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Contents

NOVEMBER 2021

FOR THE LOVE OF BEANS Texas Tech researcher founds Tierras Planas Roasters in search of the perfect cup

Features

In every issue

ADVENTURES AT TEXAS TECH Course takes students outdoors to learn ﬁ rst-hand about the travel and recreation industry

806 INC Ribbon cuttings

FRESH CATCH Restaurant serves up seafood, Cajun favorites in southwest Lubbock

EAT DRINK Restaurant guide

SOUTH PLAINS SCENE Artist M. WalkerNelson talks about her work

6 12 4

Lubbock Magazine | lubbockonline.com/lubbock-magazine | NOVEMBER 2021

TWO CENTS Elizabeth Grigsby

Two cents

Elizabeth Grigsby EXECUTIVE DIRECTOR OF THE LUBBOCK ARTS ALLIANCE

In the latest edition of Two Cents, we caught up with Elizabeth Grigsby, the executive director of the Lubbock Arts Alliance: Grigsby FILE PHOTO

What is the best advice you received when you were beginning your career? “Do your best . . . always.” How do you use social media to grow your network? I don’t use social media all that much, I prefer to send handwritten cards. However, I know technology is extremely important and that is why I hire the very best people I can to manage our online presence. How do you maintain balance? I have learned to say “no.” If I am overcommitted, I don’t do anything well. What has been your wisest investment? Myself! I love to learn and I am constantly taking classes and reading. How has your past work experience shaped you into a leader? I have learned that I will fail as many times as I succeed. What is the best part about your job? We have a great team. I truly enjoy working with these people and I am constantly awed by their talents. I appreciate each one of them. How has mentorship made a difference in your professional and private life? I have had the opportunity to work with and learn from a great group of women. They have taught me how to be the best professional, mother, and wife I can be through their examples. Which living person do you most admire and why? My husband, Eddy. He is the most talented and understanding person I know. I

couldn’t do what I do without him and his support. Which over-used word or phrase makes you cringe? “It has always been done this way.” What is your business philosophy? “You have your way. I have my way. As for the right way, the correct way, and the only way, it does not exist.” Which quality do you most value in an employee? Conscientious. What personality trait has most helped you succeed? Perseverance. Who is your favorite author? Nick Wignall. He does a great job of simplifying psychology and making it user friendly.

Lubbock Magazine | lubbockonline.com/lubbock-magazine | NOVEMBER 2021

with

Shredding is Recycling

What did you learn from your best boss? Your worst? I think it is one and the same . . . don’t micromanage people. Give them the information they need, the tools to succeed, and let them do their job. How can Lubbock improve its business environment? Encourage tactical urbanism so businesses can try out new and creative ideas to see if they work.

Most important tech tool: My laptop. Best time management tool: Limiting meetings. Nothing drains me more than long meetings where nothing gets accomplished.

Bring DSS all office paper, newspapers, mail, magazines and more for secure shredding and responsible recycling.

I cannot live without my: To-Do List. It keeps me on track! My favorite thing about Lubbock is: In addition to the great people, I really appreciate that we don’t have a great deal of traffic. I can’t imagine spending hours every day in my car having to commute.

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NOVEMBER 2021 | lubbockonline.com/lubbock-magazine | Lubbock Magazine

Cover Story

Coffee,

DOWN TO A SCIENCE Researcher founded Tierras Planas Roasters in search of the ‘perfect cup’ Story and photos by Abigail Walker

Lubbock Avalanche-Journal | USA TODAY NETWORK

Lubbock Magazine | lubbockonline.com/lubbock-magazine | NOVEMBER 2021

Coﬀ ee, whether you like it black, with cream and sugar or don’t like it at all, is the second most consumed non-alcoholic beverage in America on a daily basis.

t’s no surprise why Lubbock has so many unique coff ee shops available, and while many serve a great brew, few roast their own beans. Instead, but many of them don’t roast their beans in house and will instead purchase them. Tierras Planas Roasters is a Lubbockbased roastery that sells to several area coff ee shops, as well as to a wide audience locally and online. Dr. Kerry Mayfi eld, a Texas Tech agriculture graduate and owner of Tierras Planas Roasters, said he was inspired to roast coff ee beans after visiting Arusha’s Coff ee and Tea in Belton on a trip while working as a plant breeder. The coff ee shop was roasting its own beans in house and he said he really enjoyed the cup of coff ee he had there. His dislike for the pots of bland coff ee at the offi ce he worked in only motivated him more to try and

start roasting his own. Mayfi eld said he originally started roasting coff ee beans for himself, hoping to fi nd the “perfect cup” of coff ee for himself, but his product soon became pretty popular in his offi ce. “I’d take some to the offi ce in a little box that held three Keurig reusable cups worth of coff ee,” Mayfi eld said. “If I was forgetful and left it there [at the offi ce], when I would come back, there would be no more coff ee because it would get used.” Mayfi eld soon launched Tierras Planas Roasters. “We started TPR just as a way to help pay for a hobby,” he said. “I didn’t want to necessarily start a business, but we did just to help pay for it and then it just snowballed.” Mayfi eld got his bachelor’s degree in agronomy from Texas Tech and his master’s and

NOVEMBER 2021 | lubbockonline.com/lubbock-magazine | Lubbock Magazine

PhD in plant breeding from Texas A&M. In December 2018, he was let go from his job after a new company took over and he started focusing on Tierras Planas Roasters full time. “It took 11 months to really hit our second, third, fourth, fi fth, then sixth wholesale accounts. Once we hit that and had our larger wholesale account, it was like ‘alright here we go,’ and then COVID-19 hit.” Mayfi eld said. Tierras Planas Roasters is a food manufacturer, so the business was not forced to close due to pandemic restrictions. Profi ts however, were aff ected by the restrictions placed on their wholesalers, which could not operate to their full capacity. The lockdown infl uenced Mayfi eld to start delivering the beans to people’s homes. The postal service had slowed down and Mayfi eld said sending a bag of coff ee across town could take two days, so they decided to start delivering within a ninemile radius. The delivery service helped the businesses retail market take off and once restrictions started to let up, the wholesale profi ts caught back up. Mayfi eld said that when he picks coff ee beans to roast, fl avor is only one of the elements they look at. Another is choosing farms that put some of their profi ts back into their communities. “The current coff ee that we’re using has programs that, every pound that I buy is putting money back into their community directly,” Mayfi eld said. “That’s one of the things we really look for as well. So, we’re not tied into one individual farm, but we look for programs that are helping communities.” Tierras Planas Roasters has also been semi-full service at the Wolff orth Farmer’s Market for two years. All levels of espresso drinks are available, and visitors can sample black coff ee. The black coff ee can be had for donations, which are given to the Texas Girls & Boys Ranch. The Texas Girls & Boys Ranch is a children’s home located in Lubbock, that houses boys and girls in small group homes. Most of the children have been removed from their families. Mayfi eld said any donation is welcome and sent directly to the Ranch at the end of the month. Mayfi eld said he is still learning how to perfect the craft of coff ee roasting and is always trying to put together new blends of beans. He roasts the beans in the two

