Lee’s Summit, but to serve this community as its chamber president, is an opportunity that in many ways still feels too good to be true.

I know from experience that what may appear to be a dream opportunity can quickly turn into a nightmare once the reality of a situation becomes clear. Thankfully over a month into the job this has not been the case. Michele and I were attracted to Lee’s Summit as we perceived it to be a fast-growing community with modern amenities that had retained a real sense of community and history (something very few large suburbs do). Boy, were we ever right. As I have met with community leaders, member businesses, and my board of directors, I have been struck by the deep level of commitment the citizens of Lee’s Summit have to their city and fellow residents. They may not see eye to eye on every issue, but when a group of citizens are genuinely committed to putting their interests second to the needs of those around them, slight disagreements will not stand in the way of finding a common path forward.

Prior to working at the Lee’s Summit Chamber, I had heard nothing but positive things about the chamber from family and friends that live or work in Lee’s Summit. On that account too, perception has matched reality. This chamber is blessed with amazing professional staff, incredibly dedicated volunteers, and a great 50-year legacy.

There are of course ways in which we can continue to evolve to increase member value, create a better business climate, and build an even greater sense of community. Over the next few months, we will put the finishing touches on a new strategic plan that will help us do just that.

I have made it a priority in my first days here at the chamber to meet as many people as I can. If I have had the chance to meet you, thank you for making me feel so welcome. If we have not had the chance to meet, I hope we get to do so in the near future. If you are close by the Depot, feel free to stop in and say hi as my door is almost always open. If you have an upcoming event that you feel it would be important for me to be at, drop me a line and I will do my best to make it. It is all about getting to know Lee’s Summit as well as I can, because the more I learn about this city and community, the more I grow to love it.

Blake Fry, President 220 SE Main Street | Lee's Summit, MO 64063 816.524.2424 | lschamber.com | bfry@lschamber.com 8 | CATALYST - THE BUSINESS MAGAZINE

DANKE! Presenting Sponsor

Sportzelt Sponsor

Main Stage Sponsor

Community Stage Sponsor

Kids Street Sponsor

Superb Sponsors

Live A Better Life

Brat Tent Sponsors

Rootbiergarten Sponsor

Golf Cart Sponsor

Wonderful Sponsors Central States Beverage Co. • Discover Vision Centers • Door Systems, Inc. • First Federal Bank • KCP&L LeaderOne Financial • Longview Funeral Home & Cemetery • Mazuma • RBC Wealth Management • Tingle Flooring Excellent Sponsors Central Bank of the Midwest • ENT Associates of Greater Kansas City Freestyle Graphics • John Knox Village • Technology Plus Divine Sponsor University of Central Missouri Lee’s Summit

Winezelt Sponsor Embrace the Grape Beverage Catering

Very Good Sponsors Bank Midwest • Chinnery Evans & Nail, P.C. • HSMC Orizon • Julia E. Hampton, CPA, PC Missouri Association of Trial Attorneys • Shining Light Music • Spilker McKeone & Nelson PC • Vital Signs • Weed Man Shatzen Kickenoffen Sponsor Lee’s Summit Municipal Airport

Home Brew Sponsor Grains & Taps

Baby Contest Sponsor The Goddard School

4TH QUARTER - 2018 | 9

Says

Survey

SURVEYSAYS As we shift our attention to the holidays and colder months that approach us, we reached out to nonprofit Chamber members and asked what their biggest need is this holiday season. Here's what they had to say:

To make the holidays special for clients, we offer a holiday store as well as holiday food baskets. The holiday store provides new toys and gifts for both adults and children. Teens can be especially hard to buy for, so gift cards are a great way to ensure they get what they want for the holidays. Holiday food baskets include turkeys, ham and all of the “fixins� to make a great holiday meal. We are in need of support to ensure our core services, as well as these special holiday gifts, can continue.

MaryAnne Metheny, Hope House hopehouse.net

At Restoration House of Greater Kansas City, we believe in empowering victims of sex trafficking through the healing and recovery process. Our holistic restoration program focuses on survivors healing from the indignities, trauma, and violence they have suffered by providing physical needs, recovery and addiction therapy, as well as education and job skill training. This holiday season we are in need of $25 Wal-Mart gift cards to purchase under garments and warm shoes for victims, and $25 QuikTrip gift cards for gas to transport the ladies in our program to emergency room visits, doctor's appointments, therapy sessions, etc.

Steven Robinson, Restoration House of Greater Kansas City restorationhousekc.com

During the holidays, we try to provide a wonderful experience for our individuals through our 12 Days of Caring campaign. Many of the items we need are basic necessities such as coats, gloves, socks, hats, and clothing. We try to meet these needs for our individuals in the cold weather months as well as give them something extra special to make their holiday season bright!

Amy Cox, Developing Potential, Inc. developingpotential.net

10 | CATALYST - THE BUSINESS MAGAZINE

Says

Survey

If every Chamber member would donate an hour of time, a few dollars, or one canned good, think of how many lives that could impact. Our needs are ever present, but we know that our community is always there to help when possible. Happy holidays!

Matt Sanning, Lee's Summit Social Services lssocialservices.com

At the top of our holiday list is recruiting new, active members. In any volunteer organization, the more people willing to give their time and effort results in a larger impact on our community. The Lee's Summit Kiwanis Club supports many projects in our community. We have been in Lee's Summit for over 50 years and a Chamber member for over ten years.

Richard Veasman, Lee's Summit Kiwanis Club

Many of the men and women we serve at Rachel House live below the federal poverty guideline. When they come to our centers they often travel out of their way to receive our services. We help them out by providing a $5 QuikTrip gift card to defray their expenses and encourage them to return for continued services. To put us in a position to serve 3,500 clients in 2019, we need to collect 1,500 cards by the end of January 2019. A small gift with a big impact!

Kathy Edwards, Rachel House Pregnancy Resource Centers, Inc. rachelhouse.org

At this point, our biggest need is a few more volunteers that would be able to help on a consistent basis. We need people who have a heart for people, would love to volunteer in a fun shop setting, or people who love fashion and would like to help put together styles. We could also use help to plan events and coordinate volunteer schedules.

Summer Youngkin, Claudia's Closet claudiascloset.org

4TH QUARTER - 2018 | 11

Get to Know a

CEO

BRENT Getting to know the President and General Manager of the Kansas City Mavericks

12 | CATALYST - THE BUSINESS MAGAZINE

Get to Know a

CEO

THIESSEN Growing up playing ice hockey since he was three years old in Colorado, it is really no surprise that Brent Thiessen is passionate about what he does. Having been the President and General Manager of the Mavericks for nine seasons, Thiessen is looking forward to their 10th anniversary season that they are calling the “Year of the Fans.� During this anniversary year they have a lot to celebrate: their fans, the evolution of the team, and hopefully winning an ECHL championship!

4TH QUARTER - 2018 | 13

Get to Know a

CEO

Thiessen’s father played professional hockey in Canada which started his love for the sport early on. Later, the family moved to Denver where Thiessen played hockey and picked up an additional sport, football.

Thiessen specifically chose a division three school, Lake Forrest College (north of Chicago), in order to play both hockey and football. When the football coach asked him to quit hockey in order to be their starting quarterback, he declined and went back to Northern Colorado where he started a collegiate club hockey team while playing football.

Starting a collegiate club team from scratch was no small undertaking. While working on his finance degree, Thiessen was also working on every aspect of building a team. Creating a budget, raising support, recruiting players, finding facilities, creating uniforms, recruiting sponsors, getting the club associated with a league…and everything else that makes a team work. Thiessen’s efforts were successful and this Northern Colorado club team is still thriving today.

