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VOLUME VII, NUMBER XXXI
BEST BEFORE 25 December 2005
The Organic Issue
misprints ANOTHER
HITS THE FAN!
SOME CONDITIONS MAY APPLY
CANADA POST HONOURS MISPRINTS! page 10
THE OFFICIAL ORGAN OF THE PROVISIONAL MARKETING RESEARCH SOCIETY Like, it’ll probably be about the same - Vendela -
A SHOCKING ACCUSATION!
See Letters page 4
Misprints-Cover2006
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THE EDITOR’S VOICE
“... Offering insights into the seemingly dull world of marketing research ...” The Globe and Mail, Report on Business
This Year in Review misprints
CAVEAT LECTOR
VOLUME VII, NUMBER XXXI
A “Brand Health Check” for MISPRINTS
DECEMBER 2005
highlights
Lots of new developments, all covered in detail in this month’s issue:
“What’s in it for ME?”
The Front Cover
1
The Editor’s Voice
2
Message from the President
3
Our Wreaders Write
4
✰ The recent subscriber riots inflicted such damage on Provo HQ that we accelerated our plans for a dedicated new facility for MISPRINTS and the Provisionals. President for Life Les Jones provides an update on the facing page. ✰ As mentioned last issue (Dec. ‘04) we’ve chosen a classy new Latin motto for MISPRINTS. “Caveat Lector” was the overwhelming choice of our readers. ✰ MISPRINTS has received many honours and awards over the years, but nothing to equal the announcement from Canada Post earlier this month. Your favourite newsletter – and its Editor – have been immortalized on an official Government of Canada stamp! Read all about it on page 10. ✰ And speaking of honours, The Learned Societies have invited the MISPRINTS staff to select the single best scientific research paper published in English in 2005. We carefully perused over 10,327 candidates before reaching a unanimous decision. The winner is “The Case of the Disappearing Teaspoons”, by Lim, Hellard and Aitken – an outstanding contribution to research methodology. You may download a copy at http://bmjjournals.com/cgi/content/full/331/7531/1498.
Family Feud
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Book Reviews
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Your Own Dr. Chuck!
9
MISPRINTS Honoured
10
Who’s (Not) Who?
12
Jetsam
14
✰ A number of subscribers continue to complain about what they characterize as “delays” in the appearance of some of our monthly issues. One reason for this is the painstaking care that we devote to proorfeading each newsletter... equivalent to the efforts poor half-blind James Joyce put into proofing the galleys for Finnegan’s Wake.
Flotsam
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(Before you recommend this one to your Book Club, Frank, this is not a story about Casey’s little pal from Mr. Dressup. This was a different Finnegan altogether.)
The Back Cover
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✰ As you can see from the cover, our appeal for organ donors (Vol.1, #27), has been successful. Thanks to our readers, MISPRINTS is once again confirmed as “The Official Organ of the Provisional Marketing Research Society”.
Allah Proshane!
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• M I S P R I N T S • December 2005
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MESSAGE FROM THE PRESIDENT
The Speech from the Throne The End of an Ear-a, as Vincent van Gogh once put it so well. After renting space at 2323 Yonge Street for 16 years, it was time to leave the seriously damaged building for a modern facility of our own. (We regret the bitter feelings this decision has produced in our former landlord. See the item on page 7. He should have read the fine print in the lease more closely.) One night last Summer at the height of the subscriber unrest I had a dream – how shall I put it? – a very vivid and exciting dream. I awoke with the absolute conviction that “If they build it, I will come!” And now that dream is taking shape in the form of a modern new Headquarters for the Provisionals, including a state-of-the-art publishing facility for MISPRINTS. Our new building will be located appropriately at #2 Jones Avenue, in the heart of the trendy Leslieville neighbourhood. The official opening is scheduled for Monday, May 15, 2006, the Anniversary of the Provos’ founding. Leslie Jones, President for Life The Provisional Marketing Research Society La Société Provisoire pour la Recherche en Marketing
Weapons of Mass Construction
The entire Executive is “pitching in” with the building effort. (Meredith and Kathleen have been making lemonade for the men.) v i s i t u s a t : w w w. m i s p r i n t s . c a
December 2005 • M I S P R I N T S
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OUR WREADERS WRITE
Our December 2004 cover story
(“Who Killed PMRS?”) produced letters from two usually-reliable sources with accusations which, if proven correct, have far-reaching ramifications.
