a l u m n i
Media Kit
2013
m a g a z i n e
Distribution & Circulation LSU Alumni Magazine is
100,000 copies of LSU Alumni Magazine are mailed annually (25,000 quarterly) to:
published four times a year by
• Active and potential donors nationwide
the LSU Alumni Association,
• Alumni organizations
an independent, non-profit
• Members of the Louisiana House and Senate
organization supporting
• Southeastern Conference colleagues
Louisiana State University.
• Physicians and dentists in Greater Baton Rouge, Greater New Orleans, and Shreveport • LSU faculty and professional staff The magazine is also placed in guest rooms and the lobby of The Cook Hotel and Conference Center, the Lod Cook Alumni Center and the LSU Visitors Center providing an opportunity to advertise restaurants, retailers, and area attractions to visitors to LSU and Baton Rouge.
Readership
Your advertising in LSU Alumni Magazine will reach LSU alumni, faculty, staff, supporters, friends, and donors across the country. Eighty-three percent of LSU Alumni Magazine readers live in Louisiana, and the magazine enjoys high readership in states across the southeast, as well as in California, New York, and the Washington, D.C. area. The full-color periodical enjoys a long shelf life with its readers, an advantage that provides multiple viewing opportunities and strong potential for secondary readership, increasing the normal magazine readership to more than 70,000 readers quarterly. LSU Alumni Magazine is archived and available online at www.lsualumni.org, providing further viewing and reading opportunities.
65% Are decision makers at work 80% Return to campus each year 90% Have college degrees 40% Post-graduate degrees 36% Are women 20%
Over $100,000
Under $50,000
Income E-Letter
Advertising opportunities are also available on LSU Alumni Association’s monthly E-Letter, sent to 47,000 readers. Visit www.lsualumni.org.
2013 Production Schedule
Ad Space Closes
Spring 2013
January 18
January 25
February 28
Summer 2013
April 18
April 25
May 31
Fall 2013
July 16
July 23
August 27
Winter 2013
October 15
October 22
November 25
25%
Materials Due Distribution
55%
$50,000 - $100,000
Ad Rates
Ad
Ad Size
1x
4x
Back Cover
8.375” W x 8.6167” D
$2,800
$2,500
Inside Front
8.375” W x 11.125” D
$2,600
$2,300
Inside Back
8.375” W x 11.125” D
$2,500
$2,200
Full Page With Bleed
8.375” W x 11.125” D
$2,000
$1,800
Full Page No Bleed
6.875” W x 9.625” D
$2,000
$1,800
½ Page Vertical
3.375” W x 9.625” D
$1,000
$850
½ Page Horizontal
6.875” W x 4.8194” D
$1,000
$850
¼ Page Horizontal
6.875” W x 2.4097” D
$600
$500
7.0243” W x 9.7752” D
$2,500
Insert Full run
a l u m n i Magazine trim size • • • • • • •
m a g a z i n e
8.125” W x 10.875” D
Keep all important graphics and copy within magazine trim dimensions with crop marks. All images should be CMYK not RGB format and should be color corrected. Fonts must be embedded or converted to outlines. Line art resolution should be between 1200 and 2400 dpi. Prefer high resolution PDFs only via e-mail or packages InDesign files sent via disc. No Quark, Microsoft Publisher, Word, or Word Perfect files accepted. All images included in ads must be 300 dpi or higher.
Prices reflect price per ad, per issue.
Collegiate Licensing Advertiser certifies any advertising with registered LSU trademarks has been approved by LSU Trademark Licensing. Visit www.LSU.com. LSU Alumni Magazine reserves the right to edit and the right to refuse any and all advertising. Rates subject to change.
Contact 3838 West Lakeshore Drive • Baton Rouge, LA 70808 225-578-3838 • 888-RINGLSU • FAX 225-578-3816 www.lsualumni.org
James Fisher Advertising Representative james@lsualumni.org 225-578-4529