AIDS0510

ASID ICON

Essentials for Your Design Practice

model designers leading the industry in new directions

www.asid.org september/october/10

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outrageous

How will

green

inspire you?

SW 6922

Color inspires. Paint finishes.

Be bold with your clients’ built environment — and gentle on their natural one. Step out and explore a world of high-performance green coatings. swgreenspecs.com

The function of a professional range.

The form of a work of art.

The Epicure速 Dual-Fuel Range by Dacor.速 The only range that has managed to blend culinary artistry with pure artistry. Beauty is in the details. Dacor is in the details.

LOVE YOU BACK BONUS

Free Warming Drawers, Microwaves and Ventilation Systems from the only kitchen that loves you back For a limited time. Offer ends December 31, 2010 Visit dacor.com/love for promotion details or call 1-800-793-0093.

Lutron —save energy in the perfect light ®

From a single room to an entire home, Lutron provides total light control solutions that exceed your client’s expectations—and with greater energy savings than thought possible. Let Lutron inspire a new dimension in your designs.

Occupancy Sensors Can provide up to 20% lighting energy savings.

Dimming dim lights 10% 25% 50%

electricity saved 10% 20% 60%

Ambiance

Energy savings

Light controlled by Lutron products can be vibrant, soothing or romantic—the perfect light for any occasion.

Lutron’s energy efficient dimmers, sensors, automated window coverings and Ivalo® fixtures save energy without compromise.

Color

Shading

Lutron controls and accessories are offered in a palette of 27 colors and 12 architectural metal finishes to complement any tiled, painted or wood surface.

Lutron ultra-quiet, automated shades offer an elegant way to control daylight and provide privacy while saving up to 10% of HVAC costs.

Learn more and where to buy at www.lutron.com or call 1.877.2LUTRON. And download the new Lutron catalogs for 20-20 design software at www.2020.net.

©2010 Lutron Electronics Co., Inc.

VOLUME 12/NUMBER 5

the magazine of the american society of interior designers

icontents SEPTEMBER/OCTOBER/10

FEATURES

10_ making their mark Meet ASID’s thought leaders—members who are leading the way for the industry.

14_ a year of ups and downs Despite a tough year, designers are optimistic about the year ahead.

DEPARTMENTS

14

5_ president’s letter

28_ inside asid

6_ of note

32_ grassroots

8_ innovations

34_ showroom

16_ up close

35_ resource guide

20_ environotes 22_ industry

& advertisers 36_ needful things

25_ spotlight 26_ design for life

ABOVE a year of ups and downs on page 14 ON THE COVER photo illustration by Oswald Cameron

www.asid.org

september/october/10 icon

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THE NEXT SIX DAYS THAT MATTER...

A week to feed your senses and fuel your imagination; a place where trends and fashions, style and solutions, connections and inspirations, ideas and innovations swirl around you in a dazzling display that deďŹ nes the new, the enduring and the possible in residential design. This is the week that shapes the world of home furnishings.

High Point

MARKET WEEK Oct. 16-21

FACEBOOK: http://bit.ly/EAWQX

www.highpointmarket.org

LINKEDIN: http://bit.ly/EzLNJ

800.874.6492

TWITTER: http://www.twitter.com/hpmarketnews

info@highpointmarket.org

YOUTUBE: http://youtube.com/highpointmarket

ASID ICON is printed on Rolland Enviro100 paper, containing 100% post-consumer fiber and manufactured using biogas energy. Rolland Enviro100 is certified EcoLogo, processed chlorine free and FSC recycled. The use of every ton of Rolland Enviro100 reduces ASID ICON’s ecological footprint by: 17 mature trees; 1,081 lb. of solid wastes; 10,196 gallons of water; 6.9 lb. of suspended particles in the water; 2,098 lb. of air emissions; and 2,478 cubic feet of natural gas.

PRESIDENT’S LETTER/

PUBLISHED SEP 2010/AID-S0510/9662

IT IS 4 p.m., the day before a meeting

PUBLICATION DIRECTOR Erik Henson DIRECTOR OF RESEARCH & KNOWLEDGE RESOURCES

MARKETING ASSOCIATE

PROJECT MANAGER Megan Sapp EDITOR Kerry O’Leary

Heather Zimmerman

NAYLOR TEAM PUBLISHER Jill Andreu ASID STAFF MANAGING EDITOR Jennifer Lipner

www.asid.org

Michael Berens

Karen Berube, K.Designs Michael Alin, Hon. FASID

Erik Henson at (800) 369-6220

DESIGN & ART PRODUCTION EXECUTIVE DIRECTOR

ADVERTISING INFORMATION

Oswald Cameron, Sam Ezeji

ADVERTISING ART Effie Monson

GRAPHIC DESIGNERS

Michael A. Thomas, FASID

EDITOR Leslee Masters

– Vincent van Gogh

POSTMASTER CHANGES OF ADDRESS ASID ICON, c/o ASID Customer Service 608 Massachusetts Ave., N.E. Washington, DC 20002-6006.

ASID ICON 608 Massachusetts Ave., NE Washington, DC 20002-6006 P (202) 546-3480 F (202) 546-3240 icon@asid.org Mike Hisey, Bill Lovett, Patricia Nolin, Marjorie Pedrick, Mark Tumarkin

“For my part I know nothing with any certainty, but the sight of the stars makes me dream.”

ASID PRESIDENT

SALES REPRESENTATIVES

SUBMISSIONS & CORRESPONDENCE

Volume 12, Number 5, ASID ICON (ISSN 15270580) is published six times a year in January, March, May, July, September and November for the American Society of Interior Designers by Naylor, LLC, 5950 NW First Place, Gainesville, FL 32607; (800) 369-6220; (352) 331-3525 fax.

Copyright 2010 by Naylor, LLC. Reproduction in whole or in part prohibited without written authorization. Receipt of ASID ICON is a benefit of membership in the American Society of Interior Designers.

Where Do You Find Inspiration?

with clients and you’ve encountered the dreaded “designer’s block.” Raise your hand if you’ve been there. (My hand is up.) So where does one find design inspiration when so little seems to inspire?

Traditionally, inspiration can be found in activities such as musical, literary or artistic endeavors.

It can be a simple activity: reading, a hike in the mountains, or just sitting quietly with the brain in neutral. Travel provides opportunities to be stimulated, whether by nature or in an urban area, leading to the potential solution of a design dilemma.

The scientific community says that inspiration can occur during the dream state when firing neurons make connections between the conscious and the subconscious mind, a fight between the logical and the creative. For us creative types, inspired thinking often arrives at three in the morning when there are fewer distractions. Paul McCartney, for instance, claims to have woken in the middle of the night, with the song “Yesterday” almost completely written by his subconscious as he slept.

Sources of inspiration vary depending on whom you ask. Robert Wright, FASID, says his inspiration might arrive during a quiet Saturday afternoon with a stack of design magazines or the perfect book. Rita Guest, FASID, shares that inspirations often come from simple things—the curve of a tree branch, the color of a leaf or a crack in the sidewalk—turning those abstractions into effective design solutions.

To Sue Markham, FASID, being in the company of students is a valuable resource. “They are usually so young and fresh, and often their ideas are creative without limits or boundaries.”

No matter the source, what is true is that inspiration can’t be forced. According to author and consultant Betsy Burroughs, “Fresh insights to problem-solving occur from a circumstance in

which the brain has a hard time predicting what will happen next.” Perhaps the bigger challenge to inspired thinking is providing the uninterrupted opportunity for the conscious and subconscious brain to duke it out.

For me, ASID is an infinite source of design inspiration. Just being in the company of colleagues with similar passions adds fresh perspectives to my own. Conversations about core values and beliefs frequently lead to differing approaches to the design of the built environment, creating invaluable resources of information and expertise not contemplated individually.