Tierras Planas Roasters uses an assortment of equipment to roast raw beans, which are used by a variety of wholesalers and consumers around the area.

roasters at his shop, the ﬁ rst one can roast up to two pounds of beans at a time and the second can handle 22 pounds at a time. Mayﬁ eld demonstrated how he roasts the beans and throughout the process the color was not the only thing that changed. Around the 5-minute mark, the beans started to smell like drying grass and after only a few more seconds in the roaster,

Lubbock Magazine | lubbockonline.com/lubbock-magazine | NOVEMBER 2021

they smelled like yeast bread. By the end of it, the beans were a dark brown and had that recognizable coff ee smell. The roaster he used, which holds two pounds, was also the fi rst one he had bought. He received the roaster in February 2018 and it has been with him since. The machine was fi rst used for a hobby and now roasts beans for all the clientele Tierras Planas Roasters have. e

“

The current coﬀ ee that we’re using has programs that, every pound that I buy is putting money back into their community directly. That’s one of the things we really look for as well. So, we’re not tied into one individual farm, but we look for programs that are helping communities.” Dr. Kerry Mayﬁ eld

a Texas Tech agriculture graduate and owner of Tierras Planas Roasters

Raw coffee beans are prepared for roasting in September at Tierras Planas Roasters in Lubbock.

NOVEMBER 2021 | lubbockonline.com/lubbock-magazine | Lubbock Magazine

Feature

Jerod Foster rides CR29 through Caprock Canyons State Park on April 10. JUSTIN REX/FOR A-J MEDIA

Lubbock Magazine | lubbockonline.com/lubbock-magazine | NOVEMBER 2021

Finding adventure in education

Texas Tech media creation course allows students to push themselves, their concept Special to Lubbock Avalanche-Journal USA TODAY NETWORK

ost young people have an idea of what the “college experience” is or should be – making new friends,

attending sporting events and parties and, eventually, earning a degree. “It’s easy to look up information about college, and it’s easy to be culturally conditioned now with all the media that’s out there about what it’s going to be like when you go to college,” said Jerod Foster, associate professor of practice and assistant dean for curriculum and instruction in Texas Tech University’s College of Media & Communication (COMC). “I don’t think any student who has ever come into our class ever thought they would do what they did and ever thought it would be part of their college experience.”

NOVEMBER 2021 | lubbockonline.com/lubbock-magazine | Lubbock Magazine

Jerod Foster delivers an impromptu lecture on the side of the road in South Plains on April 9. JUSTIN REX/FOR A-J MEDIA

The class Foster is referring to is the Adventure Media course he teaches with fellow COMC Associate Professor Justin Keene. Based in the Honors College and counting toward a portfolio development elective for the Creative Media Industries program in COMC, the course off ers students creative, critical, practical and strategic insight and experience in analyzing and producing media centered around the concept and popularized notion of adventure by placing them in the middle of it. “The course is for students who are interested in working in – or learning about – the outdoor recreation and adventure travel industry,” Foster said. “It’s simply another media and communication industry that’s specifi c to the outdoor industry, which is a signifi cantly sizable part of the recreation economy. We’ve built a program where students get a taste of what it’s like to be on the creative production and storytelling side of things. We do that by making it almost completely fi eld based, and we’ve done it the past few years back revolving around this idea of 14

bikepacking.”

Outdoor adventure During an average year, Foster and Keene will take students on a bikepacking trip during spring break, utilizing those days off to dig deeper into the “adventure” part of the class. “Since the class is fi eld based, we benefi ted by always having a week in the spring where we could get away,” Keene said. “Historically, we used spring break as the mechanism for us to have a large expedition with the class. We would go to Big Bend Ranch State Park or Ruidoso, New Mexico, or somewhere like that, and we would go on a four- or fi ve- or six-day trip during that time. It was really easy because we don’t miss class.” Keene, Foster and the students would load into two 12-passenger vans, drive to their destination, then set out to traverse the terrain, ride mountain bikes along trails, set up interviews and take photos along the way. The students individually produce content that then

Lubbock Magazine | lubbockonline.com/lubbock-magazine | NOVEMBER 2021

“

The course is for students who are interested in working in – or learning about – the outdoor recreation and adventure travel industry. ... which is a signiﬁ cantly sizable part of the recreation economy. Jerod Foster

associate professor of practice and assistant dean for curriculum and instruction in Texas Tech University’s College of Media & Communication (COMC)

Brandon Weaver loads his bike at Jerod Foster’s home in Lubbock before starting the 806 route on Thursday, April 8. PHOTOS BY JUSTIN REX/FOR A-J MEDIA would be used for campaigns promoting bikepacking and other outdoor activities.

Switching gears This year, however, wasn’t typical. Like with everything in the world, the COVID-19 pandemic made it almost impossible for Foster and Keene to do what they normally would. “Jerod and I started talking last summer