Thiessen. Try Hockey for Free Day is a national event organized by USA Hockey in which the KC Mavericks host local kids.

Set up like a clinic, it gives youth a chance to try out ice skates and get a hockey stick in their hands. Another program they host is the Junior Mavs youth travel teams. Junior Mavs is a part of KC Youth Hockey Association, with multiple age groups learning and playing hockey regionally. “The more we have families ice skating, enjoying watching the game, and building interest in playing – the more hockey can grow in Kansas City.”

The Silverstein Eye Centers Arena was built with professional hockey intended as the primary tenant, but also available to the City of Independence as a multiuse venue for concerts, events, and other teams throughout the year. The community ice center is open to the public for ice skating and group events, but also utilized as the practice facility for the Mavericks team.

Thiessen went on to help start the Colorado Eagles team that once played in the ECHL and is now an American Hockey League team. Next, following the NHL strike, Thiessen received a call from the Colorado Avalanche to start a new franchise. After the Avalanche, he had one more move to work with a NHL team in Florida before he landed in Missouri to work on developing the Missouri Mavericks (now the Kansas City Mavericks).

“I’m excited to be here. I’m proud of this facility and the ongoing upgrades happening long-term,” says Thiessen. All planned upgrades are to increase the fan and audience experience overall. Things to come are Wi-Fi in the building, LED lighting upgrades, and improved screen boards. “These things seem simple or basic – but they will make the experience so much better. Upgraded Wi-Fi is essential so that people can engage on social media while they are at a game.

New lights will allow us to change the atmosphere at the switch.”

Thiessen understands that the future of hockey of course lies in our youth.

“We want to do as much as we can to tie players and our youth together,” said

While many Kansas City citizens are not native to the sport of hockey, Thiessen is hoping to show citizens that Mavericks games are a fun experience to be had by

PROFESSIONAL HOCKEY TEAM PROGRESSION

AA

Top 5% of ranked players outside of the NHL

14 | CATALYST - THE BUSINESS MAGAZINE

AAA

The 10th Anniversary Logo. The Mavericks are celebrating their 10th season this year with many plans up their sleeves for fans.

all. If hockey happens to be your thing, you will not be disappointed either – this is high quality hockey.

Brent, his wife and their four kids have settled well into the Kansas City Metro area. Their oldest son plays soccer for William Jewel College, one daughter played AAA hockey in St. Louis for a while but is now focusing on school, and the youngest two are still at home: a girl in 7th grade and a boy in 5th grade.

They enjoy busy family time traveling all over for soccer games mostly. When asked what Brent thinks of Kansas City he had this to say, “Kansas City is such a great place to raise a family. We’ve been fortunate to move around some and experience other places, but this really is a great place to establish roots.”

Brent has also been impressed by the generosity of Kansas City citizens. No matter the event, they’ve seen how everyone steps up and is generous to support this community.

Top 3% of ranked players outside of the NHL

NHL

Top 3% ranked players worldwide

Resources

Business

By the Book:

Mid-Continent Public Library Offers Vital Support to Local Business Owners By: Kelly Head

Building and managing a successful enterprise in today’s ever-changing business landscape can be a daunting prospect.

However, with the right tools and support, a business dream can become a thriving reality. That’s where Square One Small Business Services at Mid-Continent Public Library (MCPL) comes in. Funded in part by a grant from the Ewing Marion Kauffman Foundation, Square One was founded in 2014 as an initiative to fuel the local economy by supporting small businesses through free resources and services.

The first and most critical service that Square One provides is one-on-one consultations with local entrepreneurs. Square One’s team of business specialists connects businesspeople with the tools they need to be successful—whether that’s an online database that can help them create a business plan to present to investors; a free, expert-led seminar at the library on funding and marketing a business; or setting up a meeting with an external incubator that can offer unique opportunities.

“The services that MCPL offers through their business specialists are unexpected and amazing,” said Mat Maynor,

16 | CATALYST - THE BUSINESS MAGAZINE

co-owner of Big Vision Media Group. “It is a big value for small business. My one-on-one with the business specialist even led to starting another venture due to the market research.”

Additionally, as part of Mid-Continent Public Library, Square One customers can access a wide range of insightful and valuable business databases at no charge. Here are just a few: DemographicsNow allows you to analyze the demographic and market potential of any location in the U.S., create custom reports, perform quick market analyses, create fully interactive maps, and much more. Example use: find an ideal location to open your business based on traffic patterns.

Kansas City Business Journal includes access to the most recent issues, special publications, and the annual Book of Lists. Example use: stay up to date with the business world in Kansas City.

Lynda.com is a video library of engaging, top-quality courses taught by recognized industry experts. Learn business, software, technology, and creative skills to achieve personal and professional goals. Example use: learn how to market on social media.

Resources

Business ReferenceUSA collects information about U.S. businesses including annual revenue, estimated expenses, management directories, employee numbers, square footage, and credit rating. You can also search the U.S. Consumers/Lifestyles module to find information about purchasing behavior and interests of consumers in a particular area. Example use: pull a list of addresses for a direct mailer.

Safari Business Books includes hundreds of business books you can read online. Finance, human resources, management, and marketing are some of the specific areas covered. Example use: read business books with no due date.

Small Business Resource Center provides information on all major areas of starting and operating a business, including accounting, finance, human resources, management, marketing, taxes, and more. Example use: look at sample business plans from real businesses.

Statista is an online statistics, market research, and business intelligence portal. It provides access to data from market and opinion research institutions as well as from business organizations and government institutions. Example use: polish your presentations with graphs and charts.

Square One also regularly organizes free classes and “bootcamps” led by local experts on a variety of businessrelated topics. In fact, on Wednesday, Oct. 17, Square One will

host a lecture on using demographic data to make business decisions. For more information about Square One classes and to register, visit mymcpl.org/squareone.

Currently, MCPL has two branches in Lee’s Summit located off Oldham Parkway and Colbern Road. As part of the library’s five-year Capital Improvement Plan, which calls for the improvement of all 31 branches and the addition of two new ones by 2022, MCPL recently acquired another property in Lee’s Summit off 50 Highway and Blue Parkway.

Pending city approval, MCPL plans to use this space to erect a brand new 20,000-square-foot branch with a wide array of amenities, including a community programming room for classes like Square One’s seminars, enclosed meeting rooms, designated teen and children’s areas, and more. Learn more about this project and the rest of the Capital Plan at mymcpl.org/Community.

To learn more about the library’s business resources, classes or to set up a time to connect with a Square One business specialist, visit mymcpl.org/SquareOne.

4TH QUARTER - 2018 | 17

Good

Doing

Starting line for the 2017 JDRF One Walk in Kansas City at the National WWI Museum and Memorial.

JDRF

JDRF has One Goal: To Create a World Without Type 1 Diabetes By: Rebecca Silverman

18 | CATALYST - THE BUSINESS MAGAZINE

Instantly Improve your Business Cash Flow!

We provide Working Capital using your existing invoices.

>>

Blue is the color to wear this November. A simple color conveys a much bigger message for thousands of families in the KC Metro, showing the world what type 1 diabetes (T1D) looks like. The Juvenile Diabetes Research Foundation (JDRF) community will commemorate National Diabetes Awareness Month this November by educating and raising awareness of type 1 diabetes. JDRF is the leading global organization funding T1D research. Type 1 diabetes is a chronic, life-threatening autoimmune disease that strikes children and adults at any age. It is often an invisible disease, others can’t always physically see the complications and challenges.