As president, I am continually reminded of the core value statements of ASID, the foundation for the Society’s strategic plan and the source of inspiration that resides within these words: • ASID represents the best practices of interior design and its impact on our psychological, physical and economic quality of life.

• ASID provides the resources needed to excel in today’s marketplace.

• ASID is the thought leader on issues impacting the practice of interior design.

• ASID is committed to business practices and design principles that sustain our organization, our members and the planet.

So look to ASID not just as a resource but as a source of inspiration. I hope you’ll join me on Connex (www.asidconnex.org) for an open discussion on what inspires you and where to find it. i

Michael A. Thomas, FASID

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OF NOTE/

What Now

UPCOMING EXPO HAS SOMETHING GREEN FOR EVERYONE/

UPCOMING DESIGN EVENTS

USGBC

dance of more than 40,000, will have more opportunities than ever for interior designers who are interested in expanding their sustainable design knowledge base. Following up on Greenbuild 2009’s theme of “Main Street Green” featuring keynote speaker Al Gore, this year’s program will focus on “Generation Green: Redefining Our Future,” welcoming all the committed individuals and organizations who are seeking solutions every day to combat environmental and economic challenges.

Among this year’s education highlights are a Residential Summit with sessions on Building Affordable Green Homes, Marketing Green in the Real World and Cutting Edge Green Home Design, among others; and Residential Workshops including a REGREEN workshop. Other education sessions are oriented around a variety of market sectors such as commercial interiors, retail, hospitality and education. Additionally, sessions such as Social Media and Tech Tools for Public Involvement and Charrettes, Connecting to the Community: Project-Based Learning, and Rebuilding Sustainable Communities after Disasters have been developed for students and emerging professionals.

For more information on design opportunites at GreenBuild, visit www.asid.org/icon.

CEDIA Expo

THIS FALL’S GREENBUILD Expo in Chicago, with expected atten-

CALENDAR .

GreenBuild 2010

IIDEX / NeoCon Canada Sept. 22 – 25 Direct Energy Centre, Toronto www.iidexneocon.com CEDIA Expo Sept. 22 – 26 Georgia World Congress Center, Atlanta www.cedia.net/expo Applied Brilliance Oct. 12 – 15 Ojai Valley Inn & Spa, Ojai, CA www.appliedbrillliance.com High Point Fall Furniture Market Oct. 16 – 21 High Point, NC www.highpointmarket.org

Required Reading THREE GREAT BOOKS TO ADD TO YOUR REFERENCE LIBRARY/

IFMA World Workplace Oct. 27 – 29 Georgia World Congress Center, Atlanta www.worldworkplace.org

To order these books, visit the ASID Book Center at www.asid.org/bookcenter.

NeoCon East Oct 28 – 29 Baltimore Convention Center www.neoconeast.com Healthcare Design Nov. 13 – 16 MGM Grand, Las Vegas www.hcd09.com GreenBuild Expo Nov. 17 – 19 McCormick Place, Chicago www.greenbuildexpo.org For more information, visit the Events section of www.asid.org.

Visual Culture in the Built Environment: A Global Perspective Susan Winchip Fairchild Books, $98.00 _ Winner of the 2010 ASID Foundation Polsky Prize, this book surveys global interior environments and architecture, exploring significant design styles and movements from the mid-19th century to today. In addition to defining the significant characteristics and designers of a particular style or movement, the book analyzes how and why interior environments and architecture develop, including the impact of cultural and political events on the spaces we inhabit.

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Interior Detailing: Concept to Construction David Kent Ballast, AIA Wiley, $85 _ Interior Detailing provides interior designers with a unique collection of interior details and material information, connecting the various realms of design technical detailing that are typically treated separately. The book, which includes 150 easy-to-understand details, shows how to logically think through the design and development of an assembly so it conforms to the designer’s intent and meets practical requirements of good construction.

Sustainable Building Systems & Construction for Designers Lisa M. Tucker, ASID Fairchild Books, $91.00 _ This new book views building construction and its systems through the lens of sustainability, providing an integrated approach to sustainable buildings. A practicing interior designer, the author covers all building systems, including interior, allowing team members to communicate more effectively while collaborating on projects and leading to more accurate solutions for a broad range of other building considerations with an impact on interior design.

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NCIDQ EXAM DATES & APPLICATION DEADLINES For more information, visit www.ncidq.org.

October 1 – 2 Fall 2010 NCIDQ Examination December 1 Application Deadline for the Spring 2011 Examination (for first-time applicants only) April 1 – 2 Spring 2011 NCIDQ Examination *All supporting documents must be received by this date.

the magazine of the american society of interior designers

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INNOVATIONS/

VERSATILE THINKING

HONORABLE MENTIONS FROM THE “BEST OF NEOCON”

Building Blocks

Planet Cool PLUTO BENCH TAKES HOME SILVER IN SEATING/

KONSTRUX-ION WITH PRODUCTIVITY IN MIND/

LELAND INTERNATIONAL’S PLUTO bench defines personal space in public environments. Scaled for one,

FUNDAMENTALLY BASIC TABLES,

or cozy for two, the sculptural elliptical form is pleasing to view from any angle and when grouped together, creates intriguing arrangements. Designed by Simon Pengelly, trained since the age of eight in his father’s furniture workshop, Pluto is made from 100 percent recyclable polyester with solids, brights and subtle patterns across the rainbow.

Best of NeoCon Silver winner Konstrux allows the user to take control over their own workstation. Plug and play power and data outlets, a slat wall with addon accessories such as paper racks and pen holders, flexible and mobile personal storage compartments, systemized panels and privacy screens are just a few of the many ways to enhance and individualize the work stations. Additional options include rounded peninsulas for managers and vertical storage areas. i

For more information, visit www.lelandinternational.com.

Green Glass SKYLINE DESIGN REACHES FOR THE GOLD IN ARCHITECTURAL PRODUCTS/ KIDS GLASS FROM Skyline Design combines color

and imagination to address the need for positive distraction within children’s healthcare, education, library, daycare and museum environments. Encouraging interactivity and creative play by providing an opaque drawing surface or translucent looking-glass surface on tempered safety glass, the applications allow children to try on different hair styles, complete a maze, connect the dots or draw a picture.

For more information, visit www.valofurniture.com.

For more information, visit www.skylinedesign.com.

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the magazine of the american society of interior designers

COUNT ON US 1,350 locations. All 50 states. 300 showrooms.17,000 associates.

57 years in business.

For perfect project solutions, stop by a Ferguson showroom, where you’ll find the largest range of quality brands, a symphony of ideas and trained consultants to help orchestrate your projects. With showrooms from coast to coast, come see why Ferguson is recommended by professional designers everywhere.

FAUCETS FIXTURES LIGHTING APPLIANCES FERGUSON.COM Nobody expects more from us than we do SM Pro u d Me mb ers of the Americ an Soc iety of Interior Des ig ne rs © 2010 Ferguson Enterprises, Inc. All rights reserved.

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ASID Members Are Leading the Way for the Industry

ASID MEMBERS REPRESENT a diverse swath of the profession, practicing in all areas and subsets of interior

design. Our members—both individually and as a whole—represent some of the brightest thinkers, who are moving the industry forward. As part of a larger organizational effort, ASID has identified a group of thought leaders— members who inspire through their professionalism, their innovation and their design thinking, as they lead the industry forward.

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KERRIE KELLY, ASID

An accomplished interior designer, author, instructor and the chair of the ASID Design for Aging Council, Kelly’s work clearly shows the value of design, both to clients and colleagues.

How has your expertise in design-for-aging affected your overall practice?

Just like green design, design for aging is simply incorporating great design elements. My job as a designer is to incorporate functional details without having them be obtrusive—that is the exciting challenge of turning over a purposeful design, no matter who the end-user is.

Beyond that, design for aging has stirred up the concept of “visitability”—meaning a design not only works for the client, but also for those who surround them. This challenges designers to think about accessibility for all, and we go even further, considering what we call “resilient design,” where a home evolves and adapts for those who occupy it over time.

