SBSG10

Show Guide & Exhibitor Directory

17th Annual Southern Building Show & Conference Now co-located with

Get The Tools You Need To Succeed

In A Rapidly Changing World.

May 13-15, 2010 Georgia World Congress Center Atlanta, Georgia Sponsored by

www.southernbuildingshow.com

Thank your energy efficient stars.

Wish you could improve your home’s energy performance? You can, with Georgia Power’s Home Performance with ENERGY STAR® program. A comprehensive assessment will reveal how your home’s energy performance can be improved. Then, depending on improvements you make, you may get rebates up to $1,900. Not to mention utility bill savings up to 20% annually. Plus, you may qualify for income tax credits up to $1,500. To learn more about Home Performance with ENERGY STAR in your area, visit georgiapower.com/homeperformance or call 1.800.524.2421 ext. 900.

Assessment must be performed and improvements completed by a qualified contractor participating in Georgia Power’s Home Performance with ENERGY STAR® program. Contractor may charge a fee for the assessment. Rebate eligibility depends on assessment results. All work is subject to third party verification. Any improvement agreements are between the customer and contractor. Georgia Power takes no responsibility for improvement agreements. Contractors set work prices. The full $1,900 in rebates may not apply if customer’s home is not eligible for all qualifying improvements. All reimbursement forms must be signed, submitted and reviewed for accuracy before rebate is paid. Rebates are subject to limitations and subject to change. Customer’s actual utility bill savings will vary depending on individual energy usage and qualifying improvements made. Potential income tax credits depend on qualifying improvements made and may be available for 2010. Check with your tax advisor for details.

Table of Contents The 2010 Southern Building Show is produced by NaylorCMG: Southern Building Show Management 10474 Armstrong Street Fairfax, VA 22030 800-854-7736 sbs@cmgexpo.com www.southernbuildingshow.com Show Manager: John Russell Exhibit Sales: Jonathan Watson, Beau Merrifield, Blake Patterson, Doug Pratt, Heather Locke Meetings Manager: Akta Patel Client Services: Angela Kogut Promotions Coordinator: Pam Linne The Southern Building Show Guide is published by: Naylor, LLC 5950 NW 1st Place Gainesville, FL 32607 800-369-6220 www.naylor.com Publisher: Chris Hodges Project Manager: Ray Goodwin Sales Reps: John O’Neil Editor: Shani Lyon Marketing: Heather Zimmerman Design: Catharine Snell Advertising Art: Jean-Baptiste Bonnelame

4 Welcome to the Southern Building Show 5 General Information 6 Day-by-Day Schedule 7

Floor Plan

8 Education Sessions 16 Exhibitors by Company 19 Exhibitors by Booth Number

©2010 Naylor, LLC. All rights reserved. The contents of this publication may not be reproduced by any means, in whole or in part, without the consent of the publisher. Please support our advertisers; they made this publication possible.

PUBLISHED MAY 2010/SBS-G0010/4116

Sponsored by:

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Welcome to the Southern Building Show On behalf of the membership of the Greater Atlanta Home Builders Association and the Home Builders Association of Georgia, welcome to the 2010 Southern Building Show and Conference! We applaud the sound business decision that brought you to the 17th Annual Southern Building Show.

As builders, we clearly understand the building business and the challenges presented by the current economic environment. We believe that this year’s show will provide you with the tools and resources you need to navigate this economic cycle and position your business for success as our industry rebounds.

The Southern Building Show’s education line-up is guaranteed to deliver the tools you need to succeed and the motivation to inspire you to action. The nation’s leading industry experts will conduct more than 30 dynamic seminars designed to provide you with practical, take-home ideas and simple implementation techniques. The show’s educational programming covers five subject tracks central to the fundamental issues and trends that directly impact your business.

The exhibit hall will be the gathering place during the 2010 Southern Building Show! The exhibit hall is the place to learn about the latest trends in building products, services and technology that can give your company a winning edge in this highly competitive market. The Midtown Green will be the centerpiece of the exhibit hall where you can explore the products and services that were used in the 2010 Midtown Green Showcase Home. In addition to the traditional exhibits, all seminars, meetings, activities, meet the experts, live demonstrations, the vendor showcase and even the Builder Bookstore will all be located on the trade show floor.

Networking opportunities are another feature of the Southern Building Show. The widely popular Big Bash Reception will be held on the show floor on Thursday afternoon. Enjoy great food and fun while networking with old friends and making new acquaintances. This reception is free to all exhibitors and attendees.

New for this year’s show is the Southern Building Show’s Builder Exchange, which is a formalized expansion of the popular Builder Appointment Program that was introduced last year. The Builder Exchange will be a permanent feature of the show and we believe is the first of its kind to be incorporated into a trade show in our industry. The Builder Exchange, as well as many of the new enhancements you will enjoy at this year’s show, are a direct result of your feedback and our commitment to continue to provide our exhibitors and attendees with the valuable tools that you need to succeed during this recovery period and beyond.

From the dozens of educational seminars and social events to the variety of products showcased in the exhibit hall and the opportunity to network with thousands of industry professionals from around the Southeast, you are bound to walk away with important information to help sustain your business and increase your productivity and profits.

Enjoy the show!!

David Clough, President Home Builders Association of Georgia

Les Stumpff, President Greater Atlanta Home Builders Association

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General Information Registration The Southern Building Show registration counters will be located outside of Hall C-3 in the Georgia World Congress Center and will be open during the following hours: Wednesday, May 12 Noon – 5:00 p.m. (exhibitors only) Thursday, May 13 7:30 a.m. – 5:00 p.m.

Friday, May 14 7:30 a.m. – 5:00 p.m.

Saturday, May 15 7:30 a.m. – 1:00 p.m.

First Aid Emergency medical personnel staff and a First Aid Room will be located behind the registration desk, but prior to the main entrance of exhibit hall C-3.

This office will be open during all business hours.

In the event of an emergency at the Georgia World Congress Center, please contact a security guard or Southern Building Show Management Staff. The first aid room will be open during the following hours: Thursday, May 13 8:00 a.m. – 5:00 p.m.