Urgent Letter to the Editors
Dear Chris:
I must inform you - and all your readers – of my very strong belief that the feet shown on the cover of your December 2004 issue are not those of PMRS! (Though I must admit they do look oddly familiar.)
Re: Your cover photo
Because of my work on Ipmrints over the years I had occasion to see PMRS barefoot many times and I’m sure I would recognize the real feet.
The lady in question would be mortified to think that she was mistaken for such an inefficient, unattractive, outof-date body.
This certainly gives credence to the rumours on the street that PMRS is not dead, but has gone into hiding somewhere. If my suspicions are true, that of course begs the question as to whose body is lying in the morgue? All of this suggests that someone who wanted PMRS dead (the MRI Association?) had the wrong victim assassinated. (That wouldn’t surprise me at all.) Would it not be possible to conduct some sort of urine test to determine the identity of the body in the photograph? I’m counting on MISPRINTS to get to the bottom of this! Jeez Louise Our first reaction was to suggest that you’ve been seeing too many Oliver Stone movies. However, we then received a second letter.... (Top of next column.) 4
• M I S P R I N T S • December 2005
I’m very familiar with those feet, especially from that angle! I’ve spent many a happy evening sucking those toes and I can assure you that they are not the feet of PMRS.
I hope it’s not stepping out-of-line to suggest that some poor soul confused the “Great Feats” photo file with the “Putting your Foot in it” file!! Leslie Jones, President for Life
P.s. This is the maxim that should grace the entranceway to the MISPRINTS editorial office: LASCIATE OGNI SPERANZA VOI CH’ENTRATA (Dante) Thanks Boss! Your comments certainly have the ring of truth. (But are you suggesting you’re into necrophilia?) This is all starting to sound like the controversy that surrounded the death (or not) of Paul Burak. And thanks too for the MISPRINTS motto. The only “Dante” I know is the Minnesota Vikings quarterback, and I wasn’t aware that he spoke French.
To the MISPRINTS Proofreaders Sorry to be persnicketty, but am I the only one who noticed that the December 2004 issue had no page 2, and two page 3’s? I’m probably more sensitive than most to this kind of thing because of my major project. Joanne MacNiche Thanks (I guess) to our Postmistress General. Joanne is examining each issue with an evil eye because she’s completing her PhD thesis on our newsletter. Her working title is “Telescope and Mirror: Apocalyptic Themes in MISPRINTS”. (This isn’t going to affect our Honourary Stamp, is it?)
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OUR WREADERS WRITE
To the (New?) Editor of MISPRINTS Is someone else at the helm? The “How to Start Your New Car” piece in the December 2004 issue was really funny, and a significant improvement over most of what you usually publish. Can we look forward to more of the same? Thelma Moonbeam Well, maybe, maybe not. Depends on how seriously we take the letter below. To Those Responsible for the Publication ‘MISPRINTS’. Our client, The New Yorker magazine, has asked us to investigate your unauthorized reproduction of an article (“How To Start Your New Car”) from our issue of May 17, 2002. Please contact us immediately or we will launch a civil action seeking damages. Henderson, Gunderson, Robinson, Wrong Attorneys at Law
To the Exalted Editor Unlike a number of researchers I could name, I’ve never been willing to lick your backside, and I’ve no intention of starting now just because you’re on a stamp!? Therefore I’ve resolved to abstain from snail mail until you’re replaced by Canada Post with someone more deserving, like Céline Dion, for example.
To Our Double-Talking Editor Let me quote your Editorial in last December’s issue: “We have no plans whatsoever to change our name! The world needs MISPRINTS!”
DEJA VUE The New Official Organ of the Provisional Marketing Research Society
What’s with this DEJA VUE? Constance Reider
How did you find that site? It was just an idea – one that we’ll keep on the back burner for now. Maybe we’ll try it some time as a “spinoff ” of our main publication.
INSIDE THIS ISSUE • A Critique of VUE (That Other Newsletter) • Why Did They Call Themselves The MRIA?
To the Whoever Edits MISPRINTS I thought I should alert you to the fact that I was recently interviewed by Dan Brown, author of “The Da Vinci Code”. His next conspiracy book will be titled “Who Really Writes MISPRINTS?” He’s planning to cite a number of authorities who have expressed grave doubts that work of the high literary quality of MISPRINTS could really be written by a U of T dropout such as yourself. He
believes the true author to be Margaret Atwood. Care to rebut? Even Steven Mr. Brown is just partially correct. It’s only the Letters to the Editor that are written by Ms. Atwood.
