What is An overview of modern marketing focusing on three key areas: Customer experience: The sum of all interactions a customer or prospect has with a brand. Relationship management: More than just communicating the value of a product or service, marketing increasingly involves relationship management. Content & Personas: Understanding the buying potential of customers to enable the creation of very targeted content.
What Brings for Sales • Having the Same Conversation • Rich Customer Data • Highly Targeted Content
What is at Oracle Modern Marketing: Highly Targeted, Multi-Channel Touches Across the Customer Lifecycle. “Modern marketers at Oracle need to deliver highly targeted multi-channel touches across the customer lifecycle.“
Lori Granville – VP Oracle Marketing Operations
Oracle Product Stack
outside Oracle Case Studies and Best Practices: - GoPro Cameras - PWC
What do we want to emulate?
for OFD Marketing Modern Marketing concepts for OFD on internal and external marketing initiatives: Possibilities - what we could do Discussion - what we should do
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