Friday, May 14 8:00 a.m. – 5:00 p.m.

Saturday, May 15 8:00 a.m. – 3:00 p.m.

Exhibit Hall The exhibit hall will be located in Hall C-3 of the Georgia World Congress Center and will open during the following hours: Thursday, May 13 10:00 a.m. – 5:00 p.m.

Friday, May 14 10:00 a.m. – 5:00 p.m.

Saturday, May 15 10:00 a.m. – 3:00 p.m.

Concessions The concessions will be located throughout Building C and will be open during show hours.

Lost and Found The Lost and Found is located in the show management office right behind the Southern Building Show Registration Desk.

Children under the age of 15 are not permitted in the Exhibit Hall or in Education Sessions. Neither photography nor videotaping is permitted in the Exhibit Hall without the express written consent of Southern Building Show Management.

Non-compliance may result in the surrendering of film and removal from the hall.

Parking Parking is available in the Yellow lot for $8 and the Gold lot for $10.

Badge Colors Red: Exhibitors

Bookstore The Greater Atlanta Home Builders’ Association Bookstore will be located on the exhibit floor adjacent to the GAHBA booth – look for the HBA Bookstore banner! The bookstore will feature a full selection of books and HBA merchandise. The store will highlight books written by many of the conference speakers, some may stop by for book signings at the store after their sessions. For your convenience, the bookstore will accept cash, checks and credit cards (American Express, MasterCard and Visa) and will be open as follows: Thursday, May 13 10:00 a.m. – 5:00 p.m.

Friday, May 14 10:00 a.m. – 5:00 p.m.

Saturday, May 15 10:00 a.m. – 3:00 p.m.

Blue:

Architects, Builders, Designers, Planners, Developers, Engineers, General Contractors, Integrators, New Homes Sales, Remodelers, Trade Contractors/Sub-Contractors, Advertising/Marketing, Building Inspectors, Fabricators, Installers, Manufacturers, Realtors, Retailers, Utility Suppliers, Workroom

Green: Building Material Manufacturers, Financial/ Banking, Wholesaler Dealers/Distributors, Students, Academic/Government Officials, Press, Staff, Guests, Consumers, Other

Business Center Fed/Ex Kinko’s is located in level 100 of Building C (next to Hall C1), as well as at the main entrance of Building B. They are open 9:00 a.m. – 5:00 p.m., Monday – Friday.

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Day-to-Day Schedule The Housing Institute has approved this Conference and its seminars for CPHB continuing education credits.

Thursday, May 13 7:30 a.m. – 5:00 p.m.

8:00 a.m. – 5:00 p.m.

8:00 a.m. – 5:00 p.m.

8:30 a.m. – 11:30 a.m.

10:00 a.m. – Noon 10:00 a.m. – 5:00 p.m.

11:00 a.m. – 12:30 p.m.

1:00 p.m. – 3:00 p.m.

2:00 p.m. – 4:00 p.m.

2:00 p.m. – 4:00 p.m.

2:30 p.m. – 3:30 p.m.

4:00 p.m. – 5:00 p.m.

5:30 p.m. – 7:00 p.m.

Friday, May 14 8:00 a.m. – 5:00 p.m.

Registration Open NAHB Course – Green Building for Building Professionals Day 1 NAHB Course – Marketing & Communications Strategies for Aging & Accessibility (CAPS I) SBS Super Sales Rally Builder Exchange – Session 1 Exhibit Hall OPEN Education Sessions Certified Professional Home Builder General Membership Meeting Builder Exchange – Session 2 Education Sessions Home Builders Association Board of Directors Meeting Big Bash Reception on the Exhibit Floor Builder Exchange Reception – Omni CNN

8:00 a.m. – 5:00 p.m.

7:30 a.m. – 5:00 p.m.

10:00 a.m. – Noon 10:00 a.m. – 5:00 p.m.

11:00 a.m. – 12:30 p.m.

1:00 p.m. – 3:00 p.m.

1:30 p.m. – 4:00 p.m.

3:00 p.m. – 5:00 p.m.

Saturday, May 15 8:00 a.m. – 5:00 p.m.

7:30 a.m. – 1:00 p.m.

10:00 a.m. – Noon 10:00 a.m. – 3:00 p.m.

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NAHB Course – Green Building for Building Professionals Day 2 NAHB Course – Design/ Build Solutions for Aging and Accessibility (CAPS II) Registration Open Builder Exchange – Session 3 Exhibit Hall OPEN Education Sessions Certified Professional Home Builder Orientation Class Education Sessions Builder Exchange – Session 4

NAHB Course – Business Management for Building Professionals Registration Open Education Sessions Exhibit Hall OPEN

Floor Plan Classroom

Classroom

Classroom

Builder Exchange

Green Zone Entrance

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Education Sessions The Education Sessions align along the following tracks: • Construction / Building Science • Green Building • Business Operations & Finance • Sales & Marketing • Design & Architecture • NAHB Designation Courses •

Thursday, May 13

Marketing & Communications Strategies for Aging & Accessibility (CAPS I) (NAHB Designation Course) — Room 307

Robert Black Millions of Americans are living longer and more active lives. And with their changing lifestyles, older Americans are also looking to revitalize their home environments.

Identifying these opportunities and developing the skills to interact with 50+ customers can help you grow your business dramatically. Learn best practices in communicating and interacting with this exciting and evolving population, and take advantage of one of the fastest growing populations. Identifying these opportunities and developing the skills to interact with 50+ customers can help you grow your business dramatically.

Robert Black, President of Access of Sarasota, will teach this course. He is a Certified Graduate Remodeler, part of the original CAPS founding group, and also helped write the CAPS program. Robert is the Research and Development Manager for Gramatica SIPS International.

CPHB Courses

Thursday, May 13

8:00 a.m - 5:00 pm

8:00 a.m - 5:00 pm

Green Building for Building Professionals (Part 1) Two-Day Course (NAHB Designation Course) — Room 306

Laura Capps Implementing cost-effective green building into your construction practices begins with up-front planning that examines the whole house and the building science behind it. In this two-day course, you will learn how to apply the ANSI-approved National Green Building Standard™ in the construction of a new home, remodel, site development or multifamily project. You will also learn how to evaluate and sell in the growing green marketplace.

