Our logo is very important. We must Treat it nicely. Never abuse our logo, or the missing ‘O’ will hunt you down.
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Screen
This logo is to be used fr all printed collateral including all printed publications, advertising, billboards, posters, flyers and product packaging.
The same logo should also be used for all screen work, including websites, banners and presentations.
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Do’s and Dont’s. You wouldn’t want to be seen wearing odd socks now, would you? Take a moment to think beforehand. We’re not a rules and regulations kind of company, nevertheless, we want to share what we think is cool, and what should be punishable.
01 Space around the logo
03 Red alert!
Always leave the logo with some room to breathe, you don’t want to suffocate it, do you? Use a white contrasting background, to help it stand out.
Do not place the logo on horrid colours. Please try to compiment the logo at all times.
02 If the unavoidable happens... Unless it is necessary, avoid sitting the logo on a colour or a photograph, use the white version.
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04 Spinning out of control Do not rotate the logo.
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The typefaces. We work very closely with the Phosphorus Family. Phosphorus Sulphide We mainly use the daughter of the family, Phosphorus Sulphide, for our logo. She can also be used for headings, as you have seen...
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Good Evening. You know helvetica family, right? Helvetica Neue We use Helvetica Neue Light for our body copy, although we do adjust the tracking, to make sure it is legible for all sizes.
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