Brand Identity Guidelines The Old Navy Brand Identity Guidelines have been designed to provide a contemporary update to the affordable, family friendly clothing retailer. The logo design is bold, geometric, and vibrant in color to engage every member of the family, no matter their age.
Logo
Color Old Navy Blue #0D4879 C 100. M 77. Y 27. K 11. R 13. G 72. B 121. #dbe123 C 18. M 0. Y 99. K 0. R 219. G 225. B 35. #6d6e70 C 0. M 0. Y 0. K 70. R 109. G 110. B 112.
minimum width 1.5 inches
Spacing x x x
The logo should appear in Old Navy Blue whenever possible. If printing in black and white is necessary, 70% black should be used.
x
Always ensure that necessary minimum space is provided around the logo, as displayed to the left. x
Logo
The logo can be wrapped in instances such as shopping bags, gift cards, and print materials as
long as all parts of the logo are corectly proportioned. See: Front cover of this publication.
Approved Usage
Old Navy Blue
70% Gray scale
Contrasting Color
Subtle Texture
Photo. avoid aggresive texture.
Unapproved Usage
Unapproved Color
Bevel/Emboss
Same color background
Inner Shadow
Dramatically Cropped
Stroke
Squeeze
Aggressive Texture
Stretched
White box
Typefaces The official typeface of Old Navy is Avenir. BOOK abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789!@#$%^&*
HEAVY abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789!@#$%^&*
MEDIUM abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789!@#$%^&*
BLACK abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789!@#$%^&*
Display Type Decorative typefaces can be used in seasonal, promotional design. See: Summer Bag Design, right.
Adobe Caslon Pro can be used as a secondary typeface for body text. REGULAR abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789!@#$%^&*