Enlightening the Obvious- Brand and Consumer Insight Ple ty of thi gs ha e ee said a d ritte a out the e olutio of I dia’s arket. But there’s hardly any discussion about how the true long-term pote tial of I dia’s o su er arket orks? I sight is ertai ly a i perati e part ut it’s rarely the out o e of resear h that is desig ed to u o er the truth. But he the ord ’ o su er’ gets a i sta t a tio ith insight, it probably gets distorted, misused and a bit tainted in the entire communication and marketing glossary today. The word Indian consumer insight highly describes about everything that we actually understand and what customer knows but in rather cases more or less it actually refuses to tell something original in its own way.
The best way out to understand the human challenges that needs a quest for a perfect insight directs upon what we see and where we actually stand. As humans we actually unconsciously see hat e’ e ee seei g si e years a d that’s where e thi gs do ’t rea h our minds for bad. Since the Indian market for insight has successfully given birth to a properly specialized industry of its own right, it is the customer who actually bears the responsibility of rendering all the right answers. As the time is passing they actually expect all the right questions as well as the right answers in that case.
For a etter future, it’s ertai ly the eed of the hour to go eyo d i terrogati g the o su er since the human bei gs are e er so o s ious of hate er they’ e ee feeli g, eha i g, think and believe in whatever they do at the best. Insight is what we think and in the same way make sense of the world around us. It actually demands the higher capacity in order to put aside baggage and take things on unbiased lens and rather learn things on completely new concept. Our initial search is supposed to be original and thus needs to start with a childlike passion and learn the original gaze at things.
It’s i porta t to not look at consumers as the reality lies in itself that speaks out loud in a web of cultural meaning systems. In an attempt to understand how products, brands and categories are judged uy a usto er’s i d is ia odes i the for of e tal odels. So in order to make the right brand or product interventions, it’s i perati e to read the sour es of odes for such mental models. Conversation is the key with people of their lives and context and the deeper it gets the relevant tests decodes the semiotics.
It’s i porta t to u dersta d that the est ro ust solutio is to drill to the ore a d reveal both covert and overt world that goes around brands and products.
For more information about Indian consumer insight visit www.futurebrands.co.in
A out the Author… Future brand Marketing Consultants India is a brand management consultant provides branding strategy, branding in India, retail industry services in India, consumer insight, India consumer behavior, online consumer behavior, branding insights, brand insights, marketing insights, India marketing insights and consumer insight Indian.