3 and 4 Organisational process for proposing improvements to customer service
The continuous improvement cycles Techniques to use when identifying, proposing and implementing improvements to customer service Policies, practices and procedures External legislation and regulation Industry specific legislation and codes of practice
Assessment To achieve a ‘pass’ for this unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria. Learning Outcomes to be met
Assessment Criteria to be covered
Assessment type
Word count (approx. length)
All 1 to 4
All ACs under LO 1 to 4
Coursework
2000 words
Indicative Reading list Cook, S. (2011) Customer Care Excellence: How to Create an Effective Customer Focus. 6th Edition. London: Kogan Page Gilmore, A. (2003) Services Marketing and Management. London: Sage Publications. Gittomer, J. (2003) The Sales Bible: The Ultimate Sales Resource. Hoboken, N.J.: John Wiley & Sons. Mukerjee, K. (2007) Customer Relationship Management: A Strategic Approach to Marketing, New Delhi: Prentice Hall of India.
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