You are involved in a variety of professional endeavors— your design work, creating products, speaking, philanthropy, teaching—how do these all fit together for you?

Whatever I am doing, I am eternally inspired by design.

I view mys myself as a connector, connecting people with important design information that can change importan space, their outlook, their practice or their their spa life. Luckily, Luck my interests and endeavors not only overlap, they feed each other to create more information, opportunity and relationships. I believe it o takes flexibility, many interests and great ta rrelationships to feed success in the interior design arena.

What have you found to be the best strategy to convey the value of design to clients and potential clients?

It is my job to establish my credibility with clients as far up front as possible. Often, clients don’t understand the true importance of an interior designer until they’ve been through a project without one as a part of the design team.

That experience alone allows designers to leverage their value to a client. When a designer listens and understands client needs, translates their vision into reality and causes the job to run smoothly overall, we show our value and minimize any misconceptions a client may hold.

You recently published a book and are now developing a “virtual textbook” for design students. What exactly is this?

I’m working on an interactive learning platform that brings theory to life, MyInteriorDesignLab. The platform will enable students to learn about the process and business of interior design by doing real world projects and simulations. The idea is to provide instructors and students with an abundance cutting-edge resources.

What is currently one of the biggest influences on your design work?

Recently, I have challenged myself to be less connected to my Blackberry and laptop and more connected to the moment I am in. With that, I have found myself less distracted and more engaged with my surroundings so that everything I encounter, no matter how simple, can be a significant influence on my design work. The “connectedness” of the design community also plays a significant role in my work, and I think it’s essential that we all follow what our peers are doing and collaborate with others to share ideas and gain inspiration.

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first, and for me the exciting point was the moment when I could put the theories into practice.

Clients are always asking for research that proves my design suggestions. In the end, we all need to do a lot more research and be diligent in how it’s done. Sometimes designers want research that will be “magic pill” to solve a problem, or confirm what they already think, so I try to encourage critical thinking and considering each individual in a holistic way.

A.J. PARON-WILDES, ALLIED MEMBER ASID, LEED AP ID+C

An advocate for making interior environments places of healing, Paron-Wildes’ passion outside of her work as senior A&D manager for Allsteel, is designing spaces for autistic children and others with sensory issues.

How has your work designing spaces for autistic children affected your overall approach to design?

When my son was diagnosed, what struck me was how children with autism experienced their senses and the world. The whole notion of how they experience their environment was totally different from anything I’d seen before, and that intrigued me as a designer. What I have learned from my work with neurological and sensory disorders is that there is a real continuum of life. It’s amazing to me, now that I’ve focused on a subgroup, how applicable it is to the general population. When you design for these children, not only do they do better, but the general public does better from designing more universally.

How do you see this niche area of design expertise evolving, in relation to the overall practice of design?

I think of it as changing human factors. I really try to open up the eyes of designers to think about how senses, if they’re altered, can change your entire experience of design. I hope the design community will adopt more of this understanding so that universal design would incorporate more of the sensory changes that we see in these patients. We need to think and design differently for that.

As an advocate for research-based design, how do you see the relationship between design and research evolving?

When I first started learning about autism, there was virtually no research on the subject, so I began working with the University of Minnesota to develop a more formal research program to develop design principles. It was mostly trial and error at

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What is one book that you think all interior designers should read?

Thinking in Pictures, by Temple Grandin, is a great opportunity to get into someone’s head and understand what and how they’re thinking. Designers need to have a sensitivity that we’re designing for humans, and unfortunately, humans are changing.

What advice would you give to designers who are just starting their careers?

There’s so many design questions out there, and if they are intrigued at all by a question or a problem, then they should dive right into it. If no one else is addressing it, then even better! New designers can build their knowledge and become an expert pretty quickly, especially in a field where others aren’t researching an issue.

the new generation of designers, it does speak to their expectations. Emerging professionals—both clients and designers—may have the expectation of immediacy, which could affect the thoughtful process of design.

Today’s uncertain economic time is an exciting opportunity, and cautious time, for emerging professionals. While it can seem daunting, it’s a time to evaluate the role of the interior design profession and the design industry as a whole. The recession showed us that there was a fault in the economic structure— who is to say that there isn’t also a fault in the structure of the business of, and approach to, design?

You’ve embraced a multidisciplinary approach to your design work, do you think this is the future of interior design?

I find that I’m exploring, more than I am embracing, specific approaches to design. I’m very inquisitive and want to learn all that I can and I hope to stay curious about new approaches and open to opportunities that can influence design.

What do you see as some of the major issues on the horizon for healthcare designers?

Keeping up with technology will always be a challenge. Client expectations are becoming very specific and they are expecting us to do more with less. Also, while it is one of the more exciting aspects of the practice, the harmony of architecture, medical planning and interior design all working together to develop a project that speaks with a unified concept is also a challenge.

Whose design work excites or inspires you?

A lot of design work inspires me, both human-produced and nature-made. My inspiration comes from music, culture and any design—architecture, landscape architecture, industrial design, fashion, graphic design, etc. I find any thoughtful and wellexecuted design decisions to be exciting.

MATTHEW DEGEETER, ALLIED MEMBER ASID, LEED AP ID+C

A design thinker who incorporates graphic design, branding and marketing skills into his work and his writing, DeGeeter is a healthcare design associate in the Washington, D.C., office of Perkins+Will.

How do you see the role of emerging professionals within the design community?

In the current generation of emerging professionals, I notice a wanting for everything to be immediate.

While this may not affect the responsibilities of

What is one book that you think all interior designers should read?

Any book that challenges perception and the known point of view is essential. It’s Not How Good You Are, It’s How Good You Want to Be by Paul Arden is a small book, yet has had a big influence on my work and approach.

What advice would you give to other designers who are just starting their careers?

Get involved. I never would have expected my career to move as fast as it has within two years and I attribute a lot of that success to the diversity of experiences I receive from involvement with ASID.

the magazine of the american society of interior designers

jobs at exclusion of others. When times get rough, you need the small projects and it’s important to have a diversified base. Creating client loyalty is invaluable, in good times and bad.

MORRIS NATHANSON, ASID

With a 40-year career in hospitality design that includes international restaurant chains and cruise ships, Nathanson has built a family-run business with an impressive client list.

You describe your firm’s design philosophy as a business philosophy, how does that inform your design solutions?

Our clients put so much on the line when they come to us that we are extremely concerned with their successful business outcome. We’re generally involved on so many levels, not just determining how the space will look, but also how it will function, who the audience is, even the menu. We spend a great deal of time listening, to ensure that we understand the design problem and that the client has a complete understanding of what we’re doing and how we’re solving problems.

Hospitality projects are a different breed, because our designs have to please not just our clients but their clients. We have to be very careful that we’re designing for the right audience, not just for the client. We create a story for every space to embody a meaning, not just an idea.

What have been your greatest challenges, building and managing a design firm over the last four decades?

Unfortunately, design school doesn’t teach us how to operate a design company, which is probably the most difficult aspect of the profession. The dayto-day of running a firm, acquiring and dealing with clients, getting new work and dealing with recessionary times, are all essential to a successful practice. Honestly, the best resource for gaining that knowledge is still trial and error, although I hope the next generation of designers can benefit from our mistakes.

One lesson I learned is to develop a broad client base, rather than emphasizing a couple important

www.asid.org

What is the project that has been most memorable or inspirational for you?

Back when SoHo was on the cusp of becoming what it is now, I had opportunity to develop a restaurant that was associated with an art gallery I was managing. It was a real work of passion, designing a restaurant that would be a cornerstone of the developing neighborhood. Interestingly, our experience designing that loft space became a niche specialty, designing loft spaces throughout the Northeast over the years.

What advice would you give to designers who are just starting their careers?