• Immediate payment on invoices • Working capital for growth • Cash to cover payroll and taxes • Capital for seasonal demands • Take advantage of vendor cash discounts • Bid on new contracts with confidence

American Funding Solutions LLC Providing Working Capital to Growing Businesses WWW.FUNDING4YOU.COM 816-224-6201 or kim@funding4you.com CALL TODAY!!

4TH QUARTER - 2018 | 19

Good

Doing

sas City.

Kan e Walk, JDRF On g in y jo r en A walke

Type 1 diabetes is often confused with type 2 diabetes.

These misunderstandings exist because of the similarities.

Both type 1 and type 2 share similar symptoms at diagnosis, including excessive thirst, increase urination, increased infections, fatigue, weight loss and blurred vision. Bloodglucose monitoring is important for people with T1D and T2D and life-threatening complications can occur from both.

That’s where the similarities end. The difference between T1D and T2D is broad. Type 1 diabetes is not related to diet or lifestyle, and there is nothing you can do to get rid of it. In T1D, the body’s immune system destroys cells in the pancreas that produce insulin, meaning the body produces little to no insulin to regulate blood sugar and get energy from food.

Type 2 diabetes, which makes up 90-95 percent of all diabetes diagnosis, happens when the body makes insulin, but can’t use it normally.

JDRF is committed to making day-to-day life easier, safer and healthier for the type 1 diabetes community while working toward our vision of a world without T1D. Type 1 diabetes can happen to anyone, and the number of people with T1D is expected to grow to 5 million by the year 2050 if we don’t do something now. JDRF’s mission is to accelerate lifechanging breakthroughs to cure, prevent and treat T1D and its complications. JDRF has invested more than $2 billion in research funding since our inception.

T1D is a disease that must be managed every hour of every day. To achieve our mission, JDRF drives multiple approaches.

Our scientific strategy is organized into six research areas, one of which is the Artificial Pancreas. JDRF is working to find systems that can automatically deliver more effective and precise insulin and multi-hormone therapy. Years ago, JDRF was one of the first funders of this technology and this product is now to market. Families across the Kansas City Metro are finding better results because of this advancement. Another research approach is Beta Cell Replacement, which delivers cell replacement therapies in a protective device that can provide

20 | CATALYST - THE BUSINESS MAGAZINE

Guests at Cathy Baiethe JDRF Kansas Cit yD r, JDRF Inte rnational ream Gala listened board me to mber.

long-term relief from insulin therapy without the need for intensive immune suppression. JDRF research is also focusing on complications, prevention, glucose control and restoration.

JDRF believes the T1D community wants – and deserves – devices that are smaller, easier to use, and highly effective.

Political leaders know we’re demanding results. JDRF sends hundreds of adults and young people living with T1D to Capitol Hill, and to their representatives’ home districts, year after year to share their stories and lobby for funds to the disease.

JDRF demands better coverage under Medicare and takes on insurers for access to affordable insulin and new technologies to control T1D. We believe ALL people with T1D should have access to insulin at a low, predictable out-of-pocket cost. Lifesaving medication should not be out of reach.

We invite you to join our T1D family and become an advocate for JDRF. Our policy agenda is ambitious to ensure people have access to the most effective T1D treatments and therapies.

It takes community support to advocate for national policies that protect those with chronic diseases like T1D and push for continued funding for the Special Diabetes Program (SDP), which provides $150 million a year in T1D research to the National Institutes of Health.

JDRF Kansas City Chapter hosts a variety of outreach and fundraising events each year. Each fall we host JDRF One Walk, Kansas City. This fun, family-friendly event gives people with T1D, their loved ones, friends, companies, and local community the chance to come together to positively impact the lives of those living with T1D. JDRF is hosting TypeOneNation Summit on November 3, 2018 at the KU Edwards Campus in Overland Park. TypeOneNation Summit is a single-day education and networking opportunity for anyone in the type 1 diabetes community. Hear from T1D experts on the latest treatments and research breakthroughs, and participate in discussions that impact you and your family. The Young Leadership Committee of JDRF is proud to host the 6th annual Diabetes Dash for Life presented by Retina Associates on November 4, 2018. Lace up

Good

Doing

ests for thank gu . rs o d a s la s a a uth amb Dream G JDRF yo ns at the JDRF o ti a n do

their

Rick and Ca Gordon at ththy Baier with Becky an e JDRF Kans d Brett as City Dream Gala.

your sneakers and run at 8 a.m. at Town Center Plaza. You’re also invited to attend the 2019 JDRF Dream Gala on May 5, 2019 at the Kansas City Marriott Downtown. The 24th annual JDRF Dream Gala features a cocktail reception, silent auction, dinner, live auction and Fund A Cure as we gather to fund type 1 diabetes research.

JDRF has one goal: to create a world without T1D. While you can’t prevent T1D and there is currently no cure, there is something you can do to help. Join us at our events. We can’t do it without you.

> > Upcoming

Events

TypeOneNation Summit • November 3, 2018 Diabetes Dash for Life • November 4, 2018 2019 JDRF Dream Gala • May 5, 2019

SERVING THE LEE’S SUMMIT COMMUNITY Developing Potential, Inc. offers day services in a setting that addresses the mind, body and spirit of individuals having developmental disabilities.

CALL US FOR MORE INFORMATION, TO ARRANGE A TOUR, OR TO OFFER SUPPORT.

251 Executive Way, Ste. 200 Lee’s Summit, MO 64063 816.525.6000 ext. 101 | developingpotential.org 4TH QUARTER - 2018 | 21

Photos

Networking

CHAMBER BEFORE HOURS • Lisa Frogge, Kathy Hughey and LaTonya Burgette stopped for a photo during the Chamber Before Hours, one of Bridge Space’s first events in the new co-working space.

CHAMBER AFTER HOURS • Chamber members Mike Fox, Carson Graff and Brian Williams chatted at the September Chamber After Hours held at Polaris Insurance Solutions.

CHAMBER BEFORE HOURS • Chamber members gathered to network and build connections before heading to the office at Bridge Space, the newest addition to downtown Lee’s Summit.

22 | CATALYST - THE BUSINESS MAGAZINE

LEADERSHIP LEE’S SUMMIT • Leadership Coordinators Lynn Hinkle, Fred Lane, Lu Ann Ross and Amberlynn Isaacs helped organize the September leadership class and team building held at Paradise Park.

NEW TEACHER BREAKFAST • Members of the Chamber’s Education Committee handed out goodie bags to incoming LSR-7 teachers at an August breakfast held at the Missouri Innovation Campus.

816.525.4555 MONTHLY MEMBERSHIP LUNCHEON • Lesley McKeone, Julie Doane and Kristi Johnson-Ware attended the September Membership Luncheon featuring speaker Lt Col Belardo of Whiteman Air Force Base.

4TH QUARTER - 2018 | 23

2018

Holiday Gift Guide With the holidays fast approaching, it's time to start thinking about those gift lists. We went out and shopped some of our favorite member stores in Lee's Summit to see what fun things they are offering this year. No matter what your budget, we found gifts everyone on your list is sure to enjoy. Happy shopping!

24 | CATALYST - THE BUSINESS MAGAZINE

Gifts under Made right Jigger

LocalLY Made Barbecue Sauce Summit Hickory Pit BBQ thesummithickorypitbbq.com

Libations & Company

>> $2.95

Summit Hickory Pit has been a Lee's Summit staple since 1992 and now you can take some of that delicious flavor home with their bottled signature barbecue sauce. Bottles are 14 ounces, and at $2.95 a piece they are affordable for anyone on your list!

