Effective March 15, 2017
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TABLE OF CONTENTS Portrait & Route Network
3
Eurowings’ Customer Profile
4
Online 5 Completion of Booking 6 Web Check-in 7 Other Websites 8 Newsletter Price Campaign 9 Boomerang Club Newsletter 10 Print 11 Booking Confirmation 12 Home-print Boarding Pass 13 Check-in Boarding Pass 14 On-board Magazine 15 Ambient 16 Self Check-in Machine 17 Tray Table Advertising 18 In-flight Entertainment 19 Aircraft Painting 20 Smart Bag Sampling 21 Refreshing Tissues 22 Cups 23 Napkins 24 Eurowings’ Advertising Partners
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Your Contact
26
2 | Eurowings’ Advertising Media | Table of Contents
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PORTRAIT & ROUTE NETWORK Eurowings is smart, dynamic and innovative. We offer direct connections between holiday and business destinations on the European continent, in Africa, in Asia as well as Middle- and North America and our German aviation hubs Cologne, Berlin, Düsseldorf, Stuttgart, Hamburg, Hanover, Dortmund, Mallorca, Salzburg and Vienna at an optimal price performance ratio. Eurowings’ future growth trajectory can also benefit you as marketer and media manager. The fleet will continue to grow in the future, and our company will be employing more than 3,600 people and in a position to welcome more than 25 million passengers on board our planes every year.
Facts Airline
Eurowings
Carrier
Eurowings GmbH
2-Letter-Code
EW
Shareholder
Deutsche Lufthansa (100%)
Eurowings Headquarters
Cologne
Fleet January 2017
114 aircraft
Passengers expected in 2017
25 million
Destinations
over 140 continental & intercontinental destinations
3 | Eurowings’ Advertising Media | Route Network
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CUSTOMER PROFILE
Gender
Reason for travel 45 %
55 %
42 %
22 %
20 %
3% 3%
Business trip Visiting friends / relatives Vacation City break Event Other
Female Male
Source: Innofact Markentracking 2016; Germany
Source: Survey on board
Net monthly household income
Age 6%
10 %
19 %
17 %
23 %
21 %
13%
Under 21 years 21 – 30 years 31 – 40 years 41 – 50 years 51 – 60 years Over 60 years
12 %
5 %
34 %
41 %
8 %
Not specified Under 1,000 € 1,001 – 2,500 € 2,501 – 5,000 € Over 5,000 €
Source: Innofact Markentracking 2016; Germany
4 | Eurowings’ Advertising Media | Customer Profile
Source: Innofact Markentracking 2016; Germany
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The wide-reaching eurowings.com home page has been continously developed into a travel portal, being cited many times as an example of a successful e-commerce platform. The site provides a wide variety of offers, simple booking options and clear structures. Innovative sales tools allow convenient access to bookings, e.g.
• low-fare calendar • blind booking • interactive route-network map
Using a search based on »Google Search«, the entire website can be searched for low-priced flights or partner offers. The search engines allow extensive coverage.
5 | Eurowings’ Advertising Media | Online
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COMPLETION OF BOOKING The last step in making a reservation is the completion and confirmation of the booking. It is the best point of sale for cross-selling products adapted to a specific travel destination. This is where approximately 350,000 web users are reached monthly: our passengers. Passengers see your advertisement at first glance, next to their travel information.
Banner FACTS Page Impressions
approx. 350,000 / month
Format
Billboard ad 800 x 250 px
File size
max. 30 KB
Lead time
2 weeks
Minimum booking
min. 1 month
PRICE Online banner
65 € CPM
6 | Eurowings’ Advertising Media | Online
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WEB CHECK-IN A large number of Eurowings passengers take the opportunity to use the online check-in option to avoid airport delays. This means your advertisement on the web checkin page (approx. 730,000 page print-outs per month) reaches the majority of passengers. Communicate your promotional message to the passenger shortly before take-off.