In your work, try to avoid designs or decisions that are arbitrary; make sure every idea that makes it to the client is there for a reason. Sometimes new designers are so excited and enthusiastic that they try to put everything they’ve learned into one project. But you’ll be doing this for years, so you’ll get to use all your ideas eventually.

RACHELLE SCHOESSLER LYNN, FASID, LEED AP

Nationally recognized as an expert on environmentally responsible design, Schoessler Lynn has made environmental and socially-minded strategies the foundation of her work.

Your firm is based on a philosophy of “design with intent.” How did you come to this point in your career?

“Design with intent” has been a philosophy that I’ve held throughout my career. I believe that clients hire designers because they want someone that can take their ideas and make them better than they ever imagined.

You often talk about accountability for designers.

What does this mean to you?

From a design and sustainability perspective, we believe that design solutions should always be rooted in best design practices, including sustainable design strategies. Sustainable design should be considered an ethical responsibility of the design community.

How do you speak to clients about the value of design for their bottom line, both qualitatively and quantitatively?

The value of design can be expressed in many ways.

Some are easier to measure than others, of course.

Typically, improved health and productivity can be garnered through smart design choices. Other conversations that we have include the potential for the design of the interior to recruit and retain top talent.

The design we create does impact people’s lives and when we do our best work, we change people’s lives for the better. People spend 90 percent of their time indoors and as designers, we strive to design interiors that will improve human health and happiness.

What do you see as the next stage in the evolving partnership between designer and client?

The next steps are to expand the economic benefits of sustainability beyond energy savings. We need to work together to find solutions that are in the best interest of business success, the environment and human beings. The social justice conversation is just starting to percolate and we all need to gain a better understanding of how our design decisions impact human beings worldwide.

Whose design work excites or inspires you?

I am inspired by the work of Santiago Calatrava and the beauty expressed through creative use of structure as both an architectural element and an interior design aesthetic. His work is rooted in a poetic design concept fitting for the client, ultimately resulting in a sustainable, beautiful solution.

I find it interesting that we do not have many iconic interior designers, especially in the commercial design sector. I believe this is because interior designers are collaborative and more likely to recognize the design solution as a firm solution, rather than an individual design.

What advice would you give to designers who are just starting their careers?

Follow your passion, learn something every day, understand your client’s business, and believe in the power of design (and use it wisely). i To read the complete ASID ICON interview with each of these distinguished members, visit www.asid.org/icon.

september/october/10 icon 13

10.00%

+9.00% GREW OR EXPANDED BUSINESS

+8.00%

+8.00%

ADDED CHANGED JOBS/ STAFF/HOURS GOT A NEW JOB

0.00%

-10.00%

-20.00%

A YEAR OF UPS & DOWNS

LOST JOB UNABLE TO FIND SUITABLE JOB

-8.00%

-14.00%

MEMBERS CAUTIOUSLY OPTIMISTIC AS ACTIVITY PICKS UP

UNABLE TO SECURE NEW PROJECTS -30.00%

-30.00%

REDUCE STAFF/HOURS -39.00%

-40.00% SOURCE: AMERICAN SOCIETY OF INTERIOR DESIGNERS ECONOMIC IMPACT SURVEY, MAY 2010

“Definitely more people are calling and are ready to start projects. We’ve picked up three new commercial projects, and those were almost non-existent in 2009.”

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HAVING WEATHERED WHAT many say was the worst business

year in decades, ASID designers have reason to hope that 2010 will turn out better. Of the more than 2,100 members who responded to this year’s recession economy survey, nearly three times as many as last year’s respondents expect their revenues/fees to increase compared to 2009, and only half as many expect them to decrease.

Likewise, more than twice as many expect the total number of projects to increase this year, while less than half as many as last year expect to have fewer projects than the year before.

Renewed activity has been highest in the residential sector, led by kitchen and bath remodels, which were up about 10 percent over last year. Among the commercial sectors, only government and education showed a notable increase (about 1 percent), while hospitality decreased slightly (about 1 percent), and office and healthcare stayed about the same as last year.

the magazine of the american society of interior designers

RETURNING CLIENTS WANT A DEAL

Even with the uptick in activity, the market remains sluggish. Small jobs and consultations are still the norm for most firms. By and large, clients are scaling back projects or stretching them out in phases.

Product specifications are down, with many clients looking to control costs by creatively using the furnishings they already have or turning to the Internet to purchase products directly. As one member stated, “Pricing is becoming more important to the client than quality, even though they come to us for quality.” Some members reported that clients also are taking longer to pay or canceling projects because they are unable to secure funding.

Client sensitivity to cost and market declines within all sectors of the building industry have greatly increased competition. Commented one member, “Competition is fierce. Any project has major national firms competing for smaller work that would not have interested them prior to fall 2008.”

Said another respondent, “For the projects that are coming available this year, clients want a deal.

They are not willing to pay our regular rates, fees, mark-ups, etc. We have had to reduce our mark-ups and fees in order to get the jobs and we are now bidding against more designers per job.”

class consumers who may be unsure about working with a designer. Others have had success in re-thinking how they can use their skills to attract other types of clients: “My firm has secured new projects by broadening our scope of services beyond traditional interior design services to include more design-related facility management consultation services, i.e., move scenario planning, facility consolidation planning, facility management data services, etc.”

Looking ahead to the second half of 2010 and beyond, members are hopeful but guarded. They are encouraged by the fact that projects and inquiries have increased, but are concerned about tight credit and the slow pace of the economic recovery.

Government, education and healthcare projects, which up to now have eluded budget cuts, could get put on hold as federal, state and local entities struggle with decreased revenues and widening deficits.

How the year will end up is impossible to predict, but in general members are sensing that the industry has turned a corner and that business will gradually improve as the economy strengthens. i For more information on the survey, email research@asid.org.

SURVIVAL STRATEGIES PAYING OFF

www.asid.org

PROJECTED REVENUES UP FOR 2010 60.0 50.0 PERCENTAGE OF RESPONDENTS

While some members wait for the economy to rebound, others have looked for ways to adapt to the current environment. About one in four respondents to the survey said they had modified their business model or strategy in the past year. More than a third have cut back on overhead and employee hours to improve profitability.

One firm reported improving cash flow by emailing invoices and accepting credit card payments. Many more are increasing their marketing and networking activities, including use of social networking tools and improving search engine optimization (SEO) for their websites. Having a multipronged strategy is essential: “My business is improving because I have been attending more non-ASID networking events, asking my friends and anyone else who might have possible contacts for referrals, promoting my company aggressively and continuously, and participating in expos and fairs.

It’s beginning to be effective.”

Another tactic, taken by about one in five respondents, was to move into new markets or new design specialty areas. Education, medical offices, senior housing and banks were most frequently mentioned as environments offering opportunities. One firm was preparing to launch a new furniture line, while several others were hoping to tap an unmet demand by marketing their services directly to upper middle

40.0 30.0 20.0 INCREASE DECREASE STAY THE SAME DON’T KNOW

10.0 0.0 2008

2009

2010

SOURCE: AMERICAN SOCIETY OF INTERIOR DESIGNERS ECONOMIC IMPACT SURVEY, OCTOBER 2008/MAY 2009/MAY2010

september/october/10 icon 15

UP CLOSE/

Refined Design WASHINGTON, D.C.’S JEFFERSON HOTEL GETS A FACELIFT REMINISCENT OF ITS NAMESAKE’S LEGACY/ IN ONE OF Washington, D.C.’s, most prestigious locations—just four blocks from the White House and a short jaunt to museums, monuments and embassies—the 99-room Jefferson Hotel recently underwent a transformation that speaks to the past, present and future of Washington’s elite. A 1923 building converted to a hotel in 1955, its August 2009 reopening features an original Beaux Arts exterior with an interior boasting Jeffersonian influences around every corner.

