ROBERTA EINER
HAS RECENTLY BEEN LABELLED AS
“ONE
TO WATCH” AMONGST
THE LATEST NEW AND EMERGING WOMENSWEAR DESIGNERS AT ALL CONCEPT OF
EINER’S
WORK CAPTURES HER
LFW. THE
OVER-
PLAYFUL AND VIBRANT PERSON-
ALITY IN WHICH SHE INTERPRETS THIS BY SHOWING HER LOVE FOR AL THINGS GIRLY AND BEING YOUNG AND FREE.
THIS
APPROACH
SHE
AND
LOTS
IN
THE
OF
WAY
THAT
DECORATIVE
CAN BE SEEN THROUGH HER MAXIMALIST INCORPORATES
EMBELLISHMENT
PERSONALISED
INCLUDING
AND EYE-CATCHING USE OF COLOURS.
ROBERTA EINER’S
ILLUSTRATIONS
EMBROIDERY,
SEQUINS
PREVIOUS COLLECTIONS HAVE BEEN INFLUENCED BY HER PER-
SONAL EXPERIENCES SUCH AS FROM TRAVELLING TO VARIOULS PLACES/CITIES.
EINER
ALSO CAPTURES ELEMENTS OF SOCIAL AND CULTURAL INFLUENCES THAT
SHE IS PERSONALLY INSPIRED BY, WITHIN HER WORK. SOME OF THE ASPECTS SHE HAS PREVIOUSLY BEEN INSPIRED BY HAVE BEEN THE CHEERLEADERS AND LAS VEGAS.
50’S
ERA, TEEN MOVIES,
1960’S HIPPIE CULTURE / FLOWER POWER
IN RELATION TO ROBERTA EINER’S SS17 CATWALK SHOW, I HAVE DECIDED TO 1960’S HIPPIE MOVEMENT. I FIND THIS
BASE THE CONCEPT OF THE SHOW ON THE
PARTICULAR SUBCULTURE EMBRACES BEING YOUNG AND FREE AND LIVING LIFE TO THE FULL, WHICH IS A SIMILAR CONCEPT THAT I FIND
EINER SEEMS TO INTERPRET
THROUGH THE VIBRANCY AND PERSONALISED ILLUSTRATIONS WITHIN HER WORK.
I THINK THE WAY THAT SHE INCORPORATES THESE ASPECTS EMBRACES THE HIPPIE MOTTO“IF IT FEELS GOOD DO IT ATTITUDE”.
THE 1960’S HIPPIE CULTURE IS RECOGNISED FOR EMBRACING LOVE AND WORLD PEACE. IT IS ALSO RECOGNISED FOR THE FLOWER POWER MOVEMENT WHICH EMBRACED BRIGHT COLOURS, SYMBOLS AND PRETTY FLORALS. VARIOUS INSPIRATIONAL QUOTES ALSO DERIVED FROM THIS CULTURE, WHICH FEATURED WORDS THAT WERE MEANINGFUL TO THE PEOPLE THAT SUPPORTED IT. THE FLOWER POWER MOVEMENT ITSELF WAS A SLOGAN USED DURING THE LATE 1960S AND EARLY 1970S AS A SYMBOL OF PASSIVE RESISTANCE AND NON-VIOLENCE IDEOLOGY. IT ALSO SYMBOLISED THE PROTEST AGAINST THE VIETNAM WAR. FLOWERS WERE OFFERED TO MILITARY POLICE AS A SYMBOL OF PEACE.
ROBERTA EINER’S SS17 FASHION SHOW WILL BE HELD ON SATURDAY 17TH SEPTEMBER 2016 @ THE BARRIO BAR SHOREDITCH HIGH STREET LONDON I DECIDED TO CHOOSE THE BARRIO BAR IN
SHOREDITCH AS MY CHOSEN
1960’S HIPPIE CULTURE / FLOWER POWER
THE WAY WALK TRAIL IN WHICH THE MODELS WILL USE AS THE CATWALK WILL BE PRINTED ON TO THE FLOORING IN A FLORAL
60’S INSPIRED
VENUE BECAUSE THE STYLE OF
PATTERN.
THE BUILDING AND INTERIORS
INSPIRED ILLUSTRATIONS AND ARTIFICIAL HIPPIE
CAPTURE A HIPPIE INSPIRED SETTING, DUE TO THE VIBRANT COLOURS AND PATTERNS THAT IT FEATURES.
THE LAYOUT OF THE BAR IS ALSO VERY TRENDY AND CONSISTS OF VARIOUS QUIRKY
OTHER DÉCOR WILL INCLUDE HIPPIE
STYLE FLOWERS FEATURED ON THE WALLS OF EACH ROOM
IN RELATION TO ROBERTA EINER’S SS17 CATWALK
SHOW, THE MODELS WILL BE FEATURED SPORTING A HIPPIE INSPIRED HAIR STYLE INCLUDING SOFT TOUSLED LOCKS AND PLAITED HEAD CHAINS WITH FLOWERS.
