Suggested Resources Strategic Marketing Management: planning, implementation and control by Richard M.S. Wilson and Colin Gilligan, 2004 Strategic Market Management: Global Perspectives by David A. Aaker and Damien McLoughlin, 2010 Strategic Marketing Management: A Process-based Approach by Luiz Moutinho and Geoff Southern, 2009 Strategic Marketing Management 6th Ed. by David A. Aaker, 2001 Marketing Management: A Strategic Decision-Making Approach by Mullins, 2012 (Not Available in Market since May 2012) Marketing Management: A Strategic Decision-Making Approach, 6th Edition (McGraw Hill/Irwin Series in Marketing) by John Mullins, 2006
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