“Most Americans know something about Thomas Jefferson, but not necessarily the breadth of his interest in architecture, wines and horticulture, and his passion for all things French,” says Deborah Lloyd Forest, FASID, principal of ForrestPerkins, the firm responsible for the hotel’s interior design and architecture. “We chose to

PROJECT SPECS/ Interior Design Firm and Architect of Record ForrestPerkins Design Team Deborah Lloyd Forrest, FASID Stephen Perkins, AIA, ISHC Paul Hodges William McGovern, ASID Emlyn Altman, LC, IESNA Robert Best Martha González Mickey Jones Diane Kliebenstein Mary Sanders Ferriss Ann Theriot, ASID Charles Turner, ASID Preservation Architect Oehrlein & Associates Architects Location 1200 16th Street Northwest Washington, DC 20036

1

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the magazine of the american society of interior designers

Stirling Elmendorf Photography

Continued on page 19.

THE BOOK OF NOW 2010 / 2011 COLOR TRENDS

6\Y ;PTL HZ T\JO HZ V\Y ;HZ[LZ KLÄ UL V\Y :WHJLZ Look at this year’s color stories with a mind open to the now. :LL OV^ ILH\[` OHZ ILLU YLKLÄ ULK PU V\Y MV\Y UL^ JVSVY [YLUKZ Among them we are introducing Pink City, a color scheme inspired by [OL JP[` VM 1HPW\Y 0UKPH [OH[ WYVTPZLZ ZLSM KPZJV]LY` HUK HK]LU[\YL ^P[O H ]PIYHU[ WYVMV\UK 0UKPHU WPUR ZWPJ` VYHUNL JOVJVSH[L IYV^U stone gray and linen white. Representing an urban ZVWOPZ[PJH[PVU [OH[ ]PIYH[LZ ^P[O [OL ]LY` W\SZL VM SPML :LL V\Y M\SS JVSSLJ[PVU VM [YLUKZ H[ ^^^ ]VPJLVMJVSVY JVT

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2 1. (Previous page) The Book Room, with its working fireplace and custom limestone mantel, is a 54-square-foot library nook that accommodates guests.

2. Plume restauraunt’s restored glass barrel-vault over the winter garden allows a flood of daylight into the space, which features hand-scraped ebonized wood floors and white woodwork.

3

celebrate these aspects of Jefferson’s life in the hotel’s interiors.”

Original plaster detailing with a newly applied silver leaf was restored or replicated throughout the building’s public spaces. Notably, the design team reinstated the original glass barrel-vaulted ceiling bringing natural light into the center of Plume, the hotel’s restaurant. Plume also features a panoramic mural depicting scenes from Monticello, hand painted on silk, and an intimate round private dining alcove illuminated by an original crystal chandelier and lined with leather book spines embossed with gold leaf. The designers re-created Jefferson’s lift

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design to bring wines from the cellar to the dining room. Original documents signed by Jefferson, a period portrait of the Marquis de Lafayette and a collection of leatherbound books on subjects relevant to the Jeffersonian era can be found in the Book Room.

The lobby, anchored by a honed black-and-white marble checkerboard floor that pays homage to Monticello, is adorned with embroidered silk draperies and velvet waiting chairs. “Part of the allure of The Jefferson has always been its intimate, residential atmosphere, and we sought to preserve and enhance its essence,” describes Forrest. For the

Hoachlander Davis Photography

3. Guest rooms have three distinct design schemes. Custom Louis XVI-inspired furniture, hand crafted and finished in a softly rubbed white or green finish for the desk, armoire and bed and walnut nightstands topped with marble complete each look.

guest rooms, the designers created two original toile designs: a pastoral print that celebrates Monticello and an architectural print depicting details from five significant buildings that Jefferson designed.

The fine line between period interiors and modern sensibility is seen in the design details throughout the hotel. The Board Room features a custom table that cleverly conceals technology necessities like outlets within the tabletop; and Quill, the hotel’s bar and lounge, has a cast glass bar lit from behind using the latest LED technology. Every bathroom contains a television concealed within the mirror over the vanity.

The hotel is the first in Washington, D.C., to be selected for membership in Relais & Châteaux, consisting of 480 of the world’s most upscale hotels and restaurants. “My partner, Stephen Perkins, AIA, and I are pleased that our team of designers and architects’ loving attention to details small and large contributed significantly to The Jefferson being recognized as the finest small luxury hotel in the nation’s capital, a fitting tribute to Mr. Jefferson’s legacy,” says Forrest proudly. i

september/october/10 icon 19

Stirling Elmendorf Photography

UP CLOSE/

ENVIRONOTES/

Home Sweet Home DESIGNER SHOWCASE TOUTS HEALTHY INDOOR ENVIRONMENTS FOR KIDS/

OUR NATION IS currently facing an unprece-

dented rise in chronic diseases, as more than 125 million Americans—predominantly children— develop illnesses such as asthma, autism, cancer and ADHD, to name some of the more common afflictions. According to many researchers, evidence increasingly points to environmental hazards and household chemicals as causing and contributing to many of these diseases.

In response, the Healthy Child Healthy World (HCHW) organization has stepped in to advocate for and protect children’s health by helping to create cleaner, healthier indoor environments for children and their families.

Now, in a groundbreaking partnership with industry leaders in green design, HCHW is creating a real-life, interactive model for healthier living with the Healthy Home 2010 Designer Showcase and Tour in the Chicago suburb of Palatine, Ill. Opening to the public in late September, the cuttingedge home will raise the bar on sustainable design by bridging the gap between traditional green building and healthy interiors.

A concern with “green” buildings is that while making homes more airtight and energy efficient has certainly reduced energy consumption, it can also increase health risks—especially for young children, who breathe more air per pound of body weight, spend more time in lower breathing zones which are often more contaminated, and are uniquely vulnerable due to their developing bodies.

20 icon september/october/10

“Healthy Home 2010 ... will emphasize, first and foremost, the importance of human health. Homeowners will be empowered to promote well-being for their families, which will inherently benefit the environment as well.”

—Jill Salisbury, el: Environmental Language, Industry Partner of ASID

Healthy Home 2010 will be the first of its kind to implement a new interior design protocol developed by an Interiors Advisory Board (IAB) of sustainable design industry leaders, including several ASID members. In addition to vetting all materials, furnishings and products under consideration by the building and design team for inclusion in the home, the IAB will establish Healthy Interiors Guidelines, which will be used to direct the design process while also setting a series of standards promoting non-toxic, healthier homes.

“We believe Healthy Home 2010 will be the new benchmark in residential sustainable living,” says Christopher Gavigan, HCHW executive director and CEO. “The new design protocol, established by leaders in the building and design industry, will be a first-step in implementing a cohesive approach to sustainable exterior and interior design.”

Healthy Home 2010 will be the first house in the U.S. to incorporate elements of the Greenguard Environmental Institute’s Indoor Environmental

Quality (IEQ) Management Plan for Residential Construction, a system for creating—from the ground up—buildings that contribute to healthier indoor air.

It is anticipated that the home will also qualify for the LEED for Homes certification, thanks to a wealth of sustainable design feature both inside and outside the home. The home will feature energy efficient products, innovative technologies, green building materials, and furniture and accessories that will help foster a healthful living environment and showcase some of the highest standards of environmental integrity.

“Healthy Home 2010 and all other Healthy Homes to follow will emphasize, first and foremost, the importance of human health, says Jill Salisbury, founder of el: Environmental Language, Industry Partner of ASID. “By embracing the Healthy Interiors Guidelines, homeowners will be empowered to promote well-being for their families, which will inherently benefit the environment as well.” i For more information on the show house, visit www.healthyhome2010.com or www.healthychild.org.

the magazine of the american society of interior designers

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Design Dealings ATLANTA’S ONE-STOP SHOPPING FOR THE TRADE/ THE MERCANTILE, ONE of Atlanta’s newest design

destinations, offers exclusive products to the trade community, including George Smith Furniture and Fabrics, Bradley-Hughes Furniture, Swank Lighting and LampLight Designs. In addition to furniture, gifts and accessories, Barbara Heath’s flagship showroom offers the full collection of Trowbridge Gallery Art, and original works from local artists. The Mercantile is located at 1430 Dresden Drive, Suite B100.