Lubbock Magazine | lubbockonline.com/lubbock-magazine | NOVEMBER 2021

about how we’re going to do this,” Keene said. “We weren’t going to put ourselves or our students at risk. Then, the university canceled spring break, and that solidifi ed the plan for us. We didn’t feel comfortable going somewhere far away, even caravan style, because it opens you up to so much that could go wrong. So, we decided that our trip this year would be somewhere closer to home. “It gives us a chance to really emphasize the parts of West Texas that Jerod and I love and navigate the class around that idea, rather than, ‘Let’s go somewhere distant and make it this travel-oriented thing,’ let’s make it a, ‘Hey, did you know you could go do this here?’ We decided to focus on the Llano Estacado area – the landscape that travels between Lubbock and Amarillo.” Even though using the normal weeklong break in March wasn’t an option, Foster and Keene still had the students go on a few, smaller weekend trips, taking cars instead of large passenger vans. In mid-April, individual students in the class were paired with teams to follow three cyclists riding a new gravel touring route called The 806. “The students produced a short fi lm on this group as we rode a 375-mile loop that goes from Lubbock to Amarillo and back,” Foster said. “It’s 75% dirt road riding. They’re creating a fi lm that will promote this type of bicycle touring in the Panhandle, which is notoriously not a tourism destination for cyclists.” Foster and Keene split the students into four production groups, rotating through daily assignments. One day, they’d follow Foster and the other cyclists on the route, fi lming action sequences and the riders’ experience. The next, they would focus on interviews with locals along the route and the riders themselves. Area scenic and behind-thescenes eff orts were also documented to round out the production assignments. “We wanted to give them opportunities to have diff erent tasks and diff erent leadership each day,” Keene said. “On the third day of the trip, Jerod was riding through some pretty harsh country and we allowed only a couple of vehicles to follow him. Since my team couldn’t fi nd the riders, even if we wanted to, we went through and shot the eastern portion of Palo Duro Canyon. I spoke with my students about doing landscape photography and fi lters. We did a bunch of mock-interview work – how to set up an interview and then interviewing the students themselves. “The students had something to do every minute of every day, even if it wasn’t directly shooting people riding bikes. This semester was really diff erent in that way, but I think the products we got from them are a lot diff erent

than the products we’ve gotten in the last few years. It’s not better or worse, just diﬀ erent because they were able to set up shots and be thoughtful. We were able to carry better microphones, so our audio is better. Overall, I was really impressed with the main part of the trip.”

Challenging, yet rewarding Both Keene and Foster are proponents of immersive education. They want to combine theoretical with practical, and their adventure media course does just that. “Students gain so much professionally and personally out of this class,” Foster said. “Their ability to form new relationships and in really intense ways with other students is not unlike how they would form those kinds of relationships outside of college. Students learn a ton about themselves. This class is not easy. It’s physically and mentally challenging because they’re put into some really challenging situations. They’re having to navigate class assignment work while also having to ride a mountain bike down a boulder ﬁ eld, if you will. It’s physically challenging, but at the same time, we’ve never seen a student come out of this class without having something transformational happen to them both professionally and, maybe more importantly, personally.” Seeing students gain self-assurance also is a highlight. “The level of conﬁ dence the students have in themselves afterwards is increased,” Foster said. “They’re able to, in a high-quality way, collaborate with others and utilize their teamworking skills. They also come away with, I think, a great deal of leadership attached to it. We put students in situations where we know they’re going to be OK. They don’t quite know if they’re able to accomplish those things on the outset, but when they do it, there’s just this really cool overwhelming feeling that they have. As educators, we love seeing that.” “This class looks like a study abroad experience to watch from day one to last day of class on the little friendships that form, who kind of naturally bubbles to the top as a leader and who do people go to, to ask certain questions,” Keene added. “It’s an intense class. They have to get along and get to know each other. It’s a really neat process to watch.” In fact, some students had such a profound experience with the class that they decided to add a permanent reminder. “Every year, we name the class something relevant to the stories we’re telling,” Foster said. “In 2019, we had four students get tattoos of either the class name or something

Adventure Media students, Allie Miller eats dinner while Madison Walker backs up ﬁ les in Caprock Canyons State Park on Friday, April 9. that was visually representative of the class. I would never have expected that to happen, but that’s just how impactful the class is.”

Future plans Historically, the adventure media class only happens in the spring. With the pandemic forcing Keene and Foster to think outside the box, that may change. “Because of the changes we made, one of the coolest things is that we now have a proof of concept that the class could operate in a fall semester where we just take ﬁ ve random days and go do it,” Keene said. “We could potentially do it in summer. It’s always operated in the spring because we needed spring break as the main vehicle for the expedition. Well, this year, we showed maybe we don’t need that. So, we could move it around if there was a reason to do it.” Foster said the notoriety the class has received over the past few years has opened up new possibilities. “We had representatives of the Friends of Guadalupe Mountains group come in last year, inquiring about the adventure media class coming out to the Guadalupe Mountains and doing some work out there,” he said. “Dr. Keene had an idea to go to the Monumental Loop in Las Cruces, New Mexico. The guy who created it supports a lot of bicycling. He and I will have a discussion every few months, and he’s supportive of the class coming out there. There are lots of possibilities.” e

“

This class looks like a study abroad experience to watch from day one to last day of class on the little friendships that form, who kind of naturally bubbles to the top as a leader and who do people go to, to ask certain questions,” Keene added. “It’s an intense class. They have to get along and get to know each other. It’s a really neat process to watch.” Justin Keene

COMC Associate Professor

NOVEMBER 2021 | lubbockonline.com/lubbock-magazine | Lubbock Magazine

South Plains Scene

‘I can’t not paint’ West Texan M. Walker-Nelson says painting is the pulse of her creative life

“

From the heartland to the high plains, I have always lived in the in the outposts of semi-urban America. These diverse and dynamic landscapes have been my inspiration and capturing the starkness and beauty these desolate and aging corridors of American life has become my biggest strength. M. Walker-Nelson

Walker-Nelson is a working artist specializing in painting and illustration. With over ﬁ fteen years of professional art and teaching experience, she is highly adept a number of styles. At the heart of her work, Walker-Nelson is a master at transforming images and objects of ordinary life into reﬂ ections about our complex relationships between ourselves and the mundane. A life-long explorer of the natural and creative worlds, Walker-Nelson lived in Lubbock as a small child before growing up in Cincinnati, Ohio and then moving back to Texas - Amarillo - at the age of 16. She currently lives in West Texas, around Midland, where she draws inspiration from the stark beauty of the open spaces and the sparseness of the landscape. Always eager for a challenge, she earned a bachelor of arts in art from West Texas A&M and an MBA from Texas Tech. During her graduate studies, she met her husband. Together, they share two sweet children and a little dog.

