ROCK ROLL
THE IS ON A
Dwayne Johnson is a one-man hype machine. Even his body embodies hype!
by KENDALL POLIDORI
an Under Armour partnership, Seven Bucks Productions, and most recently, two beverage-based companies: Teremana Tequila and ZOA Energy drinks. The Rock launched his small-batch Teremana brand of tequila in March 2020, about the time the pandemic became entrenched. Esquire magazine called it a “solid and additive-free” tequila and ranked it sixth of 63 celebrity spirits brands and second among celebrity tequilas. Teremana has set an industry record by selling more than 600,000 cases during its first year. In a social media post, The Rock noted that actor George Clooney sold his Casamigos tequila to Diageo for $1 billion after selling only 170,000 cases a year. Besides tequila, The Rock has invested in a brand of bottled water and launched his second collaboration in the ice cream business. He created ZOA Energy last year to produce a “clean and healthy” energy drink with no sugar and only 100 calories per can. It comes in five flavors and contains Vitamin C, Vitamin D, Vitamin B, essential aminos, camu camu, turmeric, antioxidants, acerola, choline and a healthy dose of 160 milligrams of natural caffeine from green tea extracts and green coffee beans.
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PHOTOGRAPHS: (OPPOSITE LEFT) GARRETT ROODBERGEN; (OPPOSITE RIGHT) REUTERS
Rock” Johnson has reached the pinnacle of media influence. After an abortive attempt at a career in Canadian professional football, he remade himself as a celebrity pro wrestler in America. Then he left the ring, taking his star power to Hollywood and landing roles in The Fast and the Furious, Jumanji and Disney’s Moana. Meanwhile, Johnson’s successful business ventures have earned him a well-deserved reputation as a level-headed entrepreneur. He’s demonstrated his understanding of his audience and their habits in the way he has run enterprises that have included The Rock Clock app, Athleticon, Acorns, his own YouTube channel,
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A MULTI-FACETED ENTERTAINER, Dwayne “The
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