For more information, visit www.mercantileatlanta.com.

Custom Collaboration TWO NAMES IN TEXTILE JOIN FORCES/ CALVIN KLEIN HOME for Kravet Collections brings a look and feel that is modern and

effortlessly sophisticated to the world of fabrics. This first four-book set of upholstery fabrics showcases the clean, pure form that’s distinctly Calvin Klein, now interpreted for interiors.

Drawing from textures and colors from around the world, the collection is available in four palettes: Arctic, Bark, Pyrite and Tusk. The end result is a beautiful, tactile offering, complementing the refined, elegant lifestyle that defines both brands. i For more information, visit www.kravet.com.

22 icon september/october/10

the magazine of the american society of interior designers

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“SUNBRELLA® IS AT THE FOREFRONT OF THE TEXTILE INDUSTRY FOR USE IN INTERIOR AND EXTERIOR SPACES. THERE ARE NO LIMITATIONS WITH Emily Ostertag, Allied Member ASID, designed a table for the event, which raised more than $9,000 for students.

Students from KIPP Endeavor Academy played an active role, modeling purses for the fundraiser’s live auction.

THIS FABRIC.” -PHILLIP SIDES

“During these tough economic times, it was inspirational to see our chapter members go all out to raise funds for such a worthwhile cause—educating children. This type of community involvement speaks volumes about the hearts of our membership.”

– Vickie Stewart, ASID THIS PAST MARCH, under a blanket of snow, mem-

bers of the ASID Missouri West/Kansas Chapter welcomed the impending arrival of spring with their first annual Purse Parade fundraiser. The event, based on a theme of “Spring in …,” raised more than $9,000 for the KIPP (Knowledge is Power Program) Endeavor Academy, a free, open-enrollment charter school serving nearly 200 middle school students in Kansas City’s urban core.

Event co-chair Vickie Stewart, ASID, describes the day as a “win-win,” as it gave designers the opportunity to network with members of the community while raising much-needed funds for the school. ASID members were paired with table hosts from the community, to create more than 20 tablescapes representing a variety of “spring” themes, such as Springtime in Amsterdam and Reflections of Spring. The pairings allowed designers to meet potential clients who were seated at their tables, and some designers purchased their own tables and invited existing clients.

For the event’s “purse parade,” more than 50 purses—donated by local stores, purse designers and generous ASID members—were sold via live and silent auction. The live auction was especially engaging for those in attendance, as the purses were modeled by several of the school’s students, known as “Kippsters,” while volunteer auctioneers did their best to encourage enthusiastic bidding from the 200-plus attendees.

“We were thrilled at the response this event has gathered from the Kansas City community,” says event co-chair Stephanie Campbell, development director for KIPP Endeavor Academy. “We got the opportunity to raise money for KEA’s amazing programs while helping the design community grow their clientele. What a perfect match!”

Plans are already in the works for a second annual Purse Parade in 2011, thanks to the enthusiastic response from both the ASID design community and members of the Kansas City community at large. i

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www.asid.org 458024_GlenRaven.indd 1

12/17/09 9:36:36 AM

DESIGN FOR LIFE/

By Anne Kellett, ASID, CAPS

More Than a Measured Glance ASSESSING A CLIENT’S HOME FOR AGING IN PLACE/

Whether the client acknowledges it or not, their needs for safety, ease of access and mobility are likely to increase dramatically in the ensuing years.

THE DESIGN PROCESS begins for the interior designer

According to the Center for Disease Control and Prevention, ABOUT 1/3 OF ALL AMERICANS OVER 65 YEARS OLD—ROUGHLY 12 MILLION PEOPLE—FALL IN THEIR HOMES EACH YEAR.

26 icon september/october/10

when a potential client calls for a consultation, bringing with them a design dilemma to be solved. Then come the standard client meetings and interviews to define scope of work and services; followed by programming; an inventory of the existing space and furnishings; and analysis of site conditions. This standard model is all well and good, however, if the client is over 50 years old and expresses a wish to stay in the home long term, then another, more comprehensive review may be in order.

Whether the client acknowledges it or not, their needs for safety, ease of access and mobility are likely to increase dramatically in the ensuing years. The age-related changes a client can expect include a decline in their physical and cognitive abilities. According to the Center for Disease Control and Prevention, about one-third of all Americans over 65 years old—roughly 12 million people—fall in their homes each year, for example. The designer who is educated in these and other aging issues can play an essential role in helping clients maintain their independence for as long as they choose.

What tools exist for the designer to evaluate a client’s home, beyond a keen eye and a tape measure? What guidelines can we use? Luckily, several checklists addressing aging in place are readily available.

AARP publishes a number of booklets that address comfort, safety and ease of living. These target homeowners and their families and offer excellent information, geared toward educating consumers. Likewise, the Center for Universal Design at North Carolina State University has been a longstanding leader in promoting the design philosophy that enables a person with reduced mobility to remain independent in an attractive home. The CUD provides a series of guidelines for creating “visitable” living spaces that incorporate equipment and strategies to make accessibility virtually invisible.

Another major contender in the aging-in-place movement, the National Association of Home Builders has

developed the Certified Aging-in-Place Specialist (CAPS) program to give basic training in the “strategies and techniques for designing and building aesthetically enriching, barrier-free living environments.” The CAPS program provides an opportunity for designers to network with other professionals and encourages teamwork among the designer, the contractor and the healthcare professional for implementation.

Often, it is helpful to look to other professions who may approach the issue of aging from a different perspective.

Occupational therapy professionals (OTs) have expertise and training in identifying ways to improve safety in the home and help residents manage daily life, regardless of disability type. Often, strategies introduced by occupational therapists can help a person live independently for many years. The American Occupational Therapy Association provides a variety of home evaluation tools that can be valuable for the designer even when a client is not drastically affected by injury or illness.

At heart, interior designers are problem solvers. Armed with appropriate assessment tools, designers can train their discerning vision on the details of a client’s home to suggest and implement modifications that do not look like those found in a nursing home; rather, they can be simultaneously beautiful, stylish and functional. To this end, a client home assessment and resulting recommendations report can be a valuable addition to the programming process. It says to the client, “I am creating this space not only for your enjoyment now, but for many years to come.

I’ve designed your home to grow with you. Live long and thrive!” i To access any of the resources mentioned above, and view or download the author’s Client Home Assessment form, go to www.asid.org/icon.

A member of the ASID Design for Aging Council, Anne Kellett, ASID, CAPS, is principal of the San Diego design firm A Kinder Space. She also serves on the faculty at the Design Institute of San Diego and advises the school’s ASID student chapter.

the magazine of the american society of interior designers

INSIDE ASID/

ASID Welcomes 2011 Board of Directors BOARD MEMBERS OPTIMISTIC ABOUT THE FUTURE/

Deborah Lloyd Forrest, FASID; Shirley Hammond, FASID; Tim Schelfe, ASID; Industry Partner Representative to the Board Lynn Metz, ASID, LEED A P; and past president Sari Graven, FASID. Completing their terms on the board of directors are Stephanie Clemons, Ph.D., FASID, FIDEC; Charrisse Johnston, ASID, LEED AP; Jessica Mahne, ASID, IDEC; Rachelle Schoessler Lynn, FASID, LEED AP; and Society past president Bruce Brigham, FASID.

BRIDGET MCMULLIN

about our future,” says Henry. “The world needs good design and as it gets more complex and interconnected, strong design leadership will provide much-needed clarity.”