From the artist “I can’t not paint,” Walker-Nelson said. “As an artist, this is neither compulsion nor obsession; it is the pulse of my creative life. From the heartland to the high plains, I have always lived in the in the outposts of semi-urban America. These diverse and dynamic landscapes have been my inspiration and capturing the starkness and beauty these desolate and aging corridors of American life has become my biggest strength. Living in in small towns and cities that greatly struggle with the boom and bust of the economy decade by decade, I became fascinated by the rusted testaments of prosperity and despair. All cycles leave their marks, the echoes of those who came before. That hotel on the old side of town, the local diner, the little gas station that will still ﬁ x a ﬂ at, these relics of middle-class Americana create the intricate orchestra of monotony, the music of everyday life. It may not be extraordinary, but it is ours. Over time, I have found I could not capture the dynamics of my surroundings with just one medium. I switch between mediums and subjects because it fuels growth and experimentation. Primarily, my artwork falls into three categories: ink and watercolor Illustration, oil and acrylic Abstracts, and representational oil paintings. My representational work is strictly in oil with traditional paint application. The subject matter is what draws me in and I want viewers to be reminded it’s OJ to slow down and look.” e

Lubbock Magazine | lubbockonline.com/lubbock-magazine | NOVEMBER 2021

Lettuce Truck BY M. WALKER-NELSON Left: Blue Venus BY M. WALKER-NELSON

M. Walker-Nelson PROVIDED IMAGE

NOVEMBER 2021 | lubbockonline.com/lubbock-magazine | Lubbock Magazine

Let’s Eat The Catch is serving up seafood, Cajun favorites in southwest Lubbock

Fried shrimp, catfi sh, French fries and hush puppies, fried okra, grilled fi sh and sausage and crawfi sh and corn are some of the favorites at The Catch in Lubbock. PROVIDED PHOTOS

Lubbock Magazine | lubbockonline.com/lubbock-magazine | NOVEMBER 2021

Catch A BITE

Location: 5111 82nd St. Contact: 806-701-2900

Hours: 11 a.m. to 10 p.m. Monday through Sunday

Dining options: Drive-thru, dine-in, carry-out and delivery available.

LB-16098403

The Catch is a new addition to the Hub City’s seafood options, located near 82nd Street and Slide Road. The Catch, founded in 1985 and headquartered in Fort Worth, is a fast casual seafood restaurant with numerous locations across Texas and Oklahoma. They’re experts in seafood and Cajun cuisine, specializing in made-to-order, fresh, delicious gumbo, Po-Boys, sides and desserts. If you’re looking for ﬁ sh, you’ll ﬁ nd it grilled, fried, blackened and boiled at the catch. e

Grilled ﬁ sh is a house favorite at the Catch.

LB-16109143

NOVEMBER 2021 | lubbockonline.com/lubbock-magazine | Lubbock Magazine

Eat Drink

RESTAURANT GUIDE

THE EAT DRINK RESTAURANT GUIDE IS A READER SERVICE COMPILED BY THE LUBBOCK MAGAZINE EDITORIAL STAFF. THE MAGAZINE DOES NOT ACCEPT ADVERTISING OR OTHER COMPENSATION IN EXCHANGE FOR A LISTING. THE GUIDE IS UPDATED REGULARLY.

PRICING GUIDE $ most entrees less than $10 $$ most entrees $11 to $20 $$$ most entrees more than $21 NEW

UPDATE

New to Eat Drink Updated entry

4ore! Golf 4ore!’s sprawling complex is also home to an upscale grill that serves lunch, dinner and Happy Hour daily. Expect standard American fare with a twist. 6909 Marsha Sharp Fwy., 368.8334, 4oregolf.com $ 50th St. Caboose Fuel up on Mexican-American food after hours of fun arcade fun. Daily lunch, appetizer, and kid’s discounts abound. 5027 50th St., 796.2240, cabooseonline.com $ Abuelo’s Time-tested Abuelo’s has plenty of options to please the entire family. Relax in the hacienda-style dining room with a refreshing margarita. 4401 82nd St., 794.1762, abuelos.com $$ Adolph’s Grill & Bar Fill up on burgers and bar-bites before trying out your vocal skills during karaoke every evening. 5131 Aberdeen Ave., 785.2030, adolphsgrillandbar.com $ Albarran’s Mexican Bar & Grill There’s plenty of room to unwind in Albarran’s expansive indoor and outdoor dining areas. A cold margarita is the perfect complement to popular fish tacos or steaming fajitas. 7722 Milwaukee Ave., 771.2869, albarrans.com $$ All American Eatery & Catering Co. Housed in the former Hwy. 87 Lunch Diner, All American offers sandwiches, salads, fresh pie, and a hot entree buffet special of the day. Our curiosity has been peaked by the bacon-wrapped brat on a pretzel bun and the homemade pimento cheese sandwich. 8901 Hwy. 87, 368.6304, allamericaneatery.com $ Aloha BBQ Grill Loaded plates of sweet Hawaiian-style entrees and barbecue will ensure a to-go box. Be prepared to wait, as the food is made to order. 9810 Indiana Ave. Suite 800, 771.9405$

Amigos Mexican Restaurant Stand-outs at this small, casual eatery are the all-you-can-eat menudo and barbacoa burritos. 5001 34th St., 795.9552 $ Anna’s Mexican Restaurant It’s Tex-Mex heaven inside Anna’s bright and cheerful dining room. Start with fresh guacamole and move on to a generously portioned combination plate. 6909 Indiana Ave., 771.8783 $ Apple Tree Cafe & Bakery This local favorite impresses with homestyle breakfasts, fresh sandwiches, and plenty of baked goods to satisfy your sweet tooth. 3501 50th St., 799.7715, appletreelbk.com $ Applebee’s Grill + Bar We love 2 for $20 menu at Applebee’s; it’s the perfect way to share. Finish off your meal with a Dessert Shooter, the justenough dessert for every sweet tooth. 4025 S. Loop 289, 785.4025, applebees.com $$ Arandas Taqueria Specializing in Jalisco-style Mexican food, Arandas serves breakfast, lunch and dinner from an ample menu. Use the convenient drive-thru for tasty food on the go. 4001 34th St., 687.1939 $ Aspen Creek Grill One of only nine locations nationwide, Aspen Creek’s Amarillo restaurant offers its signature made-from-scratch food in a family-friendly atmosphere. 3012 W. Loop 289, 553.7930, aspencreekgrill.com $$ Atomic Lounge & Pizza Kitchen Atomic specializes in fire roasted pizzas. Feast on favorites like The Roni, extralarge slices of pepperoni atop melted mozzarella and smoky tomato sauce. Atomic’s ovens cook a pizza in 2 1⁄ 2 minutes so your hunger pangs are quickly satisfied. 2420 Broadway, Suite A, 407.3221 $$ Back 40 Grill Back 40 covers all the bases: kid-friendly, great food, satisfying desserts, live music, and a patio area. 5214 98th St., 853.8715, theback40grill.com $$ Baked Bliss Baked Bliss offers a full lunch menu with salads, hot and cold sandwiches, daily specials, burgers and can’t miss dessert specials. 4005 34th St., 784.2004, l ubbockbakedbliss.weebly.com $ Bangkok Thai Restaurant

