Growing the Market: Vendor Workshop

Growing the Market Branding, Marketing, Social Media and More for Vendors

Branding What it is and why it matters.

Branding An identifier.

What is this company? What do they do?

Branding A differentiator.

Both have meat, bread and potatoes.

Branding A promise.

On time, overnight.

Branding Branding is a unique identifier that lets the public know what you do and why they should care.

It is your promise to them.

Why Branding Matters

Branding

Your brand lets people decide quickly whether to buy from you or from someone else.

What makes a good logo?

Branding A good logo is: • simple and clean • easy to reproduce everywhere • visible from a distance • eternal, not trendy

Branding Branding is more than a logo.

• style of language • visual style • values • associations

Branding What do these brands make you feel?

(What do they promise?)

Social Media What it can do for you.

Social Media Social media will help you: • connect with buyers • showcase your products • tell your story • position your brand

Social Media The KSFAM page on Facebook has over 900 likes.

It can feature your page and you benefit.

Social Media How to Showcase Your Brand on Facebook • • • • •

business (not personal) page great pictures/cover pic/logo frequent posting on set topics fill out all info be relevant and customer-focused

Social Media Facebook Techniques • • • • •

look at your Insights often schedule posts for best time/days repost to your personal page answer messages/comments promptly tag! tag! tag!

Social Media Building Your Facebook Audience • • • • •

invite your friends to like the page share the page with key people invite your email list to like the page promote the page elsewhere engage with people/other vendors

Marketing Things you can do to promote your business.

Marketing Promotional Channels • • • •

website email marketing social media online directories

• • • •

blogging events demonstrations contests/giveaways