In addition to Henry, Sybil Jane Barrido, ASID, CID; Sonya Dufner, ASID, LEED AP; and Sandy Gordon, FASID, LEED AP, join the ASID Board of Directors as incoming directors-at-large.

Bridget McMullin, ASID, also begins a board term as Chapter Support Team Representative to the Board. They join current board members

SANDY GORDON

SYBIL JANE BARRIDO

LISA HENRY

welcome a new group of volunteers to the Society’s board of directors. Lisa B. Henry, FASID, LEED AP, was named ASID President-elect for fiscal year 2011, and will succeed Michael Thomas, FASID, CAPS, as president in FY 2012. One of Henry’s goals in her role as president-elect is to encourage collaboration with strategic partners as a powerful way to help ASID achieve better outcomes and communicate our messages to wider audiences. “How can I not be excited and optimistic

SONYA DUFNER

AS ASID BEGINS a new fiscal year this month, we

“The world needs good design and as it gets more complex and interconnected, strong design leadership will provide much-needed clarity.” - Lisa Henry, FASID, LEED AP Lisa Henry, FASID, LEED AP, is the Knoll Denver region Architecture and Design Director. Her passion and focus there is on developing ideas and implementing leading edge workplace solutions for corporate office design based on Knoll’s research. __ “My experiences within ASID have consistently supported my professional evolution and have helped me to keep my finger on the pulse of an entire spectrum of designers. As an advocate for the profession, I can be counted on to promote the compelling ways effective interior design can benefit the business bottom line, enhance people’s health and living experience, and be environmentally sound.”

Sybil Jane Barrido, ASID, CID, is principal designer for SJvD Design, a full service interior design/development firm in Long Beach, Calif., specializing in hospitality, urban re-use, commercial and residential projects. She is also co-founder/ executive director of the Center for Interior Design and Executive Resources (CIDER), providing professional office spaces for designers.

“My desire to serve on the board, during one of the most challenging economic times, is to help bring focus to the needs of our membership. My hope and wish for this year is to bring greater enrichment to this great profession for which we all share a great love.”

Sonya Dufner, ASID, LEED AP, is an associate principal and workplace strategist at the New York Office of Perkins+Will, where she focuses on aligning business objectives with workplace design for both corporate and institutional clients. __ “I’m excited to give back to the organization that has always offered me such excellent leadership training. I think that my strategic planning expertise and future-thinking mindset will help the organization plan for the future, including investing in, and engaging with, younger designers.”

Sandy Gordon, FASID, LEED AP, is owner of Sandy Gordon Interiors in Madison, Wisc., specializing in kitchen and bath, retail, sustainable design and aging-in-place design. An instructor at

the University of Wisconsin–Madison, she is a frequent speaker on a variety of design topics. __ “I look forward to moving ASID to the foreground of the business arena, positioning designers to be agents of change and innovation. Designers are trained to be facilitators, innovators and collaborators. The more we leverage this, the better we are positioned for success and better lives for all.”

Bridget McMullin, ASID, is owner and principal of The McMullin Design Group in Haddonfield, N.J. She recently served on the ASID Chapter Support Team, developing training materials for chapter boards, increasing communications with chapters and establishing leadership training programs. __ “Over the years, I’ve discovered that I enjoy the management and business side of interior design more than actual design time! As a board member, I will continue my advocacy for increased development of leadership training and business skills for our members.”

To read the rest of Inside ASID, go to page 31.

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the magazine of the american society of interior designers

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INSIDE ASID/

ASID Foundation News CIDA COLLABORATIVE STRATEGIES SESSION LOOKS TO THE FUTURE/

Dream. Design. Define.

2010 ASID STUDENT DESIGN AWARD COMPETITION NOW ACCEPTING ENTRIES

THE ASID FOUNDATION is proud to continue its support of the Council for

Interior Design Accreditation (CIDA) by providing a grant to help fund its Collaborative Strategies session. The fall 2010 initiative will bring together interior design and related disciplines in order to identify factors influencing collaboration in practice, and how future practitioners might commonly be required to address these. CIDA will use this information toward the continued development of professional standards for interior design education.

Results of the session also will be made available for the benefit of the professional community as a whole.

“The ASID Foundation supports initiatives that result in a stronger, more resilient profession,” says Nila Leiserowitz, FASID, IIDA, Associate AIA, chair of the ASID Foundation. “Our goal is to ensure that future designers are wellprepared not only to practice, but also to work with and lead collaborative teams. Graduates who are poised to become highly valued team members are critical to the profession’s future.”

CIDA-accredited interior design programs report that standards for education are by far the most influential factor in curriculum development. This fact emphasizes the need for standards to keep pace with changes in practice. “The interdisciplinary nature of the profession and the need to collaborate effectively across disciplines is a clear and consistent message from practice,” notes Robert Wright, FASID, chair of the CIDA Board. “Clients more than ever expect a wide range of expertise, and the next generation of designers are innate collaborators and multi-taskers, having grown up with technology and social networking.”

The ASID Foundation has previously issued grants to support CIDA’s project to examine the accreditation process and to develop support services for programs seeking accreditation. The overall goal of the project was to introduce improvements to accreditation services and support a seamless transition to the new accreditation standards in 2009. “We are grateful that the ASID Foundation Trustees see the value in engaging our allied disciplines in these important discussions,” says Wright of the Foundation’s contributions to CIDA. For more information, visit www.asidfoundation.org.

www.asid.org

LIVE WELL. GET WELL. DESIGN WELL. The deadline date for all entries is December 15, 2010.

For more information, visit www.asid.org/awards/asid/designcomp.

ASID ICON Wins Big MAGAZINE HONORED WITH FOUR NATIONAL AWARDS/ ASID ICON WAS recently honored with four 2010 EXCEL Awards, presented by Association Media & Publishing at their annual awards ceremony in June. The magazine won a Silver EXCEL Award in the category of Magazines – Most Improved, with judges saying that “the redesign speaks to the membership in terms of paper, layout and aesthetics—the perfect response to their community.” In awarding ASID ICON a Bronze in the Magazines – General Excellence category, judges described the magazine as “beautiful, eye-catching, with a pioneering design. The publication is clearly audience-appropriate.” The magazine was also honored with a Bronze Award, presented to design firm Bates Creative Group, in the Magazine – Redesign category for a “redesign that reflects an admirable attempt to push the envelope, from its eye-catching cover to its creative feature layouts.”

Notably, ASID ICON was awarded one of five prestigious EXTRA! Awards, the highest honor in association publishing. Chosen from among 175 EXCEL Award winners for taking bold chances to innovate traditional media products, the judges’ comments about ASID ICON included “inventive throughout the book … aesthetic quality appeals to the audience … a real standout among design association publications … good leads draw readers into articles … redesign completely transformed publication.” i

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GRASSROOTS/

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20 1 LE 0 AS GIS I LA D INT TIV E E S RIO YM R D Oc PO ES t SIU IGN Om . 22 – M 2 n

Celebrating the Profession

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ILLINOIS AND MASSACHUSETTS PROCLAMATIONS HONOR INTERIOR DESIGN/

Permission Granted GEORGIA AMENDMENT EXPANDS OPPORTUNITIES FOR DESIGNERS/ ON JUNE 2, Georgia Governor

Members of the ASID New England Chapter celebrated Massachusetts Interior Design Day this June. Pictured are chapter president-elect Barbara Bradlee, ASID; chapter president Lynda Onthank, ASID; chapter president-elect-elect Jane Hassan, ASID; and Dr. Rose Botti-Salitsky, ASID, president of the Massachusetts Interior Design Coalition.

ASID APPLAUDS THE legislatures of Illinois and Massachusetts

for recognizing and celebrating the interior design profession.

This summer, proclamations were signed by the governors of each state to reaffirm the importance of interior design professionals in protecting the health, safety and welfare of their states’ residents.