Laura Capps is the residential Green Building Services director, LEED AP, for Southface. She also served as Program Manager for LEED for Homes, Building America, Zero Energy Homes, Million Solar Roofs Initiative and ALA Health House. She is certified as a RESNET trainer, universal refrigerant technician and an eScan operator, is Vice-Chair for the Georgia Solar Energy Association and serves on the U.S. Green Building Council LEED for Homes Faculty and NeighborWorks Training Institute Faculty. She graduated from Appalachian State University with a degree in Sustainable Development and Appropriate Technology.

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17th Annual Southern Building Show & Conference May 13-15, 2010 | Georgia World Congress Center | Atlanta, Georgia www.southernbuildingshow.com

Thursday, May 13

8:30 a.m - 11:30 a.m.

Thursday, May 13

SBS Super Sales Rally — Room 305 Track: Sales & Marketing

11:00 a.m - noon

The ABCs of Internet Marketing — Classroom 2 Track: Sales & Marketing

Melinda Brody & Meredith Oliver

Philip D. Zaleon Everyone wants to be among the first listed when the Google, Bing or Yahoo! results are returned. This presentation looks at how the photos, text and the “guts” of your Web site affect search engine placement. We will look at how to develop a Web site from the inside out to optimize for search engines. Additionally, a non-programming checklist of ways to improve your ranking will be presented, as well as an introduction to the concept of purchasing ads on search engines.

Philip D. Zaleon is the Founder and President of Z promotion & design Inc. – a full service integrated marketing, advertising and creative agency. He served as Vice President for research and development for a technologybased communications firm and spent over 12 years in the television industry. Zaleon is a contributing writer to Kitchen & Bath Design News and is the author of the recently published A is for Advertising… B is for Branding… a hands-on guide to improved profits through marketing your kitchen & bath business – volume 1.

What do Elvis, Madonna and Elton John have in common?

They all did things their way and achieved uncommon success. They have Star Power. Do YOU? Melinda Brody and Meredith Oliver will show you how to: 1. Stand out like a Rock Star and find your Inner “Star Power.”

2. Think like a Rock Star and develop an entertainment marketing mindset.

3. Perform like a Rock Star and learn to sell the sizzle and close the sale with today’s tough customers.

4. Stay booked like a Rock Star and capture endless referrals and customer endorsements. Develop your “raving fan” club.

Melinda Brody, MIRM, is president of Melinda Brody and Co. Inc. and TheVideoShoppers.com located in Orlando, Fla. Her firm has evaluated over 10,000 salespeople through her professional mystery shopping service. The firm now celebrates its 23rd year in the building industry working exclusively with builders to evaluate and motivate their onsite sales team.

Meredith Oliver, MIRM, is the founder and president of Meredith Communications Inc., a sales seminar and marketing services firm. Creating WOW™ speaker, author and consultant, Oliver has been WOWING audiences for over 10 years. She is an approved instructor for IRM Course III and IRM Course IV and for CSP (Certified New Home Sales Professional), Essential Closing Strategies and Marketing on a Shoestring Budget.

Sponsored by:

Thursday, May 13

11:00 a.m - 12:30 p.m.

Taking Your Company From Surviving To Thriving — Classroom 1 Track: Business Operations & Finance

Ken Peterson In his iconic book Good To Great , author Jim Collins reveals the six major conclusions that caused 11 publicly held companies to outperform the stock market by a factor of three for a 15-year period of time. His findings are important for small business owners in our industry because they provide a useful compass for self-evaluation and re-direction. This talk will demonstrate in vivid detail how these six major conclusions can be successfully applied to the kitchen/bath industry today to lift your company from a surviving mode into the realm of renewed stability and growth.

Ken Peterson has 40+ years of industry experience and is a Certified Kitchen Designer and a Professional Business Coach. His passion is to teach others how to make serious money in the kitchen and bath industry. Peterson was a Director and National President of the National Kitchen & Bath Association, and launched the kitchen and bath industry’s first buying group in August 1994. He is President of SEN Design Group.

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Education Sessions Thursday, May 13

11:00 a.m - 12:30 p.m.

1,750 sq. ft., 5 Bedrooms, LEED Platinum Design Home for Under $100K — Classroom 3 Track: Green Building

Thursday, May 13

How To Create a Linear, Value Engineered Product Line — Classroom 3 Track: Design & Architecture

Stephen McKay, Jr. An affordable Green Building case study will detail our conceptual design through construction of a 1,750-square-foot, 5-bedroom home that was built for under $100,000 in metro Detroit, Mich. Designed for LEED Platinum Certification, this home offers the latest design trends paired with environmentally sustainable materials and energy-efficient construction methods that reduced its annual energy consumption to $770. Sustainable building does not have to be expensive if you have the right team!

Stephen McKay Jr. is a Senior Designer with Dominick Tringali Architects. His designs have earned the company several significant awards. He designs a variety of projects, ranging from custom homes, multifamily buildings, specialty commercial buildings and active adult housing, as well as community design and planning. He is also the leader for DTA’s “Green Team.”

Thursday, May 13

2:00 p.m - 3:00 p.m.

Patrick Miller This program will focus on creating a value engineered, linear product line based on historical MLS data. Using the data collected from the MLS, a product line can be crafted to exploit different price points and square foot bands competition may be ignoring. Using value engineering disciplines and laying out a comprehensive linear product line, builders will begin to systemize their approach to homebuilding based on facts and not guess work.

Systemizing your approach to product design and product line creation will add dollars to your bottom line.

Patrick Miller is Senior Product Designer for SMA Consulting, a financial and operational consulting firm that focuses on bringing advanced systems and plan designs to smaller and mid-size homebuilders. Patrick’s design philosophy focuses on simple design and easy-tobuild homes that deliver more home for less price to his customers. Through careful cost control and new plan designs, real life clients are seeing reductions from $90 square foot to $55 square foot in markets nationwide.