Banner FACTS Page Impressions
approx. 730,000 / month
Format
Billboard ad 800 x 250 px
File size
max. 30 KB
Lead time
2 weeks
Minimum booking
min. 1 month
PRICE Online banner
65 € CPM
7 | Eurowings’ Advertising Media | Online
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OTHER WEBSITES The Eurowings websites have a number of attractive sub-pages for your advertisements. Choose your customized package from the following themed pages: • • • • • • •
Board services (approx. 17,000 views/month) Airports and terminals (approx. 70,000 views/month) Flight status (approx. 121,000 views/month) Luggage (approx. 142,000 views/month) Credit cards (approx. 7,000 views/month) Services (approx. 54,000 views/month) Rail & Fly (approx. 5,000 views/month)
Banner FACTS Page Impressions
5,000 – 142,000 depending on website
Format
on request
File size
max. 30 KB
Lead time
2 weeks
Minimum booking
min. 1 month
PRICE Online banner
30 € CPM
8 | Eurowings’ Advertising Media | Online
Example
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NEWSLETTER PRICE CAMPAIGN The newsletter is sent to over 900,000 subscribers in German-speaking areas every other week. An above-average number of recipients open this newsletter with special offers within only a few hours of receiving it. Advertisements in the Eurowings newsletter are perfectly suited for offers regarding all aspects of travel.
Fullsize banner FACTS Circulation
900,000 subscribers (German-language) English-language on request
Format
800 x 200 pixels (jpg or gif possible) 640 x 820 pixels (mobile)
Publication frequency
every two weeks
Lead time
3 weeks
Editorial integration FACTS Circulation
900,000 subscribers (German-language)
Format
640 x 328 pixels (jpg)
Publication frequency
every two weeks
Headline
max. 30 characters
Advertisement text
max. 180 characters (including spaces)
Lead time
3 weeks
Prices Per advertisement
9,900 €
Package price
15,000 € (2 issues)
9 | Eurowings’ Advertising Media | Online
Information on the Eurowings Newsletter is available in other languages on request.
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BOOMERANG CLUB NEWSLETTER Boomerang Club members are kept informed by newsletter of partner offers and special offers, as well as of their current account balance. The Boomerang Club newsletter goes out to 280,000 subscribers in German-speaking countries. In addition to an editorial integration, as an advertising client you gain a presence on the corresponding Boomerang Club pages on eurowings.com in the »Partner Promotions« section. Editorial integration FACTS Circulation
280,000 subscribers (German-language) 42,000 subscribers (English-language)
Format
390 x 200 pixels (gif / jpg)
Headline
max. 50 characters
Advertisement text
max. 195 characters (without spaces)
Lead time
2 weeks
Publication frequency
monthly
Fullsize banner FACTS Circulation
280,000 subscribers (German-language) 42,000 subscribers (English-language)
Format
800 x 200 pixels (gif / jpg) 640 x 820 pixels (mobile)
File size
max. 30 KB
Lead time
2 weeks
Publication frequency
monthly
Price Advertisement
3,900 € / inclusion
10 | Eurowings’ Advertising Media | Online
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The print media of Eurowings stands out due to the high attention of the passengers and offers multiple contact opportunities. Our dynamic and widely interested clientele, with a high percentage of business travellers, will see your advertisement in our on-board magazine without being distracted by other media or in-flight entertainment. Advertising spaces on our check-in boarding passes or our home-print boarding pass ensure your company multiple contacts with our passengers, without any divergence loss – before the flight, at the airport, or on board the aircraft. You can make your advertisement on the home-printed boarding card and the booking confirmation specific to the departure and arrival destinations. This gives you the opportunity to place targeted advertising and local promotions.
11 | Eurowings’ Advertising Media | Print
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E-MAIL BOOKING CONFIRMATION The booking confirmation is the most important travel document which the passenger prints out and keeps. Your banner is placed directly next to or beneath the passenger’s important flight information (time, gate, etc.). Therefore, your advertising message is seen immediately. The passengers carry their booking confirmation with them during their entire trip, making multiple exposures to the advertising message possible.
Advertisement with link FACTS Circulation
ca. 300,000 / month (selectable target group, e.g. destination)
Booking period
min. 1 month
Format
300 x 250 pixels (gif / jpg) 160 x 600 pixels (gif / jpg)
File size
max. 30 KB
Lead time
2 weeks
Placement
HTML booking confirmation
PRICE Advertisement
65 € CPM
12 | Eurowings’ Advertising Media | Print
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HOME-PRINT BOARDING PASS A large number of passengers use the online check-in option and print out their boarding card themselves. Your banner is placed directly under the most important flight information on the home-printed boarding pass and the passenger sees it several times while checking their flight data: shortly after printing their ticket, at the airport, and on board.