In Illinois, Governor Pat Quinn (D) proclaimed June 13 – 20, 2010, as Interior Design Week in recognition of the contributions interior designers make to the state of Illinois. Interior Design Week also corresponded with the 42nd annual NeoCon World’s Trade Fair held in Chicago in June. The Illinois Interior Design Coalition (IIDC) heralded the proclamation, which recognizes interior design as “a multifaceted profession which applies both creative and technical solutions within structures to achieve functional, safe and aesthetically pleasing interior environments.”

During the same week, Governor Deval Patrick (D) of Massachusetts signed a proclamation acknowledging the significance of the profession of interior design within the state.

Massachusetts design professionals took the opportunity to celebrate, educate and showcase the profession during the state’s Interior Design Day. Members of the Massachusetts Interior Design Coalition (MIDC), fellow interior design professionals, design students and supporters marched the halls of the Commonwealth’s State House in support of the State’s legislation to expand opportunities for interior designers in Massachusetts by allowing designers to bid on state contracts.

ASID commends both Governor Quinn and Governor Patrick for recognizing the profession of interior design and commends IIDC’s and MIDC’s continuing efforts to support legislation on behalf of the profession.

32

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Sonny Perdue (R) signed House Bill 231, which amended the state’s interior design law to expand permitting opportunities for interior designers, further recognizing the profession Entry as one that engages educated, skilled and talented professionals who apply their knowledge of functionality, livOutdoor Playground ability and efficiency to ensure the health, safety and welfare of all those Ramp to who use a space.

Ambulance This amendment to the existing interior design statute represents a giant step forward for the interior design profession in the state. Georgia’s original statute, signed into law in 1992, was a title act that granted the title of “Registered Interior Designer” to all individuals who registered with the state and met the qualification criteria. In 2000, the legislature amended the architectural statute to grant interior designers the ability to file plans for permit with building officials. This recognition was significant in that it included a real and tangible expansion of ability for interior designers who registered.

However, in recent years, the wording of the existing law created a challenge for registered interior designers because it limited their ability to submit plans to “office” projects only.

This meant that building officials would not accept plans for permit on projects in schools, healthcare or retail facilities. H.B. 231 removes the word “office” from the law, allowing interior designers to practice in all appropriate commercial settings. Additionally, it grants registered interior designers their own stamp for construction documents and the ability to sign and seal their own documents. i

Contact the ASID Government & Public Affairs Team ASID has a full-time staff of three experienced professionals working to protect interior designers’ rights in the government and public affairs arena. If you have any questions or would like to become involved in interior design legislative efforts, please contact the ASID Government and Public Affairs team at (202) 546-3480 or gpa@asid.org.

Don Davis, director – ddavis@asid.org Ryan Day, associate director – rday@asid.org Caitlin Lewis, government affairs assistant – clewis@asid.org Visit us at www.asid.org/legislation.

the magazine of the american society of interior designers

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“We have designs on your glass” Supplier of a variety of film-to-glass applications that enhance the appearance of glass. One of the newer, most exciting products is LUMISTY™, which makes glass change from transparent to translucent, depending on the angle from which it is viewed. Also available is DECOLITE™, pictured here, a series of translucent decorative films, with or without patterns, that simulate the appearance of etched or sand-blasted glass. All films can be purchased in rolls or professionally installed. Tel: (978) 263-9333 Web site: www.glassfilmenterprises.com.

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Of Note..........................................................6 Interior Detailing: Concept to Construction, David Kent Ballast, AIA www.asid.org/bookcenter Sustainable Building Systems & Construction for Designers, Lisa M. Tucker, ASID www.asid.org/bookcenter Visual Culture in the Built Environment: A Global Perspective, Susan Winchip www.asid.org/bookcenter GreenBuild 2010 www.greenbuildexpo.org NCIDQ www.ncidq.org Innovations ..................................................8

ADVERTISER A.J. Paron-Wildes, Allied Member ASID, LEED AP Allsteel Office, Industry Partner of ASID www.allsteeloffice.com paronwildesa@allsteeloffice.com Morris Nathanson, ASID Nathanson Design Group www.morrisnathansondesign.com mnathanson@mndinc.net A Year of Ups & Downs ............................ 14

Up Close ..................................................... 16 Deborah Lloyd Forrest, FASID ForrestPerkins www.forrestperkins.com dforrest@forrestperkins.com

Pluto Bench by Leland International www.lelandinternational.com

Environotes .............................................. 20

Matthew DeGeeter, Allied Member ASID Perkins+Will www.perkinswill.com matthew.degeeter@perkinswill.com Kerrie Kelly, ASID Kerrie Kelly Design Lab www.kerriekelly.com kerrie@kerriekelly.com Rachelle Schoessler Lynn, FASID, LEED AP Studio 2030 www.studio2030.com rachelle@studio2030.com

www.asid.org

Vickie Stewart, ASID Rosemann & Associates www.rosemann.com vstewart@rosemann.com KIPP Endeavor Academy www.kippendeavor.org Design for Life ...........................................26

Jefferson Hotel www.jeffersondc.com

Making Their Mark ..................................... 10

ASID Missouri West/Kansas Chapter www.asidmowestks24.org kathy.m@asidmowestks24.org

research@asid.org

Konstrux by Valo Furniture www.valofurntiture.com

Skyline Design www.skylinedesign.com

Spotlight .....................................................25

Healthy Child Healthy World www.healthychild.org Healthy Home Designer Showcase and Tour www.healthyhome2010.com Industry .......................................................22 Carlisle, Industry Partner of ASID www.wideplankflooring.com Kravet, Industry Partner of ASID www.kravet.com The Mercantile, Industry Partner of ASID www.mercantileatlanta.com

Anne Kellett, ASID, CAPS A Kinder Space keldesltd@aol.com AARP www.aarp.org American Occupational Therapy Association www.aota.org Center for Disease Control and Prevention www.cdc.gov National Association of Home Builders www.nahb.org Needful Things...........................................36 Meredith Hayes, ASID, CID Reflections Interior Design www.reflectionsinteriordesign.com mhayes@reflectionsinteriordesign.com

ADVERTISERS

SECTION

POSITION

AGC Flat Glass NA ..........23 www.na.agc-flatglass.com

KI ....................................... 21 www.ki.com

American Clay Enterprises, LLC............. 34 www.americanclay.com

Lutron Electronics Company............................2 www.lutron.com

ASID Student Design Competition ....... 31 www.asid.org/awards/ asid/designcomp

Merchandise Mart Properties ........ inside back cover www.merchandisemart. com/neocon

Benjamin Moore & Company ........................7 www.benjaminmoore.com

PPG Industries Inc. ......... 17 www.voiceofcolor.com

Carole Fabrics ................ 34 www.carolefabrics.com

Pratt & Lambert ..............29 www.prattandlambert.com

Dacor ...................................1 www.dacor.com/love

Putnam Rolling Ladder Company ........... 34 www.putnamrollingladder. com

Ferguson Enterprises .......9 www.ferguson.com Fire Farm Lighting......... 34 www.firefarm.com GlassFilm Enterprises ... 34 www.glassfilmenterprises. com Glen Raven................ 24, 25 www.glenraven.com Guardian Industries Corporation .....................33 www.guardian.com Healthcare Design 2010 ................................. 30 www.hcd10.com

Resource Partners ..........35 www.resourcepartners.net Shademaker ....................27 www.shademakerusa.com Sherwin-Williams Co. .......... inside front cover www.sherwin-williams.com Spectrum ........................35 www.spectrumwest.com Tri Vantage, LLC ............. 18 www.trivantage.com Williams-Sonoma Inc. ...... outside back cover www.wsgc.com

High Point International Home Furnishings Market ................................4 www.highpointmarket.org

september/october/10 icon 35

NEEDFUL THINGS/ Photo by Jan Paul Schrage

Meredith Hayes, ASID, CID OWNER & DESIGNER, REFLECTIONS INTERIOR DESIGN

36 icon september/october/10

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