Who Is Roland

Who is Roland?

What & How

What What Have You Built?

Note about visuals: The designs featured here are all the work of UX professionals I have worked with and who have worked in team I have led. I use them here to illustrate the concepts described and am humbled to have been able to work with so much talent over the years

..A Lot Of Stuff!

Why do our highest paying subscribers get the news last?

Content & Editorial Tools

If the people who talk to our customers when things go wrong have the worst hours, the worst salaries and the worst tools how is that going to play out?

Great Systems For Call Centre Workers

Show restaurant partners the value we bring to turn them into evangelists for our brand?

Tools For Restaurant Partners

Keep payments fast and keep innovating to align to customer expectations 7 Payments At Scale And International

Ensuring the Product and UX team are building an app that is design led and driven by consumer needs.

Building An Awesome App For Dinners

Coaching, mentoring and advising 9 Start Up Adventures

And How What Do You Work

1. Talk to people, meet the customers, go on the streets

2. Understand their problems and aspirations 3. Test what value can you can create and who will exchange money or time for it?

Always Start With The Customer

Save th e call cen tre with

5 n’ 5

ast Keep it f ple and sim ...it’s a y takeawa

ith the w s r e m o t s u c If the people e h t ll a c s m le prob urs and o h t s r o w e h t with How is .. ls o o t t s r o w the y out? la p o t g in o g t tha

Let’s get the highest paying customers the news FIRST

Use Slogans To Keep People Focused

er m o t s Cu ems l b o r p first e can w n e ....th own r u o solve

Sales CRM Acquiring new restaurants to provide great consumer choice

Marketing Apps Customer retention and acquisition to drive orders to Restaurants

Payments Making sure we can take the customer's money

Invoicing Paying the restaurants

Finance & ERP And balancing the books and telling the city

Create Empowerd Teams With Clear Domains and Missions

13

Communicate The Story In Any Way That Works

Evidence The Story Frequently

..even when it is hard to show

Objective

Bet

Promise of value

Apply A Framework That Aligns Everything To The Mission

Explain The Framework By Involving Everyone From The Start

Build Collective Ownership Of The Problem

What What About Outside of Work?

Family / Giving Back / Traveling / Making

The End Questions?