1:00 p.m - 3:00 p.m.

CPHB General Membership Meeting — Room 305 <Save some space here for info to come at first proof>

Thursday, May 13

2:00 p.m - 4:00 p.m.

Adapting Your Building Company to the Remodeling Market — Classroom 1 Track: Construction/Building Science

Christine Fortenberry It is a natural progression for home builders to consider expanding or redefining their home building companies to participate in the world of remodeling. But, the selling, managing of the project and customer and the marketing are very different. There are no real estate agents involved to assist with communication, pacifying, marketing, advertising, customer definition and a marketing plan. The task list for this transition is long and the prioritizing of this task list to enter the world of remodeling will significantly influence the transition and your success or failure.

Christine Fortenberry, a graduate of Georgia Tech, has earned CAPS and CGB designations and is a NAHB course instructor. Fortenberry serves with the CAPS Board of Governors, National 50+ Council and Professional Women in Business Council, and is on the board of directors for the NAHB, Remodeler’s Council and Atlanta HBA. She is a guest lecturer for the Georgia Tech School of Architecture and other organizations on the subjects of universal design and aging-in-place.

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17th Annual Southern Building Show & Conference May 13-15, 2010 | Georgia World Congress Center | Atlanta, Georgia www.southernbuildingshow.com

Thursday, May 13

2:00 p.m - 4:00 p.m.

Seven Steps to Turning a Profit — Classroom 2 Track: Business Operations & Finance

Leslie Shiner You probably are a skillful seller and a talented builder, but are you able to manage a business? Study the seven steps to improve your business acumen and increase profitability. Make a commitment to know your numbers and use accurate financial and job cost data to make valuable business decisions. Better understand the financial impact of pricing changes, productivity variations and fluctuating volume. This session is based on the recently published book: A Simple Guide to Turning a Profit as a Contractor.

Leslie Shiner has more than 20 years experience as a financial and management consultant. She is owner and principal of The ShinerGroup, a consulting firm. She works with businesses to help them better understand their business practices and maximize their profits. She is also the author of numerous publications that focus on the construction industry including A Simple Guide to Turning a Profit as a Contractor. Shiner received her MBA from UC Berkeley.

Friday, May 14

8:00 a.m - 5:00 p.m.

Design/Build Solutions for Aging and Accessibility (CAPS II) — Room 307 (NAHB Designation Course)

Robert Black The rapid growth of the older adult population of the United States is a huge opportunity.

As this consumer group expands, more and more are interested in remodeling their home to fit their new lifestyle and abilities.

This Certified Aging-in-Place (CAPS) course will help you understand the guidelines and requirements of accessibility, the importance of doing an assessment with input from occupational and physical therapists as well as qualified health care professionals, and the significance of good design in making modifications that can transform a house into a safe, attractive, and comfortable home for life.

Friday, May 14

11:00 a.m - 12:30 p.m.

Replacing the Irreplaceable You — Classroom 1 Track: Business Operations & Finance

Clay S. Nelson

Friday, May 14

8:00 a.m - 5:00 p.m.

Green Building for Building Professionals (Part 2) Two-Day Course — Room 306 (NAHB Designation Course)

Laura Capps Earn your Certified Green Professional (CGP) Designation. See description under Green Building for Building Professionals (Part 1) for Thursday, May 13, 8 a.m. session.

The drive to take advantage of all the opportunities placed in front of us has done little to build resilience and renewal in the foundations of our companies. And as the market slows down, the temptation is to put your nose even closer to the grindstone. But as leaders “dodo-do,” they risk failing to recognize an opportunity when it comes their way. Instead of “doing” it all, leaders should oversee it all by replacing themselves. This program is designed to wake-up leaders to the realization that the key to the health and growth of their organization is to replace themselves and become true leaders.

Clay S. Nelson is a former “nail belt wearing” contractor who successfully ran his own company for over 14 years.

Nelson’s speeches address specific problems, not textbook generalities. For more than two decades, Nelson has been providing leaders, and their teams, with business and professional coaching, mediation, facilitation, planning, system analyses and seminar leadership. He founded Clay Nelson Life Balance™, a division of Consulting Services Network LLC.

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Education Sessions Friday, May 14

11:00 a.m - 12:30 p.m.

Hitting the Reset Button — Classroom 2 Track: Sales & Marketing

Friday, May 14

11:00 a.m - 12:30 p.m.

The Authentic Guide to Green Marketing — Classroom 3 Track: Green Building

James B. Hackler

Ray Bouléy, Harold Cunliffe & Langley Respess This class is a dynamic panel discussion designed to teach industry professionals of any size or region the skills they need to RESET their business and personal mindset. Three highly accomplished charismatic speakers will inspire, engage and motivate their audience. Langley Respess will share his vast knowledge on how others are managing the financial crisis and offer solutions that will change their perspective on how they looked at wealth in the past and how to build it in the future. Harold Cunliffe will share how you can walk through the process of re-evaluating the industry and how you should reset for the future. Ray Bouley will be teaching a disciplined process that will help industry professionals to creatively “think beyond the expected.” He will share this repeatable process that will reset for today and plan for the future.

Langley Respess is the Senior Vice-President of investments/Private Wealth Advisor with UBS Financial Services Inc. He began his career there in 1991, and uses the firm’s extensive resources in equity management, fixed income and hedging strategies to help his clients pursue their financial and estate planning goals. Respess graduated from the University of North Carolina – Chapel Hill with a Bachelor’s degree in Economics. After serving as a Lieutenant in the U.S. Air Force, he returned to UNC – Chapel Hill and earned his Master’s in Business Administration.

Harold Cunliffe is Director of the National Home Builders Association and the Home Builders Association of Georgia, was a recipient of the Presidential Award and the Lewis Cenker Award from the Greater Atlanta Home Builders Association, and is a former Executive Director and President of the Greater Atlanta Home Builders Association, where he is still on the board. Cunliffe co-founded The Pacific Group Inc. with Michael Kilgallon. He graduated from the University of British Columbia with a degree in Applied Science (Civil Engineering).