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This tiny hole-in-the-wall serves fresh Thai entrees and soup bowls. Customer favorites are the beef noodle soup, spicy chicken, and tom kha gai. 4624 34th St., 791.7787 $ Beef ‘O’ Brady’s There’s something for every member of the family at Beef’s. Enjoy the game on multiple TVs while you eat. 5510 Fourth St., Suite 280, 792.3337, beefobradys.com/lubbock $ Beijing House Restaurant Specializing in Mongolian barbecue and Chinese fare, Beijing’s daily lunch specials and dinner entrees are easy on your wallet. 3605 50th St., 793.9593, beijinghouselubbock.com $ Bierhaus Lubbock This patio bar on Broadway specializes in beer and pub grub. With plentiful outdoor seating on its pet-friendly patio it’s a casual place to enjoy good weather with man’s best friend. 2009 Broadway, 368.8324, bierhauslubbock.com $ Big E’s Barbeque This late-night haunt in The Depot District serves take-and-eat barbecue, specifically meat burritos with pork, sausage, chicken or brisket, and your choice of condiments. 1802 Buddy Holly Ave., 441.6703 $ Bigham’s Smokehouse Open for 40 years, Bigham’s serves its West Texas-style barbecue from two small, straightforward locations. 3312 82nd St., 797.9241/4302 19th St., 793.6880, bighamsbbq.net $ BJ’s Restaurant & Brewhouse This chain that originated in Southern California offers burgers, pizza and pub grub with an expansive list of craft brews. 4805 S. Loop 289, Suite 100, 783.8600, bjsrestaurants.com $$ Blue Sky Texas Blue Sky’s burgers and homemade fries are the perfect companions to a Lone Star Beer or an Oreo shake. Be prepared to share the one-size-feeds-a-lot cheese fries. 4416 98th St., 368.7591/3216 Fourth St., 368.0750, blueskytexas.com $ Bonus Burgers This cash-only eatery’s claim to fame is its classic soda fountain shop-style greasy burgers and fries. Save room for a thick and creamy shake. 2312 50th St., 795.7400 $

Bryan’s Steaks A traditional buffet-style steakhouse, Bryan’s offers steaks cooked to order with self-serve salads, sides and soft-serve ice cream. 1212 50th St., 744.5491$$ Buffalo Wild Wings You can’t go wrong with Buffalo’s hot wings, especially on a Tuesday night. Keep busy with the interactive games and every televised sport under the sun. 6320 19th St., 785.9464/ 7638 82nd St., 855.4992/8212 University Ave., 745.5525, buffalowildwings.com $$ Buns Over Texas If you’ve ever been to Buns, then you know “Your buns are up,” means dinner’s ready. The made-to-order burgers will fill you up fast. Pair one with some of the best cheese fries around, and wet your whistle with the refreshing ice tea. 3402 73rd St., 793.0012, bunsovertexas.com $ Burrito Tower Housed in a bright gold building, this small Mexican joint serves breakfast starting at 7 a.m. and lunch until 2 p.m. We’re hooked on the migas rancheros and gorditas. 3001 34th St., 791.5813 $ Burklee Hill Bistro & Tasting Room Open for lunch and dinner service, the Burklee Hill Bistro serves as the Burklee Hill Vineyards’ Lubbock tasting room while also offering a food menu and event room. Enjoy shareable small plates, hot panini sandwiches, salads, and 10inch pizzettes. 1109 Broadway, 993.1195, burkleehillvineyards .com/Lubbock $$ Cafe J Enjoy elegant ambience surrounded by original artwork. Menus change with the seasons and each entree is carefully prepared with a wine pairing in mind. 2605 19th St., 743.5400, cafejlubbock.com $$$ Cagle Steaks Step into a true West Texas experience at Cagle Steaks. After walking around the ranch,

feast on hand-cut steaks with all the fixings. Save room for fresh cobbler topped with ice cream. 8732 Fourth St., 795.3879, caglesteaks.com $$ Cancun Restaurant & Bar This Lubbock mainstay has stood the test of time because of its reasonable prices, generous portions, customer service, and Happy Hour bargains. 7905 University Ave., 687.9048, cancunlubbock.com $-$$ Capital Pizza Don’t let Capitol’s nondescript storefront fool you. Quality ingredients, creative specialty pizzas, and hundreds of craft beers certainly impressed us. 2705 26th St., 368.3603/8211 Slide Road, 701.4062, capitalpizzalubbock.com $$ CapRock Cafe A Lubbock favorite, CapRock is the perfect place to hang out and watch the game – with a burger in one hand and an ice-cold beer in the other, of course! 3405 34th St., 784.0300/5217 82nd St., Space 109, 771.2233, caprockcafe.com $-$$ Casa Manila This small eatery serves breakfast and lunch buffet-style, giving diners the opportunity to try a variety of authentic Filipino items. 6620 Milwaukee Ave., 993.1161 $ Casa Olé Enjoy casual dining with TexMex favorites like nachos, enchiladas and tacos. 4413 S. Loop 289, 793.9351, casaole.com $ Cast Iron Grill First, the pies. We don’t care what time of day; a meal just isn’t complete without a sweet slice. Move on to home-style breakfasts complete with biscuits and gravy, or hearty from-scratch burgers, chickenfried steak and ribs. We can’t get enough. 620 19th Ave., 771.7690, castirongrilllubbock.com $ The Catch This popular seafood franchise hales from South Texas and offers Cajun-style seafood. Choose from fried fish, shrimp,

gator, oysters, tacos and a variety of boils. 5111 82nd St., 701.2900, thecatchhouston.com $$ Cheddar’s Scratch Kitchen Cheddar’s offers Americanstyle food at prices that won’t break your budget, which makes it the perfect place to bring the whole family. 4009 S. Loop 289, 791.1213, cheddars.com $-$$ The Cheesecake Factory The national chain made its Lubbock debut in late 2018. The bountiful menu is full of a variety of starters, entrees, and sides, but we’re always up for an enormous slice of decadent cheesecake. Why not start with dessert instead? 6014 Slide Road, 785.8636, thecheesecakefactory.com $$ Chicken Run Open daily for breakfast and lunch, the cafe serves breakfast items, specialty juices, lunch combo deals and small plates for lighter appetites. 1910 Quaker Ave., 687.3447, chickenrun.cafe $$ Chili’s Grill & Bar There are countless go-to meals at Chili’s, namely the fajitas and Chicken Crispers. 5805 Slide Road, 796.1696/607 University Ave., 744.2025, chilis.com $$ Chimy’s Cerveceria If a margarita is in order, this is the spot. Plenty of Tex-Mex staples and margarita flavors and a lively outdoor patio make this a great place to spend an evening. 2417 Broadway, 763.7369 $ China Express Choose from dine-in, take-out or delivery at China Express. Customer favorites include Szechuan, Hunan and curry dishes. 5510 Fourth St., Suite 250, 799.3133, chinaexpresslubbock.com $ China Wok With more than 125 menu items, you might feel a little overwhelmed when it comes to ordering. But don’t despair – everything’s good. 6302 Frankford Ave., Suite 3, 783.8888, china-wok-lubbock.com $