$25

givedrink.com

>> $19.99

personalized Swig tumbler Cameron's Home Furnishings

facebook.com/ cameronshomefurnishings

>> $19.99 (+ $3 for personalization) Swig stainless steel insulated tumblers are the perfect cup when you are on the go. This gift comes in a multitude of colors and can be personalized for an additional $3. Available in 30 ounce or a 12 ounce wine style.

Mike Strohm, of The W in Lee’s Summit, designed these sleek and durable jiggers to withstand the rigors of the professional trade, but they also make a stylish addition to any home bar. Find the Made Right Jigger and many other bar accessories at Libations + Co. in Downtown Lee’s Summit.

Custom Candle Embers Candle Bar emberscandlebar.com

>> Starting at $16

Embers Candle Bar is Lee's Summit's own pour your own custom candle shop. Their in-store scent experts will help you choose from over 70 fragrances and blend those together into your own unique custom candle or diffuser.

Candles range from $16-$28 depending on the size and material of the container. Or maybe you don't want to make a candle and you'd rather choose a room spray or a room diffuser. They’ve got those too.

4TH QUARTER - 2018 | 25

Gifts from

$25-50

Local High School Apparel

Interactive Dog Toy

Liddle's Sports & Apparel

Brookside Barkery

liddlesports.com

barkerybath.com

>> Starting at $25 Does grandpa need a Lee’s Summit North jacket to wear to the games or would mom like a cute glitter t-shirt to boast her kids team? Maybe your basketball player could use a new hoodie to wear to and from practice. Liddle’s Sports and Apparel has a great selection of local high school apparel. A great gift for the whole family and Lee's Summit.

>> $36.99

DOT&Army sustainable products Elle & Em Boutique

elleandemboutique.com

>> Ranging from $4-52 Elle & Em Boutique in downtown Lee's Summit is a local retailer with stylish clothing, shoes and accessories like Dot and Army sustainable products.

They stock a variety of their products ranging from bowl covers (pictured above), to "unpaper towels" and reuseable sandwich wraps. Not only are they stylish in design but they make sustainable living a breeze.

26 | CATALYST - THE BUSINESS MAGAZINE

Give your fun-loving dog a playful challenge with the Planet Dog OrbeeTuff Link Interactive Puzzle Dog Toy. Designed to hold treats that your dog will have to work to get out, it’s perfect for curious and intelligent dogs. The soft, translucent cube can transform into different shapes for varying degrees of difficulty, with a sleek and modern design that’s just as cool as he is. And when your furry little genius gets it just right, the treats will fall out of the holes.

It’s made from eco-friendly materials that are totally free from chemicals like BPA and phthalates—so it’s totally safe for your dog to sink his teeth into.

KC Swag KC Metal Heart Sign Very Violet Boutique veryvioletboutique.com $16.99

KC Love Hat

Inspired Style Boutique inspiredstyleboutique.com $22

KC Socks

Jolly's Boutique atjollys.com Starting at $8.50

Union Horse Rye Whiskey Gomer's Fine Wine and Spirits gomers.com

>> $39.69

This locally made rye whiskey by Union Horse makes a perfect give for your holiday office party, gift exchange or the whiskey drinker in your life. Union Horse is a family owned, craft distillery based out of Lenexa and is gaining a lot of popularity among whiskey fans. Stop by Gomer's in Lee's Summit to pick up a bottle and maybe gift one to yourself while you're at it!

Unique KC Prints

Very Violet Boutique veryvioletboutique.com $10

Downtown Lee's Summit T-Shirt

downtownls.org $20

27 | CATALYST - THE BUSINESS MAGAZINE

4TH QUARTER - 2018 | 27

Gifts from

$50-100

Cooking Classes

Trollbeads Earrings

A Thyme For Everything

Paul Dodds Fine Jewelry

athymeforeverything.com

>> $65

paulsworld.com

>> Starting at $90

A Thyme for Everything strives to provide instructional cooking classes in order to meet the needs of all levels of cooks. They keep class sizes small so you will have an intimate experience with our exceptional chefs. All classes provide demonstrations of how to prepare each side dish, along with tastings of each, and full recipes to take home.

Gourmet Olive Oil Heavenly Olive Oils & Vinegars

heavenlyoliveoils.com

>> $76

This family-owned retailer of the highest quality Extra Virgin Olive Oils, Balsamic Vinegars and other fine cooking products has many gift options for the cooks and foodies in your life. Try the Lemon Balsamic with the Tuscan Herb EVOO or explore other unique pairings with the help of their talented staff.

28 | CATALYST - THE BUSINESS MAGAZINE

Paul Dodds Jewelry retailer has a large selection of Trollbeads jewlery to choose from. Get started by creating a piece of jewelry that fits the style, memories and/or personality of whoever you are buying for. Trollbeads earrings come in two pieces: the earring hooks and the charms. Shop hundreds of different charms to find the perfect one.

Kurgo wander hammock Pet Supplies Plus petsuppliesplus.com

>> $59.98

This Waterproof and stain resistant seat protection Dog Hammock keeps your seat clean and blocks your dog's access to front seat. Six attachment points keep the hammock in place Can be used as a hammock or remove the front attachments to create a seat cover. Durable, heavy stitched seams reinforce overall strength preventing rips or tears from overzealous claws.

Machine washable. Size: 55" wide x 56" long.

Gifts

$100+

Fitness Watch

Trek kickster

The Running Well Store

>> $59.98

Trek Store

trekbikes.com

therunningwellstore.com

>> Starting at $119.99 Give the gift of health this holiday season! The Running Well Store is your local Garmin retailer offering several options in the fitness watch category as well as other running products.

Garmin is one of top rated fitness tracker manufacturers.

From fitness bands to smartwatches with built-in sports apps — and even smart scales with wireless connectivity — taking steps toward a more active lifestyle starts with them!

homebrew kit Grains & Taps

grainsandtaps.com

>> $114.99

The K6 Beer Equipment kit includes all the conveniences you need to get started brewing, making it a great gift for anyone new to homebrewing. Stop into Grain and Taps to pick one up or order online at grainsandtaps. com. The guys at Grains and Taps are avid brewers themselves and would be happy to answer any questions you have.

29 | CATALYST - THE BUSINESS MAGAZINE

Balance is everything when you're learning how to ride, and Kickster is the perfect teaching tool for toddlers who are mastering this important skill.

This kids' balance bike doesn't have pedals so balance is the only focus, plus it features a handle so you can support your little one while they get the hang of things. Kickster is ideal for kids who are roughly 34-40˝ tall. Available in matte black and vice pink.

Kids Cooking classes The Cooking Station thecookingstation.com

>> $270 (10-Class Package) Want to give a gift of experience rather than another toy this year? The 10-class package from The Cooking Station allows students to attend 10 classes of their choice. Each class offers a hands-on cooking experience for kids starting at age 2 and up. Visit thecookingstation.com to check out their calendar and class descriptions.

4TH QUARTER - 2018 | 29

Arts

Cultural

Lee's Summit's entrepreneur incubator is a haven for artists By: Amber Monaco

Bridge Space Podcast Studio In addition to office space and meeting rooms, Bridge Space has a recording studio available to rent.

30 | CATALYST - THE BUSINESS MAGAZINE

Arts

Cultural

Bridge Space, Lee’s Summit’s first co-working space and entrepreneur incubator, is a haven for artists. We believe that entrepreneurship can take many forms and artists are not to be left out of that conversation.

Art is more than something beautiful to look at. Art encourages, inspires and motivates creative thinking. Members are often commenting that they feel more creative when they are at Bridge Space.

When entrepreneurs feel more creative they are more productive and innovative.