To Whom It May Concern
As usual Ann, you’re over-reacting. All my stamps are the self-adhesive kind, no licking required. (Hang on to any you’ve got. They’ve already quadrupled in value.)
It’s quite interesting to contemplate the evolution of the newsletter from a
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Best Before 25 December 2005
So what do I find when I’m, browsing through your website?
As a lifelong subscriber to MISPRINTS (I’ve never been able to figure out how to stop the damn thing from coming), I’ll admit that I scanned the spread of historic covers (page 11) with at least a faint feeling of nostalgia.
Ann Ominous
Volume 1, Number 1
The Very First Issue of
cheaply-produced piece of crap to a more expensively-produced piece of crap. Cancel my subscription! The Duke of Markham You know we can’t do that. How many times do we have to explain the concept of “controlled circulation” to you?
December 2005 • M I S P R I N T S
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OUR WREADERS WRITE
To the Board of Directors I was certainly impressed with the concept of the Provisional Poll of Fame (Vol.4, No.30). I have someone in mind that I’d like to nominate. Could you clarify the criteria for election? East Virginia
To the MISPRINTS Staff We were discussing MISPRINTS at the monthly meeting of my Book Club the other evening, and a friend mentioned that she felt the journal was becoming somewhat overly self-referential. I agreed.
Certainly! Actually the Judges have decided to stiffen up the requirements a little following the initial three appointments.
Would you care to comment? Frank the Crank
We’ve modeled the new reg’s on the criteria that the Catholic Church uses for sainthood designation – namely that candidates
First of all, let me congratulate you on your continuing efforts to expand your vocabulary.
a) must have been dead for five years or more, and b) have at least three miracles associated with their name.
(Bear in mind that in a previous piece of correspondence the letter writer indicated clearly that he thought the word “prolific” referred to someone who was opposed to abortion.)
On that basis, I would agree that Paul would be a most worthy nominee.
I’m glad to hear you’re still in the Book Club. (Frank told me that next month they were going to be discussing Kafka, adding “whoever he or she is”.)
To All Readers of MISPRINTS
And with respect to your question, being self-referential is actually one of the cornerstones of the MISPRINTS Vision Statement.
We would like to make it clear that none of the Letters to the Editor appearing over our names were actually written by us. Thelma and Louise We think this one is the forgery! (Loved your movie.)
To My (Un)Worthy Opponent That was certainly a very selective article you published on our wheelchair squash match (Volume 4, Number 30). You neglected to point out that you received seven penalties for unethical play and were afterwards suspended for six months by the Wheelchair Squash Association. And you still lost! Dr. E.K. Vollebregt Always a pleasure to hear from our little Miss Nomer. I also “neglected to point out” that after reading the piece in MISPRINTS, Queen’s University launched an enquiry into the source of your supposed Doctorate, and it looks like you may soon be signing your letters as “former PhD”.
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• M I S P R I N T S • December 2005
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FAMILY FEUD
The (Other) Qual Col
THE LAWSUIT The exciting news about the new Headquarters Building for MISPRINTS and the Provisionals (see page 3) has, unfortunately, a minor downside. Longtime MISPRINTS Publisher Uncle Hugh Thom bitterly opposed the decision to move – not a surprising reaction in light of the fact that he owns the office tower at 2323 Yonge Street, home to MISPRINTS for the past 16 years. In an ill-judged attempt at retaliation, Uncle Thom has seized all of the MISPRINTS archives and back issues. Security cameras capture Thom (the gray-haired man in the photos) loading boxes into his limousine. He is accompanied by an unidentified young woman and a second man who appears to be Conrad Black! (Lord Black has long been reputed to be the secret “money man” behind the launch of MISPRINTS.) Uncle Thom claims the boxes contained only a few “personal effects”, and is counter-suing the MISPRINTS staff for libel. The case is proceeding to the Ontario Supreme Court. (A decision will hinge on the question of whether or not MISPRINTS can be regarded as “intellectual property”.)
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December 2005 • M I S P R I N T S
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When a thing’s not worth doing at all, it’s still worth doing well.” THE EDITOR BOOK REVIEWS
Today’s featured book...
The Pet Goat in Storybook 1, by Siegfried Engelmann and Elaine C. Bruner SRA/McGraw-Hill, 83 pp, $30.00 (US) on eBay Our Book Review Editor, Dr. Chuckchuck Rapani, reports on a work of interest to the marketing research community each month.
