LUCAS GARCIA DESIGN / ILLUSTRATION PORTFOLIO
> WORKING AND TEACHING EXPERIENCE > 2013 / NOW FREELANCE Editorial, Graphic Design / Illustration / Visual Identity. > 2013 / 2014 EKARÉ EUROPA Editorial Design / Illustration. > 2006 / 2011 IDEOGRAF Editorial Design / Visual Identity / Illustration. Clients: Empresas Polar, Ministry of Culture, Sony Entertainment TV, Newspapers El Nacional and Tal Cual, Sincor Oil, Central Bank of Venezuela. > 2011 / 2012 “2001” JOURNAL. Cartoonist and Columnist. Developing Daily Cartoon “Lucas” and Sunday column “Shortfilm”.
> 2000 / 2002 EKARÉ EDITIONS / BANCO DEL LIBRO Editorial Design / Illustration. > 2002 / 2003 EL NACIONAL Newspaper columnist. > 1996 / 1998 PREÁMBULO: Editorial Design / Identity / Illustration. > 1995 / 1996 MARAVEN: Editorial Design / Identity / Illustration. PRODISEÑO INSTITUTE: Professor in the area of graphic design and analytical drawing at this institution from 1995 to 1998 -1999/2003. > Analysis and Organization of Information > Work process (idea generation, selection process, refining final idea) > Relationship between Typography and Image> Formal communication strategy and Strategy > Concept and Representation > Proposal Submission and Evaluation > Visual Systems.
YARACUY´S EXPERIMENTAL UNIVERSITY Editorial Design Professor 2009/2011. > Relations between Typography and Image > Formal communication strategy and Strategy > Concept and Representation > Proposal Submission and Evaluation > Visual Systems > Book sections > Preproduction and production.
> PROFESSIONAL PROFILE
> CONTACT
I studied in Caracas, Vene-
systems of communication
zuela, in Prodiseño, school
that are on time, relevant
lucas.garcia.paris73 @gmail.com
of visual communication,
and meaningful.
under the teachings of designers like Álvaro Sotillo,
Besides developing teaching
Santiago Poll, and guest
assignments at institutions
lecturers such as David
like the University of Yara-
Carson. Graduated in 1995 I
cuy and Prodiseño in Vene-
still keep in contact with the
zuela, I have participated as
institution, teaching analyti-
a columnist in national
cal drawing, editorial design
newspapers like the 2001
and visual identity.
Diary and El Nacional.
I have worked for private
I have also written a book of
companies and public insti-
short stories “Payback” and
tutions in projects of visual
the novels “Rocanrol”, “The
identity, editorial design and
fiercest of beasts” and “Aca-
illustration. I have produced
bose”. My fiction work has
written and visual content,
appeared in prestigius sites
print, audiovisual and digital
like The Barcelona Review
pieces, and participate in
and Prodavinci.
various ways in multidisciplinary teams.
Recently, I have pen two scripts for venezuelan film
My strengths are focused on
protects: “Diente por
the creation and develo-
Diente” a proyect for direc-
pment of communication
tor Olegario Barrera and an
strategies applied to various
untitled proyect for director
media. I seek to establish
Fina Torres.
relationships with customers to identify their needs and aspirations, and enhance my skills, as well as the working teams I participate with, to design and develop
lucasgraphicartist. tumblr.com @lucasgarciap twitter
Sincor was an oil company to which we applied a total redesign program. Based on the optimized original brand, we generated a complete Visual Identity system. We developed a manual, which lined all the image manifestations of the company from print formats to three-dimensional elements.
On the occasion of the visit of David Carson, as part of a lecture and a workshop in ProdiseĂąo, I designed a promotional poster using an expressive identity image from a headshot of the graphic designer.
Illustrations for Cerveza Zulia cultural web page. This are editorial illustrations for pieces about two great venezuelan cartoonists, Zapata and Rayma. The images were used in social media as well.
The image of the FAU (Faculty of Architecture and Urbanism of Central University of Venezuela) should synchronize more than thirty departments within the faculty, each with is owns, arbitrarily set, emblems and logos. Based on a modular and dynamic brand that could be organized in two different way, we established an application system for various print media.
These tests for the design of a cattle food brand show the first stage of an visual exploration. This different ideas are presented to identify which way fulfills the needs and goals of the client.
The image of the museum show “The 1810 revolution� used urban protest elements present in the street art to represent a historical XVIV century holiday with profound political implications. We were looking for a graphic language that was accessible, close to the public and current.
Graphic system for the collection Shaping Readers, from Banco del Libro. An institution with many years in Venezuela, I though that needed a more dynamic and accesible image. I propose a modern and playfull graphic for the its publications.
The project Econoinvest raised the need to harmonize a set of disjointed visual identities: a brokerage firm, an insurance company and a foundation of cultural projects. After an analysis of formal aspects we established a set of guidelines that would allow to homogenize graphics brands without losing their individual specificities.
Contact is an internal publication of the public telephone company CANTV and should respond to an already established corporate image. Through a system of sections based on pictographic signs and a color code, we designed a layout that used synthesized images and very graphic illustrations.
For three years I worked with the 2001 Daily in Caracas, drawing cartoons and maintaining a Sunday column: “Shortfilm�. I make an effort to produce most of the cartoon without words, trying to convey, at the same time, an intelectual and visceral humor.
Book covers for the collection Start Point, from EkarĂŠ Europa. A modern and urban but yet simple image to comunicate strong themes (genocide, the climate change) for a youth audience.
Vogue House is a designer furniture boutique. The simplicity of the brand refers to other companies of the same kind. This strategy would help us to introduce a novel kind of offer to in the local market. The graphic pieces stood out the story behind the furniture and its importance in international design.
A series of labels for generic products made by Justo & Bueno, a Colombian supermarket chain. Using lettering provided by the client and a visual identity that make reference to old south american brands, I used basic shapes and clear and geometrical textures to remind a 60´s and 70´s graphic.
Children´s book Illustration for Ekaré Europa. The project Kicking Tales its about soccer´s real life histories retelling for kids. We blend real personalities of the sport in the life scenario of the main character, a 9 years old.
Another proyect for Ekaré Europa. This time with my own story. “Superheroe” fallows a kid in his first year living in a new country. It´s deals with acceptance and changes through humor and imagination, using comic book imagery.
Illustrations for an unpublished editorial project about economics.
LUCAS GARCIA DESIGN / ILLUSTRATION PORTFOLIO
lucas.garcia.paris73 @gmail.com lucasgraphicartist. tumblr.com @lucasgarciap twitter