REPLAYS, RESTARTS & COMEBACKS Take a look at the people, companies, investment strategies and trends getting a second chance
ILLUSTRATION BY LILIAN TODD
C
omebacks are king. Just about anyone who loves sports, stocks, rock or iconic brands loves a good comeback story, and this issue of Luckbox has a few to tell. From beaten-down stocks to pinball machines, roadside rest stops, motorcycles and magazine publishing, you’ll get your pick of comebacks here. Remember the feeling of power that coursed through your veins when you shook a pinball machine to rack up a higher score? America is playing again. Or Boomers recalling childhood memories of the joy that came with stopping at Stuckey’s for pecan log rolls, pralines, souvenirs and a taste of Southern culture? The founder’s granddaughter is reinventing the roadside oases with the help of pecans. The original Shinola brand introduced a certain four-letter word to a couple of generations of kids. See the famous phrase in big type in this issue’s story on a Shinola comeback that feels like a startup. There’s even a Luckbox take on a bit of a comeback in the magazine business. Beloved titles are disappearing, but one-off magazines and periodicals tied to brands are picking up the slack. Finally, readers will rediscover four “boring” investment strategies poised for comebacks as the stock market resets from frenzied valuations. Who doesn’t love a good comeback story?
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PINBALL FLIPS BACK RETURNING TO STUCKEY’S THE REBIRTH OF SHINOLA THE NEW LOOK OF MAGAZINES GOODBYE YOLO BRICK ROAD
June 2022 | Luckbox
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