Advertisement with link FACTS Target group
selectable by destination
Format
738 pixels x 339 pixels (jpg)
File size
max. 30 KB
Lead time
2 weeks
PRICE Advertisement
CPM rates on request
13 | Eurowings’ Advertising Media | Print
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CHECK-IN BOARDING PASS The boarding passes handed out at the check-in counters contain information about the departure gate and time of departure. Therefore, you achieve a first-class placement by branding the front side of the boarding pass. Use the back of the ticket stub for your advertising message. This advertising space is ideally suited for sweepstakes or coupons. The stub can also be a perfect reminder because this part of the boarding pass is often kept by passengers after the flight. Use the entire reverse side as an eye-catcher for your promotional message.
Advertisement and ticket stub FACTS Circulation
1 million copies (minimum circulation)
Print run
approx. 2 months / until exhaustion
Distribution
on request (international/national)
Material deadline
min. 8 weeks before release date
PRICE Ticket-stub and back
38,760 â‚Ź
14 | Eurowings’ Advertising Media | Print
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ON-BOARD MAGAZINE Booking your advertisement in the Eurowings on-board magazine, whether as a commercial or a private advertiser, is easy and fast. The Wings magazine offers an attractive blend of travel, leisure and business articles, perfectly tailored to the diverse tastes of the readers on Eurowings airplanes. Whether you have already decided on this type of advertising, or would still like more information, we recommend that you make direct contact with our agency: Viktoria Hof +49 (0)800 189 0353 denise.jaschke@ink-global.com
Advertisement FACTS Print run
65,000 copies / issue
Distribution
2 months (all Eurowings flights)
Format
214 x 280 mm
Circulation
4 million readers
Release
bi-monthly
PRICE 1/1 Advertisement
11,900 €
1/2 Advertisement
6,300 €
1/4 Advertisement
3,350 €
Other formats, cover pages, and special placements (e.g. inserts) available on request..
15 | Eurowings’ Advertising Media | Print
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Catch our customers on board directly with your advertising message on our extraordinary ambient media. Whether close to the passenger with branded napkins or branded cups, or as a refreshing extra for our customer group sitting in the three front-row BEST seats, you may be certain that the attention for your company is secured. Our patent-registered tray-table advertising is an attractive and exclusive advertising opportunity which reaches a maximum value for the medium as far as contact period and contact intensity are concerned. New: Integrate your advertisement into our in-flight entertainment on all long-haul flights!
16 | Eurowings’ Advertising Media | Ambient
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SELF CHECK-IN MACHINE Right away, you can place a continuous screensaver in animated flash format on the touch screen of our check-in machines. These machines are in operation at the following German airports: Cologne, Hanover, Berlin and Hamburg. We offer a highly attractive position directly in the customer’s field of vision and interaction, with additional high visibility for passengers walking by. The machines can be controlled locally, enabling targeting with local, bespoke offers.
Self check-in machine FACTS Circulation
45 machines at 6 locations
Booking period
min. 1 month
Contacts
90,000 – 100,000 per month
Format
1024 x 650 pixels
Lead time
2 weeks
File format
swf Shockwafe Flash
Alternative
Footage delivery (3-5 JPG & Storyline) (additional IT costs)
PRICE Per month
7,595 €
17 | Eurowings’ Advertising Media | Ambient
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TRAY TABLE ADVERTISING Advertise where your advertising image cannot be missed – on our tray tables with integrated advertising displays for print media.
This is where our customer encounters your advertising message.
The unparalleled intensity of its exposure and high levels of passenger acceptance means this medium is highly effective in advertising terms. With up to several hours of exposure, this fold-up table with integrated print display - the only one of its kind in the world - achieves top results as a medium. Use these ideal commercial media to generate the kind of attention you have always wanted for your advertisement. The prices listed include production and distribution costs.
