7.7 Corporate Communication Strategies Aims To understand the importance of corporate communication and how it links to corporate objectives. To conduct an audit internal and external corporate communications, and to be able to develop an effective corporate communications strategy.
Unit Level Unit Code Credit Value Unit Grading Structure Assessment Guidance
7 M/602/2086 10 Pass To achieve this unit, learners must achieve the learning outcomes and meet the standards specified by the assessment criteria for the unit. Additional assessment guidance is provided on the ATHE sample assignment brief. Learners can approach LO1 from a theoretical perspective, using examples to illustrate their work. For the remainder of the unit learners will be required to actually conduct internal and external corporate communications audits and plan an appropriate communications strategy for an organisation. Learners should use an organisation they know well; where they are employed, work in a voluntary capacity or where they are currently studying.
Learning Outcomes The learner will: 1. Understand the importance of corporate communication
Assessment Criteria The learner can: 1.1 Discuss the purpose of corporate communication strategies 1.2 Assess how corporate communications link to corporate objectives 1.3 Analyse the relationship between corporate communication and corporate branding
2. Be able to conduct an internal corporate communications audit
2.1 Plan an internal corporate communications Audit 2.2 Conduct an internal corporate communications audit 2.3 Critically evaluate the effectiveness of current levels of practice
3. Be able to conduct an external corporate communications audit
3.1 Plan an external corporate communications Audit 3.2 Conduct an external corporate communications audit 3.3 Critically evaluate the effectiveness of current levels of practice
4. Be able to plan the development of a corporate communication strategy
4.1 Plan the objectives of a corporate communication strategy 4.2 Select audiences to influence with a corporate communications strategy 4.3 Plan appropriate measures to monitor a planned corporate communications strategy
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