Beyond the Grandkids Social Media for Seniors
Š2013 Lucid Marketing
Beyond the Grandkids Social Media for Seniors
Who’s Using Social Media? ■ Seniors age 65+ are the fastestgrowing group using social media. ■ Over 43% of people age 50+ use social media.
©2013 Lucid Marketing
Beyond the Grandkids Social Media for Seniors
Social Media Networks Facebook Pinterest Twitter Instagram LinkedIn Shutterfly YouTube Google+
– the big one – eye candy – quick hits – photos and video – all business – photo sharing (albums) – video – the social side of Gmail
©2013 Lucid Marketing
Beyond the Grandkids Social Media for Seniors
Why Use Social Media? • • • • • • • •
stay connected to family and friends research products find opportunities for learning, travel get deals and discounts be entertained run a business / find work connect with interest groups meet new friends ©2013 Lucid Marketing
Beyond the Grandkids Social Media for Seniors
Facebook • • • • • • •
Timeline (newsfeed) >>> Home Profile (personal page) Business page (fan page) Notifications Messages Privacy/Settings Groups ©2013 Lucid Marketing
Beyond the Grandkids Social Media for Seniors
How to Make a Post • status update • links • photos
©2013 Lucid Marketing
Beyond the Grandkids Social Media for Seniors
Sharing • • • • •
on your own timeline on a friend’s timeline in a group on a page you manage (business) in a private message
©2013 Lucid Marketing
Beyond the Grandkids Social Media for Seniors
Photos • • • •
profile and cover pics albums posts tagging
©2013 Lucid Marketing
Beyond the Grandkids Social Media for Seniors
Searching in Facebook • for a person, business or group • hashtags
©2013 Lucid Marketing
Beyond the Grandkids Social Media for Seniors
Ads and Scams • how to turn off ads in newsfeed • “Like” farms • too good to be true
©2013 Lucid Marketing
Beyond the Grandkids Social Media for Seniors
Connecting: To Friend, or Not to Friend • friending • removing from news feed • unfriending (the nuclear option)
©2013 Lucid Marketing
Beyond the Grandkids Social Media for Seniors
Resources Google‌ need an answer, just Google it! Wikipedia Facebook.com/help NetLingo.com Snopes.com
Š2013 Lucid Marketing
Beyond the Grandkids Social Media for Seniors
Have fun!
Š2013 Lucid Marketing