UNIT 04: TECHNOLOGY IN TOURISM AND HOSPITALITY Unit Reference Number Unit Title Unit Level Guided Learning Hours Number of Credits Core / Option SSAs
H/507/7379 Technology in the Tourism and Hospitality Industry 6 200 20 Core 7.4 Hospitality and Catering 8.2 Travel and Tourism Pass
Unit Grading Structure Unit Aims
This unit aims to provide learners with a critical appreciation of the role of technology within the tourism and hospitality industry. This will include an evaluation of the impacts of new and emerging technology on the operations of tourism and hospitality businesses, as well as the impacts of the internet and social media on consumer behaviour and tourism and hospitality marketing. Learning Outcomes and Assessment Criteria Learning Outcome - The learner will: 1
2
3
Evaluate the impacts of 1.1 technology on the development and 1.2 growth of the tourism and hospitality industry Analyse the uses of management information systems across a range of tourism & hospitality organisations.
2.1 2.2
2.3
Evaluate the impacts of 3.1 the internet and social media on tourism and hospitality marketing
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Assessment Criterion - The learner can:
3.2 3.3
Be able to describe the 4.1 ethical implications of technological change in 4.2 the tourism and hospitality industry
Explain the impacts of technological change on the historical development of the tourism and hospitality industry Evaluate the impacts of contemporary technological developments on the future growth of the tourism and hospitality industry Explain the role of management information systems in tourism and hospitality organisations Explain the role of global distributions systems in the development of the contemporary tourism and hospitality industry Discuss how OTAs and meta-search are affecting the development of the tourism and hospitality industry Explain the importance of the internet for international tourism marketing Evaluate the impacts of social media on destination marketing Explain the relationship between OTAs and tourism and hospitality organisations Discuss the importance of security in the implementation of technology for the tourism and hospitality industry Explain the importance of data protection to the implementation of technology in the tourism and hospitality industry
Assessment To achieve this unit, learners must achieve the learning outcomes and meet the standards specified by all assessment criteria for the unit. Learning Outcomes to be met All 1 to 4
Assessment criteria covered All ACs under LO 1 to 4
Assessment type Coursework
Word count (approx. length) 3500 words
Study Contents
The history of technology in the tourism and hospitality industry
London School of International Business | www.LSIB.co.uk
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