China Town Restaurant You’ll find an ample menu at China Town. Customers love the daily lunch specials and authentic Chinese fare. 5217 82nd St., Suite 114, 794.9898 $ Chinese Kitchen This humble eatery is a local staple for Chinese food, especially on the go. 5308 Slide Road, 792.9142, eatchinesekitchen.com $ Chipotle Mexican Grill What began as a small gourmet burrito shop in Denver in 1993 has grown into a chain with more than 500 locations. We’re crazy about the bowls – chock full of rice, black beans, corn, and your choice of meat – it’s a fast, filling and delicious lunch or dinner option. 2411 Glenna Goodacre Blvd., 744.4503/2912 W. Loop 289, 784.0083/8201 Quaker Ave., Suite 102, 783.0211, chipotle.com $ Chips Sports Bar The simple menu at Chips contains standard sports bar fare: pub-style appetizers, burgers and sandwiches. Fill up on your favorites while you watch the game or play a game of pool. 5166 69th St., 794.1944, chipssportsbar.com $ Choochai Thai Cuisine The small, unassuming building hides a treasure trove of authentic Thai offerings. Try the labb nau or pad see ew. “Spicy” means spicy here, so be warned. 2330 19th St., 747.1767, choochai.com $ Chopped & Sliced BBQ Chopped & Sliced has all the bases covered: premium barbecue and all the fixings, friendly service, delicious cobbler, catering and a food truck. We’re big fans. 3501 50th St., Suite 110, 317.1920, choppedandsliced.com $$ Chop Chop Rice Co. It’s all in the name: Chop Chop Rice Co. specializes in rice, but goes much further than that. With a menu full of meats and vegetables, you can dress up your rice any way your heart desires. Come hungry, because portion sizes are impressive. 5707 Fourth St., 478.1775/

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7320 Milwaukee Ave., 701.5400, chopchoprice.com $ Christakis Burgers When you’re craving a burger, this is your spot. A favorite among in-the-know locals, Christakis serves jumbo-sized and regular burgers with a variety of topping combinations. Try the namesake burger with pastrami and cheese for messy but delicious meal. 1111 34th St., 744.6833 $ Chuy’s A national Tex-Mex chain, Chuy’s serves big-as-your-face burritos on hand-rolled tortillas, cooked fresh to order. Funk and funky drinks in the lively dining room ensure a fun visit. 4805 S. Loop 289, 698.6264, chuys.com $$ Cocina de La Sirena Located in the historic Cactus Alley courtyard, La Sirena serves modern Latin American food in a cozy dining room. The menu changes regularly to accommodate local produce, but it’s a delight no matter the season. 2610 Salem Ave., 368.7960, lasirenacocina.com $$$ The Coffee Bar at Cardinals Order coffee and something off the breakfast menu for a great start to the day. Open at 6 a.m. for early risers, the coffee bar also offers lunch items and baked goods. 6524 Slide Road, 776.6727, mycardinal sports.com/the-coffee-bar $ Cook’s Garage Tuck in to Texas-style comfort food surrounded by classic cars and memorabilia. You can’t miss with the wings, burgers or nachos. 11002 Highway 87, 893.2491, cooksgarage.com $$ Copper Caboose Restaurant Bar Part entertainment venue, part Tex-Mex restaurant, Copper Caboose is the place to take a group ready for a party. Daily food specials let you save your money for the arcade. 5609 Villa Drive, 744.0183, cabooseonline.com $$ Costa Vida Costa Vida’s “Fresh Mex” offerings include extra-large

made-to-order burritos, salads, enchiladas, top-shelf tacos and more. Easy online ordering makes dinner a snap. 4410 114th St., Suite 200, 368.8390, costavida.com $ Cotton Patch Cafe The Cotton Patch is in the home-style comfort food business. Served with southern hospitality, entrees like chicken and dumplings, chicken-fried steak with gravy, and steakhouse burgers make it easy to eat your fill – and then some. 6810 Slide Road, 771.4521, cottonpatch.com $$ Cracker Barrel Old Country Store A home-cooked breakfast for supper says comfort food like nothing else, especially when there’s a chill in the air. 5018 Milwaukee Ave., 795.9884, crackerbarrel.com $-$$ The Crafthouse Gastropub Experience quality eats at this casual pub. Choose something from the Bites, Small or Large menus depending on your appetite. We’re taken with the dumplin’s and house Canadian bacon. 3131 34th St., 687.1466, crafthousepub.com $$ Crave: A Dessert Bar This sweet little shop delights with dessert crepes, chocolate fondue or a s’mores tray, and a variety of baked goods perfectly paired with a small wine and beer menu. 2910 W. Loop 289, Suite 601, 792.1216, cravedessertlbk.com $ Crawdaddy’s Sports Grill & Bar Cajun favorites, seafood, burgers, and fries round out the menu at Crawdaddy’s. Enjoy a drink from the bar while you dine. 5725 82nd St., 771.4455 $$ Cricket’s Draft House + Grill Cricket’s proximity to Tech, plenty of beers on tap, dinner and late-night menus, affordable prices, and pool and gaming tables make it a great handout spot. 2412 Broadway, 744.4677, cricketsgrill.com $ Cujo’s Sportz Bar & Grill Watch the game at Cujo’s and enjoy daily drink specials, Happy Hour, and plenty of pub