Ray Bouléy, President/CEO Next Step...the origin of ideas, MIRM, has led the growth of companies by “thinking beyond the expected.” Bouléy received his Member Institute of Residential Marketing designation from the National Sales and Marketing Council of the National Association of Home Builders. Bouléy is past chairman of the Greater Atlanta Home Builders Association Sales and Marketing Council, has served on both the Executive Committee and Board of Directors and received the Presidential Award. In 2006, Catalyst Magazine recognized Bouléy as one of Atlanta’s Top 50 Entrepreneurs.

“Green washing” coupled with “green fatigue” are causing a negative backlash with many buyers. Broad, “feel good” statements don’t resonate any more in the marketplace. As a journalist with more than 20 years experience covering the sustainability movement, or working for it, James Hackler shares his insight into discovering your own unique green story and how that should be driving your marketing and public relation campaigns. Strategies for telling your story are outlined, as well as low-cost tips that use new media as one of the most effective ways to share your message.

James B. Hackler is the creator of The Urbane Environmentalist, a new approach to communicating the benefits of green living and home construction. As the former head of the U.S. Green Building Council’s LEED for Homes and the Southeast’s EarthCraft House program, Hackler brings an insider’s perspective on what it means to be green. His background also includes broadcast and print journalism working in local television news and CNN, editing GoodCents and contributing to Green Builder, Delta Sky, LoftLife and Natural Home.

Friday, May 14

1:00 p.m - 3:00 p.m.

Certified Professional Home Builder of Georgia (CPHB) Orientation — Room 305 (CPHB Course)

Jerene Cruse As of July 1, 2008, builders are required to have a state license. What is your business doing to differentiate itself from the thousands of builders in Georgia? The Certified Professional Home Builder of Georgia (CPHB) program promotes builders committed to raising their standards of professionalism. The voluntary CPHB program represents Atlanta’s top builders and has a proven track record for understanding the value of good craftsmanship and customer service. The CPHB orientation will review the benefits of the program as well as the initial application process and yearly renewal requirements.

Jerene Cruse, CAPS, CGA, CGP, CSP, joined The Housing Institute Inc. in 2005. She is certified as an Aging-in-Place Specialist, Graduate Associate, Green Professional and New Home Sales Professional. She teaches the Certified Professional Home Builder of Georgia orientation class, manages all aspects of the THI and CPHB programs and manages the HBA and CPHB consumer dispute resolution process and consumer and dispute hotlines. She has a Bachelor’s in English Literature from Brandeis University.

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17th Annual Southern Building Show & Conference May 13-15, 2010 | Georgia World Congress Center | Atlanta, Georgia www.southernbuildingshow.com

Friday, May 14

1:30 p.m - 2:30 p.m.

Pressure Relief — Classroom 1 Track: Business Operations & Finance

Rick Porter Successful community development is a synthesis of four implementation pressures: Physical Pressure on a site, Regulatory Pressure, Market Pressure and Financial Pressure. The balanced delivery of a new community that manages these pressures is the community builder’s job.

Rick Porter began his home building company in 1975.

Currently, he builds about 100 single family homes a year in the $130,000 to $280,000 price range in northeast Atlanta.

Porter has diversified over the years and currently is involved in land development and real estate brokerage as well as homebuilding. He has also been an instructor at the Georgia Institute of Technology- College of Architecture/Building Construction since 2006.

Friday, May 14

1:30 p.m - 2:30 p.m.

Raising the Ranch – Using Design to Get the Most from a Ranch Remodel — Classroom 3 Track: Design & Architecture

Steve Robinson How do you decide how to remodel a ranch?

What adds value? What makes it more livable?

How can we leverage the existing housing stock to make them more livable and conserve resources, and for the right price? Raising the Ranch will look at these issues, as well as several case studies of actual ranch house renovations. Two of these case studies were included in the Not So Big House book series by Sarah Susanka. Emphasis will be given to using practical and aesthetic architectural strategies to “raise” the design quality of any house.

Steve Robinson formed Axios Architecture in 2006 to focus primarily on single family residential projects. He graduated from Auburn University’s Architecture program and was awarded the Humphries Scholarship as the Outstanding Graduating Senior. His design work has been featured in exhibitions, magazines and books, including Inside the Not So Big House and Remodeling Not So Big. Of particular note is his expertise in botanical garden projects, including Callaway Gardens, Garvan Garden and the Atlanta Botanical Garden.

Friday, May 14

1:30 p.m - 3:00 p.m.

Zero Energy Homes to Boost Your Profits — Classroom 2 Track: Green Building

Subrato Chandra & Stephanie Thomas-Rees Zero Energy Homes require painstaking attention to details in design, product selections, construction and commissioning. The speakers will present case studies of three true zero energy home models that are being constructed in Gainesville, Fla., by two different production builders. They will also present data from several near zero energy homes that have been constructed and monitored for energy usage for over one year validating the design principles. Actual sales data as well as details of sales and marketing techniques will be provided.

Subrato Chandra, Ph.D., was recently appointed as a Senior Buildings Engineer with the Pacific Northwest National Labs.

Previously, he directed the Building America Industrialized Housing Partnership project sponsored by the U.S. Department of Energy at the Florida Solar Energy Center (www.baihp.org). BAIHP’s technical assistance for factory and site builders has helped produce more than 190,000 energy efficient homes including three true zero energy homes.

Stephanie Thomas-Rees is a Research Architect in the Buildings Research Division at the Florida Solar Energy Center. She is a member of the Building America Industrialized Housing Partnership, sponsored by the U.S. Department of Energy, where she conducts research and provides technical assistance to the manufactured home building industry to improve the environmental performance. She is a board member of the Florida Green Building Coalition and Green Home Certifying Agent. Rees also co-authored Eco-House: A Design Strategy, has taught at the University and has worked as a Project Architect.

Friday, May 14

2:30 p.m - 4:00 p.m.

A Written Plan: The One Solid, Underlying Fundamental You Can’t Afford to be Without — Classroom 1 Track: Business Operations & Finance

Clay S. Nelson The change in market conditions caught many builders off guard, not because they weren’t warned that things were going to change, but because they failed to plan for the change.