THEMED ROOMS, SUCH AS A HIPPIE CARAVAN FEATURED AS A CHILL OUT AREA AND OTHER COOL ROOMS WITH
THE LAYOUT OF THE BAR ALSO LEADS FLOWINGLY FROM ONE ROOM TO ANOTHER. I THOUGHT IT WOULD BE A GOOD IDEA TO CREATE A WALK WAY TRAIL FOR THE CATWALK, WHICH WILL LEAD IN TO THE VARIOUS ROOMS.
VARIOUS VIBRANT INTERIORS.
THE EXISTING LIGHTING WITHIN THE VENUE WILL BE USED AS IT QUITE DIM AND CAPTURES A CHILLED AND WARMING ATMOSPHERE. IN ADDITION TO THIS, VARIOUS NEON FLOWER SHAPED LIGHTS WILL ALSO BE FEATURED ON THE WALLS OF EACH ROOM. THERE WILL ALSO BE BRIGHT COLOURED SHAPES OF HIPPIE SYMBOLS AND DREAM CATCHERS DANGLING FROM THE CEILINGS
THE MODELS MAKEUP WILL CAPTURE THE 60S-70S ERA AND FEATURE A FLOWER POWER PATTERN PAINTED AROUND ONE EYE, WITH ADDED JEWELS AND GLITTER. THEY WILL ALSO BE FEATURED WEARING HIPPIE INSPIRED BODY, LIP AND NAIL ART, WHICH WILL COMPRISE OF MINI HIPPIE QUOTES, FLOWERS AND SYMBOLS.
ROBERTA EINER SS17 STORYBOARD THE POPULARLY RECOGNSIED
THIS IS AN OVERVIEW OF THE LAYOUT OF THE BARRIO BAR IN SHOREDITCH LONDON , WHICH IS THE VENUE THAT THE SHOW WILL TAKE PLACE. THE VENUE ITSELF FEATURES THE LA BOCA BOOM
TURE “PURPLE
HAZE” FROM THE ALBUM “ARE YOU EXPERIENCED” BY JIMI HENDRIX WILL BE PLAYED AS THE SOUND TRACK FOR THE SHOW.
I FIND THIS SONG HAS AN
BOOM ROOM, DOWN TOWN BAR,
UPBEAT HAPPY VIBE TO IT THAT WILL
THE TIMBER YARD.
ATMOSPHERE
UPTOWN ROOM, LA TERRAZA AND
THIS IS AN OVERVIEW OF THE
SONG FROM THE HIPPIE SUBCUL-
HELP CAPTURE A VIBRANT
VENUE
FLOOR PLAN SHOWING THE START AND FINISH OF THE WALK WAY TRAIL FOR THE CATWALK. THE MODELS
VIBRANT COLOURED LIGHT PROJECTIONS WILL BE FEATURED ON
WILL FOLLOW THIS TRAIL AND WILL
TO THE MODELS AS THEY FOLLOW THE CATWALK TRAIL, IN TO EACH
ALSO WALK BACK ON THEMSELEVS
OF THE ROOMS.
TO FEATURE BACK AT THE START.
THIS ALLOWS THE AUIDENCE TO GET
A DETAILED VIEW OF THE MODELS SHOWCASING THE VARIOUS DESIGNS FROM THE SS17 COLLECTION.
Start
Finish
& FUN
ROBERTA EINER SS17 MARKETING CONCEPTS
ROBERTA EINER’S SS17 COLLECTION WILL BE HELD AT THE BARRIO BAR IN SHOREDITCH HIGH STREET LONDON. ALL GUESTS WILL RECEIVE A FREE OYSTER TRAVEL PASS WITH THEIR INVITATION. THIS PASS WILL ALLOW THE PUBLIC TO TRAVEL ON ANY PERMITTED ROUTE WITHIN LONDON FOR FREE INCLUDING THE NEAREST STATIONS TO THE LOCATION OF THE VENUE, WHICH ARE LIVERPOOL STREET AND OLD STREET
THE INVITATION
ROBERTA EINER SS17 17TH SEPTEMBER 2016 4PM BARRIO 41-43 SHOREDITCH HIGH STREET
EACH GUEST WILL ALSO RECEIVE A FREE TOTE BAG FULL OF TRAVEL ESSENTIAL GOODIES WHILST TRAVELLING AROUND
LONDON E16JE
LONDON. THE TOTE WILL INCLUDE A BOTTLE OF WATER, A GRAZE SNACK BOX, A COMPACT MIRROR, MINI BODY MIST, LIP BALM, HAND GEL AND AN UMBERELLA.
ROBERTA EINER SS17 VISUAL VIEWPOINTS ROBERTA EINER SS17 VISUAL VIEWPOINTS
LUCIE WILSON
DE0914 - EXPERIMENTAL DESIGN IN FASHION
STUDENT NUMBER: W15023563