We used this kind of impact as motivation when we put out a Call for Artists in May 2018. The Call for Artists was open to anyone, the less-experienced artists and professionals alike. We wanted to give those artists just starting out an opportunity to be commissioned for their work and build their portfolio. In the process, they improved their customer interaction and business skills, and took the reins of their hobby and to move it towards a business.

Bridge Space and its community partners, UMKC Enactus — Arts and Entrepreneurship Team and Got Art Gallery, worked with local Kansas City artists to develop and create original works of art for our interior spaces.

We sought a group of emerging visual artists to create new works, including paintings, drawings, murals, photography, textiles, ceramics, digital media and sculptures. The goal was to inspire creativity, innovation, energy and to give Bridge Space a unique identity that cannot be found anywhere else. As a creative environment for productivity, collaboration, community and learning – Bridge Space needed art.

Recently, a Bridge Space member emerged from their office to stretch their legs and made a comment that shows the depth of what art can do for one’s creative process: “The art around here adds energy to my work.”

Artists are entrepreneurs (“ARTrepreneurs”) and art should be seen as economic development. Bridge Space isn’t the only one who sees the global economic and social contributions from arts. A Cultural Times survey estimated that creative industries generate $250 billion in revenue each year, creating 29.5 million jobs worldwide. That’s a huge impact!

4TH QUARTER - 2018 | 31

Arts

Cultural

When we announced the Call for Artists in May 2018, we received more than 20 submissions from local artists and we narrowed down to eight artists who presented concepts and designs that exceeded our expectations.

As a new business in downtown Lee’s Summit, cultivating a creative environment was a top priority. Bridge Space Founder and President, Ben Rao, was dedicated to filling the building with various mediums to give a creative experience to members.

The art at Bridge Space wouldn’t be possible without the City of Lee’s Summit’s commitment to bringing art and culture to downtown. The City was forward-thinking enough to pass mural standards which brought in the first mural on the side of the old Dayton Hotel in November 2017.

The spunky, red-headed lady mural went viral on social media, showcasing art in

One particular attentiongrabbing art piece is “Bridge to Artists Coalition” by Kaitlyn Carlile.

The artist took the Bridge Space logo and added creative elements and historical parts of the building to show how the building has transformed since it was built in 1962. For example, the piece spells out the name of our brand in the center of the 5-foot medallion. Each letter of the brand represents a different element of the building: the “B” is the updated blueprint; the “G” is the original rubberized floor; the “A” is the inside of an envelope; “I” is a section from the 1962 drop ceilings. Each letter carefully and thoughtfully brings in the entire building — historic and modern — into the new Bridge Space logo.

32 | CATALYST - THE BUSINESS MAGAZINE

downtown Lee’s Summit and validating that art supports economic development.

With more than a dozen pieces in one location, Bridge Space is now a formal stop on the Fourth Fridays Art Walks, a free community event that brings hundreds of people to Lee’s Summit and offers a better experience for those of us who walk these streets daily. Bridge Space is also partnering with the Lee’s Summit Arts Council October 10-11 for the Summit Art Festival and we will be open for showings.

The talented Bridge Space artists include Emily Alvarez, Kelsey Borch, Katherine Botts Whitaker, Shafer Brown, Kaitlyn Carlile, JT Daniels, Meredith Lucius, and Cayleigh Myers.

We encourage you to stop by and take a look at the art at Bridge Space and how art influences the shared workplace with creativity and energy. Our doors are open from 8 a.m.-5 p.m. Monday through Friday.

Arts

Cultural

4TH QUARTER - 2018 | 33

Scoop

Downtown

Small Business Saturday is

Big Deal

a to Local Businesses Seth Allen, owner of Libations & Company in downtown Lee’s Summit, said last year’s Small Business Saturday was a major boon to his still-new and growing business. His retail operations specializing in high-end spirits and barware.

On Nov. 27, 2010, a small business revolution began in the United States.

On that Saturday, Small Business Saturday was observed for the first time.

The credit card company American Express (a company that heavily promotes small-business shopping) created the event to counter Black Friday. Small Business Saturday aims to tout the benefits of shopping brick-and-mortar, family-owned retail establishments for the betterment of our communities and downtown areas.

Rodgers said in 2017, nearly $7 million in sales were recorded in November and December in downtown Lee’s Summit.

And another $2.25 million in October, giving the district nearly $10 million in sales for the holiday season. The December numbers last year grew nearly a quarter-million dollars from 2016.

“Small Business Saturday is important to all small business owners in Lee’s Summit and across the country,” Allen said. “In a time of online shopping where a patron merely points, clicks and waits, the small business shopping event brings the customer to the products. The event puts the shops and the makers first, and the experience of interacting with passionate people is the bonus that a shopper will never receive online.”

Allen’s first Small Business Saturday in 2017 brought many new faces and shoppers into his store – many of whom didn’t know about his business before that day. He said many, now, are regular customers.

Small Business Saturday is always observed on the Saturday immediately following Thanksgiving (Nov. 24 for 2018) during the busiest shopping periods of the year for retailers.

“A trip to Libations & Company is not your average retail experience,” he said.

“Customers have the opportunity to learn about creating craft cocktails without the intimidation factor. Rather than just pointing and attempting to explain the complexities of flavors, customers can taste spirits, bitters and tonics before making a purchase. Online sites or big box retail stores cannot offer the intimacy that a small business can. Money spent local stays local, so shop small.”

In downtown Lee’s Summit, Main Street Executive Director Donnie Rodgers said the event has grown significantly over the years and is part of a larger time frame of local holiday shopping that begins in October and extends through December.

Another spot where local customers mean an awful lot is Budget Blinds. The 16-year, three-generation-owned business said the annual Small Business Saturday event energizes downtown Lee’s Summit and kicks off their holiday season.

34 | CATALYST - THE BUSINESS MAGAZINE

Total retail numbers (which includes shops, bars and restaurants) in downtown increased 13.6 percent in 2017 compared to 2016, and that trend has continued this year with retail up 13 percent so far in 2018.

Scoop

Downtown

“At Budget Blinds, we are happily open every Saturday, but on Small Business Saturday our community is reminded to support local, family-owned businesses,” owner Debbie Stoddard said. “Our holiday window display of miniature trains, a Christmas village and a working skislope has become a destination for local shoppers and best of all, for children's noses and finger prints pressed on the window in delight. Our doors are always open to share the joys of downtown Lee's Summit with visitors.”

Promotion for Small Business Saturday in downtown Lee’s Summit will start soon for the Nov. 24 event, with the familiar blue and white logos appearing in windows, and the front-door mats showing up in front of retailers.

For more information on Small Business Saturday, visit americanexpress.com/us/ small-business/shop-small/.

Mark Your Calendar

November 24 is Small Business Saturday this year. You don't want to miss it!

4TH QUARTER - 2018 | 35

Lessons

Leadership

Lee's Summit Leaders

Receive Recognition

We have many fabulous leaders in our Lee’s Summit community and within the Chamber membership.

Two familiar faces were recently recognized by Truman Heartland Community Foundation (THCF) during the annual Toast to Our Towns Gala. Recognized in different ways, Bob Glaser and Chip Moxley both exemplify leadership and service that Lee’s Summit is lucky to have.

Bob Glaser:

2018 Truman Heartland Humanitarian of the Year The impact of Bob Glaser’s tireless work in the community is felt throughout Eastern Jackson County and beyond. Bob has been a champion of volunteerism in the community for more than fifty years. His lifelong dedication to service and compassion have made him both an invaluable asset to our community, as well as a leader in philanthropy for the region.

