Brand Guidelines
Contents
01 02 06 07 08 09 10
THOMAS MORRIS BRAND GUIDELINES
01
Core Values
THOMAS MORRIS BRAND GUIDELINES
01
The Logo The logo is the cornerstone of our identity and must be used on all communication material. Where possible the full colour version of the logo should be used. White and black versions of the logo are available. These can be used if the colour version is not appropriate or special print finishes are required. N.B. Ensure the logo is legible on the background.
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Landscape Logo The logo is the cornerstone of our identity and must be used on all communication material.
Logo on white background
Logo on grey background
Where possible the full colour version of the logo should be used. White and black versions of the logo are available. These can be used if the colour version is not appropriate or special print finishes are required.
White logo
N.B. Ensure the logo is legible on the background.
Black logo
Greyscale logo
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Stacked Logo
Logo on white background
Black logo
Logo on grey background
Greyscale logo
The logo is the cornerstone of our identity and must be used on all communication material. Where possible the full colour version of the logo should be used. White and black versions of the logo are available. These can be used if the colour version is not appropriate or special print finishes are required. N.B. Ensure the logo is legible on the background.
White logo
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Social Logo
Logo on white background
Black logo
Logo on grey background
Grayscale logo
For social media profile pictures, the Social Logo - with a larger roundel, can be used. Where possible the full colour version of the logo should be used.
White logo
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Logo Variations Logo on light colour
Logo on dark colour
Logo on dark background/photo
Colour on light background/photo
Use the right Thomas Morris logo for the job to ensure good stand out. We have set up a suite of logos which enable our logo to be use on plain, pictorial, light and dark backgrounds whist retaining our signature mark and red disc. The black logo can be used where only solid black print is available.
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Keeping the logo consistent It is important that all our collateral has a clean and crisp look. It is always a good practice to leave an area of ‘breathing space’ around the logo to ensure that the brand is clearly visible in the
Do NOT add effects
Do NOT rotate
Do NOT distort
Do NOT use just the roundel
Do NOT change the colours
Do NOT change the roundel to word ratio
surrounding design or text areas. Isolation Area The Isolation Area is the space around the logo in which no other text, graphic or photographic elements may encroach. The size of the isolation area is the height of the letter “T” in the logo. When using the un-boxed versions of the logo, the isolation area should be the same as if the box were there.
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The URL Black against white
The URL should be written in its simplest form, in lower case Red Hat Display Bold and without any preceding www.
thomasmorris.co.uk
White against red
thomasmorris.co.uk
Red against white
thomasmorris.co.uk
White against grey
thomasmorris.co.uk
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Typography The brand typeface is Red Hat Display, this has been chosen because it is clean, legible and classic. Typography and a consistent use of typeface is a key element in creating a cohesive look across all the Thomas Morris identity.
Red Hat Display Light
Red Hat Display Semi Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890 // !@#$%^&*()
1234567890 // !@#$%^&*()
Red Hat Display Light Italic
Red Hat Display Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
1234567890 // !@#$%^&*()
1234567890 // !@#$%^&*()
Red Hat Display Regular
Red Hat Display Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
1234567890 // !@#$%^&*()
1234567890 // !@#$%^&*()
Red Hat Display Regular Italic
Red Hat Display Extra Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
1234567890 // !@#$%^&*()
1234567890 // !@#$%^&*()
Red Hat Display Medium
Red Hat Display Extra Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
as standard forms and letters created in-branch,
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
where staff generating the items do not have
1234567890 // !@#$%^&*()
1234567890 // !@#$%^&*()
access to the Red Hat Display font.
Red Hat Display Medium Italic
Red Hat Display Black
Calibri should be used for transactional items such
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Calibri should also used for email signatures to avoid issues with typeface rendering on the recipient’s computer.
abcdefghijklmnopqrstuvwxyz 1234567890 // !@#$%^&*() Red Hat Display Semi Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 // !@#$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 // !@#$%^&*() Red Hat Display Black Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 // !@#$%^&*()
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Colour Palette
Secondary Colours to be used for design elements
Colour is an essential part of our brand and marketing collateral and consistant use of brand colour binds everything together and underpins our promise of quality.
C:10 M:8 Y:8 K:0
C:8 M:11 Y:16 K:0
C:78 M:63 Y:52 K:59
C:10 M:36 Y:16 K:0
R:232 G:231 B:232
R:234 G:226 B:216
R:51 G:56 B:62
R:216 G:180 B:189
#e8e7e8
#eae2d8
#33383e
#d8b4bd
C:30 M:99 Y:76 K:38
C:53 M:66 Y:55 K:69
C:43 M:35 Y:33 K:13
C:23 M:19 Y:18 K:1
R:112 G:30 B:41
R:63 G:49 B:49
R:147 G:145 B:147
R:202 G:199 B:201
#701e29
#3f3131
#939193
#cac7c9
Primary Colours
Secondary Splash Colours to be used for call outs
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C:69 M:59 Y:52 K:33
R:200 G:0 B:45
R:82 G:82 B:87
#C8002D
#525257
C:50 M:0 Y:22 K:0
C:51 M:0 Y:0 K:0
C:41 M:23 Y:1 K:0
R:158 G:204 B:206
R:154 G:206 B:243
R:167 G:182 B:221
#9eccce
#9acef3
#9766dd
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