grub to while away the hours. 5811 Fourth St., 791.2622, cujossports.com $$ Dimba’s Chicken & Seafood Can you ever have enough fried chicken or catfish? We don’t think so. Especially when it’s fresh, cooked to order, and surrounded by french fries. Good thing there’s an all-youcan-eat option for dine-in, and “mess-o-catfish” for drive-thru or carry-out. 5010 Quaker Ave., 799.0830/421 Frankford Ave., 281.1681 $ Dion’s This Southwestern chain offers pizza, salads, and subway sandwiches in a relaxed, casual atmosphere. 2721 82nd St., 745.1010/6410 82nd St., 747.4800, dions.com $ Dirk’s Dirk’s focuses on “Birds. Beers. Bubbles.” and we’re in! For $13 choose fried chicken, chicken tenders, rotisserie chicken, or chicken-fried steak with two sides, which are just as tempting as the meats. Dirk’s also offers shrimp and grits and Gulf oysters on the half shell. 1636 13th St., 368.3915, dirkslbk.com DoubleDave’s Pizzaworks Feast on the buffet or order a whole pie at DoubleDave’s. Customers love the stromboli and generous portions. 6023 82nd St., Suite 4, 763.3283, doubledaves.com $$ E&J Smokehouse and Grill Nestled in Escondido Canyon, E&J is open for lunch and dinner, Tuesday through Saturday. Dine on plenty of barbecue and Texas-style sides and desserts at this little oasis. 701 Regis St., 762.6201, ejsmokhouse.com $$-$$$ Earl of Sandwich This chain serves hot sandwiches topped with their own unique ingredients and sauces. 11824 Indiana Ave., Suite 100, 993.6000 $ East Moon Asian Bistro East Moon specializes in PanAsian food, with a focus on Thai dishes, sushi, noodles and curries. Regulars love the affordable lunch specials and

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quick delivery service. 5028 50th St., 712.8888, lubbockeastmoon.com $ Eat and Art Cafe This cafe offers daily hot-plate specials, rice bowls, ramen, soup and sandwiches, within a charming, art-centric atmosphere. 7604 Milwaukee Ave., Suite 600, 368.6293, eatandartcafe.com $$ Eddie’s BBQ Eddie’s is true West Texas kitsch. The historic lunch-only eatery offers authentic Texasstyle barbecue and some of the tastiest Frito pie around. 1324 E. 50th St., 747.3736 $$ Einstein Bros Bagels Pick up fresh bagels to go, or settle in with an egg sandwich and hot coffee, a smoothie, sweet treat or something off the lunch menu. 5217 82nd St., 687.4046/4525 Marsha Sharp Fwy., 687.4025/703 Flint Ave., 224.3563/1801 Boston Ave., 742.6382, einsteinbros.com $ El Charro Open early for breakfast, El Charro serves traditional TexMex favorites like burritos, tacos and enchiladas. Use the drive-thru for a hot breakfast to go. 5011 I-27, 747.5790, elcharrotexas.com $ El Phoenix Taqueria El Phoenix specializes in Oaxacan-style cuisine and “Mexican comfort food.” Serving breakfast, lunch, dinner and Sunday brunch, El Phoenix also offers daily specials and Happy Hour. 10007 Slide Road, 993.5011 $ El Ranchito Burrito This little hole in the wall offers Tex-Mex out of a small storefront. Go early for breakfast or enjoy lunch until 2 p.m. 4529 34th St., 785.7333 $ Fazoli’s The slogan “Fast. Fresh. Italian.” says it all. Feast on pasta, salads, build-your-own items, submarine sandwiches, and pizza. 4008 82nd St., 785.4554/1902 W. Loop 289, 791.4400/3009 Main St., 742.1231, fazolis.com $ Firehouse Subs Founded by firemen, the eatery sets aside a portion of every

purchase to donate to local first responders to provide them life-saving equipment. 2510 Marsha Sharp Fwy., Suite 150, 747.9600/5027 Milwaukee Ave., Suite 200, 799.1098/9810 Slide Road, Suite F, 702.8251, firehousesubs.com $ Five Guys Burgers and Fries Order a la carte from the simple menu at this fast-casual eatery, choosing from burgers made to order with your choice of toppings. Plenty of fries means you’ll need to loosen your belt! 4410 19th St., 368.3490/6076 Marsha Sharp Fwy., 771.4897, fiveguys.com $ Flippers Tavern This colorful little hole-in-thewall specializes in brats with all the fixings. Try the Pile Driver for a cheese and chili fix. 1406 Avenue Q, 701.5130 $ Fortune Cookie Chinese Restaurant Serving Cantonese-style food, Fortune Cookie is family-owned and -operated. Easy online ordering makes dine-in and takeout dining a breeze. 7006 University Ave., 745.2205, fortunecookietx.com $ Fuddruckers This fast-casual chain bills itself as making the “world’s greatest hamburger.” Fuddruckers lets diners choose the size of their burger, how they’d like it cooked, and which toppings they’d prefer. 5501 Slide Road, 687.3833, fuddruckers.com $ The Funky Door Bistro & Wine Room With everything from mac ‘n cheese to fondue, lobster to steak, and more than 800 wine labels, The Funky Door is a divine place to linger. 6801 Milwaukee Ave., 687.0505, thefunkydoor.com $$-$$$ Fuzzy’s Taco Shop Options are endless at Fuzzy’s with everything from a variety of Baja-style tacos to enchilada plates, over-sized salads, tamales, and breakfast all day, every day. 10101 Slide Road, 797.8226/2102 Broadway, 740.8226, fuzzystacoshop.com $

Garcia’s Mexican Restaurant Garcia’s is known for its affordable food and on-point margaritas. Feast on the buffet for weekend brunch. 5604 Slide Road, Suite 100, 792.0097 $ The Gas Light Relax with a handcrafted cocktail and one of the shareable plates while you listen to live music in the lounge. 5212 57th St., Suite 100, 785.1720, thegaslight.net $$ Gator’s Bayou Cajun Grill & Bar Gator’s Bayou’s fun atmosphere and extensive food and drink menus ensure that you’ll enjoy your experience. Fans of Gator’s enjoy the Sunday brunch and sheltered patio. 5217 98th St., 698.6900, gatersbayou.com $$ George’s Cafe The cafe serves breakfast all day, every day, with daily specials that are sure to please. You’ll find friendly service and Texas-style comfort food at George’s. 5407 Fourth St., 795.6000 $ George’s Restaurant Comfort food and burgers round out the menu at George’s. Customers love the all-day breakfast and cozy diner-style environment. 6914 82nd St., Suite A, 783.8500, georges82nd.business.site $ Gilbert’s Bar & Grill With its Tech-themed dining room and generous patio, Gilbert’s is the perfect place to hang out and enjoy a homestyle meal. Enjoy family-style Chinese food on Saturday nights and brunch on Sundays. 2608 Salem Ave., 795.8791, gilbertslubbock.com $$ Giorgio’s Pizza Giorgio’s longstanding downtown location offers counter service and some of the city’s most beloved pizza by the slice, calzones, pasta, and daily lunch specials. 1018 Broadway, 765.9330 $ Gohan Japanese Fusion A fast-casual eatery, Gohan serves hibachi-style build-abowl meals, specialty rice bowls, and bubble tea. 1003 University Ave., 368.8048 $$