After moving to the Kansas City area from Texas, Bob worked for Sears as a store manager in Kansas City, eventually heading up the Independence location until 1992. Upon retiring from Sears, Bob held several prominent roles in Eastern Jackson County nonprofits, including serving as the first President and CEO of the Truman Heartland Community Foundation and Director of Planned Giving for Heart of America United Way. Bob transitioned into the world of banking when he joined Summit Bank of Kansas City as their VP of Community Development.

Bob is currently the Community Development Partner for CommunityAmerica Credit Union.

Over the years, Bob has served with more than 30 nonprofits. Throughout his work in both the nonprofit and private sectors, Bob has gained a reputation for his skill of connecting people to philanthropic causes through his work with both the Lee’s Summit and the Independence chambers of commerce. He is considered the go-to connector for many charities and municipalities and is highly regarded for his ability to bring people together for a common cause.

36 | CATALYST - THE BUSINESS MAGAZINE

Bob & wife Alissa

Bob has been awarded several honors over the years for his work in the community. He was the recipient of the Independence Chamber of Commerce Distinguished Service Award in 1997 and was named their Citizen of the Year in 1998. Independence named him their 2001 Toast to Our Towns Citizen of the Year. Bob was awarded the 2013 Lee’s Summit Community of Character Lifetime Achievement Award and in 2018 was named the Lee’s Summit Hometown Hero.

Bob is a devoted husband to his wife, Alissa. They spend time enjoying the company of their five children, thirteen grandchildren, and four great-grandchildren.

Lessons

Leadership

Tingle F looring: 2018 Corporate Citizen of the Year Tingle Flooring, with offices in Lee’s Summit, St. Louis and Denver, is the Midwest’s premier wholesale floor covering distributor. Owners Chip and Debra Moxley have called Eastern Jackson County home for more than 30 years and have used the success of their business to give back to the community. Since moving their Kansas City headquarters to Lee’s Summit, the company’s leaders have been active supporters through corporate giving and volunteerism.

As President of Tingle Flooring, Chip is and has been involved with several community initiatives and local nonprofits in Lee’s Summit. These include serving on the Board of Directors for John Knox Village, Saint Luke’s East Hospital, Velocity Lee’s Summit, the Steering Committee for R-7 Business Roundtable, the Lee’s Summit Chamber of Commerce and Lee’s Summit Education Foundation.

Tingle Flooring’s support of the Lee’s Summit Chamber of Commerce has become a family affair. As vice president of Tingle Flooring, Chip’s daughter, Lauren Johnson, was in the Leadership Lee’s Summit class and currently serves on the board of directors.

Their giving goes beyond personal involvement. They also give back with product, often working with Habitat for Humanity to hand-deliver products to build sites. Tingle Flooring sets an example by promoting volunteerism, and believes they have received more from their philanthropy than they have given. Their involvement and passion comes from a desire to impact the community where they live.

The Lee’s Summit Chamber wants to congratulate Bob and Tingle Flooring on this wonderful community recognition. We too appreciate all that you do for Lee’s Summit, your long-standing support of the Chamber, and the positive influence you have on those you work with.

Daughter Lauren Moxley-Johnson, Chip & wife Debra

4TH QUARTER - 2018 | 37

Buzz

Social

Integrating Videos

into Your Marketing Strategies By: Chad Godfrey

» Organic traffic from search engines inc 157% with video

» Consumers are 85% more likely to buy a product video

As business owners and entrepreneurs, we all desire happy customers and more market share for our products, services, or non-profit. As you consider your business goals and marketing strategies for 2019, I’d like you to consider one approach you perhaps hadn’t thought of: video.

Video is everywhere you look: the web, social media, mobile devices, digital signage, even at the gas pumps. Does your business use video? If not, here are a few staggering statistics that may convince you to think about incorporating it more seriously: » Online video is the fastest growing media platform in history » Video generates three times as many monthly visitors to a website as other content » Visitors spend 88% more time on a website that includes video

» Consumers have 57% more confidence purchase with video

Statistically speaking, video marketing is conquering the world of digital advertising. With all the benefits video brings, how do you begin to prioritize your efforts when your plate is already full with other activities and marketing strategies?

Make a list of items to focus on that will generate awareness of your brand, educate your customers and prospects for your offering, and build greater demand for your products or services.

Once you’ve prioritized your list, it’s time to shift some of your old methods out and add video in. Why? Here are five reasons:

1

Get on the second largest search engine in the world If you didn’t know it, YouTube is the second largest search engine in the world. You need to be here if potential buyers are searching. Educational-style videos or vlogs are the greatest opportunity here since “how-to” searches increase exponentially each year. Create videos for each of your products or services, especially your flagship ones. The more you educate your audience, the better success they’ll have. This also increases engagement that reflects these products or services back to you, furthering your brand.

38 | CATALYST - THE BUSINESS MAGAZINE

2

Rank higher in searches While YouTube is the second largest search engine, Google is the first. Adding video to your website can increase your search rankings on Google significantly (as well as other search engines like Yahoo and Bing). The number one ranking factor for search engines is content. Video is evidence of quality content and sends signals to search engines that your site contains media relevant to search requests.

The truth is, adding video to your site makes a first page Google result 50 times more likely (this fact alone should convince you to start using video).

Buzz

Social

3 4

Adding videos will increase email click-throughs Once you have video on your website and/ or YouTube, be sure to share it in your email campaigns. Simply including the word “video” in the subject line of your emails increases open rates by 7-13%. Including the video thumbnail or splash screen (linking to the video) in your actual email can double click-through rates.

Videos tell a better story What story can you tell that will engage others about what you do? If a picture is worth a thousand words, video is worth much more. Forrester Research says, “One minute of video is equal to 1.8 million words.” There’s no better way to tell your story than through video and there’s no better way to engage buyers than with a compelling story.

Think TED Talks and Kickstarter campaigns. The most popular and successful ones have a great story behind them. While it was the video that lead them fame, the story was the starting point well before that.

5

Share your work Engage people by sharing the work you do for others. Share a video of how you’ve helped someone solve a problem through the work you do.

This can be a client testimonial or a “before/after” video. Either way, there’s no greater fulfillment than through helping others. These efforts are worth sharing and will engage others that may have a similar problem they need you to solve for them.

Video will only continue to grow in popularity as consumers like, remember, and share it with others.

If you haven’t already, it’s time to board the video train. As they say, video killed the radio star.

The Sandler Selling System® relies heavily on the 3 Rs. Reinforcement, Reinforcement and Reinforcement.

Sandler Training™ utilizes continual reinforcement through ongoing training and individual coaching sessions. The combination helps you learn more quickly and ensures your success. With a training center in Lee’s Summit to provide support, you won’t fail…we won’t let you.

Jeff Driskill Driskill Business Development Group, Inc. An Authorized Sandler Training™ Licensee 816-591-4438 / jeff.driskill@sandler.com www.driskill.sandler.com

Sandler Sales Institute and S Sandler Sales Institute (with design) are registered service marks of Sandler Systems, Inc. S Sandler Sales Institute Finding Power in Reinforcement (with design) and Finding Power in Reinforcement are service marks of Sandler System, Inc. ©2007 Sandler Systems, Inc. All rights reserved.

4TH QUARTER - 2018 | 39

Expansion

Economic

LSEDC Focuses on Community Partnerships to Lift Business Profile By: Rick McDowell

When it comes to attracting corporate investment, some communities clearly are more successful than others. Each year, economic development groups and cities vying for projects spend thousands of hours drafting proposals and touting their community’s attributes, sites and workforce to corporate leaders and site selectors.

get involved with projects and don’t always just wait on the government to do things: Perryville and Lee’s Summit.”

Governor Parson’s business investment philosophy is closely aligned with Lee’s Summit leadership, which understands that grassroots collaborations and partnerships are key to economic development success.