And if we aren’t careful, being ready for the upswing in the market will catch us equally off guard! This program will give you the jumpstart you need to create a plan for your business that gets the results you want! Learn the real purpose behind writing a business plan, what it provides, and the common business plan mistakes you need to avoid.

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Education Sessions Friday, May 14

2:30 p.m - 4:00 p.m.

Social Media for Home Builders: Engage in the Online Conversation — Classroom 3 Track: Sales & Marketing

Carol Flammer & Mitch Levinson Social media isn’t just for teenagers anymore. Learn how home builders, developers and others in the real estate industry use social media for a competitive advantage.

From social media to social networking, blogging and social bookmarking, see case studies of how builders are benefiting from Active Rain, FaceBook, My Space, Blogger and more.

This course is geared toward beginners who are just entering the world of social media.

Carol Flammer, MIRM, CAPS, launched www.AtlantaReal EstateForum.com, is president of Flammer Relations Inc. and managing partner of mRELEVANCE LLC, an Internet marketing, social media and public relations firm. With 20 years of experience, Flammer has established herself as the “go to” for real estate and construction products public relations and social media.

Mitch Levinson, MBA, MIRM, is an Internet marketing expert with expertise in search engine optimization, Web site development, e-mail marketing, social media and CRM consulting services. He creates programs that can be tracked through analytics to prove effectiveness and ROI. Levinson is founder and president of MLC New Home Marketing and MLC FlatFee Realty, as well as managing partner of mRELEVANCE LLC. He holds a Master’s degree in Computer Information Systems and eCommerce.

Sponsor Thank You The Southern Building Show would like to thank the following sponsors for their generous support:

Designated Charity:

Saturday, May 15

8:00 a.m - 5:00 p.m.

Business Management for Building Professionals — Room 306 (NAHB Designation Course)

Tom Gotschall Tom Gotschall refers to himself as a “lifelong student of construction.” Whether it is speaking before a group of homebuilding or real estate professionals, hearing arbitration or mediation testimony, or consulting for a construction client, Gotschall is always researching and looking for ways to learn.

Gotschall graduated from the Georgia Institute of Technology in 1983 with a Bachelor’s in Building Construction and has a background in general contracting and real estate finance. He has certifications in the Residential Code and the Building Code (commercial construction). He collaborates with the International Code Council and the Georgia Department of Community Aff airs (Building Codes unit).

Gotschall helped develop testing and repair protocols for synthetic stucco-clad homes in Georgia, is a seasoned arbitrator of real estate and construction matters and is an active instructor for both the NAHB University of Housing and the Homebuilder Institute series of courses. He also is currently assisting several local HBAs with the establishing of education programs for their member builders.

Saturday, May 15

10:00 a.m - 11:00 a.m.

Managing Your Managers: Define and DelegateImplement and Evaluate — Classroom 2 Track: Business Operations & Finance

Nate Schoen To survive and grow, builders need to rely on talented, effective managers to run the project sites; handle office operations and bookkeeping; and ensure that customers have a predictable and enjoyable homebuilding experience. Learn how to get the most out of your management staff by first evaluating your own management skills, then defining your company’s management requirements and delegating efficiently.

Nate Schoen grew up in his father’s design/build company, Bridgewater Construction. He received his History degree from John Carroll University and spent six years as a Marine Corps officer before returning to Bridgewater Construction and coauthoring the Custom Builder Management Solutions program with his father. Since then he has worked as a consultant and business coach with a client base of over 200 builders.

Official Social Media Sponsor:

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17th Annual Southern Building Show & Conference May 13-15, 2010 Georgia World Congress Center Atlanta, Georgia www.southernbuildingshow.com

Saturday, May 15

10:00 a.m - 11:30 a.m.

Reap What You Sow: Increasing Referral Sales by 400% in Four Easy Steps — Classsroom 3 Track: Sales & Marketing

2010

and 30 years That warrants a

Charlie Scott Studies show a proactive referral strategy can improve a homebuilder’s customer referral sales from 11% (the national average) to 45+% (top performer levels). A 400% increase in referral sales can add millions of incremental gross profit dollars to a builder’s operations, often translating into survival.

This program teaches four easy steps to increasing a builder’s referral sales rates. Attendees will learn the true cost of sales by source, learn the requirements of a successful referral sales program, and see best practices and the results of some of the industry’s leading builders who have achieved referral sales rates of 45+%.

Charlie Scott has more than 20 years of first-hand home building business experience. He is a principal at Woodland, O’Brien & Scott, which provides sales education/training, customer satisfaction research, consulting, referral sales leads and performance benchmarking services to 100 of the top quality and brand conscious homebuilders in the industry.

Saturday, May 15

Celebration!

And we’re celebrating by giving away a chance to win

$210 Cash Daily!

In 2010, 2-10 Home Buyers Warranty® (2-10 HBW®) celebrates 30 years of working for the industry and we want you to join us!

At the 2010 Southern Building Show we will be drawing for $210 Cash Daily. We will also have show-only membership specials. Simply come by our booth and enter.*

10:00 a.m - noon

Building the High-Performance Home While Increasing Profits — Classroom 1 Track: Construction/Building Science

John Tooley

Ask How You Can Get A FREE Sales Tool Kit**

Join nationally renowned building science expert John Tooley as he presents a proven process for successfully building highperformance homes. This session will take a practical approach to the technical aspects of building high performing homes, simplifying complex details and providing standard work processes to ensure successful implementation in the field. These processes reduce risk, increase building tolerance, raise customer satisfaction and protect profits. The result is healthy, safe, durable, comfortable and energy-efficient homes that perform as promised.

John Tooley, who has been hailed as a visionary in energy efficiency, has diagnosed and repaired more than 5,000 homes and participated in the weatherization of more than 10,000 homes. Before joining Advanced Energy in 1996, Tooley led a number of companies through quality building practices. Today, Tooley is responsible for business development with the organization’s Applied Building Science team.

(FREE customizable brochures and other FREE sales support materials)

Or call or click for more information.