The Pet Goat is the story made famous when President Bush continued reading it to some schoolchildren as he was informed about the terrorist attacks on 9/11. Therefore I was anxious to read and review what I assumed must be a very gripping story.
onto Condoleeza Rice. Condi was quite familiar with the story, but claimed that the President still hadn’t had a chance to finish the book. She asked me to call back after the situation in Iraq was cleared up.
On further consideration, I would recommend “The Pet Goat” to MISPRINTS readers. I think the conclusion is supposed to be enigmatic. And I did like the goat.
There are four main characters in the tale, namely “a girl”, “her dad”, “the goat”, and “a car robber”. The story captured my full attention, but it seemed to end rather abruptly. I quote:
the girl smiled. her goat smiled. her dad smiled. but the car robber did not smile. he said, “I am sore.” (Note the ultra-modern capital-free style employed by the authors.) I was left with the feeling that I didn’t know enough about “the car robber”. How had he decided on that particular trade? Was he usually successful? For how long was he sore? Did he continue to steal cars after his failure with the red car owned by “the dad”? I felt that perhaps I could gain more insight into some of these questions if I could speak to President Bush and see what his interpretations were. I called the White House, but was put 8
• M I S P R I N T S • December 2005
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YOUR OWN DR. CHUCK
The (Other) Qual Col
In last month’s issue, we referred to our plans to leverage the Provisional “brand”, and promised lots of exciting new merchandise for the Provos in the months to come. (The “Clueless” board game was the first example.) And we’re now proud to offer subscribers a wonderful new product: Your own personal Dr. Chuck! Over the years, Dr. Chuckchuck Rapani has become a mentor and guru to a high proportion of the marketing research community. His advice-initially confined to statistical matters broadened to the point that many Provisional members ask themselves “What would Chuck do?” before making any important decisions. And now MISPRINTS has found a way to make Dr. Chuck’s profound and insightful advice available to a much broader audience. Order your own talking Dr. Chuck and you can hear him say...
“It can’t be you. It must be everybody else.” “You’re the finest combination of self-esteem and humility I’ve ever seen!” “That’s your partner? What the heck were you thinking?” “You’re great parents. Your kids are ungrateful brats.” And plenty more! You can order your own Dr. Chuck for just $29.95 (plus shipping) from ASKDOCTORCHUCK.com. You’ll soon be feeling a lot better! (Dr. Chuck is also available in a deluxe Life-Size edition! See our website for details.) v i s i t u s a t : w w w. m i s p r i n t s . c a
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When a thing’s not worth doing at all, it’s still worth doing well.” THE EDITOR MISPRINTS Honoured
We are the Champions! It’s with great pride that we announce that MISPRINTS has won a contest sponsored by Canada Post to select the Canadian publication “that has really made a difference”. “This was a great surprise”, claimed Editor Chris Commins. “When Joanne MacNiche first told me about the contest I guess I misheard her. I thought they were seeking publications that were really different. That’s the only reason I submitted an entry for MISPRINTS in the first place”.
MISPRINTS have been used to mail Hopefully the Chris Commins the December 2005 newsletter to our Honourary Stamps will circulate widely, although there are already reports of Canadian subscribers. early hoarding. (The price of the stamps (We’ve had to use a “double envelope on eBay is rising each day, and stood at system” to send this issue to our many $2.95 as we went to press.) readers in the States, as we’re still embroiled in a dispute with the U.S. On the facing page we’ve reproduced Customs Authorities. They initially the 30 issues of MISPRINTS (dating ruled that MISPRINTS had “no inher- back to 1989) that were part of the winent value”, and classified it as “softwood ning submission to Canada Post. lumber”. As a result, it’s subject to the long-standing embargo that the Joanne, we couldn’t have American Government has imposed on done it without you! the Canadian timber industry.)
Recent Photo
Apparently MISPRINTS was a runaway winner in this first year of the competition, with Maclean’s a distant second. (The contribution of MISPRINTS to the cause of World Peace was the decisive factor.) Each year’s winner will be recognized by Canada Post with a special stamp that will be used throughout the year – 2006 in this case. The stamp will feature a recent photograph of the Editor of the chosen publication. The Program will be funded by means of a 1¢ surcharge on all Canadian postage throughout 2006. The first set of the stamps honouring 1 0
• M I S P R I N T S • December 2005
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MISPRINTS Honoured
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December 2005 • M I S P R I N T S
• 11
Who Is And Who Isn’t Who?