Harrigan’s Prime Grill Remember Harrigan’s? Well, the beloved chain is back as Harrigan’s Prime Grill, and locals are thrilled. Open for lunch and dinner, the menu includes plenty of steaks to satisfy beef lovers, along with plenty of options for the entire family. Don’t’ leave without indulging in a Black Magic Cake. 11814 Indiana Ave., 368.8008, harrigans.com $$-$$$ Hayashi Japanese Steakhouse Featuring hibachi-style entrees, Hayashi also offers sushi and sashimi, bento boxes and a sake bar. 4220 82nd St., 792.6868, hayashilubbock.com $$ Hayashi Midtown Hayashi Midtown offers lunch and dinner specials, createyour-own bento boxes, sushi, and, of course, hibachi grill cooking. 3701 19th St., 701.5486, hayashimidtown.com $$ Healthy Essentials Part nutrition shop, part cafe, Healthy Essentials serves lowcalorie breakfast and lunch items, coffee and smoothies. 8008 Abbeville Ave., 771.5959, healthytastegreat.com $ Healthy Meals to Go Take the guesswork out of meal planning with individual and family-style meals for breakfast, lunch, snacks and dinner. 5206 82nd St., Suite 9, 722.2727, hmtogo.com $$ Heff’s Burgers A winner in the Best Burger category of Best of Lubbock since 2010, Heff’s serves nine different fresh, half-pound burgers, and sandwiches, home-style fries, and ice cream. 5727 82nd St., 698.0900, heffsburgers.net $ Hill Barbecue Hill Barbecue originally opened its doors as Embers Barbecue in Levelland. After a move to downtown Lubbock’s Art District, Hill Barbecue serves its craft-smoked meats every Thursday and Saturday, from 11 a.m. to sellout. Expect a line for this beloved barbecue joint, but it’s worth the wait. 1106

Fifth St., 632.3313, realtexasgrit.com $$ Holly Hop Ice Cream Shoppe This charming, old-fashion ice cream and soda shop also serves pizza, hot dogs and sandwiches for lunch and dinner. 3404 34th St., 792.2756 $ The Honeycomb Pie Shoppe #2 If you can make it past the pie case, there are plenty of sandwiches, soups and salads for a filling lunch. 3833 50th St., Suite 3, 701.4133 $ Hub City Wings Offering more than just wings, Hub City also cooks up burgers, hot dogs, chicken strips and more. 1902 34th St., 687.3332, hubcitywingslubbock.com $ Ike’s Woodfire Grille Ike’s offers handcrafted steaks, seafood, wood-fired pizzas, calzones, burgers and more. Save with Ike’s daily specials and enjoy daily Happy Hour Monday through Friday. 4414 82nd St., Suite 218, 368.8036, ikesgrill.com $$ India Palace Restaurant A little aging gem, you’ll find cooked-to-order Indian standbys like naan, samosas, masala and mango lassi. Be prepared to wait, but the food is worth every minute. 3021 34th St., Suite A, 799.6772 $ Italian Garden Traditional Italian fare at this BYOB restaurant downtown. A variety of pasta, pizza and subs ensure a hefty carb fix. 1215 Avenue J, 771.2212, italiangardenlubbock.com $$ It’s Greek to Me You’re in for a unique experience at this Greek and American food restaurant. You can’t go wrong with the falafel, gyro and sweet baklava. 7006 University Ave., 792.1949, itis greektomelubbocktexas.com $ J&B Coffee Co. Generously portioned sandwiches, baked goods and specialty desserts make the perfect complement for freshly roasted coffee or flavored tea. 2701 26th St., 796.1114, jandbcoffeeco.com $

NOVEMBER 2021 | lubbockonline.com/lubbock-magazine | Lubbock Magazine

806 inc.

Lubbock Chamber ribbon cuttings

Excel Construction Group , 4100 Clovis Road. Holding scissors are owners Stephen and Macy Curry. Holding ribbon are Chamber Ambassadors Jessica Cano, left, and Misty Mullins. Others pictured are Owner Felix Salinas, and staff, family, friends and Lubbock Chamber Ambassadors.

RavenShare by James Morgan Ltd., 3911 98th St. Holding scissors is Jesse Heinrich, Realtor and project administrator. Holding ribbon are Chamber Ambassadors Jaidyn Stagner, left, Kenzi Kinard. Others pictured are Project Manager Holly Richardson, Owners Carl Russell and Larry Elliott, Construction Crew Juan and John Arriaga, Cox & Dirks Architect Michael Zimmerman, Representatives from American Rooﬁ ng & White Lumber, and other staff, family, friends and Lubbock Chamber Ambassadors.

Miller Waldrop Furniture, 7004 Salem Ave. Holding scissors are owners Kent and Beckey Waldrop. Holding ribbon are Chamber Ambassadors Whitney Pendergrass, left, and Kevin Dyer. Others pictured are staff, family, friends and Lubbock Chamber Ambassadors. LUBBOCK CHAMBER OF COMMERCE PHOTOS

La Madeleine French Bakery & Café , 8201 Quaker Ave., #118. Holding scissors is Area Coach Steve Ferrell. Holding ribbon are Chamber Ambassadors Lisa Fraze, left, and Jessica Cano. Others pictured are Director of Operations Chris Treolar, Regional Sales Manager Cassie Nowlin, and other staff, family, friends and Lubbock Chamber Ambassadors.

Unite Private Networks New Lubbock Office , 4701 S. Loop 289. Holding scissors is Stuart Howerter, executive vice president of Enterprise Sales. Holding ribbon are Chamber Ambassadors Melissa Brooker, left, and Amy Franks. Others pictured are Eric Filkins, regional vice president of operations–Texas; Nicholas O’Sullivan, director of construction–Texas; Cary Collins, senior solutions engineer-West Texas; Peter Nguyen, construction technician-West Texas; Hannah Porteous, national marketing event coordinator; Kathy Roquemore, West Texas account director; Matthew Wittie, West Texas account director; and other staff, family, friends and Lubbock Chamber Ambassadors.

Lubbock Magazine | lubbockonline.com/lubbock-magazine | NOVEMBER 2021

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For the Love.

As the region’s only licensed children’s hospital and pediatric trauma center, our pediatric specialists care exclusively for children. We’re also the only children’s hospital built on love and faith. When your child needs care, choose Covenant Children’s, for the love. To learn more, visit CovenantChildrens.org/ForTheLove

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