866.795.9758

2-10Celebrates30.com

Visit us at booth #731 to join the celebration! *See booth for official rules. **Limited time offer.

While supplies last! ©2010 Home Buyers Warranty Corporation.

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3/23/10 9:15:54 PM

Exhibitors by Company 1867 Confederation Log Homes Booth 924 281 County Road 36, P.O. Box 9 Bobcaygeon, ON K0M 1A0 Canada 705-738-5131 705-738-5283 fax mdunn@confederation loghomes.com www.confederation loghomes.com Product(s): Architecture, Construction Management, Energy Saving Products, Green Building Products, Heavy Timber, Special Construction 2-10 Home Buyers Warranty Booth 731 10375 E. Harvard Ave. Denver, CO 80231 720-747-6000 303-755-5603 fax HBWBuilderSvcs@2-10.com www.2-10.com Product(s): Home Warranty, Insurance Services a plus, Inc. Booth 753 151 Dekalb Industrial Way Decatur, GA 30030 404-373-7587 404-373-3122 fax sales@aplusinc.net www.aplusinc.net Product(s): Fireplaces and Stoves, Garage Doors, Manufactured Fireplaces, Plaster Fabrications, Thermal Insulation

American Express Open Booth 721 200 Vessey Street New York, NY 10285-4506 212-640-4585 212-640-4295 fax www.open.com Product(s): Financial Services Architectural Visions Inc. Booth 844 1873 McFarland Parkway Alpharetta, GA 30005 678-297-1111 678-393-9143 fax sales@avimarvin.com www.avimarvin.com Product(s): Architectural & Building Hardware, Door Hardware, Doors, Green Building Products, Solar Energy Products, Windows Bath Fitter Booth 818 1901 Montreal Rd., Suite #117 Tucker, GA 30084 678-480-2909 770-496-1134 fax Jmcwilliams@bathfitter.com www.bathfitter.com Product(s): Apartment Maintenance, Materials and Services, Assisted Living Products, Enclosures (Shower and Tub), Energy Saving Products, Shower Stalls and Receptors, Wall Coverings

Bonded Builders Warranty Group Booth 838 American Elevator of Atlanta 1500 Kings Highway Booth 918 Port Charlotte, FL 33980 4177 Suwanee Dam Road 800-749-0381 Suwanee, GA 30024 941-743-0381 fax 770-300-0011 nmcgowan@ 770-831-1725 fax bondedbuilders.com mgraff@american www.bondedbuilders.com elevatoratl.com Product(s): Home Warranty, www.americanelevatoratl.com Insurance Services Product(s): Conveying Equipment, Dumbwaiters, Elevators, Hydraulic Elevators, Limited-Use/LimitedApplication Elevators, Wheelchair Lifts

Boral Bricks Inc. Booth 830 3185-B Pleasant Hill Road Duluth, GA 30096 770-476-8106 770-497-0449 fax pj.haberstock@boral.com www.boralbricks.com Product(s): Brick, Green Building Products, Manufactured Brick Masonry, Manufactured Stone Masonry, Masonry Fireplaces

GAHBA Bookstore Booth 825 1484 Brockett Road Tucker, GA 30084 770-938-9900 770-934-8363 fax dellis@atlanta homebuilders.com www.atlanta homebuilders.com Georgia Central Vacuum Booth 719 2190 Chadwick Drive Cumming, GA 30028 770-889-8003 georgiavacuum@ hotmail.com Product(s): Central Vacuum, Indoor Air Quality, Indoor Central-Station Air-Handling Units

Builders Insurance Group Booth 826 2410 Paces Ferry Road, Suite 300 Atlanta, GA 30339 800-883-9305 678-309-4081 fax info@bldrs.com www.bldrs.com Product(s): Insurance Services Georgia Power Company Booth 847 241 Ralph McGill Blvd.

Code Coach Booth 741 Atlanta, GA 30308 463 Dan Place 800-524-2421 Smyrna, GA 30082 www.georgiapower.com 770-431-0949 Product(s): Energy Saving 770-431-7949 fax Products, Heating, Ventilating jkirkland@codecoach and Air-Conditioning (HVAC) residential.com www.codecoachresidential.com Greater Atlanta Home Builders Association Booth 831 Demilec (USA), LLC Booth 758 1484 Brockett Road 2925 Galleria Drive Tucker, GA 30084 Arlington, TX 76011 770-938-9900 817-640-4900 770-934-8363 fax 817-633-2000 fax dellis@atlanta www.DemilecUSA.com homebuilders.com Product(s): Green Products & www.atlantahomebuilders.com Services, HVAC Insulation, Home Builders Association of Indoor Air Quality Georgia Booth 831 Floormax Factory Outlet Booth 725 3015 Camp Creek Parkway 3021 North Dug Atlanta, GA 30344 Gap Road SW 404-763-2453 Dalton, GA 30720 www.hbag.org 706-277-2599 Huber Engineered Woods LLC 706-277-7029 fax Booth 747 Sales@carpetandstuff.com 10925 David Taylor Drive, www.floormax #300 factoryoutlet.com Product(s): Engineered Wood Charlotte, NC 28262 800-933-9220 Products, Flooring 704-731-0143 fax diana.kilburn@huber.com www.huberwood.com Product(s): Engineered Wood Products, Sheathing

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17th Annual Southern Building Show & Conference May 13-15, 2010 | Georgia World Congress Center | Atlanta, Georgia www.southernbuildingshow.com

Nisus Corporation Booth 856 100 Nisus Drive Rockford, TN 37853 800-264-0870 865-577-5825 fax www.nisuscorp.com Product(s): Green Products & Services Nixon Power Services Booth 808 5901 Goshen Springs Road NW, Suite G Norcross, GA 30071 404-630-3868 770-591-8163 fax www.nixonpower.com Product(s): Electrical, Heating, Ventilating and AirConditioning (HVAC) Norbord Industries Booth 750 1 Toronto St., Suite 600 Toronto, ON M5C 2W4 Canada 416-365-0705 416-777-4415 fax www.norbord.com Product(s): Engineered Wood Products, Green Building Products, Sheathing, Structural Panels, Wood Framing Owens Corning Booth 814 1 Owens Corning Parkway Toledo, OH 43659 419-248-8000 www.owenscorning.com Product(s): HVAC Insulation, Thermal and Moisture Protection, Thermal Insulation, Thermal Protection