The Heritage Registry of
WHO’S WHO HERITAGE BIOGRAPHICAL PUBLICATIONS INC. 1351MEADOWBROOK ROAD MERRICK, NEW YORK 11566-1513 PHONE (516) 771 3300 FAX (516) 303 0051
WEBSITE: WWW.THEHERITAGEREGISTRYOFWHOSWHO.COM
Tim Wingrove Commins Wingrove 160 Eglinton Ave E Toronto ON M4P 3B5 Dear Tim Wingrove: The Heritage Registry of WHO’s WHO is recognizing you for possible inclusion in the upcoming 2005-2006 edition. Your Invitation is a result of the success your business has attained. Recognition of this kind is shared by thousands of Executive Men and Woman throughout the United States and Canada. The Heritage Registry of WHO’s WHO acknowledges people for their individual achievements in their specific profession. The Heritage Registry of WHO’s WHO will be distinguished by being registered at the Library of Congress in Washington D.C. Since the inception of The Heritage Registry of WHO’s WHO there have never been any fees associated with an individual’s appearance. I emphasize, do not confuse The Heritage Registry of WHO’s WHO with imitating publications that may charge fees to be included. Below is your brief Heritage Registry WHO’s WHO Executive Invitation, which must be returned by fax, mail or visit our web site at WWW.THEHERITAGEREGISTRYOFWHOSWHO.COM. If there are any errors in your name or company name above, we will correct the error immediately upon receipt of your invitation. You will be contacted shortly after we receive your invitation by telephone or mail for verification and completion. Congratulation and Good Luck on your acceptance in The Heritage Registry of WHO’s WHO. Respectfully yours, Chris Jespersen Director Editorial Staff P.S. Tim Wingrove; In order to maintain our selection schedule a prompt response would be appreciated. Thank you.
THE HERITAGE REGISTRY OF WHO’S WHO INVITATION PLEASE PRINT OR TYPE CLEARLY AND FILL OUT COMPLETELY, THANK YOU FIRST NAME
M.I.
LAST NAME
TITLE
COMPANY ADDRESS CITY ( ) PHONE NUMBER
PROVINCE ( ) FAX NUMBER/CELL PHONE
INDUSTRY (PROFESSIONAL SERVICE, FINANCIAL, COMPUTERS, ETC) PERSONAL SPECIALTY (MARKETING, PATENT, LAW, ENGINEERING ETC)
POSTAL CODE WEBSITE
PRINCIPAL PRODUCT, SERVICE OR ACTIVITY (SOFTWARE, COMPUTERS, MEDICINAL, ETC) TYPE OF ORGANIZATION (MANUFACTURING, DISTRIBUTORS, LAW FIRM, IMPORT ETC)
NATURE OF BUSINESS
OTHER BUSINESS INFORMATION
MEMBER OF THE UNITED STATES CHAMBER OF COMMERCE MEMBER OF THE SOCIETY OF SCHOLARLY PUBLISHING
COPYRIGHT 2004 ALL RIGHTS RESERVED TO HAVE YOUR FAX NUMBER REMOVED, PLEASE CALL 1-866-733-7950 THANK YOU. 1 2
• M I S P R I N T S • December 2005
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Who Probably Isn’t Who Many of you have undoubtedly received an invitation similar to Tim Wingrove’s (shown on the facing page). On the other hand, many of you (such as Chris Commins) have probably not. Now, thanks to an exclusive contract with The Heritage Registry of WHO’S WHO, MISPRINTS has arranged to publish a companion volume, The Heritage Registry of WHO’S NOT WHO, which we felt would be of particular interest to the majority of our subscribers.
The choice is up to YOU! Simply complete EITHER the coupon below or – if you really believe you’re worthy – the coupon on page 12. Please note that this is a FREE service offered exclusively to MISPRINTS readers. No salesman will call, and no medical exam is required! Not sure which coupon to fill in? Well, just think of it for a moment ... has your life gone pretty well as you hoped it would? Have you ever been featured on Celebrity Justice? That should settle it. Join thousands of your fellow subscribers and complete the information below.
The Heritage Registry of
WHO’S NOT WHO HERITAGE BIOGRAPHICAL PUBLICATIONS INC. 1351MEADOWBROOK ROAD MERRICK, NEW YORK 11566-1513 PHONE (516) 771 3300 FAX (516) 303 0051
WEBSITE: WWW.THEHERITAGEREGISTRYOFWHOSWHO.COM
THE HERITAGE REGISTRY OF WHO’S NOT WHO INVITATION PLEASE PRINT OR TYPE CLEARLY AND FILL OUT COMPLETELY, THANK YOU FIRST NAME
M.I.
