Ravetti by Victor Luchian

Contents: History ....................................3 Products .................................7 Growth Strategy .................16 Contacts .................................22

History The s a g a b e g a n i n 1 9 9 3 w i t h t h e fo u n d i n g o f a pr ivate enter pr ise I.I. “OLGA CEBAN” as a family company. I t was a pr iva te a te l i e r fo r d a n c e r s. I n 19 9 9 t h e t u r n i n g p o i n t w a s d o n e. Th e c o m p a ny decided to change its profile in the domain of woman under wear. Star t i n g w i t h t wo m a c h i n e s, n ow t h e c o m p a ny is placed on 1500 m2 covered area and 5000 m2 open area, increas ing t h e l a b o r fo rc e p e r m a n e n t l y. Fa c to r y i s e q u ipped only with ne w se wing equipment from PEGASUS, GLOBAL and YAMATO. I n 2 0 0 0 t h e i n d i v i d u a l e n te r p r i s e I . I . O LG A C E B AN created its own brand ravetti™. R avetti™ became ver y successful in M o l d ov a . B e c a us e o f t h e c o m fo r t , h i g h q u a l it y and attrac tive pr ice polic y, thousand of women prefer the produc ts o f r ave t t i ™ , n ow n o t o n l y i n M o l d ov a b u t also in Russia, Uk raine and R omania. I n 2 0 0 7 d u e to t h e m a r k e t i n g d e m a n d s, a n d t he real fresh trends in fashion, a complex rebranding was made to rave t t i ™ , w h i c h l e a d e d i t to a h i g h e r s te p i n t h e flir tatious wor ld of linger ie mar k et. Even n ow w h i l e yo u a re re a d i n g i t , o u r c re a t i ve designers and professional handcraf ts, create sex y, but not provocative, s we e t , b u t n o t s a c c h a r i n e l i n g e r i e, t h e y c reate ravetti™

PHOTO: LUCHIAN VICTOR | INTERIOR: WEEKEND BOUTIQUE HOTEL www.wbh.md

Products R ave t t i h a s d i ve r s i fi e d i t s p ro d u c t s i n to t h re e c o o rd i n a te d l i n e s : l i n g e r i e, h o m e we a r, a n d s w i mwe a r. I n n ov a t i o n s i nvo l ve a l l a s p e c t s o f t h e p ro d u c tâ&#x20AC;&#x201D; l i g h t- a s - a i r f a b r i c s, p a t te r n s, c o l o r s, u n e x p e c te d p r i n t s, a n d d e l i c i o u s d e t a i l s. R ave t t i d e s i gn s a l l i t s c o l l e c t i o n s i n h o u s e. B e s i d e s i n n ov a t i o n s a n d f a s h i o n c o n s c i o u s, t h e p ro d u c t s a l s o re fl e c t t h e a r t i s a n s h i p o f l i n g e r i e m a n u f a ct u re r s i n M o l d ov a . Th e l i n g e r i e i s d e s i gn e d s o t h a t t h e m o s t s o p h i s t i c a te d t re n d s a re re i n te r p re te d to b e c o n s t an t l y fl a t te r i n g. I t s p re o c cupation with the details and the d e s i re to b e d i ffe re n t h a s a l s o l e d t h e b r a n d to b u y "e xc l u s i ve " f a b r i c s fo r M o l d av i a n m a r k e t . Th e c o l l e c t i o n s e n s u re o p t i m u m s h a p e i n t h e e l a s t i c f a b r i c s, l a c e s a n d a c c e s o r i e s. S u p p l i e s a re s e l e c te d f ro m we l lk n ow n Eu ro p e a n m a n u f a c t u re r s.

PHOTO: LUCHIAN VICTOR | INTERIOR: WEEKEND BOUTIQUE HOTEL www.wbh.md

The collections reflect the image ofthe brand â&#x20AC;&#x201D;authenticity, naturalness, and femininity. 10

11 PHOTO: LUCHIAN VICTOR | INTERIOR: WEEKEND BOUTIQUE HOTEL www.wbh.md

WHAAAT?!

Values R ave t t i i s re n ow n e d fo r i t s c o m for table, color ful and diverse collec tions. R avetti is d e s i gn e d a n d m a n u f a c t u re d i n M oldova, in the beautiful cit y of Chisinau - resulting i n a gre a t m i x o f Eu ro p e a n d e s i gn and M oldavian craf tsmanship. R ave t t i i s f a m o u s fo r i t s u s e o f vibrant, cutting- edge colors. And it belie ves that a wo m a n ' s l i n g e r i e s h o u l d b e a b l e to reflec t her e ver y mood. The company's motto – “ I l ike mys e l f. . . a n d h e l i ke s m e!” reflec ts the Life S cenes of Today ’s Woman. A l l b r a n d i te m s a re c r a f te d o f h igh- qualit y, stretch fabr ics which are exceptionally e a s y to we a r, c re a te a fl a t te r i n g fit, and offer a per fec tly designed, beautiful silhoue t te, a n d t h u s re s p o n d to t h e s o metimes conflic ting needs of contemporar y women. R ave t t i h a s wo n t h e a c c l a i m a n d suppor t pr incipally of wor k ing women because of its u r b a n , t re n d y s t y l i n g a n d t h e o p por tunities it offers for self- expression through coord i n a te s t h a t a n s we r to i n d i v i d u a l tastes.

PHOTO: LUCHIAN VICTOR | INTERIOR: WEEKEND BOUTIQUE HOTEL www.wbh.md

Growth Strategy R avetti growth is clear ly influenced not only by silk y ads and sales, but also by all the other areas of a company's operations including finance, qualit y, customer ser vice, innovation, distr ibution, training and recruitment, to mention a fe w. Strengthening and expanding net wor k of well- direc ted retail sales in M oldova and outside it is the pr imar y aim. The brand has built a presence in R omania, Russia and Uk raine, and now is expanding in Wester n and Easter n Europe. Long time strategy, lik e going global, predefines a ser ies of ac tions that must be implemented, focusing on the image, because in a business that sells an image and a lifest yle, adver tising is crucial. R avetti lik es tast y ads.

PHOTO: LUCHIAN VICTOR | INTERIOR: WEEKEND BOUTIQUE HOTEL www.wbh.md

t e v a R re cashio fa en therie gatem st e fe freble a

r s i y o f t i i t t more creativ n i l d e n h a t f a o n oor rules Makingof f arket. pport u d m s r e ent in this affofor mminity, aims ts. e brand marke e new 20

RavettiFulfils Lingeriewith Dreams,Spirit, andFreedom

Contacts Î.I. «Olga-Ceban» Republic of Moldova, Chisinau, Bucuresti 81-4 str. MD 2012 tel.: (+373 22) 501-612, 203-430 fax: (+373 22) 240-912 www.ravetti.md office@ravetti.md

Brochure designed in: www.avalonixstudio.com Photo: Luchian Victor Interior: Weekend Boutique Hotel | www.wbh.md

22 PHOTO: LUCHIAN VICTOR | INTERIOR: WEEKEND BOUTIQUE HOTEL www.wbh.md