Pacific MDF Products, Inc. Booth 739 4312 Anthony Court Rocklin, CA 95677 916-660-1882 916-660-1889 fax mmorinelli@pactrim.com www.pactrim.com Product(s): Millwork, Mouldings Panasonic Home & Environment Booth 852 One Panasonic Way 1 H-3 Secaucus, NJ 07094 201-392-4471 201-392-6613 fax ventfans@us.panasonic.com www.panasonic.com/building Product(s): HVAC Fans Plastibec Booth 839 1825 Lionel Bertrand Boisbriand, QC J7H 1N8 Canada 450-430-9818 450-430-9168 fax asudano@plastibec.com www.plastibec.com Product(s): Millwork, Mouldings, Prefinished Paneling, Wall Finishes, Wall Panels, Window Coverings Residential Elevators, Inc. Booth 820 20 Residential Drive Crawfordville, FL 32327 850-926-6022 850-893-5064 fax www.residential elevators.com Product(s): Custom Elevator Cabs, Electric Traction Elevators, Elevators, Hydraulic Elevators, Lifts, Wheelchair Lifts Schluter Systems L.P. Booth 757 194 Pleasant Ridge Road Plattsburgh, NY 12901 800-472-4588 800-477-9783 fax info@schluter.com www.schluter.com Product(s): Enclosures (Shower and Tub), Kitchen Accessories, Kitchen and Bath, Radiant Heating Units, Tiling, WaterproofingMembrane Tiling

School of Construction Georgia Tech Booth 821 280 First Drive Atlanta, GA 30332-0680 404-894-4875 404-894-1641 fax brenda.morris@ coa.gatech.edu www.bcprogram.com Product(s): Education SkyeTec Booth 845 9570 Regency Square Blvd, Suite 410 Jacksonville, FL 32225 904-482-4260 904-482-4299 fax rkline@skyetec.com www.skyetec.com Product(s): Asbestos Remediation, Energy Star, Green Products & Services, Lead Remediation, Mold Remediation, Water Remediation Southeast Coatings, Inc. Booth 824 470 Satellite Blvd Suite J Suwanee, GA 30024 770-614-1307 770-614-2967 fax southeastcoatings@ gmail.com www.turtlecoat.com Product(s): Apartment Maintenance, Materials and Services, Elastomeric Membrane Roofing, Energy Saving Products, Green Products & Services, HighPerformance Coatings, Lead Remediation, Painting and Coating TCI Contracting, LLC Booth 751 4080 McGinnis Ferry Rd., Ste. 1503 Alpharetta, GA 30005 678-990-5491 678-990-5659 fax info@tcicon.com www.tcicon.com Product(s): Gutter Protection Systems, Thermal Insulation

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The Hoots Group/Fresh World Booth 851 432 Calhoun Street NW Atlanta, GA 30318 404-474-7379 404-420-2961 fax info@ourfreshworld.com www.ourfreshworld.com Product(s): Architecture, Green Products & Services, Heating, Ventilating and Air-Conditioning (HVAC), Indoor Air Quality, Solar Energy Products Units Mobile Storage Booth 912 8110 Thoon Circle, Suite 180 Austell, GA 30168 678-838-6556 scott@unitsatlanta.com www.unitsstorage.com Product(s): Apartments, General Requirements, Material Processing and Handling Equipment, Services, Specialties, Transportation Waterfurnace International Booth 754 600 Berwick North Peachtree City, GA 30269 678-873-3387 770-487-4159 fax www.waterfurnace.com Product(s): Green Products & Services Worldly Concepts DBA Direct Satellite TV Booth 840 470 Satellite Blvd. NE, Suite M Suwanee, GA 30024 678-714-1495 770-271-5567 fax tr@worldlyconcepts.com www.worldlyconcepts.com Product(s): Entertainment Equipment, Home Automation, Home Theater, Internet Services, Structured Cabling, Voice Communications

EXHIBITORS BY COMPANY

Icynene, Inc. Booth 850 6747 Campobello Road Mississauga, ON L5N 2L7 Canada 905-363-4040 905-363-0102 fax inquiry@icynene.com www.icynene.com Product(s): Air Barriers, Energy Saving Products, Green Building Products, Indoor Air Quality, Thermal and Moisture Protection, Thermal Insulation

Exhibitors by Company

Waiting for 7 more Exhibitors

Builder Exchange Program to come

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Exhibitors by Booth Number EXHIBITOR Georgia Central Vacuum American Express Open Floormax Factory Outlet 2-10 Home Buyers Warranty PaciďŹ c MDF Products, Inc. Code Coach Huber Engineered Woods LLC Norbord Industries TCI Contracting, LLC a plus, Inc. Waterfurnace International Schluter Systems L.P. Demilec (USA), LLC Nixon Power Services Owens Corning Bath Fitter Residential Elevators, Inc. School of Construction - Georgia Tech Southeast Coatings, Inc.

BOOTH # 825 826 830 831 831 838 839 840 844 845 847 850 851 852 856 912 918 924

EXHIBITOR GAHBA Bookstore Builders Insurance Group Boral Bricks Inc. Greater Atlanta Home Builders Association Home Builders Association of Georgia Bonded Builders Warranty Group Plastibec Worldly Concepts DBA Direct Satellite TV Architectural Visions Inc. SkyeTec Georgia Power Company Icynene, Inc. The Hoots Group/Fresh World Panasonic Home & Environment Nisus Corporation Units Mobile Storage American Elevator of Atlanta 1867 Confederation Log Homes

Late Sale to come 1/4 V B&W

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EXHIBITORS BY BOOTH NUMBER

BOOTH # 719 721 725 731 739 741 747 750 751 753 754 757 758 808 814 818 820 821 824

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To learn how you can begin saving today, call 1.800.524.2421 or visit georgiapower.com/energystar.