LAST NAME
TITLE
COMPANY ADDRESS CITY ( ) PHONE NUMBER
PROVINCE ( ) FAX NUMBER/CELL PHONE
INDUSTRY (PROFESSIONAL SERVICE, FINANCIAL, COMPUTERS, ETC) PERSONAL SPECIALTY (MARKETING, PATENT, LAW, ENGINEERING ETC)
POSTAL CODE WEBSITE
PRINCIPAL PRODUCT, SERVICE OR ACTIVITY (SOFTWARE, COMPUTERS, MEDICINAL, ETC) TYPE OF ORGANIZATION (MANUFACTURING, DISTRIBUTORS, LAW FIRM, IMPORT ETC)
NATURE OF BUSINESS
OTHER BUSINESS INFORMATION
MEMBER OF THE UNITED STATES CHAMBER OF COMMERCE MEMBER OF THE SOCIETY OF SCHOLARLY PUBLISHING
COPYRIGHT 2004 ALL RIGHTS RESERVED TO HAVE YOUR FAX NUMBER REMOVED, PLEASE CALL 1-866-733-7950 THANK YOU.
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When a thing’s not worth doing at all, it’s J Estill T Sworth A M doing well.” THE EDITOR
The Street Where You Live
WARNING!
They have now managed to convince The City of Toronto to name a street in honour of each Past On page 11 we’ve reproduced the President of the MRIA. covers of all of the genuine copies of MISPRINTS in the Provisional Thus, Northeast Drive, a major archives. We would like to warn our artery in the Toronto suburbs, will readers of the existence of two MISofficially become “Don Mills Road” The power of the MRI Association on January 1, 2006. And watch for PRINTS ripoffs which have someis growing, thanks to their extensive, Yonge Street to switch to Nik Nanos times been mistaken for the real thing. The covers are shown below: underground intelligence system. Boulevard in January 2007.
Gomery Fallout Results from several waves of a crossCanada Ipso Facto poll indicate that the findings of the Gomery Commission have had a major impact on attitudes to Québec Separatism.
Inside Information How did we find out about the upcoming MRI Association ad campaign? Easy. We have a plant in MRIA HQ.
“Do you agree that Québec should separate completely from Canada?”
Total Agreement
Maritimes Québec Ontario Prairies B.C.
Pre Gomery %
Post Gomery %
25 47 18 38 34
62 49 71 83 79
Sign of the Times The moral: Keep away from Italian construction sites!
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FLOTSAM
Polls of Fame
INTELLIGENT DESIGN The character and direction of the MRI
The MRI Association isn’t the only one to start ripping off our Poll of Fame concept.
Association really is changing. MISPRINTS was able to obtain an advance copy of an MRI
One of our B.C. correspondents sent us the picture shown below, but without an explanation of its maison d’être.
recruitment ad which is scheduled to run in Report on Business in January.
However, we’ve now determined that it’s Jerry Beckerman’s Summer home in Whistler. (And it’s available to rent for the 2010 Olympics!)
Contact The Marketing Research and Intelligence Association at (416) 493-4080
Standing on the Corner
And as an extension to the street-naming policy (see page 14), the MRI Association now has permission to sell “intersections” to local research firms for a one-time fee of $25,000.00. Patrick Greene and Nancy Barbour (sorry about that typo!) were the first takers, to be followed shortly, by Burak Jacobson (who are in the process of selecting their preferred corner). v i s i t u s a t : w w w. m i s p r i n t s . c a
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THE BACK COVER
The MISPRINTS Vision Statement
I MIS PRINTS PROMISE TO DELIVER TWELVE ISSUES A YEAR TO OUR PAID-UP SUBSCRIBERS WITH THE GOAL OF OFFERING INSIGHTS INTO THE SEEMINGLY DULL WORLD OF MARKETING RESEARCH, AND, BY THE WAY, IF YOU
CAN READ THE BOTTOM LINES OF THIS VISION
STATEMENT, YOU’RE TOO CLOSE – WAY TOO CLOSE!
IS H T 1 6
ST U J
!!! IN Beyoncé’s Fiancé: Chuckchuck Rapani!?! It’s Alive!! Numerous PMRS Sightings Reported!
• M I S P R I N T S • December 2005
s rie o t lS l Fu
th on tm x ne
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