Here in Lee’s Summit, we’re lucky to celebrate more wins than losses in the economic development game, and it’s my belief that our secret sauce lies in our strong community partnerships.

Many may not realize it, but the City of Lee’s Summit is supported by four organizations that work independently (and interdependently) to create a pro-business environment.

LSEDC moves beyond local partnerships when working to fulfill its mission of growing investment in Lee’s Summit, and the results are rewarding. One recent example is our collaboration with KCP&L in 2017 to relaunch our Business Retention and Expansion (BRE) program. The partnership paved the way for LSEDC’s BRE program to be recognized as the best in the state by the Missouri Economic Development Corporation.

When I go around the state of Missouri, there are

two towns that I use for examples of how communities get involved with projects and don’t always just wait on the government to do things: Perryville and...

Le e ’ s S u m m i t .

- Gov. Mike Parson The Lee’s Summit Economic Development Council (LSEDC) enjoys positive working relationships with the Lee’s Summit Chamber of Commerce, Downtown Lee’s Summit Main Street and most recently, Velocity, a group dedicated to fostering entrepreneurship in our community.

On any given day, these community partners collaborate on pro-business initiatives and events that promote enterprise and investment. It is no surprise that in September, Missouri Governor Mike Parson told an audience in Perryville, Missouri the following: “When I go around the state of Missouri, there are two towns that I use for examples of how communities

40 | CATALYST - THE BUSINESS MAGAZINE

LSEDC works with regional development partners such the Kansas City Area Development Council, Mid-America Regional Council, Eastern Jackson County Development Alliance, and Jackson County Economic Development to build relationships and share strategies for success that help improve the Greater Kansas City region while providing valuable networking opportunities and project leads.

Beyond those partnerships, LSEDC is willing to take a political stand on key issues that may have a significant positive or negative impact on the region’s development climate. Recent examples of this advocacy include the LSEDC Board’s vote of support for the statewide fuel tax ballot measure designed to help fund infrastructure and road projects, as well as supporting Blue Springs R-4’s successful bond issue for new educational facilities.

Throughout my career in economic development, I’ve worked for private companies, as well as public, and entities at both the state and local level. Inevitably, the communities that always seem to win also present a “united front” among civic and business leaders. For LSEDC, those collaborations and partnerships are woven into just about everything we do and that sense of purpose truly is essential to our ongoing success.

Big Picture Advice

Is your money invested with purpose? Do you seek clarity in your retirement plan? Is your future being guided by a CERTIFIED FINANCIAL PLANNER® professional and a Certified Private Wealth Advisor® professional?

Have questions? Contact us today.

Chuck S. Cooper III, CFP® Senior Vice President – Investments chuck.cooper@wfadvisors.com

Jon G. Garlow, CPWA® Associate Vice President – Investments jon.garlow@wfadvisors.com

3171 NE Carnegie Dr, Suite B  Lee’s Summit, MO 64064  816-554-5470

www.cooperwealthmanagementgroup.com Wells Fargo Advisors is not a tax or legal advisor.

Wells Fargo Advisors is a trade name used by Wells Fargo Clearing Services, LLC, Member FINRA/SIPC  CAR 0917-00820

Focused

Community

Kind Words Abound in Random words of kindness have been cropping up downtown for more than three years.

42 | CATALYST - THE BUSINESS MAGAZINE

More than 35 businesses from Green Street to Jefferson and Second to Fourth Street have participated in the movement. They were asked to simply find and share kind phrases or words that were meaningful to them.

The random words have been displayed in windows, inside businesses, on sidewalks and even on rocks. Eddie Pease, owner of Fringe Beerworks, got creative with his random words, planting rocks around Lee’s Summit that featured phrases such as “Be a rainbow in someone else’s cloud” and “When nothing goes right, go left.” Pease said the rocks were a unique way to share the kindness. “They’re like little seeds of kindness spread across the city,” he said. “They were brought to us by Alyssa’s Wishes. They’re easy to pick up and pass on to spread kindness.”

Any given day on Southeast Main Street, shoppers, patrons and visitors to downtown Lee’s Summit will spot these kind words in the windows of many businesses, including Budget

Boo k

ure Trails N at

Hote l

Facebook “f ” Logo

an d

Conferen

CMYK / .ai

Facebook “f ” Logo

CMYK / .ai

fb.com/beunity

c

enter

From there, the #randomwordsofkindness movement sprouted into positive messages and encouraging signs in windows, on park benches and on light poles all over downtown Lee’s Summit.

Golf

eC

"You Are Loved"

re and Coffe ho p

It all started with a handmade sign propped up against a concrete block in downtown Lee’s Summit. It read:

sto

eS

Downtown

Visit UNITY VILLAGE

Learn more at unityvillage.org.

1901 NW Blue Parkway Unity Village, Missouri 64065-0001

Lee's Summit CARES Community of Character

Don Kahan Motors joins Lee's Summit's Businesses of Character to present this quarter's Character traits:

October: Responsibility November: Self-Control December: Kindness To learn more find us on Facebook @LeesSummitCARES

ww.LSCARES.org 4TH QUARTER - 2018 | 43

Focused

Community

Finishings for Her, with three signs that read: “You are Loved,” “You are Important,” and “You Matter.”

“I wanted to be involved in spreading #randomwordsofkindness in hopes it will brighten someone’s day,” said Little, who earned an interview on KSHB 41 Action News after her signs went up. “You never know what people are going through unless they put it out there, which most don’t.

One small act of kindness or spreading words of encouragement can totally make a difference in someone’s day.”

This "You Are Loved" sign is what started it all. A simple idea that had big impact!

Blinds, where the chalkboard reads: “Throw kindness around like confetti.”

“We could all use a few more kind words in our lives,” Budget Blinds co-owner Courtney Laufketter said. “Just a few words in our window might have a positive impact on someone’s day and that’s completely worth it for us.”

At Inspired Style Boutique, owner Liz Little practices a multitude of kind words in her shop. In fact, Little was one of the first to participate in the campaign, donning the outside of her former shop,

44 | CATALYST - THE BUSINESS MAGAZINE

"One small act of kindness or spreading words of encouragement can totally make a difference in someone’s day.”

- Liz Little

More than 100 messages of kindness have been documented in the relatively small footprint of downtown Lee’s Summit. From Post-It notes on light poles, to signage on trash cans, mirrors, windows and inside bars and restaurants dotted throughout the district random words of kindness in Lee’s Summit isn’t hard to find. Jessica Jackson, a community leader and administrator of the popular Facebook page Lee’s Summit Play, has helped lead the kind words charge, promoting kind words through colorful chalk drawings on downtown sidewalks.

In a business district as busy as downtown Lee’s Summit, it’s likely people are seeing the kind messages hundreds of times a day.

Focused

Community

“This movement started with a simple message my daughter and I came across one evening while we were out walking.

For whatever reason that night, those words inspired me and made quite an impact,” said downtown business owner John Beaudoin. “It’s been exciting to see all the business owners getting behind this. And not only that, but seeing the casual notes left around downtown, the surge of popularity with the hidden rocks and other positive messages show that these words really do matter.”

To join in on the fun use the hashtag:

#randomwordsofkindness

Host Your Next Event or Meeting www.bridgespace.us/reserve

Conferences Holiday Parties Networking Events Company Recognition Workshop + Training Board Meetings + Retreats 4TH QUARTER - 2018 | 45

Relevant

Staying

Don’t Ever Walk Away

from Your

Big Idea By: Jim McKenna

”It takes a big idea to attract the attention of your audience and get them to buy your product (or services). Unless your advertising contains a big idea, it will pass like a ship in the night.” - David Ogilvy The big idea relies on relevant insights into the consumer’s motivation and lifestyle, identifying specific messaging opportunities which translate into a distinct competitive advantage. This is only possible through consumer research.