Integrated print display on the back of the tray table FACTS Contacts
14,000 / month per aircraft
Place of release
entire route network
Visual format
230 x 140 mm, truncation r = 10 mm
Print format
237 x 148 mm
Paper
200 g (opaque with print varnish)
Minimum booking
1 aircraft / month
Lead time
3 weeks
PRICE Per aircraft / month
5,940 €
18 | Eurowings’ Advertising Media | Ambient
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IN-FLIGHT ENTERTAINMENT Of all the cabin facilities on offer, a highlight is the up-to-date inflight-entertainment system with a wireless portal for personal devices such as smartphones or tablets. Passengers can enjoy the digital entertainment programme Wings Entertainment on board via the individual HD monitors in each seat. It includes a wide range of around eighty films and series. Run your promotional banner or short advertisement on our screens, and reach each and every one of our passengers. Price on request
19 | Eurowings’ Advertising Media | Ambient
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AIRCRAFT PAINTING Eye-catching designs You can choose between a partial or complete painting of the aircraft. In doing so, there are virtually no limits to your design ideas. We would be more than happy to assist you in the individual designing of your flying advertising icon. Direct and indirect contacts Profit from many visual contacts at our over 140 destinations throughout Europe. Use for marketing campaigns Secure the integration of your branded aircraft for your internal and external communication, e.g. in the form of PR campaigns, sweepstakes, incentive trips, etc. Charter flights Charter your »company’s own« Airbus for important business occasions or use your aircraft for events to generate a great deal of media attention such as an aircraft-launching ceremony. New: aircraft lamination according to your design!
Aircraft painting or aircraft lamination FACTS Booking period
min. 3 months
Area
painting the skin of the entire aircraft or individual parts
Lead time
5 months
PRICE Entire aircraft
25,000 €/month*
Aircraft parts
from 10,000 €/month*
*plus production costs (according to expenditure)
20 | Eurowings’ Advertising Media | Ambient
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SMART BOX SAMPLING Certainly the most elegant way to address new customers. Make use of the ensured contact with our SMART fare passengers during the opening of the SMART Box.
This is where our customer encounters your advertising message.
You have the opportunity to distribute mini-flyers, product samples or minisamplings directly to a large customer group. Accompany your campaign or product launch with a SMART Box sampling, inspiring the customer to pick up or test your product.
SMART Box Sampling FACTS Contacts
800,000 / month
Minimum booking
1 month
Distribution
all SMART Boxes on board
Sampling
mini flyers, product samples, bulk goods
Lead time
4 weeks
PRICE Sampling mini flyers
from 0,15 € / piece
Sampling sweets
from 0,01 € / piece
21 | Eurowings’ Advertising Media | Ambient
Product samples
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REFRESHING TISSUES Our passengers in the BEST fare receive a premium refreshing tissue. This allows us to offer advertisers a brand-new and attractive advertising medium and also create an additional benefit for our customers on board. With the exclusive, financially well-off customer group in our BEST fare, advertisers can reach a high percentage of business travellers and decision makers.
Refreshing tissues FACTS Circulation
50,000 (minimum booking)
Print run
2 months / until exhaustion
Material packaging
aluminium- / PE-slide (white)
Material towel
70% viscose, 30% polyester
Format towel
70 x 150 mm
Print format
54 x 122 mm (eps) colour shades up to 4c (just front side)
Lead time
9 weeks
PRICE Refreshing tissues
from 12,500 €
22 | Eurowings’ Advertising Media | Ambient
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CUPS The hot beverage cups used by the crews on board can really catch the passengers’ attention.
This is where our customer encounters your advertising message.
By individualizing these cups with your own text and colours, you can ensure people will remember you even after their flight. Furthermore, you can directly put on a coupon on the cups to catch your customers with a voucher.
Print on cups FACTS Circulation
1 million pieces / month (minimum booking)
Booking period
1,5 months (until exhaustion)
Distribution
entire fleet
Material deadline
3 months before release date
PRICE Beverage cups
60,000 €
Hot beverage cups with peel-off voucher
87,000 €
23 | Eurowings’ Advertising Media | Ambient
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NAPKINS The guests of Eurowings are handed a napkin with each beverage or snack. These can be printed with your advertising message in several colours. Your advertisement is always right at hand during the entire meal. Benefit from this remarkable presence!
Print on napkins FACTS Circulation
min. 1 million pieces
Booking period
1 months (until exhaustion)
Distribution
entire fleet
Format
110 x 110 mm (colour shades up to 3c)
Material deadline
3 months before release date
PRICE Napkins
14,000 €
24 | Eurowings’ Advertising Media | Ambient
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25 | Eurowings’ Advertising Media | Advertising Partners
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Eurowings GmbH Ambient Media Anne Angenendt Germanwings-Str. 1 51147 Cologne Germany +49 (0) 2203 2970-7516 anne.angenendt@eurowings.com www.eurowings.com