Why? Because the average individual is bombarded with thousands of advertising messages every day. Take a moment and try to recall one advertisement you remember from yesterday.

So, your big idea needs to work in any media for any product or service if you hope to stand a chance of busting through the advertising clutter.

Case Study:

A three-step process that will lead you to the big idea (along with an automotive category example).

1. Category Insight

An understanding of the motivational forces shaping your customer’s

46 | CATALYST - THE BUSINESS MAGAZINE

needs, wants and desires (Example: Auto accidents are among the top 10 leading causes of death in America).

2. Brand Differentiation

Your brand’s connection to delivering a solution to your customer’s needs, wants and desires (Example: Volvo builds vehicles that come with the highest safety ratings to protect you and your family).

3. Emotional Expression

A distinct, easily understandable phrase about your brand that will resonate with your customer (Example: Volvo, the world’s safest car).

All sounds fine and dandy, right?

Well, in the words of national radio commentator Paul Harvey, here is the “Rest of the Story.”

Several years ago Volvo suffered a brand identity crisis. They walked away from the “World’s Safest Car” and jumped into the “style” and “performance” arena. They not only

lost their way, but their sales have been sliding ever since. They stopped reminding people that they were the world’s safest car.

The lesson to be learned from all this is never, ever, walk away from your big idea. Your brand is about discovering who you are and shining a light on your story. It’s NOT about inventing something new. While Volvo still enjoys some “safety” residual, from its years of advertising automobile crash tests, it is no longer regarded as the “world’s safest car.”

Between driver distractions, substance abuse and other infractions, auto accidents and trafficrelated deaths are on the rise. Now would be the ideal time for Volvo to revert back to their once big idea and start communicating innovative safety benefits to a new generation of concerned road warriors.

Santa and his reindeer are coming to Colonial Gardens!

Experience Winter Wonderland at Colonial Gardens December 1st and 2nd and 8th and 9th from 12:00-4:00pm! Kids will go on a journey that includes story time with Mrs. Clause, creating a craft, seeing Santa’s reindeer and spending time with Santa himself! Each child will receive a photo with Santa and complimentary snacks. This is a ticketed event to ensure each child has time to enjoy the festivities.

Visit our website for tickets at www.colonialgardenskc.com.

Dec. 5th 5-9pm A night ďŹ lled with workshops, spirits and good times!

Enjoy a variety of up to 3 workshops, samples at our Market and more! (Age 21 + and older)

View our website for upcoming classes and workshops. www.colonialgardenskc.com/events 27610 E. Wyatt Rd. Blue Springs, MO 64014

4TH QUARTER - 2018 | 47

CALENDAR OF

EVENTS GENERAL ELECTION CANDIDATE FORUM 6:30 p.m. Wednesday, Oct. 10 Missouri Innovation Campus 1101 NW Innovation Parkway CHAMBER AFTER HOURS 4:30 p.m. Thursday, Oct. 11 Alissa's Flowers & Interiors 19321 East 40 Highway, Ste. H RIBBON CUTTING - ONIN STAFFING 10 a.m. Tuesday, Oct. 16 Onin Staffing, 208 NW McNary Court CHAMBER YOUNG PROFESSIONALS TALES FROM THE TOP 11:30 a.m. Tuesday, Oct. 16 Smoke Brewing Co., 209 SE Main St. Reservations Required MONTHLY MEMBERSHIP LUNCHEON 11:30 a.m. Friday, Oct. 19 Gamber Community Center 4 SE Independence Ave. Speaker: Laura Schmidt, Notes to Self Sponsor: Saint Luke's East Hospital Reservations required CHAMBER BEFORE HOURS 7:30 a.m. Tuesday, Oct. 23 Lee's Summit Municipal Airport 2751B NE Douglas St. MEGA CHAMBER OFFICE PARTY 4:30 p.m. Tuesday, Oct. 23 The View, 13500 Byars Rd., Grandview

48 | CATALYST - THE BUSINESS MAGAZINE

CHAMBER 101: GET PLUGGED IN 3:30 p.m. Thursday, Nov. 1 Paradise Park, 1021 NE Colbern Road RECESS FOR SUCCESS 4 p.m. Tuesday, Nov. 6 Missouri Innovation Campus 1101 NW Innovation Parkway Speaker: Dan Danford, Family Investment Center Sponsor: Edward Jones-Joe Hyde CHAMBER AFTER HOURS 4:30 p.m. Thursday, Nov. 8 Henry's Antiques, Collectibles & Tea Room, 401 SE Douglas Street COMMUNITY HEALTH FAIR 10 a.m.-2 p.m. Saturday, Nov. 10 Bernard Campbell Middle School 1201 NE Colbern Rd. BREAKFAST FOR CHAMPIONS 7:30 a.m. Tuesday, Nov. 13 Missouri Innovation Campus 1101 NW Innovation Parkway Speaker: Josh Rowland, Lead Bank Reservations required MONTHLY MEMBERSHIP LUNCHEON 11:30 a.m. Friday, Nov. 16 Unity Banquet Hall 1901 NW Blue Parkway Speaker: Jeff Krum, Boulevard Brewing Sponsor: ENT Associates of Greater KC Reservations required

CHAMBER BEFORE HOURS 7:30 a.m. Tuesday, Nov. 27 The Fountains at Greenbriar 2100 S Swope Drive RECESS FOR SUCCESS 4 p.m. Tuesday, Dec. 4 Missouri Innovation Campus 1101 NW Innovation Parkway Speaker: Todd Long, Leadership Innovations CHAMBER AFTER HOURS 4:30 p.m. Thursday, Dec. 13 Trust & Will Center, 608 SW 3rd St. MONTHLY MEMBERSHIP LUNCHEON 11:30 a.m. Friday, Dec. 14 MCC-Longview, Mel Aytes Building 500 SW Longview Road Outgoing Board & Committee Chairs Sponsor: MCC-Longview Reservations required

Registering for events is easy at LSchamber.com! Click the event you wish to attend and log in with your member ID. Don’t know your password or aren’t a member? Call 816.524.2424 for help.

Lee’s Summit, Missouri Brian Sandy, AAMS®, ® Brian R Sandy, AAMSCRPC® , Financial CRPC®Advisor MKT-8275B-A-AD

.

200 DouglasSte 105 200 S.E.SEDouglas Suite 105 MO 64063 Lees Summit, 816-272-5650 816-272-5650

Joel Wilson

410a SE 3rd Street Suite 102 816-554-3128

Mark A Sandy, AAMS® 200 SE Douglas Suite 105 816-272-5650

www.edwardjones.com

Joseph Hyde, CIMA®

Member SIPC

3550 NE Ralph Powell Road Suite 200 816-272-6219

Scott M Wall

3500 NE Ralph Powell Road Suite E 816-272-0460 www.edwardjones.com Member SIPC

Thom Schlosser, CFP®

192 Northwest Oldham Pkwy.

816-525-0770

220 SE Main Street • Lee’s Summit, MO 64063

Don’t pay for marketing services.

Pay for results.

Diffactory offers pay-for-performance marketing services that drive Lee’s Summit companies forward.

Websites | Lead Generation | E-Commerce New location coming soon to Downtown Lee’s Summit: 21 SW 3rd Street Lee’s Summit, MO 640673

Kevin Oldham | Founder of Diffactory Get Started Today: Diffactory.com 350 SW Longview Blvd | Lee’s Summit, MO 64081 | 816-287-2010